Focus
Portfolio
(RED), Etsy.org, Columbia University, BMW Foundation, American Cancer Society, The Linux Foundation, Promundo, Unicef, NOAA, Brooklyn Navy Yard, Promundo, Northwell Health, The William and Flora Hewlett Foundation, Enodo Rights, Family Online Safety Institute, NASTAD
The Tobacco Atlas has grown to become one of the leading resources on tobacco use and its impact on world health and is now in its sixth edition.
After five editions of consistently high-quality publications, the American Cancer Society and Vital Strategies sought to create a more readable and engaging experience for users perusing the Atlas. With loads of data and no clear hierarchy of where to look or go next, they wanted the Sixth Edition of the Tobacco Atlas to capitalize on interactive opportunities, have a stronger narrative, a unified visual language, and an easy-to-use digital system both for users and administrators.
View the Tobacco Atlas here: http://tobaccoatlas.org/
The New Media Advocacy Project (aka NMAP) combines legal expertise with cutting-edge communication tools to strengthen human rights and social justice work.
NMAP came to Radish with a need for a new brand identity and website designs that would help them stand out as an organization that pushes the boundaries of new media to advance human rights. Because of this, they sought to establish branding that would encompass the legal, human rights, and media aspects of their work, while also connecting them to a wider range of their target audience, global advocates.
For the website, they wanted it to express all they have to offer and their notable impact in a concise, compelling way, with an evergreen freshness and the ability to feature their extensive project portfolio. One of the main challenges was to strike a balance - for the brand and site to not come across as an ad agency or production company, but at the same time stand out from competitors.
Culture Track is a research study on the ever-evolving behaviors and interests of cultural audiences nationwide. Since 2001, LaPlaca Cohen (an advertising, research, and design agency that works with cultural and creative organizations) has been cultivating Culture Track pro bono, and it has grown to become a leading resource for museums and cultural centers on the growing and changing needs of their audiences.
Since its inception, Culture Track had existed simply as a PDF report hosted on a landing page on LaPlaca Cohen’s site. While it’s had a number of loyal fans throughout its history, the LaPlaca Cohen team felt that the way Culture Track was presented online resulted in a strictly one-sided conversation. Thus, they partnered with Radish Lab to evolve Culture Track from a fixed study to a dynamic platform that can provide ongoing solutions to the critical challenges faced by cultural organizations.
View Culture Track here: ...
Deutsche Stiftung Weltbevölkerung (DSW) is a Berlin-based international development and advocacy organization focused on universal access to sexual and reproductive health and rights.
In 2017, DSW engaged Radish to help with the State of the African Woman campaign - a complex branding, identity, and communication project with a goal of improving women’s rights in Sub-Saharan Africa. The campaign was funded by the EU, but focused on regions far from Europe, so the challenge was to to ensure a culturally sensitive, powerful campaign identity that would resonate with Africans.
In order to create an effective three-year campaign strategy, we worked from the ground up with the campaign partner organizations to develop a name, visual identity, and a communications plan for what became the ‘Right by Her’ campaign. Working against tight deadlines to show progress, we crafted big-picture messaging, a comprehensive communications strategy, and a strong visual language across...
BNYDC underwent an organizational transformation in recent years, shifting their focus from acting as a manufacturing hub to fostering support for local businesses and entrepreneurship. As part of this transformation, the BNYDC website needed a complete redesign.
Radish Lab was chosen to help BNYDC implement a new brand identity and merge two websites (belonging to the Yard and the visitors center, BLDG 92) into one. This new site needed to be functional for users and tenants for business purposes, communicate the new organizational focus, and showcase the work of over 330 businesses at The Yard.
View the site here: https://brooklynnavyyard.org/
The website attracted visitors, earned praise for its innovative design, and even sparked ideas for new projects. Radish Lab established a solid, efficient workflow and made innovative suggestions. The team was particularly skilled at transforming ideas into compelling, creative materials.