Agency-quality design & development at a fraction

Razorwire 5 is a micro-agency specializing in developing creative digital strategies for startups, mid-size, and enterprise companies. Every year, we select a handful of clients with unique ideas to collaboratively create engaging and disruptive digital products, ultimately revolutionizing the marketplace and establishing our clients’ dominant presence.



Our client list includes some of the names you've heard before: AT&T, Dell, Frost Bank, Nissan, UPS, CapitalOne, Caterpillar. It also includes several startups that are about to disrupt their industry.



We’ll make the shot count!  And we’ll do it more efficiently and cost-effectively than the other brand name agency players, without sacrificing innovation and creativity. Our entire team comes from an agency background, but Razorwire 5 delivers at a fraction of the cost. We’re headquartered in the startup mecca of Austin, Texas and all our staff is based in North America.


PM, strategy, research, UX, IA, design, testing - $95/hr

development - $150/hr

$50 - $99 / hr
10 - 49
Show all +
Austin, TX
other locations
  • Vancouver, BC


Key clients: 

From startups to enterprise Fortune 500, a lot of companies have trusted us with their babies.  AT&T, Dell, Frost Bank, Nissan, Michael Kors, KitchenAid, Bulldog Solutions, Journyx, Citi, Charles Schwab, Caterpillar, Michaels, BestBuy, Shiner, Costa, Whataburger

lenovo Image


Problem Domain
Lenovo needed a B2B web strategy that allowed its business vertical to easily cater to various governmental institutions, which all required different hardware solutions, depending on its unique workforce and application.

RW5 Solution
After reviewing the different packages of hardware and computer solutions, RW5 proposed a scalable content strategy and visual language that uniquely and

specifically spoke to particular departments, while also being sensitive to development costs and content maintenance. Within the CMS, each department was assigned specific visual templates, content, and recommended hardware solutions. After users selected their respective department within the government, the branding, imagery, and hardware solution content would update, reflecting a customized and branded experience.  

To see more sample works, visit:

AT&T Easy Remote Image

AT&T Easy Remote

Problem Domain
The business ask was to create a mobile app for AT&T U-verse which could be used by the disability community to operate their TV service.

RW5 Solution
Working closely with the Human Factors Labs at AT&T, we concluded the most important and common disabilities to design for: color blindness, visual impairment, and dexterity issues. We then analyzed the most

commonly used features of the physical remote in order to identify the best features to migrate to the digital version. The beauty of the Easy Remote is truly its simplicity. It allowed users to communicate with the set top box and TV screens using various methods of preference such as speech recognition, gestures controls, and easy to use soft buttons. The default look-and-feel was the AT&T branded color scheme, but users could choose high-contrast skins or low-light darkroom settings as well.  Easy Remote was also one of the first to have speech recognition capabilities and it went on to win several accolades.  

To see more sample works, visit:

AT&T U-verse TV Application Image

AT&T U-verse TV Application

Problem Domain
RW5 was asked to re-envision the TV interface, allowing U-verse customers to view and upgrade their services.

RW5 Solution
After wireframing and designing 3 substantially different TV UI concepts with varying degrees of redevelopment efforts, a final best-of-breeds was proposed by the RW5 team.  The redesigned experience allowed users to view their current TV

channel package and view the benefits of upgrading by displaying branding for popular shows and programming.

To see more sample works, visit:

J.Crew Image


Problem Domain
J.Crew wanted RW5 to explore a mobile strategy that integrated a social value.  

RW5 Solution
RW5 came up with the concept of a digital closet, which would allow users to take pictures of all their outfits, both J.Crew products as well as other brands, and the system would make recommendations of ensembles, which could then be shared with friends for opinions.

To see more sample works,

Nissan / Infiniti Image

Nissan / Infiniti

Problem Domain
A local agency specializing in automotive digital strategies asked RW5 to create a tablet app for dealership sales reps who needed to know about upcoming sales and events. 

RW5 Solution
Since the application would be used by both the diffusion and luxury lines, Nissan and Infiniti, respectively, it was important to be sensitive to the scalability of the design. The

client wanted to avoid having to build two separate applications for each line. The RW5 team came up with a design that could simply be rebranded and repurposed through the use of simple CSS changes, displaying unique offers specifically for that brand.

To see more sample works, visit:

Michael Kors Image

Michael Kors

Problem Domain
The internal marketing team at Michael Kors was looking to create a comprehensive mobile strategy that allowed customers to not only explore and purchase products, but also have touchpoints with the brand, even when not in a purchase mode.

RW5 Solution
Using an open-ended blue ocean approach, RW5 developed a mobile strategy that would allow customers to leverage mobile

technology throughout their experience with the brand. As depicted with storyboarding, users could learn more about products they saw while window shopping, add items to registries, try on selected ensembles in dressing room, as well as mobile pay for purchases.

Additionally, the mobile app strategy included a vibrant lifestyle component. Users were able to view articles on travel, entertainment, luxury, shopping, etc. within that section and view Michael Kors products that were depicted in the lifestyle photography.  

To see more sample works, visit:

Frost Bank Image

Frost Bank

Problem Domain
Razorwire 5 was contracted by the local creative agency, McGarrah Jessee, to create a unique on-brand and usable experience for the Frost Bank website.  One of the major goals was not only promote banking products, but also bring awareness to its other lines of business, insurance and investment product offerings.

RW5 Solution
After weeks of requirements gathering and

research, RW5 designed an experience that cross-promoted banking, investments, and insurance products throughout the experience. When user explored a banking product, the system would cross-pollinate complementary investment and insurance products that created a financial ecosystem.  

To see more sample works, visit:

KitchenAid Image


Problem Domain
Although loving the aesthetics of beautifully-designed KitchenAid appliances, customers expressed a sense of intimidation when it came to actually using the appliances and cooking recipes.

RW5 Solution
The experiential solution proposed by RW5 for the KitchenAid tablet app allowed users to search recipes filtered by the appliances they own. Alternatively, users were able

to search for enticing recipes which then recommended specific KitchenAid products that could be used to make the dishes. The tablet app also had contributive social aspect that encouraged users to post their own recipes having used KitchenAid appliances.

To see more sample works, visit:

Crock n' Roll Image

Crock n' Roll

Problem Domain
Crock N’ Roll, a startup specializing in on-the-go crock pot recipes needed a brand and visual language that spoke to a younger demographics, bringing the cooking techniques  of crock pot to a new and busier generation.

RW5 Solution
RW5 did an extensive competitive analysis and determined the most applicable affinity brands, ultimately creating a unique and modern

voice. A play off of ‘rock n’ roll’, the brand strategy concluded with a look-and-feel that incorporated guitar picks and logos, reinventing the crock pot cooking method into something fun, cool, and hip.

To see more sample works, visit:


Sort by

UI/UX Design for Project Tracking Application

"Their fast, clear, and effective communication stood out."

Willing to refer: 
The Project
Less than $10,000
Jan. 2010 - Ongoing
Project summary: 

Razorwire 5 improved UI/UX design for an interactive web application. They worked through multiple design iterations within a short time frame.

The Reviewer
11-50 Employees
Austin, Texas
John Maddalozzo
V.P. Engineering, Journyx, Inc
The Review
Feedback summary: 

The improved UI/UX design has been embraced by the existing user base and has improved satisfaction, improving the close rate for business opportunities. Razorwire 5’s highly specific design insights helped optimize the appearance and functionality.

The client submitted this review online.


Please describe your company and your position there.

I am the VP of engineering at Journyx, Inc., a time and project tracking software firm.


For what projects/services did your company hire Razorwire 5?

We needed an update to our UI/UX design.

What were your goals for this project?

We wanted a fresher look and flow for the large number of screens involved in our product, both on the administrative and user ends.


How did you select this vendor?

We did a search and interview process with several local vendors and we came away most impressed with what Razorwire 5 had to offer.

Describe the project in detail.

We had a narrow time frame to improve the application and we were also working with limited resources. They worked with us through several iterations.

What was the team composition?

Our product manager and lead developer handled most of the communication with Razorwire 5’s UI/UX team, which was led by Zia (Product Management, UX, and Digital Strategy, Razorwire 5).


Can you share any outcomes from the project that demonstrate progress or success?

Our improved UI/UX has generated wide acceptance and much greater user satisfaction, leading to a better close rate on our opportunities.

How effective was the workflow between your team and theirs?

Their fast, clear, and effective communication stood out.

What did you find most impressive about this company?

They offered insights into small things that could be changed to improve our application’s operation and visual appearance.

Are there any areas for improvement?

We would have liked development assistance, which I believe they’re now offering.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    We were very happy with both the deliverables and the final result.
  • 5.0 NPS
    Willing to refer