What evidence can you share that demonstrates the impact of the engagement?
We've seen a sustainable increase in turnover: not massive, but more than enough to justify the work. That's why we made the commitment to having them on board. From that perspective, we're starting to see our ranking consistently stay where we need it to stay, and that's making a positive impact.
We looked to have an initial blip of investment, and then for it to then settle back down and to level off. We've made the conscious decision as a board that we're not going to make that change and we're going to make the investment relatively high for a company of our size.
How did Ready Steady Go SEO perform from a project management standpoint?
Absolutely magnificent; they have been an absolute godsend to us. We'd happily recommend them, as long as it's not to one of our competitors. They come to us once a week for a day in the office and sit in with the team. We now tweet on a daily basis, which we never used to do. They are mentoring one of our members of staff to undertake that facet.
They are making some very positive inroads because though they’re not here all the time, they’re available on the phone which is great. They’re very amenable and very approachable; very clever and highly intelligent.
What did you find most impressive about them?
The project has been one of the best things I've achieved in the last 12 months. They take something to the uninitiated and stops it from being a black art. The previous people that did this work for us tried to blind us with facts, details, and figures, and it would be largely irrelevant because when it came to the crunch, we were on top of a ranking on a search term that is never searched for. It was great to be top of a ranking, but what's the point when the search term is never searched for?
They have taken away that myth and put it into simple terms. They helped to break down our slight distrust of the SEO industry and rebuild our faith in it. They are not patronizing the uninitiated: they have a brilliant skill in being able to bring it down and play to different audiences.
They say it as it is and are very driven and very focused. They are a definite asset. We have spoken about whether Guy would consider coming in and working full-time for us, but that's not an option as he has his business. That's how highly we think of them.
Are there any areas they could improve?
I don't think so. They fit perfectly with us, and we're lucky to have found them. Unfortunately, when running a business, you can't always commit the time that you might want to, so they’re only in one day a week. Everything is condensed in that time, but my focus has to be on the day-to-day of running the business and making sure everything is going as it should. That's the only issue that we might have. They’re very incredibly driven, but because of the time constraints, can be quite demanding.
Advice for potential customers?
Once you meet Guy [Owner], he can come across as being a little strange. He doesn't always look at you, which can be somewhat disconcerting. But if you get past that, you'll find that he is very personable, intelligent, and talented. He's an invaluable asset to any business.
I can't recommend them enough. If they were to ever leave us and not want to work with us, I would make a point of going out and employing somebody directly off his ilk and having them on our payroll.