What was the scope of their involvement?
The focus is on website performance and they have been helping mostly with Google AdWords but also with other SEM and SEO pieces. They're doing everything from actually setting up new AdWords campaigns for us to analyzing how we can maximize our search share within the confines of our budget. For SEO they've done a lot of testing on our site, including heat map and speed tests. They're also helping with the basics of content management, including meta tags and that sort of thing.
What is the team composition?
Our account manager is Ben Koster, who has been our main point of contact. I've also interfaced with Melissa Linseman [Director of Digital Strategy and Business Development, Reach Digital] and Dave Gregor [SEO Manager, Reach Digital], and they've pulled in others as needed.
How did you come to work with Reach Digital?
I was searching for someone local, and they're actually in our same neighborhood here in Hamilton, Ontario. I found them online, spoke with a couple of references and then set up an initial meeting. They presented some interesting rankings and showed me what we could be doing better, and that really convinced me that they would be really helpful to us.
How much have you invested with them?
We spend somewhere in the range of $40,000 annually.
What is the status of this engagement?
We first started talking with them in April 2015 and the work is ongoing.