Pure Visibility, Inc.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing & Communications of InfoReady Corp

Describe what your company does in a single sentence.

InfoReady builds and sells selection and approval software for higher education institutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pure Visibility, Inc. to accomplish?

• Create strategy for starting Google Ads paid search campaign
• Set up ads to get campaign running

SOLUTION

How did you find Pure Visibility, Inc.?

Knew of them as expert provider in local area

Why did you select Pure Visibility, Inc. over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Pure Visibility, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project was to use Pure Visibility's expertise to develop our first paid search campaign to ensure best possible results. they provided in-depth strategy development including research and or recommendations, review and fine-tuning of our Google Analytics installation, and campaign setup. 

Deliverables included strategy and execution. Execution was 5 fully developed and implemented campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaigns launched on Google Ads. Success was measured and refined.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pure Visibility delivered on-time and on budget. They were very clear about scope of project for budget agreed on. They listened well to our input and provided expert insight to our questions.

What was your primary form of communication with Pure Visibility, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Was impressed with their clear process and clear boundaries on scope of work. People we worked with were delightful and professional.

Are there any areas for improvement or something Pure Visibility, Inc. could have done differently?

Nothing for this engagement. They delivered what we expected.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing and business development for a commercial real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pure Visibility, Inc.?

We wanted to maximize the impact of our SEM and SEO and convert as many of our web visitors as possible to qualified leads.

SOLUTION

What was the scope of their involvement?

Pure Visibility, Inc. provides us with SEM and SEO services. Their team delivers monthly reporting on our web traffic and analytics, which includes details about where the traffic is coming from and whether the traffic is resulting in conversions — either by making phone calls or completing a web form. Pure Visibility, Inc. also creates content for our site; they specifically write SEO-optimized blog posts.

Pure Visibility, Inc. has analyzed our website structure and given us recommendations for edits, improvements, new pages, and other things needed for our site to drive more web traffic. The team also runs all of our paid search campaigns, so they're in charge of setting up Google Ads for different initiatives.

For example, they've created campaigns for residential leasing, commercial property management, and co-working space promotion. We also have a new HVAC division, and Pure Visibility, Inc. is running Google Ads to promote those services. In addition to Google Ads, the team also helps us run some LinkedIn campaigns.

What is the team composition?

I work with four teammates from Pure Visibility, Inc. on a regular basis. Two others have come and gone throughout our engagement. Their team includes two SEO specialists, a paid search specialist, and a project manager.

How did you come to work with Pure Visibility, Inc.?

I did a lot of research on different providers of SEO and paid search services and narrowed the options down based on geography and reputation. Pure Visibility, Inc. is widely known as one of the best in business in our area. Even though they were the most expensive option, we ended up hiring them because we were very impressed with their work and felt like they would deliver the most effective results for us. 

How much have you invested with them?

We spend an average of $9,000.

What is the status of this engagement?

We signed our contract at the very end of 2022, but Pure Visibility, Inc. actually started working on the project in January 2023. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When it comes to SEO, Pure Visibility, Inc. has done a great job of creating meaningful and effective content for us. Our web traffic continues to grow, and the quality of our content has increased. Moreover, our whole website looks and feels more professional since we started working with them.

As for SEM, thanks to Pure Visibility, Inc., our paid search work is better than it has ever been. Our Google Ads and LinkedIn campaigns are more strategic and better targeted.

How did Pure Visibility, Inc. perform from a project management standpoint?

Pure Visibility, Inc.'s project management is fantastic. We always know what's going on, what's happening next, and what they're actively doing for us. Moreover, they're always on top of tracking SEO metrics and reporting on them effectively.

We have a collaborative approach to the project. We meet with Pure Visibility, Inc. on a regular basis and bounce ideas back and forth before they come up with something we both feel good about. During this process, they also provide suggestions. Still, we don't use any project management tools together; we manage our work via email and our calendar.

Thus far, we've never had issues with staying within budget. However, once in a while, our paid search specialist takes a little bit longer than expected with their responses, but everyone else is very timely. I believe she has a lot going on, so she has issues with keeping up with everything. Still, she always responds.

What did you find most impressive about them?

Pure Visibility, Inc.'s competence and professionalism are impressive.

Are there any areas they could improve?

If I had to pick a weak spot of theirs, it would be their paid search management. Overall, they do a good job in that regard. However, the paid search specialist is not easy to understand. It seems like she doesn't have a good grasp of our goals and company priorities. Although she does a good job, that area is Pure Visibility, Inc.'s weak spot.

Do you have any advice for future clients of theirs?

Be willing to be an active partner in the project, and don't expect things to improve dramatically without any input on your part. Our partnership and relationship have been effective because the collaboration between our teams is great.

BACKGROUND

Please describe your company and position.

I am a Department Operater of School Fix Catalog

Describe what your company does in a single sentence.

Decker Equipment’s School Fix Catalog is the industry-leading supplier and manufacturer of school-specific parts, hardware, and equipment that provides schools and educational institutions with a wide range of high-quality school-specific products and facility maintenance solutions.

With a focus on providing top-notch products and services, School Fix is the go-to destination for schools looking to improve their facilities and ensure that they are in top condition for their students and staff. School Fix Catalog offers a vast selection of products, including school furniture, maintenance equipment, janitorial supplies, security solutions, and much more.

School Fix was created to meet the specific needs of schools and educational institutions with products that are tailored to their unique requirements. Our website offers a user-friendly interface that makes it easy for schools to find the products and solutions they need, with a simple and straightforward ordering process.

School Fix Catalog is committed to providing excellent customer service, with a team of experienced professionals who are always on hand to answer questions and offer guidance. Whether your school is looking for standard replacement parts or more specialized solutions, School Fix has everything you need to keep your school facilities running smoothly and efficiently.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pure Visibility, Inc. to accomplish?

• Increase Online Presence Across Search Engines
• Increase Revenue and Traffic Generated by PPC Ads

SOLUTION

How did you find Pure Visibility, Inc.?

Referral

Why did you select Pure Visibility, Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Pure Visibility, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pure Visibility handles all of my company PPC Advertising on both Google and Bing. They identify key areas of opportunity and strive to maximize revenue generated through PPC Ads for my business. We meet regularly to review and analyze monthly ads data presented on custom dashboards built by Pure Visibility, and catered to my company's needs. My company also works with Pure Visibility for backlink procurement, matching our pages with reputable and informative blog posts, articles, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As it stands now, this month, we have seen a 183% increase in the number of sessions and a 38% increase in revenue Year over Year for Google PPC Ads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pure Visibility does a fantastic job at answering any questions my company ever has, even things that are not exactly in the scope of work; they will do whatever it takes to find your answers. Everything my company has ever asked for has been delivered in a timely manner.

What was your primary form of communication with Pure Visibility, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everybody that I have come across in my time working with Pure Visibility is extremely easy to talk to and genuinely happy to help; when you speak to them, it truly feels like they are listening. Pure Visibility, Inc. does a great job of making you feel valued and heard as a client.

Are there any areas for improvement or something Pure Visibility, Inc. could have done differently?

I have nothing at this time.