An experience design studio

Founded in 2016, Rainfall is a creative studio and design agency with offices in Seattle and New York focused on user experience, visual design, and digital product design. Rainfall is built on the simple idea that a brand’s “experience” is not only how they express themselves visually, but how they make all of their touch points unique and engaging.

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2016
Show all +
Seattle, WA
headquarters
  • 92 Lenora Street
    Seattle, WA 98121
    United States
other locations
  • 25 Broadway, 9th Floor
    New York, NY 10004
    United States

Portfolio

Key clients: 

The Metropolitan Museum of Art, Chase, Brinks Home Security, Nest, Spotify

DeepCube brand strategy, identity, and experience design

DeepCube is a deep learning company building technologies on the cutting edge of artificial intelligence (AI).

We worked alongside DeepCube's leadership team to abstract their brand message and work in artificial intelligence through specific use of iconography and language that appeals potential partners while keeping competitors uninformed about the details of their activities.

Our work included brand strategy

and narrative, identity and logo design, website design, and additional graphics.

View the full case study on our website: https://work.rainfall.co/deepcube

DeepCube Website Design

As part of the identity that we made with DeepCube, we built a cutting-edge website in order to tell their story.

More than just an online brochure, the landing page itself is a feat in technical engineering. Multiple layers of WebGL Canvas bring a neural network to life with the help of a particle system that makes efficient use of th GPU, similar to DeepCube's platform.

Technologies Include:

1.

WebGL

2. Lindenmayer tree (L-system)

3. GPU particle system

4. PostProcessingVertex Buffer Object (VBO)

5. Frame Buffer Object (FBO)

View the full case study on our website: https://work.rainfall.co/deepcube

DeskView eCommerce Responsive Website

DeskView is the world’s first desk built to easily mount to any non-porous surface like a window, glass wall, or whiteboard.

DeskView approached Rainfall with the request that we refine their online presence to better communicate the features and benefits of their unique product.

We worked closely with their team to create a visual narrative that allows the beauty and versatility of DeskView’s design to entice

customers and encourage them to work, entertain, and even decorate using this stylish piece of furniture.

View the full case study on our website: https://work.rainfall.co/deskview-website

PartsHub Digital Product Platform For The Automotive Aftermarket Image

PartsHub Digital Product Platform For The Automotive Aftermarket

Rainfall worked closely with the team at RXSpeed on a groundbreaking new platform for the automotive aftermarket called PartsHub.

Their cloud-based data management tool has revolutionized the organization and validation of vehicle product information, meaning teams can win more customers and expand their markets.

Starting with a list of requirements, we outlined user stories which were later expanded to detailed

user flows to serve as the foundation of the PartHub digital product. We then moved into wire framing and prototyping before finally creating the user-facing visual design and motion theory. 

Reviews

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UI/UX Design for Aftermarket Automotive Website

"Rainfall understands the importance of having design uniformity across all libraries and corporate elements."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2016 - Dec. 2018
Project summary: 

Rainfall designed the UX/UI for a SaaS platform geared toward the automotive industry. Other deliverables included a logo design, email templates, and assorted other marketing materials.

The Reviewer
 
1-10 Employees
 
Stamford, Connecticut
Former Executive, PartsHub
 
Verified
The Review
Feedback summary: 

Rainfall successfully introduced an intuitive platform design, which has fostered increased customer engagement. The team demonstrated a firm grasp of frontend principles, leading to greater product quality. Their commitment to communication highlights a viable project management approach.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a former executive at PartsHub.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rainfall?

We engaged Rainfall to construct the UX/UI for our SaaS solution for the automotive aftermarket industry. We served as a place for companies to list their products. The industry as a whole can be outdated and not receptive to technology at times, so we had to create a frontend experience that catered to that type of audience.

SOLUTION

What was the scope of their involvement?

We relied on Rainfall to determine the UX/UI for all of the screens included in our platform. Our internal team developed the cloud-based web app, and Rainfall took care of the frontend design. We also asked Rainfall to manage our corporate identity through designs of our logo, emails, and marketing materials. So while we initially asked them to build these web app designs from the ground up, we kept adding projects until they were virtually full-time members of our team.

What is the team composition?

I helped facilitate the project management, so we only worked with a lead UX/UI designer and one junior designer.

How did you come to work with Rainfall?

We learned of Rainfall through references from our venture capital firm and other engineering companies. Through a review of their portfolio, we learned they had valuable experience with UX/UI projects, along with a deep understanding of how frontends work.

How much have you invested with them?

I would estimate that we spent between $250,000­–$275,000.

What is the status of this engagement?

We worked together from December 2016–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw about a 25–30% increase in customer engagement with our platform and its features once we introduced the new designs. With their help, we were also able to double our development velocity so that we could launch new features more quickly.

How did Rainfall perform from a project management standpoint?

We’d have regular check-ins through Google Hangouts, but we’d also meet in person on occasion because we’re both outside of New York City. Communication was always very strong. They made sure that our pipeline was running smoothly by providing updates quickly to our developers. We could always count on Rainfall to do their part and deliver ahead of schedule.  

What did you find most impressive about them?

Rainfall understands the importance of having design uniformity across all libraries and corporate elements. Some companies can be all over the map, which increases development time. Understanding how frontends and designs work goes a long way.

Are there any areas they could improve?

No, they were good at what they did. It was great working together and learning more about the process.

Do you have any advice for potential customers?

Make sure that you have your narrative, storyline, and user stories in place early. Rainfall can put together an initial design right away if given all of that information. If not, the iterations might take a little longer.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Collateral and Logo for AI Company

"The way Rainfall presented their work was impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Feb. 2019
Project summary: 

Rainfall was hired to build a company’s brand identity. After the team researched the company, they created a logo, business cards, t-shirts, and other brand collateral.

The Reviewer
 
11- 50 Employees
 
Moscow, Russia
CEO, AI Company
 
Verified
The Review
Feedback summary: 

External feedback has been positive. Rainfall met expectations, delivering sophisticated and creative work. The team worked seamlessly throughout the engagement, managing the project efficiently. Customers can expect a communicative team that delivers quality at a reasonable price.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an AI company that works with early-stage startups and agencies to help them build the technology they need. We mostly do web development projects, but sometimes, we work with AR and VR development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rainfall?

When we started the company, we didn’t have a brand identity.

SOLUTION

What was the scope of their involvement?

We explained to them what we wanted, discussing the framework of the interaction. During several calls, Rainfall asked questions about how we wanted to represent our company and what style we wanted for the brand collateral. I sent them several references that I found attractive, making sure they wouldn't constrain us.

There were 3–4 logo iterations. At each iteration, their team did a presentation with their design team. For every idea, they did a visual deck, along with a walk-through that guided us through each visual solution. We provided feedback, and then they made changes. Eventually, we decided on a logo. Based on that, their team created printed visuals like business and packaging cards. They also made hoodies and t-shirts with our logo to give out to the team and some of our clients. Rainfall also helped with the presentations we use for our clients.

What is the team composition?

I worked with Mark (CEO, Rainfall) and two designers.

How did you come to work with Rainfall?

I knew Mark previously. He used to work with a company that we worked with before he founded Rainfall. When we were looking for help, we reached out to him.

How much have you invested with them?

The services cost $25,000.

What is the status of this engagement?

We started working together in April 2018 until February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone loves our logo and its professional look. The templates their team created make us look sophisticated. We send the presentations to different clients and end up getting the projects. When we send the hoodies to people, they love the simplicity of the design. Overall, I’m happy with the results.

How did Rainfall perform from a project management standpoint?

We spent a lot of time initially for them to understand the tasks. After they were completed, we didn’t need to manage anything. They provided the results, and we iterated on them. Each new result, we got closer and closer to our goal. Mark guided the engagement. Initially, he estimated the project to be about 6–8 weeks, and it was completed in six. Our teams communicated weekly. I’m happy with how Rainfall worked with our team.

What did you find most impressive about them?

The way Rainfall presented their work was impressive. Their team explained what’s behind their work to help us understand the context.

Are there any areas they could improve?

Quality and moneywise, there were no issues. There’s nothing I would have them improve.

Do you have any advice for potential customers?

Be clear about what you want and provide some references that you like. It will reduce the cost of the project if you’re clear with communication from the start.

5.0
Overall Score I’m very happy with their work and don’t see anything they could improve.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered fast.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They achieved what I wanted, and the level of the work was top-notch.
  • 5.0 NPS
    Willing to refer