We Enable Growth

We are a digital market agency with experts that focus on developing winning digital growth strategies, search engine optimization, local search, PPC advertising, social strategies, data analysis and conversion rate optimization.

 
$1,000+
 
Undisclosed
 
10 - 49
 Founded
2014
Show all +
Hamilton, Canada
headquarters
other locations
  • Toronto, ON
    Canada

Portfolio

Key clients: 
  • Rogers Communications
  • Barbecues Galore
  • Cedarlane Culinary
  • Farmway Foods
  • Druxy's Famous Deli
  • Williams Fresh Café
  • Beumer Group
  • McMaster University Centre for Continuing Education
  • YMCA - Hamilton | Burlington | Brantford

Reviews

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Digital Marketing & SEO Strategy for Barbecue Company

“They always have new and fresh ideas … [and] they’re very transparent in their business practices.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2014 - Ongoing
Project summary: 

Reach replaced a previous partner and overhauled SEO practices. They also performed conversion rate optimization (CRO) and helped set up display ads on an e-commerce site.

The Reviewer
 
11-50 Employees
 
Calgary, Canada
Tiffany Gillespie
Marketing Manager, Barbecues Galore
 
Verified
The Review
Feedback summary: 

Changes to SEO and CRO led to noticeable increases in search traffic and improved page ranks, as well as longer customer engagement with the website. Reach have proven themselves a valuable collaborative partner, quick to respond to concerns and consistent in delivering results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We're a chain with four retail stores, preparing to launch a fifth, and we also run an e-commerce site. I'm our marketing manager. I've been here for five years now, and I've been working with Reach for the past three years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reach Digital?

Our SEO values were dropping off and our previous service provider was resistant to modernizing their offerings, so we decided to look for someone else who could bring us fully into the digital age. We wanted to make general improvements to our e-commerce site and explore new digital strategies rather than being confined to AdWords, which is all our previous provider offered.

SOLUTION

What was the scope of their involvement?

Reach has a great sense of the big picture and they're highly involved in our process. They handle our SEO and conversion rate optimization (CRO), and they've helped us set up display ads on our site.

What is the team composition?

Melissa Linseman, their director of digital strategy, is my primary point of contact, but I also work directly with everyone else on their team, and then we have an account manager.

How did you come to work with Reach Digital?

Their original founder was one of my former professors.

How much have you invested with them?

Probably about $20,000 annually, including ad spending.

What is the status of this engagement?

We started working together in September 2014 and it's an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prior to bringing Reach onboard, our key performance indicators (KPIs) weren't performing well due to our SEO issues. We've seen about a 30% increase in organic search hits and performance since they started working with us and revamped everything. We're receiving higher search rankings and people are spending more time on the site now, so we're seeing a lot more benefit from our content.

We’ve also seen our online store consistently perform better year over year, but it's hard to tease out how much of that is due to the SEO changes versus natural growth. That said, we've been seeing 48% increases every year for the past few years, which is unusual.

How did Reach Digital perform from a project management standpoint?

We communicate mostly via phone and email, but we also use Slack occasionally for quick messages. They're incredibly responsive, even if it's just to acknowledge that they received my inquiries and need more time to get back to me in detail later. If there are any issues, they get them resolved within the next day or two.

What did you find most impressive about them?

They always have new and fresh ideas, as opposed to sticking with a single strategy. They're also very transparent in their business practices. There's never any smoke and mirrors with regard to what's going on. I have access to everything they're working on and I can track their progress.

Another thing that impresses me is how well their departments work together—they meet once a month to review our account and check on different sections of the project so that everything integrates smoothly.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always stick to the timeline they set out for us.
  • 4.0 Cost
    Value / within estimates
    They're more expensive than some alternatives, but we get a lot for our money.
  • 5.0 Quality
    Service & deliverables
    They deliver everything we ask for and the work is never subpar.
  • 5.0 NPS
    Willing to refer
    They're laid back and understanding, but also professional and easy to work with.

Digital Marketing for Large University Website

"The thing that sets them apart is their business solutions mentality."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2015 - Ongoing
Project summary: 

Reach provided SEO and SEM services to a large university client, including Google Adwords, as well as a heat map and speed testing.

The Reviewer
 
10,001+ Employees
 
Hamilton, Canada
Joanna Zuk
Marketing Manager, McMaster University
 
Verified
The Review
Feedback summary: 

Always keeping in mind the larger business goals of their client, Reach has met expectations and improved search rankings. They’re also available and responsive, usually getting back within a couple hours.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager for McMaster University Center for Continuing Education. The university is very large and mostly undergrad-based, but our department does continuing education for folks mostly who are finished with undergrad and have been in the workforce for a while. They generally need to come back to upgrade their skills or to make a career change. We run professional development and for-credit courses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reach Digital?

To put it broadly, we needed help with the switch from traditional advertising to digital. We used to do some Google Adwords in-house, but with the volume of marketing we do and with Google always changing their algorithms and adding new features, we felt like we couldn't keep up with it.

SOLUTION

What was the scope of their involvement?

The focus is on website performance and they have been helping mostly with Google AdWords but also with other SEM and SEO pieces. They're doing everything from actually setting up new AdWords campaigns for us to analyzing how we can maximize our search share within the confines of our budget. For SEO they've done a lot of testing on our site, including heat map and speed tests. They're also helping with the basics of content management, including meta tags and that sort of thing.

What is the team composition?

Our account manager is Ben Koster, who has been our main point of contact. I've also interfaced with Melissa Linseman [Director of Digital Strategy and Business Development, Reach Digital] and Dave Gregor [SEO Manager, Reach Digital], and they've pulled in others as needed.

How did you come to work with Reach Digital?

I was searching for someone local, and they're actually in our same neighborhood here in Hamilton, Ontario. I found them online, spoke with a couple of references and then set up an initial meeting. They presented some interesting rankings and showed me what we could be doing better, and that really convinced me that they would be really helpful to us.

How much have you invested with them?

We spend somewhere in the range of $40,000 annually.

What is the status of this engagement?

We first started talking with them in April 2015 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I know that our search rankings have been improving, but I don't have the exact details. Their work has met our expectations and we're pleased with their effort. I also appreciate that they consider our business problems holistically, beyond the basic services of what they currently provide, they're always thinking about how they might be able to help us more in the future.

How did Reach Digital perform from a project management standpoint?

They are incredibly easy to reach and always get back to me within a couple of hours. They're very good in terms of keeping track of what they're working on. We get monthly reports on their accomplishments and goals and we also communicate frequently by email and phone.

What did you find most impressive about them?

The thing that sets them apart is their business solutions mentality. They always keep our general business goals in mind and come at the projects from that perspective. They're all so fun and easy to work with.

Are there any areas they could improve?

Not really, we've had a great experience with them. It might be a good idea to set up a project management software to make sure we're always on the same page, but that hasn't been an issue.

Do you have any advice for potential customers?

Be as clear as you can about your business goals and budget because things always end up costing more than you think they will in marketing and advertising. They're good at checking in, but it's also been really helpful for us to have monthly meetings.

5.0
Overall Score Really pleasant to work with, very proactive, and very effective.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Nothing's ever been late and they have very quick turnaround times.
  • 4.0 Cost
    Value / within estimates
    In general it’s a very good value, but there are some limitations on our website due to budgeting.
  • 5.0 Quality
    Service & deliverables
    We've been really happy with their suggestions and the results that we've seen.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend Reach to business colleagues.