What was the scope of their involvement?
It all started with Peter, the original founder. I walked in and showed them what we had with the local real estate paper, our look and brand, and also the vision of where we wanted to go. RAAK shared a lot of thoughts and ideas around it all, but went into deeper detail beyond just building a brand.
Peter dedicated himself to gaining a true understanding of our business. He grasped where I was coming from, how important it was for us to stand out, and how to display our vision with a classic look. We went back and forth a couple of times, but what they built and came up with is a product that we can’t place value on.
They made sure everything was tidy and consistent across the whole branch for everything we do. When we needed a collateral, they worked on that and also helped design the look while tying everything together. They are doing things right, and the passion they share for our business is almost equal to ours. Their dedication really reflects in their end products.
They used to get all of our brochures, signboards, and weekly ads done, but there was a lot of inventory going in and out. They used to make sure everything was accurate and lined up with our ads, then send them off to the paper when they were ready. We have since streamlined those systems thanks to them, and no longer need to go through that process.
They’ve recently engaged with the graphic designers at the paper, so this process is now a complimentary service that saves us money. RAAK was very passionate in making sure the look was just right. It has worked out really well and was very generous on their behalf.
What is the team dynamic?
We worked a lot with Peter, who is the visionary and shares his ideas with the team. Their team is very broad and includes a client services manager as well as graphic designers. We now also work very closely with Brent [Art Director, RAAK], who runs the business development.
We deal with one person when we walk in the door, but everything is communicated down the chain. We end up dealing with the entire team, which makes for a really good client experience.
How did you come to work with RAAK?
We were looking at a few companies within Bendigo and also reached out further into Melbourne. When we had met with the other companies, they either didn’t grasp our ideas or didn’t want to listen and try to understand. RAAK listened to us and understood our vision, then brought it to life. It was very lucky for us that we discovered RAAK in those early days.
How much have you invested in them?
We’ve spent between $60,000–70,000.
What is the status of this engagement?
We began working with RAAK in June 2014. The engagement is ongoing and continues to grow stronger over time.