Making software more human
We develop revolutionary digital solutions that leverage next generation technologies - AI, blockchain, machine learning, IoT, AR, VR, bringing to life amazing user experiences.
Our HQ is in Bucharest, Romania and we work with large international companies, such as Virgin, GE, IKEA, Deutsche Telekom, to help them develop revolutionary new products and services that leverage next-generation technologies.
The company was founded in 2007 and in 2016 has acquired LaunchPodium, the San Francisco experience design company founded by Mike Parsons, who previously served as managing director at 215 McCann in San Francisco. Following the acquisition, Mike joined QUALITANCE as managing partner.
Our board of advisors gathers Tom Chi, the cofounder of Google[x], Robert Neivert – Venture Partner at 500Startups and Radu Cautis – founding partner of Medical Technology Venture Partners.
QUALITANCE has been included in the prestigious ranks of Financial Times 1000 in 2017 and 2018, Deloitte Technology Fast 50, Inc.5000 Europe, and recognized as one of the fastest growing technology companies in Europe.

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Portfolio
BCR Erste, OMV Petrom, Raiffeisen Bank, Banca Transilvania, IBM, News Corp, Virgin, Ford Australia, IKEA, Johnson&Johnson, Gainfully - A White Glove Company, ReadyUp, Deutsche Telekom, Alpha Bank, Asirom, BCR Asigurari de Viata, Airbus, Sparkware, Capgemini, ENSO AI, ING Bank, UiPath, MERCK, NN Group

Accelerate growth in the SME gas market for OMV
Utilio is a unified digital sales channel that simplifies and speeds up time-consuming, inconsistent interactions, synchronizing back-office processes and creating efficiency for OMV Petrom customers and employees.
The platform raises the bar in the natural gas market by offering SMEs a fast and smooth experience that lets them contract and manage gas services 100% online.
It dramatically reduces the complexity and length of the onboarding process to less than 20 minutes, and removes the hassle of paperwork via features like electronic signature. The efficiency is generated by the implementation of the revolutionary FLOWX.AI technology into OMV Petrom’s ecosystem and by its integration with +10 existing systems and applications: from public entities such as ANRE and Romanian Trade Registry to Coface or group solutions like CRM and custom-made industry specific apps.

Digitizing the insurance customer experience
Together with our partner BCR Asigurări de Viață VIG we have just launched a new digital experience which offers customers quick access and efficient interaction with the savings, protection and investment products and services of the insurance company.
Through a dedicated digital platform, customers can now manage from anywhere and anytime their purchased products and services, benefiting from effective online information, communication, and payment tools.

Driving Ford's company culture w/ Design Thinking
Focusing on a human-centric approach, we worked with Ford to explore motivation and engagement across their employees and contractors, enabling them to facilitate change and identify the most effective means for a cultural shift.

Digital transformation using FlowX.AI technology
We delivered an integrated, unified, and scalable digital solution that creates omnichannel and AI-driven experiences for customers and employees. The new solution was developed on the FlowX.AI technology platform.
Based on a novel and hyper-scalable architecture, coupled with a large library of reusable components and Artificial Intelligence at every level of the platform, FlowX.AI accelerates the development of new digital functionalities allowing complex banking modules to be implemented in just 10 weeks.
The user interface layer of the platform creates hyper-intuitive interactions – combining elements of behavioral design and AI algorithms that guide users, optimizing users’ time and effort, and eliminating the need for training even for non-digital-native users.

A next-gen infrastructure for Deutsche Telekom
Deutsche Telekom is continuously innovating its data services. They needed a new, upgraded version of the Kea DHCP server that would include a fault tolerance module and could scale for the ever-growing distributed network. The newly upgraded server would thus provide Deutsche Telekom customers with seamless internet connection.
Our solution had to support a fast-growing infrastructure that could now scale to hundreds of servers in numerous distributed clusters. Hence, our focus was to build an easy-to-deploy and highly scalable solution. At the same time, we had to factor in the ongoing Kea server developments carried out by the Internet Systems Consortium (ISC).
Together with Deutsche Telekom we successfully migrated from a single instance server to a distributed server architecture. Our solution enabled server clusters to process information as a separate system and synchronize configurations and data load. This new environment achieved redundancy, allowing for service deployment without any downtime.

Prototyping a new business for Virgin SPORT
Virgin SPORT asked QUALITANCE to help design a completely new business. Virgin had acquired some traditional marathons and races – but they wanted them to be more than a race. We hoped to reimagine the race from a 1-day event for elite athletes, to being 365 days a year for everyone.
During our 2-day workshop, we had 5 teams rapid prototyping the future of active life experiences. Each team was led by a Virgin executive and supplemented with design and technology experts.
We validated a host of new active-life experiences. From customer onboarding to breaking world records. People just want to be active. Some of the solutions included cutting-edge Augmented Reality and Wearable tech.

First-gen mobile app for Anastasia Beverly Hills
"Anastasia Beverly Hills: The Brow App" empowers iOS and Android users by delivering personalized, step-by-step guidance on how to recreate their perfect brow at home, and recommends what beauty products to use in their daily routine.

Engaging trivia platform for News Corp readers
Together with News Corp Australia, we created an engaging multi-user platform for trivia players, capturing a vast number of daily users and driving up the rate of return in the company’s portfolio, and rewarding players for their knowledge of daily news and general knowledge.

Reinventing the mortgage experience for BCR ERSTE
Together with BCR – the largest banking brand in Romania and part of the Austrian ERSTE Group, we built the most exciting digital mortgage platform in the world, and delighted customers with an unprecedented, beautiful experience.

Connecting the gaming community with AI technology
In a pioneering market, ReadyUp wanted to help solve life-long problems for video gamers – finding and competing with compatible players. Thus QUALITANCE came to the rescue of eSports players, enabling them to step out of isolation, find the right people to play with and grow their own communities.

Prototyping the future of shopping for IKEA
Inspired by the best principles of design thinking and rapid prototyping, we built and tested prototypes using a variety of emerging technologies. In a complex, content-heavy medium like VR and AR, rapid prototyping seemed to be an impossible job. Nevertheless, our build team successfully turned imagination into reality overnight.

Conquering Big Data in distributed systems
At Deutsche Telekom – one of the largest telco operators in the world – handling the configuration, maintenance and monitoring of hundreds of thousands of backbone routers and other network devices is a time-consuming, expensive, and error-prone process. The telco giant asked QUALITANCE to build parts of a scalable automation solution that would allow them to efficiently manage massive amounts of data in a cluster-based setup.

Re-engineering e-commerce for scalability
Expanding rapidly in the Central Europe region, Elefant.ro asked QUALITANCE to help take their online store to a world-class level platform regarding scalability, security, performance and user experience. Elefant.ro is the second largest online retailer in Romania, with almost 1M users, and aims to become the biggest online retailer in the region.

QUALITANCE and Patria Bank partner in UX design
We are delighted to share that QUALITANCE has started a new innovation partnership with Patria Bank, aiming to create new seamless user experiences for the bank’s customers. In a joint effort, Patria Bank and QUALITANCE will study user journeys and uncover new ways to serve and delight customers.
The combination of the trusted brand Patria Bank and the product innovation skills of QUALITANCE will create new breakthrough digital experiences at a time when customers need flawless banking services every single day. The partnership will see an integrated team taking a deep dive into design thinking practices to unlock the emerging needs of Patria Bank’s customers.
This new initiative takes place in a consumer context where there are growing opportunities to service digital banking clients in areas such as frictionless onboarding, access to value-added services, and real-time support.

Time-saving solution for the emergency medicine
Resident physicians need to accomplish over 100 medical procedures during the 5-year residency. The process of reporting each procedure takes too much time, and time is crucial when talking about the emergency. During a hackathon, our team came up with a solution for Department of Emergency Situations (DSU) that helps emergency doctors save around 25 invaluable minutes a day to treat patients.
The medEasy mobile app simplifies doctors’ lives and gives them more time to take care of the patients. Resident doctors can report their procedures faster, and the attending physicians can validate their work immediately.
We integrated the web-based data system that the doctors used before into mobile versions for iOS and Android. Doctors gained mobility because they can report the procedures right away, on their phones. No more need of notebooks to remember the procedures they’ve done. The app reduced the time for reporting to one-third.
Over 1000 physicians will use the app. They will save up to 25 minutes every day, which means 25.000 minutes nationwide. In the future, medEasy will also be extended to other residency programs.

Cleaning up the streets with technology
Illegal waste is poisoning our planet: globally, 2 billion tons of garbage are disposed of yearly. “Let’s Do It, Romania!”, an NGO part of the biggest environmental mass movement worldwide, came to QUALITANCE to leverage technology and help people clean their neighborhood and their favorite nature spots.
We helped Let’s Do It, Romania! switch from pen and paper to crowdsourced digital reporting of illegal waste. We had to create an accurate waste mapping and the integration to local authorities in charge of cleaning up.
We built a scalable web platform and a mobile app with a super-friendly user interface to identify quickly and locate illegal waste, creating a direct and simple connection between citizens and the local infrastructure.
The system runs as a pilot in Romania and Moldova and will be extended for being used worldwide, to make volunteering available anytime, to anyone who simply owns a smartphone.
Reviews
the project
Full Stack Development for Marketing Platform
"They weren't afraid to make suggestions and engage with our design and product teams."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I've been a Software Architect at White Glove (owner of the Gainfully product) for a little under a year. Gainfully is a marketing and communication platform for financial advisors to stay in contact with customers and prospects via email and social media. Our company is headquartered in the US but is distributed & remote. White Glove purchased Gainfully to expand our product offerings (our core business is in running seminars and webinars for financial advisors to generate leads).
For what projects/services did your company hire QUALITANCE, and what were your goals?
We hired Qualitance for the initial build of the platform back in 2017, both for the backend and frontend. We then transitioned to a mostly in-house engineering team around 2020. As of about a year ago we re-engaged with Qualitance to round out our team with additional full-time engineers (mostly for the frontend).
How did you select this vendor and what were the deciding factors?
The decision to select Qualitance was before my time. I joined White Glove in 2021, the project started in 2017. Gainfully was acquired by White Glove in October of last year. We continue to partner with Qualitance because their engineers have excellent technical skills and they have years of experience with our platform.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Qualitance designed and built the core platform. The backend uses Django REST Framework, Celery, Postgres, Elasticsearch, and RabbitMQ. The infrastructure is hosted on AWS and managed using Ansible. The frontend is split into two parts, the original UI (Angular) and a new UI (Vue). Emails are sent via Mailgun. The Gainfully app integrates with Facebook, LinkedIn, and Twitter for sharing social media posts. We also have a SAML SSO implementation for our enterprise clients.
How many people from the vendor's team worked with you, and what were their positions?
For the initial build out (2017-2020) Qualitance provided three full-time backend engineers and three full-time frontend engineers. During the middle years when Gainfully had a full in-house engineering staff, Qualitance provided limited full-time and part-time support as needed (e.g. for infrastructure work).
Since early 2022 when we re-engaged with Qualitance for full time work, they have provided us with one backend engineer and two frontend engineers. We also just brought on a Qualitance QA engineer for an eight week contract to help us with the launch of a major new feature.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since I've only been leading the technical direction on the project for less than a year, I'll only comment on the recent work. The engineers that we brought on from Qualitance in early 2022 were able start contributing very quickly. They are easy to communicate with, easy to work with, they work efficiently on sprint tasks, and most importantly they have taken the lead in improving our core system beyond what we've asked them to work on. For example, our two Qualitance frontend engineers took responsibility for coming up with a migration plan for our fragmented UI situation (migrating old vs. new, Angular vs. Vue to a new unified UI).
They have already begun implementing that plan in the downtime when sprint work is completed or they are waiting for feedback on tasks. In this sense they're acting more like fully integrated team members with ownership of the platform. We also appreciate the design and UX sense of the Qualitance team. They weren't afraid to make suggestions and engage with our design and product teams. They offer up alternatives that result in a better UX. Again, this is above and beyond what we'd expect from a contract position, and we benefit from their additional perspective.
Describe their project management style, including communication tools and timeliness.
Project management is currently handled in-house by our full-time product manager. We talk to our Qualitance contact once a week for administrative and logistics issues (scheduling, feedback, contract negotiation, etc.). Since our team is distributed, remote, and split up across timezones (three US, one EU timezone) we rely heavily on asynchronous communication via Slack and Gitlab. For meetings, we've found a good range of core hours where everyone across timezones can join for meetings (daily standup, bi-weekly review & retrospective) or video calls to pair program or discuss issues.
What did you find most impressive or unique about this company?
They are a full service agency (frontend, backend, operations, cloud architecture, product management), their engineers are very technically skilled, they are flexible and easy to communicate with, and we enjoy working with them.
Are there any areas for improvement or something they could have done differently?
The only real areas of improvement I can see are documentation, testing (moving towards CI/CD), and smoother hand-off between backend and frontend developers. We have struggled with these as an organization with these, so I don't fault Qualitance for any issues here specifically. After our next major feature launch we are going into a feature freeze and will shore up these processes with Qualitance's help.
the project
Staff Augmentation for IT Consulting & Services Company
"I really appreciate the consistency and flexibility, long-term vision, and focus on the relationship with IBM."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Country Leader of IBM Consulting Client Innovation Center in Romania
For what projects/services did your company hire QUALITANCE?
Our business goal is to hire about 70% of our workforce and onboard about 30% subcontractors in order to deliver projects for our clients
How did you select this agency and what were the deciding factors?
We select the subcontractors based on quantity and quality of resources, as well as consistency shown for supporting us to fulfill the demand we have. Qualitance has proven to constantly deliver quality resources in high volumes, aligned with our business needs
Describe the project in detail and walk through the stages of the project.
IBM is selecting a limited number of suppliers throughout a procurement process. From the list of agreed suppliers, Qualitance is one of the best in terms of delivering results. Basically we publish our openings to the subcontractor channel, all suppliers being invited to provide resources. CVs are proposed, candidates are interviewed by IBM and in some cases by the end client and if success, they are onboarded in the delivery teams
Describe the recruitment process in detail.
First step is to define the JD as accurate as possible. The supplier receives the opening and provides CVs. IBM is screening the CVs and is accepting the ones that comply at least 70% with the requirements. Then a practice assessment is done, meaning the IBM Practice Leader validates the skills of the proposed CVs, with or without an interview. Successful candidates are interviewed by the project. Selected candidates are accepted and negotiations about prices are refined throught Procurement
Can you share any outcomes from the engagement that demonstrate progress or success?
The high demand for skilled IT Professionals that IBM CIC Romania is facing is high and the combination of skills in the JD are scarced. Qualitance is able to find and propose good candidates as well as retain them once onboarded
How effective was the workflow between your team and theirs?
Their resources are part of the IBM delivery teams, meaning they work in IBM premises together with other IBM-ers and contractors. During and post pandemic, when work from home is more present compared to office work, the integrated teams work together
What did you find most impressive or unique about this company?
I really appreciate the consistency and flexibility, long-term vision, and focus on the relationship with IBM.
Are there any areas for improvement or something they could have done differently?
In a challenging market. Qualitance is performing well above average in terms of recruiting, onboarding and retaining talents
the project
Web Dev for Life Insurance Company
"They were very organized and well-structured."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Life insurance company specialized on bancassurance. My position was as Project Manager driving all digitalization projects within the company
For what projects/services did your company hire QUALITANCE, and what were your goals?
Our goal was to offer out client an better customer experience by implementing a digital solution for portfolio administration, namely a customer portal that offers basic information and self-service functionalities. This also included a new and improved website that is in line with our new vision.
How did you select this vendor and what were the deciding factors?
we selected Qualitance as a provider because we considered them to be part of our vision and shared best practices.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
we used cloud technology and we used an agile approach for the entire project.
How many people from the vendor's team worked with you, and what were their positions?
we a had a team of PM, BA, DEV, QA, UX & UI
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The project was a success and we managed to deliver the project scope in due time, according to requirements
Describe their project management style, including communication tools and timeliness.
They were very organized and well-structured. We used differernt communication tools as Teams, Jira & Confluence
What did you find most impressive or unique about this company?
The people. We worked closely and with good results.
Are there any areas for improvement or something they could have done differently?
no.
QUALITANCE had a very technically skilled team in many aspects of full stack designs. They were also flexible and easy to communicate with. The team wasn't afraid to make suggestions that would go above and beyond the client's expectations.