How did you select Quilqy?
This decision was made prior to me joining the Strata team but extensive research was done and the choice was made to go with Quilgy. When I was looking to reopen this lead generation initiative, I decided to go back to Quilgy due to our prior success on previous campaigns over the last several years.
Describe the scope of their work in detail.
After we decided to reengage with Quilgy, we outlined the type of target we were looking to engage with, the copy that needed to be utilized in the outreach, the process of how the outreach would launch, and follow up procedures.
From there, the Quligy team began research and setting up domains for the outreach. We had weekly calls to discuss the copy, creative, research, and deliverable to keep to the project on track.
Once all of the task were completed, the baton was passed back to Quilgy to initiate outreach and present findings and analytics for the campaign. Then, as needed, we have modified the outreach, copy and creative for better results.
What was the team composition?
I've worked closely with the principals at Quligy from the start and they're very open to collaboration, presenting ideas and modifying plans as needed.