What evidence can you share that demonstrates the impact of the engagement?
It’s pretty unusual for a product that costs $25 to raise half a million dollars. We had 15,000 orders, which is a lot. Overall, the professionalism they brought to the process was really impactful. We had a standard that we were used to after working with the previous agency, but working with Rainfactory was the complete opposite.
How did Rainfactory perform from a project management standpoint?
There were reports that were reviewed during the sessions, and if something came up, Ehoud was always open to addressing it.
What did you find most impressive about them?
There’s usually an incentive for an agency to push the overall figure as high as they can because that’s how they get paid, but Rainfactory was careful and thoughtful about making sure that we were safe. They were able to scale our crowdfunding campaign while keeping an eye on sustainability.
Additionally, Ehoud was a great listener and was always enthusiastic. Our branding style is kind of goofy, and he was able to get on board with it. So, it was nice to work with someone who was on the same page.
Are there any areas they could improve?
It would’ve been helpful to have more guidelines, advice, and assistance in terms of infrastructure to support the success of the project. We generated over 15,000 orders, and we had no help desk, so our personal email inboxes were full.
Rainfactory could benefit from having a handbook that can assist customers with long-term success. They did a good job of keeping an eye on the bigger picture, but I asked for this in the beginning and again at the end.
It’s a project that usually gets put on the backburner because the agencies want to get more business. However, I think they would have a higher long-term success rate if they prepared their clients for what was coming next.
Do you have any advice for potential customers?
Don’t be too quick to engage with a crowdfunding agency. Wait until you have all of your creative assets together and your manufacturing source. The agency is there to help you, but if you don’t have a lot of the foundational elements, you’re going to waste a lot of money and time.