Web Design & Branding for Real Estate & Livestock Agency
- Web Design
- $50,000 to $199,999
- June 2014 - Ongoing
- Willing to Refer
“Their dedication really reflects in their end products.”
- Real estate
- Bendigo, Australia
- 11-50 Employees
- Phone Interview
RAAK conceived and deployed branding, and also contributed to website design. They continue to create and streamline production of brochures, signboards, and weekly ads on an ongoing basis.
Market shares have increased by 17.9% in 2.5 years due in part to RAAK’s efforts and effective branding. Although inconsistent at times, their ability to deliver according to timelines continues to improve. A distinctive and client-focused approach substantiates their inestimable service.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the general manager and a majority shareholder of McKean McGregor. I was the former CEO. We are basically realtors, but we also run the livestock operation side of the business.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RAAK?
Trying to tap into the residential property market as a company operating purely in the livestock space was going to be challenging. The primary goal was to get our look and brand right. We wanted something that was classy, long-lasting, and a strong point of difference in our market.
What was the scope of their involvement?
It all started with Peter, the original founder. I walked in and showed them what we had with the local real estate paper, our look and brand, and also the vision of where we wanted to go. RAAK shared a lot of thoughts and ideas around it all, but went into deeper detail beyond just building a brand.
Peter dedicated himself to gaining a true understanding of our business. He grasped where I was coming from, how important it was for us to stand out, and how to display our vision with a classic look. We went back and forth a couple of times, but what they built and came up with is a product that we can’t place value on.
They made sure everything was tidy and consistent across the whole branch for everything we do. When we needed a collateral, they worked on that and also helped design the look while tying everything together. They are doing things right, and the passion they share for our business is almost equal to ours. Their dedication really reflects in their end products.
They used to get all of our brochures, signboards, and weekly ads done, but there was a lot of inventory going in and out. They used to make sure everything was accurate and lined up with our ads, then send them off to the paper when they were ready. We have since streamlined those systems thanks to them, and no longer need to go through that process.
They’ve recently engaged with the graphic designers at the paper, so this process is now a complimentary service that saves us money. RAAK was very passionate in making sure the look was just right. It has worked out really well and was very generous on their behalf.
What is the team dynamic?
We worked a lot with Peter, who is the visionary and shares his ideas with the team. Their team is very broad and includes a client services manager as well as graphic designers. We now also work very closely with Brent [Art Director, RAAK], who runs the business development.
We deal with one person when we walk in the door, but everything is communicated down the chain. We end up dealing with the entire team, which makes for a really good client experience.
How did you come to work with RAAK?
We were looking at a few companies within Bendigo and also reached out further into Melbourne. When we had met with the other companies, they either didn’t grasp our ideas or didn’t want to listen and try to understand. RAAK listened to us and understood our vision, then brought it to life. It was very lucky for us that we discovered RAAK in those early days.
How much have you invested in them?
We’ve spent between $60,000–70,000.
What is the status of this engagement?
We began working with RAAK in June 2014. The engagement is ongoing and continues to grow stronger over time.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
When we tapped into the residential market, we probably had 0.1% of the market share. We have increased to 18% market share within 2.5 years. On an overall market share, we are 4% as we are not doing any property developments. A lot of that is attributed to our team and the direction in which our company is going, but a big percentage is also attributed to our brand. It certainly speaks volumes, because people tell us they love the way our ads, signboards, and brochures look.
We’ve received feedback that the website is amazing, and we have had people from Sydney and Melbourne call and get investment properties in Bendigo. They have told us they picked us out because our website stands apart from others. Measuring how much business we are getting from the brand is a bit difficult, but I believe it to be the primary indicator.
How did RAAK perform from a project management standpoint?
We feel their turnaround time should be a bit quicker. However, other times, they are really fast and responsive. There is a bit of inconsistency there, but that could be from us perhaps not understanding the graphic design business and how long some things take. We sometimes have unrealistic expectations and think they can turn things out in a few hours. We need to be respectful that they do have other clients, timelines, and projects.
Normally, it’s not too much of an issue. The people that talk to RAAK from our business don’t specifically request a timeline or an estimate of how long something will take. Once a timeline is requested, however, RAAK normally delivers accordingly.
What did you find most impressive about them?
Their creative minds allow them to not only understand what the client wants, but also helps provide the client with other options. They invest in the business and share their ideas of what they think might work well. We initially had a different idea in the beginning, but they came up with something that was stronger and made more sense.
Are there any areas they could improve?
They don’t have too many weaknesses other than turnaround times. They were a young business when we first encountered this issue, and they’ve since become better at managing that.
Do you have any advice for potential clients of RAAK?
I suggest looking at things other than just price when considering a firm. At the end of the day, the biggest thing I learned was that branding is invaluable due to the benefits it provides for a business. My advice is to find someone that is connectable and understands the business. Don’t just go with the cheapest price.
Service & Deliverables
"They are really good from start to finish. They do design work, get printing quotes, and have outsourced resources at really good rates.."
On time / deadlines
"Sometimes deliverables can take a little longer than expected."
Value / within estimates
"They offer great value for price because they return a quality product to the customer. They’re not the cheapest, but that’s because of what they do."
Willing to Refer5.0
"I’ve recommended a lot of business to them. They are invaluable because they yield the best results.