RedTunaShirtClub.com is an awesome subscription based t-shirt company catering towards fishing enthusiasts. They came to me in 2015 wanting to completely revamp their website - the goal was to streamline their custom management process, automate their fulfillment and overall make it easy for them to handle day-to-day operations of their website.
We essentially created a custom CRM for them in the backend, complete…
with membership and subscription management, inventory management and a slew of other time-saving functions. This helped save them time and allowed them to focus on marketing. We created scripts and logic that automatically charge and generate orders for customers based on their selections - then we integrated the fulfillment centers API to automatically fulfill the orders. Autopilot is awesome. We also integrated not only the fulfillment centers API, but also the PayPal Pro API to handle single and recurring payments. We also created custom abandonded cart emails, promo codes, referral codes, gift certificates and other conversion optimizations.
No more spreadsheets, digging into databases and trying to juggle managing customers, orders, subscriptions, promo codes, gift certicates AND making sure all the order get fulfilled. Now they can manage everything in one place, and also know that orders automatically go out to customers, correctly.