What was the scope of their involvement?
Initially, we talked about the opportunities with them not only on the packaging and creative side, but eventually on the marketing side as well. They gave me some flexibility to come back at a later date because I was also looking for funding. Finally, I secured the funding and wanted to move forward with the work.
I had a couple of ideas and they then presented me with 3 very different ideas to go off. We collaborated and mixed what they were thinking while still trying to stay on target. We ended up reverting back and creating a 4th version using some of the components from the new ones that they developed and marrying it with our old label. They started the packaging from scratch. It didn't exist in any previous format before working with them.
What is the team dynamic?
Mainly, I worked directly with James [Chief Marketing Officer, QNY Creative]. When we started to receive final art, one graphic designer came to help transition handing the assets over to me.
How did you come to work with QNY Creative?
I was searching online for different agencies, particularly in New York. I liked their portfolio and the people that they worked with. One part of the initial engagement between our company was a slide deck and discussion around other clients, the types steps, and different case studies.
How much have you invested with them?
We've spent around $15,000 with them.
What is the status of this engagement?
We worked with them from March to September 2017. There were a few things I wanted to change after we went through final art. The main deliverable was the labels, but taking the label and providing different sales collateral relating to the pieces of the label was also part of the project.