"Production Company of the Year" - Cannes 2019

RD Content is a creative agency offering an end-to-end service for anyone looking to utilise video content as part of their communications. We are specialist storytellers, who work with companies who want to create content that will engage with their target audience. We are here to help our clients understand what type of content they need and why; what platforms they should use and how to maximise the effectiveness of their communication in the most cost-effective way.

We are proud to be the content partner of some of the biggest brands in the world. Our work ranges across many professional sectors, automotive to fashion, FMCG and leisure. If you're looking for B2B, B2C or video communications for your internal video channel, then we are here to help. Find out more about our four-step process to making great content by clicking on the links below and seeing exactly how we are able to offer you the best video content for your company.

 
$10,000+
 
$300+ / hr
 
50 - 249
 Founded
2009
Show all +
London, United Kingdom
headquarters
other locations
  • 50 South Bridge Rd
    Downtown Core 058682
    Singapore
  • Khalifa Park
    متنزه خليفه, AZ متنزه خليفه
    United Arab Emirates

Portfolio

Key clients: 

ROKiT Williams Racing, Etihad Airways, Man City FC, Epson, Facebook, Instagram, Barbour International, Kilchoman, Clifford Chance, EY

Facebook - Tokyo Olympics 2020

This campaign is designed to encourage brands to "start your 2020 game plan now", while advertising Facebook as the go-to platform to reach sports fans. The idea for the campaign was born in Asia Pacific and led by Facebook IQ, together with APAC business marketing and creative teams at Facebook.

RD Content teamed up with long-time colaborator and acclaimed director Jack Weatherley, who has directed ads for Nike and

Uefa, to deliver this 40 second film targeted at brand managers, marketing managers, creatives and agency executives on and off the platform.

This particular film garnered attention from both Campagin Magazine and The Drum.

Kilchoman Core Expressions - 100% Islay

As a small independent whisky distiller, Kilchoman needed a brand film that would encapsulate the essence of their company and visualise their whisky making process for connoisseurs and businesses alike to see. The film needed to capture who they are, what they stand for and their history.

Kilchoman has a unique story to tell; since its inception in 2005 on Islay, an island in the North Hebrides, its location and craft

symbolise the truest form of Scottish whisky production. Unlike the larger distilleries on the island, every stage in the creation of 100% Islay whisky is completed at Kilchoman, from growing the barley to bottling the whisky. 

We also assessed the whisky marketing landscape and saw films that failed to portray the real life stories of whisky distillation, being too scripted and omitting the people who created the whisky. By taking the themes of heritage, tradition and timelessness, we sought to draw a tangible link between Kilchoman’s traditional distillation methods and and Islay’s weather-beaten magnificence. 

Spotlighting 100% Islay’s whisky making process from barley to bottle, we created a film that captures beautifully what makes Kilchoman’s flagship spirit special, whilst doing so in an authentic and evocative way. The film is successful in relaying to the viewer the lengthy whisky making process within the space of 2 minutes, whilst retaining every intricate detail involved in making 100% Islay. Our film was vital to Kilchoman’s significant growth, with sales increasing in 2017 by 10%, as well as expanding their market presence in Asia and North America.

Etihad - Freestyle World Tour (Series Compilation)

The Freestyle World Tour is a global football freestyle competition, devised entirely by content agency RD Content, in which 7 of the world’s best freestylers compete in a series of unique challenges designed by Manchester City players.

Each challenge was held in one of six major Etihad Airways destinations around the world. Every piece of hero content was accompanied by a destination guide showcasing the city and a

suite of social media content posted on the freestylers’ personal accounts designed to drive traffic towards the hero film.

The competition aspect involved designing a unique freestyle challenge that incorporated a key selling point of the destination, be it one of the city’s most iconic spots or the uncovering one of its hidden gems. Each challenge was introduced by a Manchester City player who would perform a demonstration of the rules as well as appear in trick shot challenge videos. Meanwhile, the Etihad cabin crew formed a central part of each episode, acting in part as officiators in the competition and also as authorities on each destination, with destination guides being narrated from their perspective.

The winner of the competition would receive the ultimate prize of an invitation to perform in front of 50,000 fans at the Etihad stadium in Manchester.

Reviews

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Video Production for Journalism Outlet

"Poor workflow: lack of professionalism and lousy ethics."

Quality: 
0.5
Schedule: 
1.0
Cost: 
0.5
Willing to refer: 
0.5
The Project
 
Less than $10,000
 
Jan. 2015 - Apr. 2019
Project summary: 

RD Content was responsible for leading a marketing team in promoting a series of films. 

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Houssam Labrini
Journalist & TV Correspondent, Voxafrica LTD
 
Verified
The Review
Feedback summary: 

While the videos themselves were excellent, the vendor's unprofessional comments and behavior made the engagement a terrible one. Given their dubious professional ethic, the client strongly recommends looking elsewhere. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Video Editor

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RD Content?

Lead a Marketing team to produce films to promote their products

What were your goals for this project?

Win leads

SOLUTION

How did you select this vendor?

Productionbase.co.uk

Describe the video(s) and the process in detail.

Creative films featuring employees and products

What was your vendors' project management or feedback process?

Excellent as far as i am concerned, as my movies won the Grand Prix

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Reallly bad, not paid by RD Content, harassement by their CEO and racist comments about Arabs

How effective was the workflow between your team and theirs?

Poor workflow: lack of professionalism and lousy ethics.

What did you find most impressive about this company?

Not much, will not work anymore with such a company, bad reputaTion in the UK Media iNDUSTRY

Are there any areas for improvement?

Less racism, more ethics, more professionalism would be welcome.

1.0
Overall Score Problems with payment, poor quality, racists comments towards Arabs, bad reputation in the British Media Industry
  • 1.0 Scheduling
    ON TIME / DEADLINES
  • 0.5 Cost
    Value / within estimates
  • 0.5 Quality
    Service & deliverables
    Problems with payment, poor quality, racists comments towards Arabs, bad reputation in the British Media Industrys
  • 0.5 NPS
    Willing to refer