What evidence can you share that demonstrates the impact of the engagement?
We completed all of the desired steps of the process. We selected a new name, logo, brand, and we launched a new website. Our customers and partners in the industry have been pleased with the outcome.
How did Rainfall perform from a project management standpoint?
We threw some curveballs at them, but Marc was flexible and gracious in working around some of our internal processes. We used phone calls and emails.
During the peak of engagement, I communicated with Marc once every week or two. There were a couple of lags during phases where communication was limited.
What did you find most impressive about them?
The communication was very thorough. Marc was straightforward about communicating his process and recommendations. Whenever he would deliver a document to us, he would record himself walking through it. His explanations were one example of communicating that I found effective.
Rainfall gave us a lot of great design choices. They worked with us on adjusting their options to suit our preferences. We ended up with a great product because they didn’t hesitate to provide their expert design feedback on our preferences in a diplomatic way.
Are there any areas they could improve?
I’ll have to think more about that.
Do you have any advice for potential customers?
To get the most out of a branding engagement, it’s important to have a lot of agreement on the customer side about what you want and what you’re willing to go through in the beginning. That allows Rainfall’s team to perform optimally. The more agreement upfront about expectations, the easier it is to get the best out of your consultant.