Quilqy

BACKGROUND

Please describe your company and your position there.

I am the founder of a software development outsourcing agency Auxility. I run the business and operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quilqy?

We wanted to quickly create content for our existing case studies that will be attracting potential customers. The catch was a very limited timeframe we had to do it, as our team was rolling out the new website that needed 3-5 detailed case studies published. We also wanted Quilqy to edit our existing presentations and blog posts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Quilqy was recommended to us by a former colleague of mine as a very swift and flexible content marketing agency.

Describe the project in detail and walk through the stages of the project.

Initially, we had a call with Oleg (CEO) describing the main constraints that we had for this project (it was actually only 2 weeks). Later, Quilqy had arranged interviews with both our customers and team members.

They tried hard to get the best understanding of the case and use direct quotes as it was important for marketing. Finally, we exchanged ad-hoc updates daily in Slack where our team was made available for any follow-ups.

How many resources from the vendor's team worked with you, and what were their positions?

We had Oleg as the account manager, a researcher, and an editor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Even though we haven't created as much content as we expected, Quilqy was impressively creative and attentive to details. The outcome of this project is 3 incredible case studies published on Auxility's website and 4 more awaiting publication at a later date.

How effective was the workflow between your team and theirs?

We used Slack and Google Meetings for communication, Quilqy team was always available for ad-hoc calls and meetings, which was highly appreciated.

What did you find most impressive or unique about this company?

The quality of the content produced in such a short amount of time. Their flexibility and ability to work under time and budget constraints were impressive.

Are there any areas for improvement or something they could have done differently?

Nothing I would improve.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a marketing solutions company based in the Greater Philadelphia area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quilqy?

We were looking for an easy, cost effective way to generate leads for our New Mover Marketing solution without adding any extra strain to our small marketing department.

What were your goals for this project?

We were looking to increase qualified leads and overall sales for our new mover marketing solution. We wanted to become the premier choice for healthcare systems in an already crowded space.

SOLUTION

How did you select Quilqy?

This decision was made prior to me joining the Strata team but extensive research was done and the choice was made to go with Quilgy. When I was looking to reopen this lead generation initiative, I decided to go back to Quilgy due to our prior success on previous campaigns over the last several years.

Describe the scope of their work in detail.

After we decided to reengage with Quilgy, we outlined the type of target we were looking to engage with, the copy that needed to be utilized in the outreach, the process of how the outreach would launch, and follow up procedures.

From there, the Quligy team began research and setting up domains for the outreach. We had weekly calls to discuss the copy, creative, research, and deliverable to keep to the project on track.

Once all of the task were completed, the baton was passed back to Quilgy to initiate outreach and present findings and analytics for the campaign. Then, as needed, we have modified the outreach, copy and creative for better results.

What was the team composition?

I've worked closely with the principals at Quligy from the start and they're very open to collaboration, presenting ideas and modifying plans as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning out work, we've brought in 20+ qualified leads from the campaign that otherwise would not have presented themselves.

How effective was the workflow between your team and theirs?

The project managers and workflow have been great. We check in weekly to review findings and results and we modify as needed. There's never a time that I don't know what's going on or leads in the pipeline. The communication is fantastic.

What did you find most impressive about this company?

I've been blown away by the responsiveness and communication that the entire team has. Everything is incredibly organized and timely.

Are there any areas for improvement?

Not at this time.

BACKGROUND

Please describe your company and your position there.

We are a consulting company providing various services around Microsoft Dynamics 365 Products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quilqy?

We partnered with Quilqy Inc. to develop a proper way to generate a sustainable pipeline of cold leads, connect with them and convert later either through the outreach of content marketing efforts.

What were your goals for this project?

Get as many qualified leads as we can. Eventually, convert them to a sale point.

SOLUTION

How did you select Quilqy?

We refined and calibrated ICP (Ideal Customer Profile) in order to initiate the research process. Later, the outreach followed through email and LinkedIn campaigns.

Describe the scope of their work in detail.

1. ICP refinement and calibration
2. Outreach process confirmation
3. Messaging crafting
4. Outreach execution
5. Those prospects who moved through the pipeline and went cold were resequenced to LinkedIn outreach for further qualification.
6. Content marketing efforts - i.e. content production

What was the team composition?

I am working closely with the Customer Success Manager as well research team to get the best efforts out of campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Even though our sales cycle is pretty long, the campaign is ROI positive as we have already boarded enterprise clients and there are more to come.

How effective was the workflow between your team and theirs?

It is awesome. We use different communication channels like Skype, phone, Slack, etc. - whatever it takes to get on the line as quickly as possible to discuss risen matters and move forward.

What did you find most impressive about this company?

Their proactiveness and responsiveness were impressive. These values are hard to find these days. However, Quilqy is always willing to make an extra step to have the job done and get the best conversion out of its efforts.

Are there any areas for improvement?

There are always are, even though it's marketing. However, currently, I don't have complaints about their job.

BACKGROUND

Please describe your company and your position there.

I am a Partner Success Manager at a web development, optimization, and lifecycle marketing agency with about 20 employees. We serve mostly ecommerce merchants in the US and I oversee Business Development, Partnerships, and customer success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quilqy?

We were looking for a partner to help with lead research specifically to find data points that would help us in cold outreach for lead generation.

What were your goals for this project?

We wanted to increase the amount of outbound prospecting emails we were sending.

SOLUTION

How did you select this vendor?

We selected this vendor based off of a referral. After meeting with them it was clear that they were experts in this space.

Describe the scope of their work in detail.

After the initial discovery meeting, we filled out our ideal customer profile and sent over all the data points we needed for the target accounts. From there we were given a slack channel and were able to communicate throughout the project which really made Quilqy feel like a true partner.

What was the team composition?

I've worked closely with the CEO and two of the lead researchers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Quilqy, we've tippled the amount of outbound prospecting volume and decreased our bounce rate to virtually zero.

How effective was the workflow between your team and theirs?

Quilqy did a great job with project management. Having direct access to the the CEO and some of the researchers through Slack made communication a breeze.

What did you find most impressive about this company?

Quilqy is very strong. Many other vendors have difficulty understanding the tasks and deliverables, but Quilqy just gets it.

Are there any areas for improvement?

Quilqy can improve on understanding the initial scope of work, but because of their open line of communication things are fixed immediately.

BACKGROUND

Please describe your company and your position there.

Our lead generation and sales development solutions help companies of all sizes accelerate their growth. We combine proven strategies, awesome sales technologies and dedicated experienced human resources to deliver a predictable stream of qualified leads for growing sales, marketing & business development teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quilqy?

We hired Quilqy team to outsource copy needs, mainly web content and outreach messaging (email campaigns)

What were your goals for this project?

Website content had to reflect our services and speciality when sales copy should have triggered right emotions and desires to improve conversions.

SOLUTION

How did you select this vendor?

I used to work with Oleg (founder) previously so I decided to trust him and do the job.

Describe the scope of their work in detail.

Website:

• Plan website structure
• Plan page structure
• Execute copyrighting as well as design of graphics

Email Marketing Content - Here things were a little more complicated:

• Sales copy should have been adjusted a couple of times due to statistic's fluctuation. And that's alright, as that's the way outbound works

What was the team composition?

The team was quick on the uptake and executed their obligations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Deep research, personalised sales copy and KPI driven strategy of Quilqy's led to high conversion rate when we penetrated IT&Software market. We hit 43% open rate, 9% reply rate and 1.5% appointment rate. Impressive.

How effective was the workflow between your team and theirs?

It was great. The communication was through Slack and Zoom (on a weekly bases. so the team could report on progress)

What did you find most impressive about this company?

Creativity. Passion. Extra mile. Our messaging had 15 personalized data points!

Are there any areas for improvement?

There always are. But. I am totally impressed and satisfied.

BACKGROUND

Please describe your company and your position there.

We're an Amazon Consulting Agency and we're looking for stratgic advice to set up our cold email prospecting outreach system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quilqy, and what were your goals?

Our goal was to get a cold email prospecting system up and running with new domains for our team to set up appointments.

SOLUTION

How did you select Quilgy and what were the deciding factors?

We were referred to him

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Domain set up/warm 500 leads provided Email templates created Quickmail setup One-On-One Calls

How many people from the Quilgy team worked with you, and what were their positions?

We worked with Oleg

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to set up appointments within the first 2 weeks and now have a clear working email outreach system

Describe their project management style, including communication tools and timeliness.

Slack and One-On-One calls

What did you find most impressive or unique about this company?

The team's knowledge of using software tools like Quickmail has been impressive.

Are there any areas for improvement or something they could have done differently?

Maybe more step-by-step instruction we kind of jumped around at times. More guides/handbooks to follow when done with coaching calls.

BACKGROUND

Please describe your company and your position there.

Production company “Avangard” has been producing high-quality vending, banking and payment equipment since 2002. Avangard is the part of Karbon Invest holding. My name is Viktor, I hold Chief Commercial officer position.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quilqy?

We are entering European market with new vending machines line up. And we needed quality researchers to find contacts according our ICP.

What were your goals for this project?

According to our strategy we have to channels of lead generation Inbound and Outbound. For outbound channel the goal was to find maximum potential clients that fits our ICP.

SOLUTION

How did you select this vendor?

Already worked with them before.

Describe the project in detail.

According to our strategy we have to channels of lead generation Inbound and Outbound. For outbound channel the goal was to find maximum potential clients that fits our ICP.

What was the team composition?

PM and researchers from their side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Now we are in negotiations with appx 10 potential clients that Quilqy.com brought to us less within a month.

How effective was the workflow between your team and theirs?

I guess it was quite effective. Each week we had a call to discuss how can we improve the results

What did you find most impressive about this company?

Their system approach, friendly communication, and good results are most impressive.

Are there any areas for improvement?

Good enough for us.