RD Content

BACKGROUND

Please describe your company and your position there.

I'm the UK GM for Cerebral, we provide online mental health care through video and digital tools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content, and what were your goals?

We launched an award-winning NHS mental health service called The Sandbox. It provides rapid access to mental health support for children and young people of school age, via a stepped care model.

We wanted a short video so stakeholders could quickly understand how the Sandbox could benefit them, and tell the story of why the service was commissioned and what impact it has had.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have known RD for many years and have been impressed by their growing portfolio of work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We held an initial briefing call with their production team and director where we explained the service and told them what we wanted to achieve with the video. Then they travelled to the NHS clinic where we had reserved a room for interviews.

They rigged up an interview set and conducted multiple interviews during the course of the day.

Who did you work with and what was the feedback process like?

Ceili McGeever, Kiyon Samavat. Kerr Nimmo

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is on our Sandbox website and we frequently use it in meetings and presentations with new NHS commissioners.

Describe their project management style, including communication tools and timeliness.

RD are professional and organised as you would expect.

What did you find most impressive or unique about this company?

The quality of work is superb - the difference is in the care and attention to detail.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I work for a professional services firm in a role that provides brand and marketing support for consultancy services in the government and public sector

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content?

We are challenged with telling a story to a global audience about the value our services provide to governments and citizens. RD Content help us develop strategies to meet this challenge, develop our narrative and create compelling content to help us tell this story.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted a vendor that took the time to understand the wider context of our market positioning, our audience and our objectives - and that could provide a personalized service, with access to the organization's best creative minds.

Describe the project in detail and walk through the stages of the project.

We held a series of workshops to run through objectives and strategy, before working out more detailed plans for campaigns and content.

How many resources from the vendor's team worked with you, and what were their positions?

We work with account managers, producers, writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of our videos received a Cannes Dolphin award.

How effective was the workflow between your team and theirs?

We have effective in-person and videoconferencing strategy sessions, project presentation and feedback sessions, and visits onsite at the vendor to get to know the team better.

What did you find most impressive or unique about this company?

The culture is great - a diverse group of people who are committed to their work, take time to get to know the client, and go the extra mile to get things right.

Are there any areas for improvement or something they could have done differently?

Keep up the great work, and try to find a way of retaining the close personal service as you expand your business.

BACKGROUND

Please describe your company and your position there.

Our Creative Department LTD - This is my own company - I am photographer and Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content?

I hired RD Content to work on a music video for an up-and-coming Italian artist. I had worked with the artist previously, on a photoshoot for promo materials and she’d asked me to direct her new music video.

What were your goals for this project?

I wanted to create a slick, fun and eye catching video that our client would be really happy with.

SOLUTION

How did you select RD Content?

When this project came up, I immediately thought of RD as the company I’d like to collaborate with on this project, as we had worked together in the past and I’d been really pleased with the work we’d created.

Describe the video(s) and the process in detail.

This was a music video set in a beautiful boutique hotel. The idea was that our protagonist and singer was getting ready for a night out. We see her in several rooms of the house as she prepares herself. It needed to look sumptuous, stylish and sexy. We had a one day shoot, using four different locations in the house and running to a tight production schedule.

What was your vendors' project management or feedback process?

The Team consisted of the director (me) and the RD team made up of a producer, production assistant, DOP, and camera team. The client loved the film! It was a great day, which was made really easy by having a great team around me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The film hasn’t gone live yet - but the client has already booked me onto her next film, and would like to use RD as part of this team again.

How effective was the workflow between your team and theirs?

We had a good workflow, with regular calls and communication.

What did you find most impressive about this company?

They were reliable, cost-effective, and produced a great piece of work.

Are there any areas for improvement?

No!

BACKGROUND

Please describe your company and your position there.

I am the Creative Director at Ward & Co, we are an Interior Design and Interior Architectur company based in London.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content?

We wanted to create a film that says what we do and described who we are as a company. We decided that video is a much better source for getting a message across rather than text and therefore it would be a great asset to our sales process.

What were your goals for this project?

The film should be emotive, show the family nature of the business but also say what we do. We should come across as relaxed, approachable and flexible as a company. It should also showcase our work.

SOLUTION

How did you select RD Content?

We narrowed it down to a few companies however we felt that RD Content were very professional, understood our end goals and the team were relaxed and easy to get along with.

Describe the video(s) and the process in detail.

We started with a couple of phone calls to understand our objectives and to get to know us, then RD came up with their ideas which we discussed through. From there we did a recce and looked at the locations and they came up with a list of questions so we can think about it.

We had a two day shoot with myself and Sarah in three different locations. During the edit we received an edit program and then the final films came in to the deadline.

What was your vendors' project management or feedback process?

Feedback process was great, we commented on the frame app and via phone calls when explanation was needed from our side. It was very well organised and they took all comments into account

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received very positive feedback from everyone we have sent it to and been told that it is a fantastic tool to have for our imminent re-brand

How effective was the workflow between your team and theirs?

Very effective. The feedback tool was very easy to use and there were no issues with getting in touch. Deadlines were kept to.

What did you find most impressive about this company?

The creativeity and the knowledge of the equipment was very good. The on the spot engagement was very impressive and we were made to feel very relaxed when interviewing.

Are there any areas for improvement?

Only area is perhaps myself and Sarah should have been filmed in the same location and together a little more.

BACKGROUND

Please describe your company and your position there.

Marathonbet is an online betting company. I was the global head of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content?

RD Content produced advertising campaigns for us. Specifically producing commercial video and photographic content with our global partnerships at premier league football club, Manchester City.

What were your goals for this project?

To produce best in class content that would be engaging, support the brand’s identity and engage with our audience.

SOLUTION

How did you select RD Content?

We had a competitive pitch process, with multiple agencies, RD Content were selected for their creative vision for the project.

Describe the video(s) and the process in detail.

Over the course of a year RD Content produced a series of films and photographic advertising campaigns for our brand activating our partnership with Manchester City Football Club. They provided creative, strategic and production services during this time.

What was your vendors' project management or feedback process?

We had a dedicated project manager providing overview of the project’s status in terms of execution and financially at all times. We were able to utilise software to provide dynamic feedback as we progressed through the creative which assisted us in making the whole process efficient.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns were our most successful execution of our partnership rights at that time.

How effective was the workflow between your team and theirs?

The team were world class. They understood our brief, they were able to work within the restrictions of our category. They were efficient, friendly and great to work with. I trusted their advice and it delivered outstanding results.

What did you find most impressive about this company?

That they have everything in house made things far more efficient than usual. There was no sense that they could not deliver on what was promised.

Are there any areas for improvement?

For us, a further extension of their international network would have been helpful as we continued to expand our marketing efforts around the world.

BACKGROUND

Please describe your company and position.

 I am the Content creation manager of a manufacturing company 

Describe what your company does in a single sentence.

We are a luxury Swiss watch brand originally founded in 1917. We are the pioneers in inventing and implementing new materials and avant-garde designs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RD Content to accomplish?

• Create an emotional 360° Christmas campaign, social media, TV, Print
• Promote and vehicle the luxury perception of our brand
• Promote 2 of the main watch models of the year 2023

SOLUTION

How did you find RD Content?

RD Content offered their services by contacting us.

Why did you select RD Content over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Great communication and fluid interaction

How many teammates from RD Content were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create a 360° Christmas campaign for our brand, including 3D animation in 4K as well as High-resolution Stills. 
• Deliver different cuts (shorts, 15s, 30s, etc.) of the commercial animation to be used in TV ads and social media. 
• Create entirely the 3D environment and animation according to the storyboard approved by our brand. 
• Create, animate, and texture watch models and brand packaging in 3D. 
• Deliver the major social media formats 1x1/16x9/9x16 for each video cut lengths shorts/15s/30s/full video. 
• Deliver a number of still images exported from the 3D animation in high resolution for print work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great feedback from company management and employees. A bit early for metric measurables since the campaign is still not out.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was perfect: 

• easy to contact
• listen to the client
• They implemented the requested corrective actions quickly.
• 100% available and open to any feedback
• Very slight but acceptable delay in item delivery

What was your primary form of communication with RD Content?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Team spirit
• availability
• fast reaction
• easy going process
• Good quality-price ratio
• Great skills in 3D modeling
• Great contact with the involved actors

Are there any areas for improvement or something RD Content could have done differently?

Don't see for the moment.

BACKGROUND

Please describe your company and your position there.

I'm senior producer at Xero accounting software – we produce all of Xero's marketing material, including ATL creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content, and what were your goals?

We've engaged RD on multiple occasions to plug into our team for extra video production and photographic expertise – we wanted to created high production value social films, TV idents, and customer stories + photography.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sent out an RFP to multiple agencies and RD had the best response in terms of creative treatment and budget.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had very professional support from RD throughout the process, from pre-production through to delivery. The creative team had great suggestions but were always realistic with regard to our budget and timeframe.

Who did you work with and what was the feedback process like?

We worked with Alexander and Helen who managed our projects and rounds of feedback excellently, but also contributed ideas throughout. They brought great energy and positivity on our shoot dates too which is really invaluable in getting the most out of a long day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great brand recall as a result of our idents. Our photography was highly valued internally and the treatment rolled out from the UK to other regions globally. We're hoping to set up a rolling customer story relationship with RD to deliver more video content in the future.

Describe their project management style, including communication tools and timeliness.

Comms are always clear with RD; we communicate via email and calls, but Slack is also an option we may take in future. Timelines and budgets are communicated clearly always.

What did you find most impressive or unique about this company?

We most appreciate the enthusiasm, creativity, and attention to detail that their people bring to each production.

Are there any areas for improvement or something they could have done differently?

We're keen to establish a more long term engagement to unlock the cost efficiencies this allows – otherwise, no points of feedback.

BACKGROUND

Please describe your company and your position there.

Manchester City FC - Branded Content Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content?

Film Production

What were your goals for this project?

To produce a season long campaign with 8 long-form film plus supplementary content to entertain existing fans, encourage fan growth and bolster club partnership with Etihad Airways

SOLUTION

How did you select RD Content?

We had a 4 way pitch with several production company, all of whom came up with their own creative ideas within the parameters of the brief. RD delivered the best creative idea, production expertise and budget.

Describe the video(s) and the process in detail.

The process was deeply collaborative from both a creative and process standpoint. it is, as you can imagine, difficult to get time with playing staff and RD handled the unpredictability of the process brilliantly.

What was your vendors' project management or feedback process?

very well structured so there was no misunderstandings, whilst also flexible in understanding the reality of having multiple stakeholders involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a huge hit both creatively and in terms of positive brand enforcement and viewing numbers.

How effective was the workflow between your team and theirs?

Very effective and collaborative. A very accessible team.

What did you find most impressive about this company?

Their creative vision and ability to pull off unthinkably difficult shoots.

Are there any areas for improvement?

Not really. As with any good business they seemed to develop their processes with feedback from clients and we were mightily impressed.