What was the scope of their involvement?
When we first had our business idea, we were introduced to Neelesh (CTO, QualDev) and the rest of the team. They built our backend software from the bottom up. We’re now able to process hundreds or even thousands of orders per day in a fast and efficient manner.
Our first site was not mobile-responsive, and the whole UX was monotonous. QualDev not only provided the whole backend but also did the frontend implementation. We’re in the process of doing the fourth iteration, and QualDev is leading that effort.
Our initial site was simply a fillable form and a checkout page. It didn’t work with credit cards, so people either had to use their PayPal accounts or use the external PayPal credit card page. This required more clicks, so people were more likely to leave before purchasing. QualDev took that labor-intensive page and turned it into a functional site.
We have a form pre-population functionality now. How, the site displays a form which, in the past, had to be filled out either by hand or through a PDF writer with information like social security numbers, passport data, and driver’s license information. Now, with one click, all of that information is pre-populated into all of our forms and sent to clients.
We’d never thought about the security of the website. I take it as a compliment that people have tried to hack us, but QualDev has been on top of the situation constantly. I can’t speak about what they do on a technical level, but their monitoring is always ahead of the curve.
QualDev continued to reevaluate the UX as far as getting people through the funnel and to the checkout page. They’ve come to know our business and are able to give helpful suggestions.
We work directly with an account manager (or project lead), who has been our only point of contact. He is in charge of directing the team and making implementations, but there are 10 or so people behind him. Whenever we’ve needed to update or change something, QualDev has been there for us 24/7. I’ve never had to worry about my developers or tech.
How did you come to work with QualDev?
We realized that we needed a solution beyond our ability and looked for a real developer. My co-founder had a friend who’d used QualDev to build a clothing site. We met with their principal on Long Island. We did our due diligence and took calls from other companies referred by our friends, but we had a great feeling about Neelesh and his company.
How much have you invested with QualDev?
The cost has been reasonable, but I don’t have an exact number offhand.
What is the status of this engagement?
We started working with QualDev around September 2012. Everything is still ongoing. People have solicited us by offering CTO-like services, but QualDev is a part of our business just as much as we’re a part of theirs.