Raxo

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager at Coloredge, a production house that works with premier brands and retailers to bring their visions to life by providing them with innovative marketing solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Raxo?

We hired Raxo to do a complete brand refresh. After, we kept them on to improve our marketing initiatives and develop new strategies to build brand awareness and engagement and double our web leads.

What were your goals for this project?

We wanted to grow our impact and expand our audience’s understanding of what we do and stand for.

SOLUTION

How did you select this vendor?

We had a design team we’d used previously on a select few projects. Raxo recently bought this team, and, conveniently, they work right in our office. We decided to go forward with using all their services in our marketing efforts.

Describe the project in detail.

The original brand refresh included developing a new mission, vision, and positioning statements. They also redesigned our website and implemented a new tone, voice, and collateral plan. Finally, we launched several email campaigns and social strategies, which included video marketing. Now, we work together every day on both new and pre-existing marketing initiatives.

What was the team composition?

I work closely with Raxo’s team of designers and developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They’ve refreshed our look and feel and doubled our web leads. Further, they’ve birthed countless new initiatives and strategies. Their designs are perfectly crafted as well.

How effective was the workflow between your team and theirs?

Because we work in the same office, communication flows easily. I sit in the same area as Raxo and am able to work with them with complete ease.

What did you find most impressive about this company?

They can transform bland into unique and basic into detailed. Their eye for design is no joke, and I trust their opinion regarding marketing collateral.

Are there any areas for improvement?

There’s always room for improvement, but everything has been working very well for us.