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"I feel like I’m working with a human being."
CraftShack designed and developed a WordPress website for a professional development company. They created an automated application form and built in third-party APIs like SurveyMonkey and Mailchimp.
"I feel like I’m working with a human being."
Mar 25, 2020
The website — like its predecessor built by CraftShack — met the client’s requirement in terms of human design and reliable quality. The team turned around a top-notch website in just over a month. Their diligence, enthusiasm, and dedication have made for a smooth partnership.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Sea Change Mentoring. We provide professional development to teachers, counselors, and administrators in international schools around the world. We also have an institute that focuses on teachers’ well-being and their emotional and social learning skills.
What challenge were you trying to address with CraftShack?
We wanted to create a website for our new institute that’s very clear, inviting, and human-feeling. We’re using the website to get the word out about services, get more sign-ups for our products, and register interest.
What was the scope of their involvement?
Before the project began, I had some copy written, some pictures I found helpful, and a general idea of the feel I wanted. We also had a really tight deadline to get the website out, but we also needed the site to be high-quality.
CraftShack built the website in WordPress and hosted it on GoDaddy. The team integrated SurveyMonkey and MailChimp and built an application form that would generate automated responses to users and notifications to our administrators.
What is the team composition?
I just work with Tanner (Lead Strategist & Co-Founder).
How did you come to work with CraftShack?
Tanner had done a website for a colleague with a huge online community. I knew that he knew how to accommodate a membership model — something further down we might be interested in. After an initial website, we had him do a more sophisticated website that serves as our company’s main page. That’s gotten awesome responses, so I knew I could trust him with our institute’s website.
How much have you invested with them?
We spent less than $5,000.
What is the status of this engagement?
The project ran from August until mid-September 2019. The main phase is done, but we still work with CraftShack to make adjustments for our audience and to provide maintenance.
What evidence can you share that demonstrates the impact of the engagement?
We recently had to shut some things down because our industry is on pause for the time being because of COVID-19. That means I don’t have any metrics about the most recent website.
However, the previous website that CraftShack revamped for our whole company had amazing results. The refresh happened at a time when the business was just starting to pick up and word-of-mouth was spreading. The new website — cool, dynamic, and human — reassured our clients that we were legitimate. People even said they had an emotional response to the website; they felt we really cared about them and their kids. That was astonishing to me.
Every once in the while, we get a glitch, but I have no quality concerns. Tanner maintains it and proactive communicates with me about how everything’s going.
How did CraftShack perform from a project management standpoint?
I’ve been working with Tanner for maybe five years. He uses an analytical tool for regular site maintenance. Otherwise, we use email. At first, we had a few delays here or there. Now, over the past year, there’s never been a delay. I can send urgent requests up to 48 hours in advance, and he’s never told me no. Sometimes, we do projects in phases so I don’t have to wait until the final product to see how things are going. The whole collaboration has been good and he’s been reliable.
What did you find most impressive about them?
Tanner’s relationship skills stand out. I feel like I’m working with a human being. He seems genuinely excited about the projects we give him, which makes me feel like he’s got my back.
Are there any areas they could improve?
We know how to work together because we’ve been working together for so long. Maybe using a project management tool would help Tanner, but I really can’t think of anything.
Any advice for potential customers?
Have a sense of what you want before you go in. If you don’t, ask him to help you.