What was the scope of their involvement?
Initially, it was the catalog, and then we gave the opportunity to quote on redoing our corporate e-commerce website. PUREi did a nice job rebuilding our shopping cart and the navigation for the site. It’s easier for a customer or distributor to select the proper motor or gear motor for their needs. PUREi has done a lot of photography work. Last year, they did a great job giving us 360-degree views of all the images on our site.
They did both the design and development of the site. We typically have a kickoff meeting, where we lay out our goals and expectations, and they just run with it. We’ve been very pleased with the talent they have. They always do a great job. Our shopping cart uses the Magento platform, but I’m not sure of any other technical details.
PUREi has also done a handful of videos for us. They created a corporate video for our 50th anniversary that included going to a lot of our big customers and getting testimonials from their executives. It’s a very well-produced corporate video.
How did you come to work with PUREi?
I think it was an internet search, looking for someone local with whom we could partner. We were looking for a firm that had done catalogs for industrial manufacturers, and they seemed to have experience in that area. All the graphics they showed us looked very nice. We could see that they certainly had the talent to get the job done.
How much have you invested with PUREi?
We’ve invested around $250,000 over the course of our relationship.
What is the status of this engagement?
We began working together around May or June of 2004, and our relationship is ongoing. PUREi continues to support our website, and we have projects from time to time. They take care of updates to the website. They built the customer portal for our website, so we can handle most of the changes to the site now. If we have major changes in the structure or navigation, they handle that for us as well. The most recent project, which was the 360-degree photography, was complete in September of 2016.