RadASO

BACKGROUND

Please describe your company and your position there.

RAZOM Group, Deputy Chief Performance Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RadASO, and what were your goals?

We wanted to understand the ins and outs of working with ASA, so we decided to seek the services of the RadASO agency as they are professionals in this field.

SOLUTION

How did you select this vendor and what were the deciding factors?

RadASO has rich experience working with ASA, so that was a no-brainer.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team explained how to allocate the budget for ASA in the best way possible. And they also provided detailed information about working with ASA, covered all crucial points.

How many resources from the vendor's team worked with you, and what were their positions?

ASO Teamlead, ASA Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got a clear understanding of how to get traffic for our app, which directions are most relevant for us, and what to look for when planning the budget for the ASA

How effective was the workflow between your team and theirs?

The workflow between our teams was very efficient. Everything was done promptly.

What did you find most impressive or unique about this company?

Their deep knowledge of ASA and their expertise overall.

Are there any areas for improvement or something they could have done differently?

Nothing that we know of. Everything was great, no complaints.

BACKGROUND

Please describe your company and your position there.

I'm an Affiliate Manager in Saldo Apps. We create sales and accounting automation for small businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RadASO?

When we approached the RadASO team, our goal was to grow organic traffic and keep our installs high in English-speaking countries, primarily in the US.

SOLUTION

How did you select this vendor?

The guys have their own tools, and I think that this gives them an opportunity to think through every step of the launch as efficiently as possible. RadASO has become our partner, who really cares about the product.

Describe the scope of their work in detail.

The guys did a thorough research of the category and analyzed our competitors, including the top ones, as we had a target to become leaders in a niche in a number of countries. After that, RadASO specialists prepared a high-quality semantic core for several locales, identified the most relevant and popular search queries, embedding them into metadata. During the collaboration, the guys regularly supplemented the semantic core with new phrases and tested their inclusion in the metadata, constantly conducting new iterations of their update.

What was the team composition?

We worked with a project manager and 2 ASO specialists. The project was also supervised by the team leader.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After several months of cooperation, Invoice Maker received top positions for a fairly large number of popular search queries in target countries, and for some of them we even got into the top 1 in the USA. Now we continue cooperation in order to maintain a good result, as well as to find new points of growth for the project.

How effective was the workflow between your team and theirs?

Processes are automated and customized. We have monthly meetings, where the team presents the results. Communication is fast and convenient - by mail or messenger.

What did you find most impressive about this company?

They knew how to do their job. What is important to me is that they are independent and do their job without distracting me and asking unnecessary questions.

Is there any area for improvement or anything that could have been done differently?

The guys take the project very responsibly. They are very enthusiastic about the result. I think this is the most important distinguishing feature of the RadASO team. And it’s also very easy to communicate with them. The guys made sure to provide detailed information to any of our questions."