Quillin Advertising, Public Relations & Social Media

Objective

Due to the COVID-19 pandemic, Quillin Advertising was tasked with restructuring BluBlocker sunglasses’ marketing and advertising strategy to ensure the company would continue to turn a profit in an unstable time.

Each year, the summer season generates additional business for BluBlocker sunglasses as more consumers venture outdoors, take vacations, and look for reliable shades for their upcoming adventures. With nonessential travel and large events on hold across the nation, Quillin shifted BluBlocker’s paid social media strategy to attract new customers and engage existing customers without the added support of seasonal discounts to boost interest and sales.

Strategy

By eliminating discounted promotions for the quarter and focusing efforts on longer-running, targeted social media ad campaigns, opposed to focusing on product discounts and promotions, Quillin was able to increase the revenue stream without taking a hit on cost per individual sale.

Tactics

For both June and July, Quillin developed three targeted ad campaigns spaced evenly throughout the months, emphasizing website and email retargeting and lookalike audiences via Facebook and Instagram ads.

Results

• Website conversions nearly tripled ad spend each month.
• Total sales increased 76% year-over-year
• Online store session by traffic source: Social increased by 199%
• Website visitors increased 55% year-over-year

*Results taken from Shopify, Google Analytics and Facebook, and include Facebook and Instagram ad performance (June 2020 – July 2020)

Objective

Announce Raising Cane’s as the first community partner of Las Vegas’ future NFL team, the Raiders, and launch the Official Cup of Raider Nation by igniting community interest and securing coverage in local and targeted media outlets.

Strategy

Generate curiosity and awareness in the Las Vegas valley surrounding a partnership between Raising Cane’s and the Raiders football team. Build a buzz in the community among sports fans and pique media interest in anticipation of the official announcement.

Tactics

• The Big Cup - Fabricate a 10-foot tall replica of the actual cup to reveal at the media event announcement.
• Community Tease Campaign - Design outdoor and social media artwork marrying both brands in anticipation of an upcoming event. Incorporate the campaign in a creative media delivery.
• Media Event - Stage a media event in front of Thomas & Mack Center announcing the partnership between Raising Cane’s and the Raiders.
• Multi-Location Tailgate Party - Hold a Raiders-themed “tailgate party” inside all 12 Raising Cane’s locations to celebrate the team’s first game of the 2017 NFL Season.

Results

• Two million media impressions
• $40,000 in publicity value
• Coverage in every major media outlet in southern Nevada
• 92,911 Facebook and Instagram Views
• 15,092 Video Views
• 5,041 Facebook and Instagram likes

Objective

When COVID-19 hit and the world came to a halt, so did marketing budgets. Our client, Mesquite Gaming, was forced to close their resort properties for an indefinite period of time. As a result of the forced closure, all social media ad campaigns were paused, and we were instructed to focus solely on organic social media performance.

How do you increase followers, engagements, and impressions when your client’s operations are on pause? 

Strategy

With events, concerts, dining, and gambling operations all on hold, social media calendars inevitably look a little bleak. We had to think outside the box and create posts that would not only provide us valuable insight, but spark engagements.

Located in the smaller, commuter city of Mesquite, NV, we knew we had an advantage due to their devout customer loyalty. Community engagement was key, and to keep them coming back for more, we had to look outside of the hotel operations and show the property’s commitment to the city of Mesquite. We focused on nearby places to visit such as hiking trails, city and national parks, and more.

Tactics

In addition to the regional posts, we looked to evoke the feeling of nostalgia. Mesquite holds amazing events throughout the year and reminding customers of their incredible past Mesquite trips with flashbacks, throwbacks and relevant national holidays, we were able to learn a lot about audience preferences while maintaining steady engagement levels. Puzzles, reviews, “Complete the Sentence” questions, I spy, bingo posts and more, were all fun to create and test on the platforms!

Finally, we wanted to hear what our customers wanted to see more of at the CasaBlanca Resort and Virgin River Hotel. 

Results

• Total Audience Growth: 1,000+
• Total Impressions: 1.7 million
• Total Engagements: 70,000+
• Organic results include Facebook, Twitter and Instagram (March 17, 2020 – June 30, 2020)

Objective

The NDA was an organization that existed to diversify our state’s economy by enticing businesses to relocate to southern Nevada. We were engaged to support the 2009 ad campaign with public relations and innovative marketing techniques. Our goal was to expose Las Vegas and Southern Nevada as a great place to do business with no corporate or personal income tax, lower workers’ compensation fees and an overall friendlier business environment.

Strategy

Social media, innovative marketing techniques and traditional PR efforts were key in increasing awareness for this ad campaign. With the onset of pre-existing social networks, we utilized the flash mob viral video to spread word of mouth online and also touted these efforts in every media interview to communicate key messages.

Tactics

We created Facebook, LinkedIn, YouTube and Twitter accounts for the client to engage fans, friends and followers online. We held up www.move2vegas.biz signs on camera at a live taping of the Today Show in Las Vegas. With the support of Las Vegas Mayor Oscar Goodman, the team also coordinated a press conference at a local theatre (RAVE in Town Square) where the local media previewed the campaign ads a day before they launched in Southern California. Then it was off to Los Angeles, where the team coordinated a media tour and flash mob at Grauman’s Chinese Theater on Hollywood Boulevard which was posted on YouTube. A song and dance was created specifically for this campaign.

Results

In just one month, the Nevada Development Authority has received over 150 calls from inquiring California companies. The grassroots publicity efforts stemming from the Today Show garnered 52,000 hits to the client’s website which normally receives 6,000-8,000 hits a day. Within two weeks, coverage of the campaign was seen on CNN with Lou Dobbs, FOX NEWS, CNBC, Associated Press, The Washington Post, London Financial Times and the Los Angeles Times among many others.

Objective

In November 2016, a Taco Bell Cantina opened on the Las Vegas Strip beside Planet Hollywood as its 7,000th restaurant in the world. It would quickly become the flagship location for the franchise where the company’s biggest and most important events are now held.

Taco Bell enlisted Quillin to plan, coordinate and manage the very first invitation-only executive party at the Strip Cantina. It had to be unique and special to impress the 150+ VIP’s in attendance and demonstrate the restaurant’s added potential for entertaining customers.

Strategy

Located in the heart of the Entertainment Capital of the World, the bar for “special and unique” is set very high. Our strategy was to incorporate all of the Las Vegas flair that guests would expect, while including unique amenities that would surprise.

Tactics

Basic features we secured included Taco Bell-purple carpets at arrival, step and repeat banners featuring key logos of sponsor companies attending, beaded draperies, photography, floral arrangements, check-in operations with data collection, logo wristbands, DJ’s, and security.

Unique features we arranged included showgirls, celebrity impersonators, ice sculptures, a Bubble Lounge, a Whiskey Lounge, models in mirrored outfits, and models with video lampshades on their heads displaying sponsor logos.

Results

Once invited guests began arriving at 10 pm, the excitement inside and outside of the Cantina grew quickly. The party’s atmosphere and entertainment were mesmerizing to visitors. While food and beverage service remained constant, our entertainment came in waves – each one topping the previous attraction.

Word of the fun spread fast and the restaurant had exceeded capacity by midnight. We began admitting newcomers only as guests chose to leave. When the party officially ended at 2 am, Taco Bell executives were ecstatic with the outcome. Their happiness resulted in our agency being invited to produce 11 more events over the next three years.

Objective

Brand The Venetian Resort and Grand Canal Shoppes to the southern Nevada and southern California markets.

Strategy

Capture the spirit, fun and diversity of Venice, Italy and communicate that it is alive and well on the Las Vegas Strip.

Tactics

The Grand Canal Shoppes reflect the architecture, culture and spirit of the city of Venice more so than The Venetian Resort/Hotel/Casino property. Our montage-like video was shot entirely inside the Shoppes with the exception of the final aerial footage of the resort’s exterior. We hired the Lead Tenor of the Los Angeles Opera to voice a lively version of Funiculi Funicula as the soundtrack to our commercial.