Relevance raises response.
Purplegator is a leading mobile marketing agency based in Philadelphia, Des Moines, Honolulu, Buffalo, and Pittsburgh. We provide marketing services that focus on geo-targeting client audiences. At Purplegator, each client’s campaign is specially customized to highlight the brand first and maximize results second. We optimize your brand, company, and products for engagement across all mobile devices through several means of media. We combine innovative technologies of the modern marketing industry and with the creative minds of our team to guarantee successful branding and compelling content. Every service we provide is designed and developed in house, so we take control of the mobile campaign that is representing your brand. Mobile marketing is the future of marketing, and we're ahead of the game. Our marketing experts design, develop, and build marketing strategies to beat the competition in any field, and for any company. More of what we do: - Social Media Advertising - SEO Consultation - Web Development - App Development - Responsive Web Design - Geo-Targeting & Geo-Fencing - Video Production
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Aldi, The Westin, O'Reilly Auto Parts, Citi Trends, Niagara County Workforce Development
Aldi Employee Recruitment Campaign
Staffing over 2,000 grocery stores isn't easy. Aldi turned to Purplegator to drive more qualified applicants to its job fair events for new store openings. To reach this goal, we created 53 new recruitment landing pages using our mobile acquire technology. We then created mobile display and Facebook advertising that was geo-targeted to each city market with a new store opening. Our advertising strategy produced a 7.1% click through rate as job fair attendance grew by 97%.
Truck Driver Recruitment
We worked with G&P Trucking to recruit passive job seekers through digital advertising. Before working with Purplegator, G&P used traditional media outlets for much of their recruitment. Many candidates they reached through these outlets were unqualified. So, we worked with G&P to create targeted mobile web, desktop web, mobile in-app, and social media ads. The ads used geo-targeting and targeted specific job titles, relevant experience, interests, industries, and demographics. The landing pages for these ads clearly stated that candidates needed a CDL-A license to be considered. In just the first two months of the campaign, Purplegator delivered 201 qualified applicants for G&P to consider. Truck driver recruitment is one of our primary vertical markets here at Purplegator and we have proven results.
Haunted House Marketing
Here at Purplegator, we've worked with a variety of haunted houses that needed to boost their marketing during the spooky season. We are especially proud of our results with Deadland Scream Park. We used our mobile-first marketing strategy to reach their target audience, people 13-35 years old. Using third party data, we created a geofencing campaign that targeted individuals at neighboring schools, universitites, and competitor locations. Over the course of our campaign, Deadland saw a 28% increase in visitors. That equates to 2,500 visitors and $85,000 more revenue dollars.
Workforce Development Marketing
Purplegator is experienced in the marketing of government programs. We are especially proud of our experience in workforce development. We worked with the Niagara County Workforce Devleopment Board to target young adults aged 16-24 who weren't working and deliver them workforce development ads. Our multi-platform advertising solution ran on Facebook, Instagram, Twitter, Snapchat, and other mobile apps. Not only did we target unemployed young adults, but we also targeted their parents. We delivered 7.8 million ad impressions across six platforms. In addition, the workforce board's website traffic grew from 304 visits in March 2020 to 6,024 visits in June 2020.
Nurse Recruitment
Baylor Scott & White Health is one of the largest nonprofit health systems in Texas. With such a largde footprint, BSW had a growing need for nurses and other healthcare professionals. BSW was dissatisfied with the results they were getting on traditional job boards. They turned to Purplegator to revamp their recruitment strategy. To attract the right candidates, we designed a variety of social and mobile ads that targeted specific job titles, relevant experience, interests, industries, and demographics. We were able to reach both active and passive job seekers. Over the course of our campaign, 21% of BSW's new hires came directly from our advertisements.
Retail Text Message Marketing
Citi Trends came to us to increase their SMS marketing subscriber base. The national retailer had successfully monetized their text message marketing campaigns in the past, but they were stuggling to grow their opt-in database. To build subscribers, we created a Spin to Win game for Citi Trends--a unique slot machine game that could be played on a mobile phone. To get a spin, customers had to opt-in to Citi Trends' text message marketing database. We placed advertisements with the slot machine design on Facebook and its in-app network, specifically targeting 18 to 34-year-old females who lived within 3 miles of a Citi Trends store. 179,096 new people opted in to Citi Trends' text message marketing over the course of the campaign. The company also gained 54,973 Facebook followers.
Real Estate Marketing
We worked with the Toll Apartment Group to market their Philadelphia-area properties with low occupancy rates. First, we created adaptive design websites for seven Toll properties. These websites included a video created in-house that featured the major selling points of each property and the surrounding area. We also built a mobile advertising campaign on Facebook and our other networks. Using geo-targeting, we delivered ads who had similar demographics to the property's typical renters. In less than two months, all of the apartments had 100% occupancy rates. Page views for the apartment websites also increased to 57%.
Reviews
the project
Ad Campaign for Workforce Development Board
"We were very pleased with the level of outreach that was conducted."
the reviewer
the review
The client submitted this review online.
Introduce your business and what you do there.
The company serves both job seekers and local businesses using federal funds.
Our mission is to create a local workforce system that enables individuals to become self-sufficient and upgrade their work skills; to ensure employers have the skilled workers they need to compete effectively in the global economy; and to connect unemployed, underemployed, and discouraged workers to jobs and careers. I am the Executive Director.
What challenge were you trying to address with Purplegator?
Purplegator was selected through a Request for Proposals and review process to provide an advertising campaign using various social media to attract youth and young adults ages 16-24 to the funded Young Adult programs such as vocational exploration, counseling, assessments, classroom training, and paid work experience. A secondary audience for advertising and outreach consisted of the parents of the Young Adults.
What was the scope of their involvement?
Purplegator created an advertising campaign for outreach and education of youth, young adults, and their parents. The campaign involved advertising through YouTube, Facebook, Instagram, Snapchat, Mobile Web Apps, Gaming Platforms, and text message marketing.
How did you come to work with Purplegator?
A Request for Proposals was issued, and Purplegator was one of the applicants. Through a review team process involving independent reviews, Purplegator was chosen as the contractor for this project.
How much have you invested with them?
Contracts over a two-year period of engagement resulted in approximately $209,000.00 in social media costs and payments to Purplegator.
What is the status of this engagement?
The contract period was for 2019-2020 and the engagement period has been completed.
Describe the impact this engagement has had on your business.
Purplegator was very amenable to adjusting their campaign based on the COVID-19 pandemic and the needs of our WDB. We were very pleased with the level of outreach that was conducted.
How was project management handled?
Purplegator was very responsive to requests for information and provided proof of all advertising campaigns in a timely manner.
the project
Website Rebuild for Financial Services Company
"We were satisfied with their work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm an executive at an alternative finance company.
For what projects/services did your company hire Purplegator, and what were your goals?
To re-do our corporate website
How did you select this vendor and what were the deciding factors?
My past and current relationship with Purple Gator's owner and seeing examples of their work.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick-off meeting where we reviewed the objectives of the project. The design and wireframe was predicated mostly off of the current website structure. Purple Gator gave us parameters in which to work from in terms of their templated architecture of the website that suited our needs.
How many people from the vendor's team worked with you, and what were their positions?
A project manager was the main point of contact. The manager and support personnel were also present.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have not yet launched our new site, but the preliminary finished product looked great.
Describe their project management style, including communication tools and timeliness.
We had monthly meetings initially which now involve daily email exchanges.
What did you find most impressive or unique about this company?
The overall professionalism of all the staff at Purple Gator
Are there any areas for improvement or something they could have done differently?
We were satisfied with their work.
the project
Website Design & Digital Marketing for Dental Clinic
"The entire team was very comprehensive and easy to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the office coordinartor for a very busy dental practice in the suburbs of Philadelphia.
For what projects/services did your company hire Purplegator?
To enhance our website and help us with digital marketing to target patients to join our practice.
How did you select this vendor and what were the deciding factors?
We looked for web designers in the area and Purplegator had the best reviews.
Describe the project in detail and walk through the stages of the project.
After a few meetings, we received 3 different options and were able to choose the best option for us.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with 1 and a project leader.
Can you share any outcomes from the project that demonstrate progress or success?
The documentation was thorough and very easy to understand and follow. The entire team was very comprehensive and easy to work with.
How effective was the workflow between your team and theirs?
The whole team was very easy to work with and we were thrilled with the results.
What did you find most impressive or unique about this company?
we were very impressed with their web design knowledge and unique ideas.
Are there any areas for improvement or something they could have done differently?
No all was great.
the project
Lead Generation for 3PL Fulfillment Center
"We were impressed by their speed in delivering quality applicants for a relatively small sum."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner of a 3PL fulfillment center.
For what projects/services did your company hire Purplegator?
Needing to hire 2 truck drivers with a CDL-A, Purplegator quickly and efficiently provided us enough leads to fill the role in 3 days.
How did you select this firm and what were the deciding factors?
I have worked with the President of Purplegator for more than 20 years.
Describe the project in detail and walk through their service package.
They started a Facebook lead generation campaign for us in our target market.
How many resources from the vendor's team worked with you, and what were their positions?
4 total with varying roles.
Can you share any outcomes from the engagement that demonstrate progress or success?
Incredibly fast turnaround and results, had two positions filled within a week that job boards would not have worked for.
How effective was the workflow between your team and theirs?
It was hands-off, one initial call and they went to work.
What did you find most impressive or unique about this company?
We were impressed by their speed in delivering quality applicants for a relatively small sum.
Are there any areas for improvement or something they could have done differently?
None they crushed it for us.