What evidence can you share that demonstrates the impact of the engagement?
I don’t have exact metrics off the top of my head, but I do know that based on the analytics we’re performing much better now than we were with the old site. We have an upward trajectory of adding users, already surpassing our previous base, and our engagement numbers from that audience are up significantly as well.
How did Pyxl perform from a project management standpoint?
Their team is very holistic in their approach, so they never just said let’s build a website and then waited to see what else we would pay them for. They have proactively taken all of our use information and put it into a comprehensive program, implemented HubSpot, and put together proper messaging to make sure our assets are all working together to make the project more successful overall.
They’ve really become an effective extension of my internal team, and I am able to lean very heavy on them, whether for strategic discussions or copywriting, and know that everything is going to be done in time for us to execute effectively.
What did you find most impressive about them?
I’ve worked with a number of visual agencies over my career, and I thought they did a particularly nice job of adding subject matter experts to the team as necessary for the part of the project we were currently working on.
They also do a fantastic job of keeping a lot of balls in the air simultaneously, and making sure things were properly prioritized in order to meet the timelines that we laid out at the beginning of the project. You can really easily see the care that they have for our product and our relationship.
Are there any areas they could improve?
As with any relationship, it’s very symbiotic and will continue to evolve and change based on what we need to collaborate most effectively. For example, we had a slight hiccup in the beginning in terms of our expectations, and their team, from the top down, was extremely flexible in shifting their focus to meet ours so that we were completely aligned going forward. I am confident that we will continue to be able to make those kinds of changes if we ever need to.
Do you have any advice for potential customers?
Just be open and honest about all of your expectations for the work. What I found is that they’re very good at managing customer expectations in terms of both results and budget, so if you lay out what you need and develop a plan for getting there, they’re going to deliver that for you.