Rayneta

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Yonda

Describe what your company does in a single sentence.

Yonda automates e-commerce, SaaS, and digital businesses Sales Tax.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rayneta to accomplish?

• Deliver 100+ leads per month with a 35% qualified leads
• Configure all technical systems, tracking, and implementation
• Full reporting for multiple channels
• Full funnel paid media strategy

SOLUTION

How did you find Rayneta?

Referral

Why did you select Rayneta over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rayneta were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the course of nine months, Rayneta acted as a strategic growth partner and fully embedded extension of the in-house team, owning and executing across a multi-channel paid media ecosystem.
Strategy & Planning
Channel Mix Strategy: Audited existing activity and defined the optimal mix of Google and LinkedIn.
Audience Targeting Frameworks: Designed segmentation strategies for B2B personas, including cold, warm, and retargeting stages.
Full-Funnel Campaign Planning: Built awareness, consideration, and conversion pathways tailored to business goals and customer journeys.
Research & Insights
Audience & Competitor Research: Deep dives into digital behavior, search patterns, job roles, industries, and competitor positioning. 
Keyword & Intent Mapping: Sophisticated keyword frameworks for Google Search Ads with commercial intent prioritization.
Creative & Messaging Insights: Recommendations based on ad fatigue analysis, platform nuances, and content resonance by persona. 

Technical Setup & Optimization
Pixel & Conversion Tracking: Flawless setup and troubleshooting of tracking pixels, offline conversion imports, UTMs, and custom events across platforms.
CRM & Analytics Integration: Linked ad platforms with HubSpot/GA4 to enable granular performance attribution and reporting.
Landing Page Feedback Loop: Partnered with the internal dev and marketing teams to optimize landing pages for relevance and performance.
Execution Across Channels
Google Ads: High-performing campaign builds, testing frameworks, and continuous bid strategy refinement.

LinkedIn Ads: High-impact thought leadership campaigns, lead gen forms, and hyper-targeted account-based marketing (ABM) tactics.

Measurement & Reporting
Weekly Performance Reporting: Clear, concise dashboards and commentary on KPIs, spend, CPL, CTR, CAC, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our core KPI was Leads and Qualified leads. 
5 out of the 7 months Rayneta exceeded all targets and amplified Yonda's revenue. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management by Jeff, Will, Tammy, and Emery was impeccable. 
From Jeff, Will, Tammy, to Emery, each team member brings a unique superpower to the table. Together, they form a powerhouse of strategy, execution, and insight. 
Rayneta were attentive, understanding, and honest. I couldn't recommend them enough. 
Superbe to collaborate with. 

What was your primary form of communication with Rayneta?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After working closely with Rayneta over the past nine months, I can confidently say they are a top-tier paid media agency in every sense.

Whether it’s Google Ads, LinkedIn campaigns, Reddit ads, Meta, or building thought leader ads, Rayneta has demonstrated endless knowledge across the entire digital ecosystem.

They don't just execute—they simplify complexity. Their ability to translate jargon into clear, actionable recommendations is a rarity. Every step is meticulously documented, communication is always of the highest standard, and they consistently bring clarity, performance, and innovation to the table.

If you're looking for a premium agency that combines technical brilliance with strategic clarity, Rayneta is it.

Are there any areas for improvement or something Rayneta could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing and eCommerce at a DTC swimwear and beachwear brand based in Los Angeles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rayneta, and what were your goals?

We hired them to do our paid advertising across search and social. We were with a previous agency seeing less than ideal performance and we were really happy with the audit results from Rayneta and made the switch.

SOLUTION

How did you select this vendor and what were the deciding factors?

We requested an audit for their team and really liked what they found and their strategic recommendations

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Initially the company was very small when we started working together (<1M) and we were only running Facebook/Instagram and Google Ads. Over the years they've really helped us diversify away from Facebook without losing performance and now they run our programmatic, display, tiktok ads, pinterest ad, snap ads, youtube ad, meta ads, and google ads. They've also helped us with incrementally testing to help make more informed decisions for budget allocation after the iOS 14 disruptions and loss of data.

How many resources from the vendor's team worked with you, and what were their positions?

Paid Media Director and Paid Media Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our company has scaled profitably 100% YoY the past 5 years we've worked together

How effective was the workflow between your team and theirs?

We have monthly meetings and weekly touch bases as needed.

What did you find most impressive or unique about this company?

They don't have much of an agency feel since they are smaller and more boutique, our previous agencies would pass our account off to interns which drives me crazy! We always felt we had a higher level of staff at Rayneta with expertise in our vertical.

Are there any areas for improvement or something they could have done differently?

Please offer more services! SEO, Affiliate, ect

BACKGROUND

Please describe your company and position.

I am the VP Growth of eCommerce

Describe what your company does in a single sentence.

Venture Capital Studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rayneta to accomplish?

• Scale Brand Revenue

SOLUTION

How did you find Rayneta?

Referral

Why did you select Rayneta over others?

Good value for cost, Referred to me

What was your primary form of communication with Rayneta?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Rayneta as our media buying agency across search and social for DTC brands

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Decreased CAC by 43%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they have delivered everything on time and are very responsive.

What did you find most impressive or unique about this company?

They feel like real partners in our company and can tell they really care about our brands success

Are there any areas for improvement or something Rayneta could have done differently?

None so far