Be brilliant in a crowded market.
Advertising and Creative Video Production Agency providing turn-key digital marketing primarily for the social change space. Our dedicated team of professionals is focused on making the world a better place through intelligent messaging. In 2019 we provided startegy, logistics, and the creatives for the Georgia Recovers (substance use disorder stigma reduction) campaign, as well as concept papers and videos for two prison reform programs. In 2020 we are focused on continuing our support of these very important social movements, as well as providing advertising and video production to addiction treatment centers.
Starter or refresh, our professional creative team is ready to update or recreate your brand and coordinate all of your creative assets. Our services include, digital marketing, video production, graphic design, logos, brochures, book covers, publications, static ads, web sites, and social media.
Q Optix writers and researchers will drill down to understand the history, backstory, style, and nuances that make your company and marketing needs unique. Then our writers, designers, photographers, and video production team will kick into gear to make it a reality, on-time and on-budget.
Distribution and tech services include transit cars, airport signage, park benches, bus wraps, bus shelters broadcast television, local television, OTT, radio, and social media. SEO, pay-per-click, mobile apps, content management, operations, Hippa compliant telephony and CRM.
headquarters
Focus
Portfolio
Georgia Council on Substance Abuse, Georgia DBHDD, National Incarceration Association, GE Power, Nestle International Beverages, Convergint Technologies
Reviews
the project
Video Production & Design Services for Advocacy Nonprofit
"They rose to every challenge."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the chief of policy and communications for the Georgia Council on Substance Abuse. We’re a statewide recovery organization that is partnered with the state of Georgia. We support people in recovery from substance abuse disorders.
What challenges were you trying to address with Q Optix Inc?
The received funding from the state to run a campaign to promote our message and end the stigma of addiction recovery.
What was the scope of their involvement?
There were multiple events and specific projects that they helped us with. We ran a billboard campaign with thousands of billboards across the state that featured portraits of people in recovery. They helped with the development of the billboards and also provided social media support.
In addition, we also did interviews with Georgians in recovery and filmed those for a video campaign. Those interviews were compiled for a commercial.
They came to the state capital with us for an awareness day. They coordinated a set where we shot 30-second recovery testimonials. On another occasion, they came with us to visit several of our 29 recovery centers to get additional footage for our campaign.
Their team did full-scale video production including editing and adding in music.
What is the team composition?
Ingrid was my main point of contact. She came to every shoot and was a part of all the meetings we had about the campaign. We also had a camera person, sound person, and several other team members that supported us.
How did you come to work with Q Optix Inc?
Our executive director was already acquainted with Ingrid so that’s how we found out about the company.
How much have you invested in them?
I wasn’t involved in the financial aspect of the project, so I’m not sure.
What is the status of this engagement?
They started working with us in February 2019. The first public unveiling of the campaign happened that June. The project ended in February 2020.
What evidence can you share that demonstrates the impact of the engagement?
We saw an increase in engagement with posts and videos that Q Optix Inc helped us produce. They got more views than other posts from us. I’m happy with the analytics results we’ve seen.
How did Q Optix Inc perform from a project management standpoint?
They were professional in every regard. Their communication and creativity were way above average. Nobody is perfect, but I really enjoyed working with them. They were team players.
What did you find most impressive about them?
The first thing that comes to mind is their collaborative and creative nature. They invested far more time and effort than we asked.
Are there any areas they could improve?
No. They rose to every challenge.
Do you have any advice for potential customers?
They work best when you bring them in and fully explain the project and what you’re trying to accomplish. It’s especially important that they understand the backstory.
the project
Multiple Videos for Prison Reform Campaign
"They are dead serious about this work and very focused on accomplishing what we want to accomplish."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of the National Incarceration Association, a nonprofit.
What challenge were you trying to address with Q Optix?
We wanted to better explain the work we do, which is a little bit complex.
What was the scope of their involvement?
Q Optix created videos for us for marketing purposes. They included two five-minute videos and 2–3 one-minute videos. We had individuals play roles to show what we do in classroom settings. Together, we identified the people in the videos and crafted some verbiage and background scenes.
After many calls to understand what we were trying to accomplish, Q Optix knew enough about us to create the script. There was a lot of collaboration, but they took the lead in editing to get it where we needed it to be.
What is the team composition?
On the day of the film shoot, there were five people: Ingrid (CEO), her team, and some audiovisual people.
How did you come to work with Q Optix?
I knew of them and their work near where I live. They’d done other kinds of public service messaging in a similar area to ours. That way, I didn’t have to do a whole of explaining.
How much have you invested with them?
We spent about $7,500–$10,000.
What is the status of this engagement?
The first project took two weeks, running from December 2019 to January 2020. We’re still working together on an extension of the same project; it’s a public service announcement that will feed into a bigger video.
What evidence can you share that demonstrates the impact of the engagement?
The quality is really, really good. Ingrid is organized and very, very time conscious. She kept a tight schedule of everything that was happening down to the minute. The level of detail kept us on track and got us in and out.
The videos are published, but we’re not yet marketing it because of the coronavirus. We’ve put everything on hold until our next project is finished.
How did Q Optix perform from a project management standpoint?
They’re very serious about project management. Everything gets done by the time and the date that it’s supposed to. We communicate via email, phone, and in-person meetings, and we share files through WeTransfer.
What did you find most impressive about them?
I appreciate the seriousness of their focus. They are dead serious about this work and very focused on accomplishing what we want to accomplish.
Are there any areas they could improve?
No, I liked the whole thing. I have nothing to complain about.
Any advice for potential customers?
Be open and receptive to someone who’s going to push ideas and tell you what to do on a set, as a film director does.
As a result of Q Optix Inc’s work, the client saw an increase in views of their posts. The team produced high-quality, creative content and was easy to work with throughout the process. They’re professional and showed a deep level of involvement in their work.