What was the scope of their involvement?
We went into the project knowing that we wanted a new website and with a general idea of how we wanted it to look, but we were really looking for professional, Squarespace-specific guidance. I originally went in with an idea of an austere website, but they pushed back—in a professional manner—and the website now looks nothing like what I had envisioned, but it’s a much better representation of our firm and our aspirations. Radish went beyond the simple website redesign and build that we expected, and helped us create a really cohesive brand.
Without selling me a new suite of services, they anticipated and offered advice on how to reposition or properly highlight different elements of the brand. They helped us to communicate with our different audiences and show them our credibility and compassion concerning human rights. They worked on our logo, our color schemes, and other aspects of the brand that communicated our goal. It started with website redesign, but that process led to much deeper thinking and formulating a brand strategy.
What is the team composition?
Our main point of contact was Radish’s principal and creative director. There were other designers on the team, but we generally worked with her.
How did you come to work with Radish Lab?
We reached out to a few companies that Squarespace recommended, which included Radish, and a few other firms that were heard about through word of mouth. We met with each of the six firms individually, laid out our requirements, talked about our vision, and got quotes.
I was tremendously impressed with Radish because they took the time before our meeting to get to know the business. They had really done their homework. They also weren’t afraid to challenge my creative vision. The original website was text and concept-heavy, but Radish suggested finding a way to layer the information. That way people that needed to do a deep dive into the specifics could, but the information wouldn’t distract users that just wanted to see who we were.
There was also a lot of upselling with the other companies. After listening to what we wanted, Radish told us that we didn’t need to create a site from scratch, and instead suggested a static site. Their suggestion saved us a lot of money and made more sense for what we wanted to do.
How much have you invested with them?
The website design and build cost $30,000.
What is the status of this engagement?
We began working together in August 2016. The website launched in December 2016, but they still manage the website and all the updates, as well as provide security.