RDLDIGITAL

BACKGROUND

Please describe your company and your position there.

I was the Sr. Marketing Manager in charge of SEO for 2 retail flooring brands, representing over 1000 local flooring stores.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RDLDIGITAL, and what were your goals?

I worked with RDLDIGITAL in the capacity of an ongoing SEO retainer for one of our retail flooring brands.

SOLUTION

How did you select this vendor and what were the deciding factors?

RDLDIGITAL was a referral from an agency we worked with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I managed the ongoing monthly SEO for one retail brand while RDLDIGITAL managed the strategy for another brand. We worked hand-in-hand to define and deliver monthly deliverables. Our biggest project we worked on was a complete optimization and prioritization of a comprehensive educational guide for flooring content.

We analyzed existing pages and identified new opportunities for content in the space. We then prioritized based on a custom scoring that factored in volume, opportunity, and relevance.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 1 SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Following the optimizations implemented from our education guide/blog initiative, traffic to these pages steadily grew.

Describe their project management style, including communication tools and timeliness.

We communicated via email and weekly scheduled phone calls. Deliverables were consistently delivered on time and in spec.

What did you find most impressive or unique about this company?

SEO knowledge and passion for the industry. It was great to work with a fellow SEO that was just as passionate about the world of SEO. Their teamwork was top notch. It was easy to work together to develop and implement a strong strategy that provided results.

Are there any areas for improvement or something they could have done differently?

No areas that I can think of.

BACKGROUND

Please describe your company and your position there.

I’m the VP of Marketing at Castor, a modern eClinical data management platform. We provide a platform of connected modules built to make clinical trials of varying size and complexity possible for everyone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RDLDIGITAL, and what were your goals?

We partnered with Ryan at RDLDIGITAL to best handle SEO within our company. We especially wanted to improve keyword rankings and organic traffic for our key Solutions pages on EDC, ePRO, eConsent and DCT. We also wanted better web analytics and to clearly measure improvement as a result of our marketing efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ryan shared his proposal through a detailed PPT that mentioned areas for immediate improvement alongside his credentials and SEO process. He had also successfully partnered with our marketing director in the past for a related industry.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ryan systematically addressed the three major areas of SEO which progressively tackled factors involving technical, on-page and off-page SEO. His progress was communicated through weekly calls where he explained each step and shared deliverables. These included an initial tech audit, spreadsheets with keyword research & on-page SEO updates, a Google Data Studio dashboard for web analytics, keyword tracking in SEMrush and details shared within Asana on various initiatives. He also provided SEO best practices across the marketing team, ensuring they got maximum SEO value from our campaigns in a less structured way.

How many people from the vendor's team worked with you, and what were their positions?

We only worked with Ryan as an independent SEO consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In Q1 of 2022, Ryan shared in his QBR that organic users were up 36%, organic sessions up 33%, and conversions had improved by over 50% for quotes, 150% for demos and over 170% for white paper downloads. Throughout 2022, non-branded organic search clicks nearly doubled versus the previous year as measured by Google Search Console.

Describe their project management style, including communication tools and timeliness.

Ryan provided agendas for weekly meetings where he shared his current process, answered questions we had, and gave links to deliverables according to due dates we agreed upon. He adapted to the tools we used, communicating through Asana and Slack. There was also occasional through pressing ad hoc work throughout any given week that he dealt with smoothly. He caught two big issues involving our title tags and content getting indexed which shouldn’t have been, assisting us to correct these quickly.

What did you find most impressive or unique about this company?

Their SEO consultant was accessible and responsive in a way you may not get through a big marketing agency. He speaks to and does all the work himself, so we felt assured that we were actually benefiting from his SEO expertise. Plus his approachability and partnership mentality made him a joy to work with.

Are there any areas for improvement or something they could have done differently?

None - he was superb.

BACKGROUND

Please describe your company and your position there.

I am the Director, Digital Marketing for a contract research organization. We provide research services to the pharmaceutical and biotech industry. During this time, my team oversaw our digital marketing and operations strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RDLDIGITAL, and what were your goals?

We partnered with RDLDIGITAL to bring SEO expertise to our organization. We were in a position where we had stagnant organic search traffic, slow site speed, and a number of technical issues in the way of optimal performance. Our work together was to create a roadmap that would help us address technical, on-page, and off-page SEO on an ongoing basis. We also reviewed our Google Analytics views and established organic goals for 2021.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected RDLDIGITAL after some online searching and interviewing. For us, the deciding factor was that not only could they help us address core issues and plan for the future, but train up our team on SEO basics. We also felt that RDLDIGITAL agreed with us on the importance of documenting our strategy and communicating effectively to senior leadership.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

RDLDIGITAL was given access to our project management tool Monday and they helped us drive our project in a great level of detail. Each task was accounted for in our system, along with details to backup what was done, how, etc.

Over the first 3 months, RDLDIGITAL helped to drive our SEO goals, attack our technical barriers, and optimize our website page descriptions, headlines, etc. We saw improvements almost immediately. After delivering an audit that uncovered where to start for a bulk of our main issues, we implemented a process to continually look for ways to improve the website.

How many people from the vendor's team worked with you, and what were their positions?

We worked with one person - The owner of RDLDIGITAL.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As RDLDIGITAL started making changes to our site, we quickly found ourselves on pace for increasing our Year-over-Year organic traffic by 15%.

Describe their project management style, including communication tools and timeliness.

RDLDIGITAL adapted to our preferred project management style (using project boards in Monday.) They were very thorough with checking in to provide updates on individual tasks, timelines, etc. They also joined our weekly website team calls to assist in driving our SEO efforts forward with our development team. It was always very easy to schedule time with RDL and their responsiveness was great!

What did you find most impressive or unique about this company?

RDLDIGITAL was incredibly professional. They were very willing to adapt and go the extra mile, even when it required them to jump into something that wasn't discussed previously. The engagement felt like a true partnership as they did everything to become an integrated part of our team.

Are there any areas for improvement or something they could have done differently?

I honestly had a wonderful experience working with RDL. There isn't anything that I would change about working with them.

BACKGROUND

Please describe your company and your position there.

Vice President, Digital Marketing for a full service, mid-sized digital marketing agency working with a variety of B2B & B2C clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RDLDIGITAL, and what were your goals?

Ryan was brought on to run SEO strategy and execution for several large clients. Our goal was to increase traffic and conversions through organic search traffic via blogging strategy, on-page optimization, and technical SEO optimization.

SOLUTION

How did you select RDLDIGITAL and what were the deciding factors?

I worked with Ryan at a previous agency so I knew his SEO expertise was top notch. After some scoping conversations we worked out a structure that was beneficial for both parties. His prices are very reasonable considering the level of expertise and experience he brings.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with Ryan conducting a comprehensive SEO audit and recommendations for our clients. We then worked together to build out a project plan to coordinate ongoing work over the coming months.

Ryan worked closely with the internal and client-side resources to ensure the SEO strategy was enacted properly, and that all action items were progressing according to plan.

How many people from the vendor's team worked with you, and what were their positions?

We worked exclusively with Ryan.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Organic traffic volume has seen ~30% YoY growth. Additionally, our clients are extremely happy working with Ryan. That is not specifically measurable or quantifiable but it is just as important to an agency as any KPI or metric.

Describe their project management style, including communication tools and timelines.

Ryan is very timely with his communication and follow up. He was flexible to work within our established agency communication and deliverable structure.

What did you find most impressive or unique about this company?

Ryan's extensive knowledge on how SEO works is very impressive. He is also able to eloquently explain such complex topics in an easy to understand way, which is rare from SEO vendors.

Ryan is also very clear about what he knows, what he needs to do more research on, and what is outside of his comfort zone. This is, again, a rare quality in an SEO vendor. If he gives you a POV or recommendation you can be 100% confident that it is solid.

Are there any areas for improvement or something they could have done differently?

No. Ryan is fantastic.

BACKGROUND

Please describe your company and your position there.

I'm the owner and developer of the website GadgetValue.com. We get >15k visitors per month, mostly to appraise their electronics. I'm in charge of everything and do a fair amount of custom coding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RDLDIGITAL?

I know I get sustained traffic from organic search which is the majority of the traffic for Gadget Value. However, I also knew that I'd done very little to improve this and could improve it potentially quite a bit. While I have some familiarity with SEO I didn't have the expertise to handle the optimization and improvements without assistance.

What were your goals for this project?

The goal is simply to increase SEO traffic with on site SEO. I also knew that I needed some help with keyword research/selecting keywords to use.

SOLUTION

How did you select this vendor?

The process is a bit surprising. I had trouble finding consultants (as vs agencies) with a google search. Ultimately I happened upon him on a random (minor) job board for freelancers and following a quick meeting it was obvious he was knowledgeable and experienced in SEO.

Describe the project in detail.

He did keyword research, advised me on which terms to target. He also did an extensive site SEO audit, and advised me in excruciating detail everything I could change and why. ...he provided meaningful and useful advice on how to make many of the changes. Given I'm the only employee it was also useful for him to suggest additional revenue & monetization strategies.

What was the team composition?

Me as the owner and Ryan as the SEO consultant. Simple.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes. I have an extensive list of action items (many now done and validated). In the last 45 days traffic is up ~35% which I expect to continue to increase. Note this is a >10 year old site with extensive organic traffic and rankings to start with.

How effective was the workflow between your team and theirs?

Very. It's worth noting that he was also quite accommodating.

What did you find most impressive about this company?

Easy to work with, & knowledgable.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of fintech startup that offers same-day FX trading & on-demand payment liquidity to the Foreign exchange market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RDLDIGITAL?

I needed someone to strengthen our website.

SOLUTION

What was the scope of their involvement?

Ryan (CMO) helped with a variety of tasks, including SEO, LI, PPC, and paid & organic social. He also worked alongside our agency to develop email campaigns and lead scoring within HubSpot. He created new pages on our Squarespace site, as well.

Keyword research for our business is difficult because it’s a brand-new industry. He tried to look up valid solutions, looking into our key target audiences. He translated that into how it would work for Facebook, Google, and LinkedIn. The SEO work involved structural changes to the website. He added pages and worked on metatags and headings.

What is the team composition?

Ryan worked under me as a digital marketing consultant.

How did you come to work with RDLDIGITAL?

I posted a listing on Indeed, and Ryan followed up. I decided he was the right fit because his pricing fit my budget. He came across as an even-keeled, thoughtful person.

How much have you invested with them?

We’ve invested between $10,000–$25,000.

What is the status of this engagement?

We worked with RDLDIGITAL from February–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

What we’re doing was really hard. We were trying to make people aware of a problem they didn’t know they had. Ryan did a great job of improving the website and targeting the ads.

Because it’s a low education process, we don’t have any good metrics yet. He gave tangible resources that were essential in helping people understand problems that they have and educate the target audience. Together, we’ve made great progress.

How did RDLDIGITAL perform from a project management standpoint?

A majority of the time, Ryan underpromised and over-delivered. He would write out what he was going to do. After documenting everything, he would send an email agenda before our regular meetings. The agenda went into what services he provided if he did anything more, and his proposals for the week. The project management services were excellent.

What did you find most impressive about them?

I like to work with people that are honest in doing their best. Ryan never pretended that he could do something he couldn’t do. He asked a lot of questions and was extremely eager to learn and build on that. He’s a young, hardworking person.

Are there any areas they could improve?

Since this was his first B2B project, his experience is his learning area. I think he’s anxious to expand into that area.

Do you have any advice for potential customers?

Ryan does what he says he’s going to do, or he lets clients know if he runs into a roadblock. Clients need to focus on written communication. I’m a talker, but with Ryan, you have to stop and listen. He’s had a lot of good things to say, but sometimes he’s a bit shy to say them.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of client strategy at a full-service digital marketing agency. We do everything top to bottom, from creative to campaign management, to SEO, PPC, and marketing automation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RDLDIGITAL?

We needed help from an SEO standpoint.

SOLUTION

What was the scope of their involvement?

They primarily help us with our SEO audits. They do implementation work as well, in addition to strategy for us. They've been our go-to firm whenever we need a higher level of strategy that doesn't hit one of our senior levels.

Usually, we bring them in at the beginning of a client engagement, and they do a lot of the technical auditing and the strategy for what they feel needs to be implemented. From there, we usually implement their strategy in-house.

What is the team composition?

We have one main point of contact.

How did you come to work with RDLDIGITAL?

They were one of our previous clients. They've been one of the best SEO specialists I've worked with, and they really put a lot of thought into it. They look at things holistically, to get really good user experience. I felt really comfortable with them from top to bottom. 

How much have you invested with them?

We've invested between $10,000 – $25,000.

What is the status of this engagement?

We began working together in late 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone always really enjoys working with them because the output they provides is always very senior level. One of the clients I'm working on with them is doing very well.

How did RDLDIGITAL  perform from a project management standpoint?

They usually always meet deadlines. Even when they're not able to, they communicate that and it's usually for a very good reason.

What did you find most impressive about them?

I appreciate their holistic view of digital strategy. It's not just a siloed SEO initiative to get something accomplished, it's very thorough when it comes to user experience in general. I appreciate that they're not someone just trying to trick the search engines. They truly try to create a good brand experience.

Are there any areas they could improve?

No, although it would be great if they were more involved on the link-building side of things. They do understand the value of quality links, though.

Do you have any advice for potential customers?

My advice is to give them as many guidelines as possible. The more guidelines you can give, the better your results will be.

BACKGROUND

Please describe your company and position.

I am the President of Brikit

Describe what your company does in a single sentence.

We are building an app to simplify sharing links from multiple sources

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RDLDIGITAL to accomplish?

• SEO Strategy
• Content Strategy

SOLUTION

How did you find RDLDIGITAL?

Online Search

Why did you select RDLDIGITAL over others?

• Great culture fit
• Company values aligned

How many teammates from RDLDIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are developing a new SaaS tool that helps users share information from a variety of resources. We had a very bare bones website and needed help optimizing it for SEO. We also had very little content and needed help understand which keywords we should be targeting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Page views
• clicks
• resolved errors
• improved visibility for previously neglected keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ryan is very organized and never shows up to a meeting without an agenda. He followed up in a timely and courteous manner and made sure that tickets weren't falling through the cracks.

What was your primary form of communication with RDLDIGITAL?

Virtual Meeting

What did you find most impressive or unique about this company?

What we appreciated most about working with Ryan was his openness and transparency. When he felt like he couldn't add any value anymore because we fell behind on creating marketing assets, he suggested we pause our engagement and pick it back up when we are ready.

Are there any areas for improvement or something RDLDIGITAL could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Digital Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RDLDIGITAL, and what were your goals?

We hired them to provide full-scale SEO services to improve our rankings and grow traffic to our pages.

SOLUTION

How did you select RDLDIGITAL and what were the deciding factors?

We worked with Ryan last year.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword research, on-site optimization, technical optimization, off-site optimization

How many people from the RDLDIGITAL team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Organic traffic has increased, we're ranking well for several keywords.

Describe their project management style, including communication tools and timeliness.

Thy're very helpful and provides fast communication for questions, suggestions, and requests.

What did you find most impressive or unique about this company?

The team is knowledgeable, truthful, and provides clear recommendations that have moved the needle.

Are there any areas for improvement or something they could have done differently?

Not that I can think of - I would definitely recommend working with him.

BACKGROUND

Please describe your company and your position there.

I am the Chief Digital Officer of an advertising agency. We work with clients in B2B and B2C who need SEO services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RDLDIGITAL, and what were your goals?

Our goals were and are to provide our clients with the best possible SEO strategy, SEO implementation, and client service possible.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Ryan for his professionalism, expertise, and reliability to escalate and provide sound strategic direction.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work entailed comprehensive technical and on-site SEO audits, creation of strategies, creation of implementation plans, execution, and reporting on organic performance for multiple clients.

How many people from the vendor's team worked with you, and what were their positions?

One person, Ryan, SEO strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I cannot share measurable outcomes, but I can attest to the fact that the deliverables were always of excellent quality and clarity.

Describe their project management style, including communication tools and timeliness.

Ryan was very communicative and clear in his several correspondences with our team. Ryan was extremely responsive and was always reliable for weekly meetings and multiple client calls.

What did you find most impressive or unique about this company?

I valued their professionalism and ability to distill SEO concepts into understandable, client-facing materials.

Are there any areas for improvement or something they could have done differently?

Nothing at all that comes to mind immediately.