Good design for nice people

Radish Lab is an award-winning creative studio focused on people and projects that are changing the world.

Our clients are international changemakers. We specialize in working with nonprofits, cultural organizations, educational institutions, and social businesses. We thrive when working with people who are passionate about what they do, and care about making people’s lives better. 

We Believe

  • Good design is simple, accessible, and inspiring.
  • Building resilient relationships with our clients results in stronger creative outcomes and exceptional products.
  • Efficiency, transparency, and measurable impact are critical to any project’s success.
  • Making hard work fun is easy. It's also a game changer.

 

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2012
Show all +
New York, NY
headquarters
  • 304 Boerum St.
    New York, NY 11206
    United States
other locations

Portfolio

Key clients: 

(RED), Etsy.org, Columbia University, BMW Foundation, American Cancer Society, The Linux Foundation, Promundo, Unicef, NOAA, Brooklyn Navy Yard, Promundo, Northwell Health, The William and Flora Hewlett Foundation, Enodo Rights, Family Online Safety Institute, NASTAD

Deutsche Stiftung Weltbevölkerung Campaign

Deutsche Stiftung Weltbevölkerung (DSW) is a Berlin-based international development and advocacy organization focused on universal access to sexual and reproductive health and rights.

In 2017, DSW engaged Radish to help with the State of the African Woman campaign - a complex branding, identity, and communication project with a goal of improving women’s rights in Sub-Saharan Africa. The campaign was funded by the EU, but focused on regions far from Europe, so the challenge was to to ensure a culturally sensitive, powerful campaign identity that would resonate with Africans.

In order to create an effective three-year campaign strategy, we worked from the ground up with the campaign partner organizations to develop a name, visual identity, and a communications plan for what became the  ‘Right by Her’ campaign. Working against tight deadlines to show progress, we crafted big-picture messaging, a comprehensive communications strategy, and a strong visual language across...

Culture Track Website

Culture Track is a research study on the ever-evolving behaviors and interests of cultural audiences nationwide. Since 2001, LaPlaca Cohen (an advertising, research, and design agency that works with cultural and creative organizations) has been cultivating Culture Track pro bono, and it has grown to become a leading resource for museums and cultural centers on the growing and changing needs of their audiences.

Since its inception, Culture Track had existed simply as a PDF report hosted on a landing page on LaPlaca Cohen’s site. While it’s had a number of loyal fans throughout its history, the LaPlaca Cohen team felt that the way Culture Track was presented online resulted in a strictly one-sided conversation. Thus, they partnered with Radish Lab to evolve Culture Track from a fixed study to a dynamic platform that can provide ongoing solutions to the critical challenges faced by cultural organizations.

View Culture Track here: ...

New Media Advocacy Project Rebrand + Web Design

The New Media Advocacy Project (aka NMAP) combines legal expertise with cutting-edge communication tools to strengthen human rights and social justice work.

NMAP came to Radish with a need for a new brand identity and website designs that would help them stand out as an organization that pushes the boundaries of new media to advance human rights. Because of this, they sought to establish branding that would encompass the legal, human rights, and media aspects of their work, while also connecting them to a wider range of their target audience, global advocates.

For the website, they wanted it to express all they have to offer and their notable impact in a concise, compelling way, with an evergreen freshness and the ability to feature their extensive project portfolio. One of the main challenges was to strike a balance - for the brand and site to not come across as an ad agency or production company, but at the same time stand out from competitors.

The Tobacco Atlas (6th Edition) Print + Web Design

The Tobacco Atlas has grown to become one of the leading resources on tobacco use and its impact on world health and is now in its sixth edition.

After five editions of consistently high-quality publications, the American Cancer Society and Vital Strategies sought to create a more readable and engaging experience for users perusing the Atlas. With loads of data and no clear hierarchy of where to look or go next, they wanted the Sixth Edition of the Tobacco Atlas to capitalize on interactive opportunities, have a stronger narrative, a unified visual language, and an easy-to-use digital system both for users and administrators.

View the Tobacco Atlas here: http://tobaccoatlas.org/

Brooklyn Navy Yard Website Redesign

BNYDC underwent an organizational transformation in recent years, shifting their focus from acting as a manufacturing hub to fostering support for local businesses and entrepreneurship. As part of this transformation, the BNYDC website needed a complete redesign.

Radish Lab was chosen to help BNYDC implement a new brand identity and merge two websites (belonging to the Yard and the visitors center, BLDG 92) into one. This new site needed to be functional for users and tenants for business purposes, communicate the new organizational focus, and showcase the work of over 330 businesses at The Yard.

View the site here: https://brooklynnavyyard.org/

Reviews

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Predictive Analytics Website for Healthcare Accelerator

"They're amazingly talented at guiding abstract ideas through the creative process."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - June 2016
Project summary: 

Radish Lab designed and developed a website that markets healthcare services and implements state-of-the-art digital tools. 

The Reviewer
 
10,000+ Employees
 
New York City
Lauren McCullagh
AVP of Clinical Research, Northwell Health
 
Verified
The Review
Feedback summary: 

The website attracted visitors, earned praise for its innovative design, and even sparked ideas for new projects. Radish Lab established a solid, efficient workflow and made innovative suggestions. The team was particularly skilled at transforming ideas into compelling, creative materials. 

BACKGROUND

Please describe your company and your position there.

Northwell Health System is a 23-hospital network in the New York City region. The Center for Innovation and Outcomes Research creates and tests digital health tools that address the clinical and social determinants of health.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Radish Lab?

We received a federal grant to assist organizations with the development and implementation of digital health tools. Radish Lab created a website to advertise our services and deploy our toolbox of digital implementation tools.

What were your goals for this project?

We wanted to website that not only marketed us as an innovative healthcare company, but also had superb UX/UI that allowed our partners to use the tools.

SOLUTION

How did you select this vendor?

Our network recommended Radish Lab for their professional, creative approach to website design.

Can you go into detail about the services they provided and the scope of the project?

They wireframed, designed, and developed the backend of the site. They turned our outline and rough sketches and into an innovative platform.

What was the team composition?

We worked closely with their creative director, project manager, and CTO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website was recognized by the larger health system for its excellent design and creative storytelling. It even prompted our faculty to collaborate with Radish Lab for their projects.

How was project management arranged and how effective was it?

Radish Lab used Basecamp for version document control and milestone management. They kept everyone in the loop.

What did you find most impressive about this company?

They're amazingly talented at guiding abstract ideas through the creative process and translating broad concepts into direct, effective messaging.

Are there any areas where they can improve?

I cannot think of any.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Data Visualization for Research Nonprofit

“Overall, they did a great job responding to us, which ultimately made the product as successful as it was.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2014 - June 2017
Project summary: 

Radish Lab created a digitally distributable map depicting the effects of climate change in U.S. cities.

The Reviewer
 
10-50 Employees
 
Princeton, New Jersey
Former Senior Reporter, Research Nonprofit
 
Verified
The Review
Feedback summary: 

Radish Lab’s honesty and responsiveness enabled them to create an engaging interactive map that visually presents complex climate data in straightforward terms. The map was used by both national and local news reporting.

BACKGROUND

Introduce your business and what you do there.

I was a reporter at a research and journalism nonprofit that seeks to inform the American public about climate change.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Radish Lab?

Federal data on climate change can be overwhelming and confusing, so we wanted to create a visually appealing way to present it to the average person.

SOLUTION

What was the scope of their involvement?

The biggest project I worked on focused on climate projections in cities and how those numbers will change over the next century. We knew we wanted to present the information visually, likely with a map, but it was Radish that walked us through different visual iterations of our data. They created an interactive, animated map that changed colors as numbers changed over time (like temperature, for example), and that could be easily embedded on other sites. They also used a flexible platform, which we appreciated as a small group without many resources. Their map included summer data, but because of the platform they used, we were able to input new data to create a corresponding map of winter climate data.

What is the team composition?

I worked with several people, but our primary point of contact was their creative director.

How did you come to work with Radish Lab?

Some of our staff already had a connection at Radish, but ultimately we chose them because they had the expertise and presented a reasonable bid for the work.

How much have you invested with them?

We spent between $25,000 and $50,000 on this project.

What is the status of this engagement?

We started the project in March 2014 and finished in June of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered a better product than we'd requested, not only for use in our key publications but which we also saw local and national news outlets pick up. The goal of the project was to get people thinking about climate change, and since local news sources are often good at targeting their audiences, we considered it very valuable to see them utilizing the map.

How did Radish Lab perform from a project management standpoint?

They're responsive and generally easy to work with. They worked with our feedback and valued our considerations. As an example, they pitched a color palette that was more muted than our vision. We explained our thinking and they came back with graphics that were precisely what we'd been looking for. Overall, they did a great job responding to us, which ultimately made the product as successful as it was.

What did you find most impressive about them?

Their exceptional communicative style made this project run more smoothly than I've experienced with other vendors; they were open, honest, and clear, which are incredibly beneficial to the successful execution of a project. They were available to answer questions and provide an explanation when we needed one.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They worked within our budget.
  • 5.0 Quality
    Service & deliverables
    We didn’t expect to receive a reusable format, but it’s been hugely beneficial.
  • 5.0 NPS
    Willing to refer

Website Dev and Design for Human Rights Strategy Firm

"They went beyond what I originally envisioned and showed me what could be done in ways I could never have imagined."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Dec. 2016
Project summary: 

Radish Labs went beyond the project requirements of a Squarespace-based website redesign and build, and provided brand strategy. Their guidance created a cohesive brand across logos, color schemes, and content.

The Reviewer
 
1-10 Employees
 
New York, New York
Founder and Principal, Human Rights Strategy Firm
 
Verified
The Review
Feedback summary: 

Response to the website has been positive, and Radish’s brand strategy has played a major part in increasing work. Radish is polite, professional, instantly available over multiple communication channels, and is willing to challenge initial ideas in order to have the best final product.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and principal of a human rights strategy firm. We help businesses identify and address human rights risks and help them understand the legal, financial, and reputational risks they pose. We work with our clients to address any human rights risk at the source and communicate new strategies and policies with key stakeholders and investors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Radish Lab?

As we started growing, we realized our need to increase our online presence. We needed to be able to communicate our credibility in terms of human rights to NGO’s and Civil Society Organizations, as well as our business knowledge to multinational companies and general counsel’s office. The site needed to act as a business card, cover technical issues, and convey efficiency and precision.

SOLUTION

What was the scope of their involvement?

We went into the project knowing that we wanted a new website and with a general idea of how we wanted it to look, but we were really looking for professional, Squarespace-specific guidance. I originally went in with an idea of an austere website, but they pushed back—in a professional manner—and the website now looks nothing like what I had envisioned, but it’s a much better representation of our firm and our aspirations. Radish went beyond the simple website redesign and build that we expected, and helped us create a really cohesive brand.

Without selling me a new suite of services, they anticipated and offered advice on how to reposition or properly highlight different elements of the brand. They helped us to communicate with our different audiences and show them our credibility and compassion concerning human rights. They worked on our logo, our color schemes, and other aspects of the brand that communicated our goal. It started with website redesign, but that process led to much deeper thinking and formulating a brand strategy.

What is the team composition?

Our main point of contact was Radish’s principal and creative director. There were other designers on the team, but we generally worked with her.

How did you come to work with Radish Lab?

We reached out to a few companies that Squarespace recommended, which included Radish, and a few other firms that were heard about through word of mouth. We met with each of the six firms individually, laid out our requirements, talked about our vision, and got quotes.

I was tremendously impressed with Radish because they took the time before our meeting to get to know the business. They had really done their homework. They also weren’t afraid to challenge my creative vision. The original website was text and concept-heavy, but Radish suggested finding a way to layer the information. That way people that needed to do a deep dive into the specifics could, but the information wouldn’t distract users that just wanted to see who we were.

There was also a lot of upselling with the other companies. After listening to what we wanted, Radish told us that we didn’t need to create a site from scratch, and instead suggested a static site. Their suggestion saved us a lot of money and made more sense for what we wanted to do.

How much have you invested with them?

The website design and build cost $30,000.

What is the status of this engagement?

We began working together in August 2016. The website launched in December 2016, but they still manage the website and all the updates, as well as provide security.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The response from our clients has been positive, and Radish definitely helped position us to be exactly where we wanted in the market. We currently have more work than we’ve ever had before, and Radish is a big part of the reason why. They went beyond what I originally envisioned and showed me what could be done in ways I could never have imagined.

How did Radish Lab perform from a project management standpoint?

I suspect that I like to be more involved in my projects than most clients. I was sending them comments and questions constantly. They would usually respond within minutes and certainly within the hour. They were polite, professional, and always willing to engage whether it was through email, an impromptu meeting over the phone, or a scheduled progress update. Whenever I would bring up an idea for the website, they were transparent about the benefits, possible cons, and costs. We were never hit with any surprises that way.

What did you find most impressive about them?

Their professionalism definitely stands out, not just in terms of responsiveness, but also their tone, politeness, and how accommodating they are. However, what was really impressive was their willingness to stand behind their creative vision, which is really what we were paying them for. They did more than offer technical expertise or put up a website; they gave us guidance on how to best demonstrate our strengths to the world.

Are there any areas they could improve?

We usually had to work around their schedule when something needed to be turned around quickly. That’s not really a drawback, but more of a critique. Being a boutique means that there will occasionally be scaling challenges.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They’re phenomenal. I would recommend them to anyone.

Web and Book Design for International Healthcare Nonprofit

“Our collaboration with Radish Lab was crucial for both our company and our publications.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2017 - Ongoing
Project summary: 

Radish Lab streamlined the publication process for a book’s print and digital releases. Emphasizing the web version, they create new tools, content, and assets to maximize content and impact online.

The Reviewer
 
5,001-10,000 Employees
 
Atlanta, Georgia
Principal Scientist, American Cancer Society
 
Verified
The Review
Feedback summary: 

The publication’s readership base has uniformly praised innovative ideas Radish Lab contributed to both versions as they patiently worked through the dual release. Digitizing maps and charts yields a more impactful display online. High-end illustrations maximize the print edition’s aesthetic value.

BACKGROUND

Introduce your business and what you do there.

I’m a principal scientist at the American Cancer Society, an organization that helps fight cancer nationally and globally through efforts like tobacco prevention. We periodically publish the Tobacco Atlas to highlight the magnitude of related issues and our state-of-the-art interventions to take on the tobacco epidemic, which accounts for 20% of cancer-related deaths.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Radish Lab?

We needed help with web and book design for the 6th edition of the Tobacco Atlas. Our work differed slightly from previous versions. We used to work with the book designers first and then hand their completed work to web designers. This system wasn’t working well, so we looked for a team who could do both simultaneously. With 1,000 visitors, we realized our web page had become the focal point of our project throughout the years.

SOLUTION

What was the scope of their involvement?

They helped us to design the book and launch the website. We had a specific deadline for the World Conference on Tobacco or Health in Cape Town, South Africa. We’re continuously developing new content and tools for the site. Just recently, they finished a tool that allows us to create graphs and maps based on our data. We used to have to send them all the data to chart manually. Now we can create those beautiful visuals ourselves. 
 
Radish Lab resolves all the site’s small glitches. We’ve started working on SEO, which is exciting work I’ve done before. Radish Labs teaches us how to improve the rank of some key phrases. As they monitor web traffic, they indicate where it’s coming from and who is visiting our page. 
 
How did you come to work with Radish Lab?

We chose the team based on their capacity to deliver contemporary work for the website and print book designs. 

What is the status of this engagement?

We started working together in May 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Collaborating with Radish Lab was crucial for both our company and our publications. They were enjoyable to work with, primarily because they deftly translated complex research issues into first drafts and then ultimately stunning designs. We often got bogged down in minor details and failed to see the bigger picture from a user perspective. They helped us take a step back and find ways to make the final product more compelling as a whole.

They proposed we work with a professional illustrator and secured an artist who’d been featured in major magazines like The New Yorker.  Despite our concerns, lovely illustrations gave the book a striking aesthetic that isn’t silly at all. Those who open it feel compelled to turn the page. The previous edition’s design was overwhelmingly full. Moving content like graphs and maps to our website gives that content a much more significant impact. Our readers, who include policymakers and healthcare professionals, have only the best comments to make about the beautiful and engaging new edition. 

How did Radish Lab perform from a project management standpoint?

Most of the project management was conducted through Basecamp. They assigned us a project manager. Kendall (Senior Project Manager, Radish Lab) is very approachable and a great person. We spent hours on in-depth discussions as she patiently worked through every minute detail of the project we wanted to improve. 

What did you find most impressive about them?

They weren’t afraid to push back on our ideas. Radish Labs earned our trust as they spearheaded the design phase. Alina (Junior Designer, Radish Lab), the head of our group, persuaded us that the team excels at what they do. The final product was probably better than if we’d had full control over the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Design for Public Health Non-Profit

“They’ve been a great partner over the past few years, and we look forward to working with them again.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2016 - Ongoing
Project summary: 

Radish Lab collaborated with the in-house team to design a PDF and digital report, including components such as infographics and downloadable content. They’re currently planning the next iteration.

The Reviewer
 
11-50 Employees
 
Washington, D.C.
Amanda Bowes
Manager, Health Care, NASTAD
 
Verified
The Review
Feedback summary: 

Radish Lab does high-quality and accurate work, expertly managing large amounts of data. Their final products require few adjustments and are extremely thorough. The team maintains clear and transparent communication, making them a reliable and dedicated partner.

BACKGROUND

Introduce your business and what you do there.

I’m a Manager for the Health Care Access team at the National Alliance of State and Territorial AIDS Directors (NASTAD). We represent governmental HIV and hepatitis health programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Radish Lab?

I manage the National Ryan White HIV/AIDS (RWHAP) Part B and ADAP Monitoring Project, including a published Annual Report. We’ve maintained this report for 24 years and wanted to work with a professional and modern organization that could handle the data-heavy project. We also wanted our partner to be able to develop infographics and sustain an online iteration of the large-scale PDF report.

SOLUTION

What was the scope of their involvement?

Our team developed the content for The Report, including a full narrative portion as well as tables and charts. We then worked with Radish Lab to develop the look and feel of the PDF end product. They also prepared infographics based on the illustrations we provided. They also developed a digital version of the report, taking the PDF and creating a microsite to host the data. 

We are planning to work with them on the next iterations of The Report to be released next year, including identifying ways to produce a seamless and interactive digital/PDF hybrid version. 

How did you come to work with Radish Lab?

We administered a competitive request for proposal (RFP) process. They had clean and modern designs and the ability to produce a PDF and/or digital version without having to hire two separate vendors.

What is the status of this engagement?

We’ve been working together since September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re pleased with their thoroughness and timeliness. Their work accurately matches the content we give them, making it much easier for us to review and trust the end product. We can assume they’ve handled the data correctly, and their work is always clean and professional-looking. This minimizes the administrative burden on our end and saves us time in the iteration process.

How did Radish Lab perform from a project management standpoint?

They use Basecamp, which has made it easy to seamlessly engage with them and our internal staff. It hosts all of our communications in one spot, and we’re able to track the project timeline and progress.

Everyone sets clear and realistic goals, being transparent about any challenges they hit. I’m highly pleased with how easy it’s been to work with them.

What did you find most impressive about them?

I appreciate their attention to detail and transparency. They foster good communication and make sure both teams are on the same page. They succinctly explain the advantages and disadvantages of our project goals, giving us a clear picture of what we can expect in terms of process, timeline, and budget. Their support makes it much easier for us to make informed decisions. They’ve been a great partner over the past few years, and we look forward to working with them again.

Do you have any advice for future clients of theirs?

Be transparent about your own internal processes. If they can know when to expect content from you, it helps them adjust their own schedule and optimize productivity.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    More often than not, they’re ahead of schedule. If not, they clearly communicate any delays.
  • 4.0 Cost
    Value / within estimates
    They’re slightly on the higher end, but we've been extremely happy with their services.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer