Pure Fusion Media

BACKGROUND

Please describe your company and position.

I am the CEO of Instech

Describe what your company does in a single sentence.

My company manufactures natural stone products. We work with different materials such as marble, granite, onyx, travertine of any deposits. Our many years of experience in performing complex engineering solutions gives us the right to call ourselves professionals in our business!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pure Fusion Media to accomplish?

• Build and Design a professional and visually appealing website to showcase our services
• Provide web support services to ensure the smooth functioning of my website, addressing any technical issues, and offering assistance whenever required

SOLUTION

How did you find Pure Fusion Media?

Referral

Why did you select Pure Fusion Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Pure Fusion Media were assigned to this project?

2-3

Describe the scope of work in detail. Please include a summary of key deliverables.

Website development and creating a professional and visually appealing website. This involved designing a website. We needed the site to be attractive but at the same time user friendly as this is a serious choice and the customer is paying a lot of money and should be given a maximum range of products to choose from.

Stone can differ in different patterns and we have to provide the right photos and information for selection. Also my other main requirement was to ensure that the website runs smoothly. That any technical problems that arose would be corrected as soon as possible. As the website is the face of the company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main result for me personally was that the customer who came in would want to stay there and choose different products and materials. Not only for ordering and further to do other things, but that when a person gets to the site, he would not feel that there is no difference in ordering online and offline. He is just as important and he will also have an individual approach to him.

At the moment I can safely say that this result has been achieved and this I say not without equipping and from the feedback of our unique customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Initiative and substantive work is the only way I can characterise the guys from the IT Hunter agency. They are very easy to work with and a pleasure to work with. It was often the case that we were very busy, and there was no time to talk to them for hours, and I gave them the right to decide and do at their discretion and after I accepted the work they did exactly what was in my head and adhered to the concept of our business.

What was your primary form of communication with Pure Fusion Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a very responsible and hardworking team. This is the best characteristic of their work

Are there any areas for improvement or something Pure Fusion Media could have done differently?

Personally, my experience with this team has been extremely positive.

BACKGROUND

Please describe your company and your position there.

Texas Treats began in 1991 by a woman named Linda that started building gift baskets inside her garage in Richardson, Texas. Linda had a vision of sharing Texan hospitality. Fast forward several years, and a few owners later, David and Rachel found a new passion in spreading the love of the Lone Star State. Texas Treats specializes in Texas-themed gift baskets, gift boxes, and gourmet foods that are made in Texas by Texans that are for EVERYONE. The company features locally sourced goods, such as nuts, honey, candies, jams, and coffees.

Showcasing local vendors, Texas Treats gives consumers the opportunity to experience, taste, and share the great state of Texas, through personalized gifts that can be delivered around the world. David and Rachel are so excited to rebrand Texas Treats and are grateful for this amazing opportunity to share Texan generosity. Being natives of the Lone Star State and living in a small Central Texas town, they love curating Texan friendliness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pure Fusion Media, and what were your goals?

We wanted to completely rebrand Texas Treats with Pure Fusion Media. New logo, product labels, and branding.

SOLUTION

How did you select this vendor?

We selected Pure Fusion Media because of their excellent reviews, numerous awards and incredible examples of past work.

Describe the scope of their work in detail, including any steps and the final deliverables.

Pure Fusion Media made it incredibly easy to work with them. We gave them examples of what we did like and did not like. We shared our story and goals. They took lead and provided fantastic results.

How many people from the vendor's team worked with you, and what were their positions?

David Litwin, owner and CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our sales have increased and we are getting recognized across the globe.

Describe their project management style, including communication tools and timeliness.

We had weekly updates and constant email communication.

What did you find most impressive or unique about this company?

They truly cared and were committed to helping us achieve our goals. David is very creative and gifted.

Are there any areas for improvement or something they could have done differently?

No. They are wonderful!

BACKGROUND

Please describe your company and your position there.

I am the owner of the first marshmallow retailer in Texas. The Fancy Marshmallow Co. is the first of its kind, elevating the modest mallow into new flavors and experiences. @thefancymarshmallowco for reference.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pure Fusion Media?

Our logo was designed by a previous designer which I found had difficultly relating my brand to the premium experience I wanted to convey to my customers. On a referral, I spoke with Pure Fusion and they understood the vision and was able to use my logo and elevate into a premium, fashion forward website and package designs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was working with a client who suggested Pure Fusion as they create all their current mailer boxes. Once I saw the design variations while keeping a consistent brand across all of them I was hooked.

Describe the project in detail and walk through the stages of the project.

After a few discovery meetings, Pure Fusion provided three options on where to begin the packaging journey. Right off the bat the first design was the best and we used that one mailer to ripple down into all our designs. I know have a cohesive, related premium brand and was able to then create a dedicated brand board which has been very useful. The packaging really helped with bringing the whole look of the store design, package and branding all tied up in a bow perfectly.

How many resources from the vendor's team worked with you, and what were their positions?

In total I worked directly with David, CEO of Pure Fusion Media. He was available at any time and open to feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have been getting great feedback from my current customers as well as new ones who are drawn to the purchase based on packaging.

How effective was the workflow between your team and theirs?

David was easy to communicate with and available at any time for updates or tweaks if required. He always had great suggestions and was eager to ensure the designs were the best they could be.

What did you find most impressive or unique about this company?

The experience itself is what blew me away. Previously I worked with a local company who I found to be disconnected from what I was looking for but also in communication. David at Pure Fusion Media was quick to respond and always happy to jump on a call or email to work through any challenges or concepts I wanted to review.

Are there any areas for improvement or something they could have done differently?

We could have slowed down the website design to focus on a few items thoroughly but it still came out beautiful and I am happy with the final product.

BACKGROUND

Please describe your company and your position there.

Head of Product Development at Galil Foods. Galil Foods is a family owned and run company since 1985, specializing in the import and distribution of fine gourmet and specialty foods from around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pure Fusion Media?

Food Packaging Design - David designed multiple packages for us that would be eye-catching on the shelf and appeal to potential customers across an array of markets and demographics.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for designers on Upwork and came across David some time ago, his portfolio looked great as was his communication.

Describe the project in detail and walk through the stages of the project.

We provide David with the dielines, information and some examples and design ideas. He'll work on a few initial concepts which we workshop back and forth until we're all happy with the design. From there David finalizes with all the details and applies the design across different flavors or sizes.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with David. We are aware he has other team members that work on the designs but he spearheads the design idea and works with us to get it just right.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

David communicates well and is always trying to push the projects forward. His suggestions and ideas are always appealing but he also has no problem taking more direction from us to produce a design as we envision it. Its the combination of creativity from both David and our company that creates amazing package designs and is executed perfectly by David.

How effective was the workflow between your team and theirs?

Communication and updates are always great. David works to get projects done in a timely manner and is usually just held back by our approval each step.

What did you find most impressive or unique about this company?

David has a great design aesthetic and is able to accommodate our design needs as they shift across different markets and demographics. We needed designs that are completely different from each other but they never failed to come up with something great!

Are there any areas for improvement or something they could have done differently?

Happy as is

BACKGROUND

Please describe your company and your position there.

I am the owner of an organic ag company that supplies beneficial products for growing healthy plants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pure Fusion Media, and what were your goals?

We were upgrading our website, product packaging and amazon store. Pure Fusion Media did an amazing job in all areas. They exceeded our expectations and really delivered superior services in the timeframe we requested.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched on the internet and found some highly rated marketing firms and chose Pure Fusion Media because of their terrific reviews. I reached out and got an immediate reply. That's extraordinary.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We discussed in detail our goals and expectations and together came up with a plan. We started with redesigning our packaging, then took the design ideas to the website and to the amazon store. We worked on content and Pure Fusion Media put it all together beautifully.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with David, the owner of Pure Fusion Media and I cannot say enough good about his work ethic and professionalism.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've had great success with our new packaging, website and Amazon store. Our customers comment and say how much they love our new look. It makes us happy to hear all the great feedback.

How effective was the workflow between your team and theirs?

We had ongoing communication throughout the process and that is key to getting it all the way we wanted. David was always available and prompt with communication

What did you find most impressive or unique about this company?

They do it all in marketing or will connect you with the right person for all of your marketing projects. We will continue to use Pure Fusion Media for future projects. Very impressive.

Are there any areas for improvement or something they could have done differently?

Can't really think of anything they could've done differently.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at a manufacturer of nutraceuticals called Vireo Systems. We manufacture supplements for different industries. For instance, we have a sports supplements category called Promera Sports.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pure Fusion Media?

We contracted with Pure Fusion Media to update the packaging for our product line at Promera Sports.

SOLUTION

What was the scope of their involvement?

I initially contacted them on a weekend, and I was surprised to get an email back that same weekend. I spoke with David about our budget and our goals, and by Monday, he had sent me at least 10 prototypes. That gave our project some momentum, and we continued to discuss the rest of our product line—which involved developing 3D renderings of the entire lineup. We narrowed each concept down until we reached a design we were satisfied with.

What is the team composition?

David, the CEO, has been our primary contact. Their head of digital media was also involved.

How did you come to work with Pure Fusion Media?

We had difficulty finding strong designs from an outsourced graphic designer. We couldn’t reach a consensus in our offices, so I was asked to look outside our normal orbit of graphic designers to find something new. I found Pure Fusion Media on Upwork. I specifically searched for a firm that had experience in consumer product packaging design.

How much have you invested with them?

We’ve spent around $15,000.

What is the status of this engagement?

We began working together in March 2018 and have ongoing projects. Our packaging is being printed this month and will be introduced in September. We’re currently working together to build a new catalog for all Vireo products we manufacture. For the first time, we will have a comprehensive catalog.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As we grew closer to a final design, we sent it to several stockholders and received positive feedback. Additionally, we’ve shown the design to our top distributor, and they think highly of it, as well. They’ve known our brand for 10 years, and when we learned they like the new packaging, we know we were on the right track. We believe we’re accomplishing what we wanted to accomplish. Because of their work, we’re making a new statement to the industry that we’re back and better than ever.

How did Pure Fusion Media perform from a project management standpoint?

Most of our communication comes through emails and phone calls, and they’re always accessible. They are open to criticism and changes in design, which we appreciate. They’re not defensive. They are willing to including our ideas.

What did you find most impressive about them?

Their turnaround time sets them apart from other firms. I haven’t worked with anybody better in terms of getting high-quality work done quickly.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of eBars, a food technology company. We combine organic performance enhancing nutrition with healthy whole foods for people with an active lifestyle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pure Fusion Media?

We were introducing a new subcategory of nutrition into the market, so we faced a huge challenge of educating people on our product in a succinct and elegant way that could convey our message in a matter of seconds. We needed to find a partner that could help with our overall branding efforts, from website design to advertisements and marketing.

SOLUTION

What was the scope of their involvement?

Pure Fusion collaborates with us on our overall product branding. They redesigned our website, create advertisements and videos, and oversee our digital marketing efforts.

What is the team composition?

I work directly with David (CEO, Pure Fusion Media). He's very hands on and willing to collaborate with me over a virtual meeting on projects as requested. I also work with Robby (Head of Digital Media, Pure Fusion) on videos and another staff member on any illustrated work needed.

How did you come to work with Pure Fusion Media?

Pure Fusion was introduced to me almost five years ago, while I was working with another vendor. I had their team create a wireframe for a website and was impressed by their level of professionalism and thoughtfulness, so they ended up winning me over. They've since become our main branding partner for many projects ranging in size.

How much have you invested with them?

We've probably invested close to $200,000 over the years.

What is the status of this engagement?

We've been working together since Fall 2013 and we continue to collaborate on multiple projects every week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Pure Fusion's branding efforts have helped portray our products as disrupters in the marketplace. I receive compliments on our branding constantly. Large brands have told us that our packaging for our category is the best in the industry—they stand out immediately on store shelves.

How did Pure Fusion Media perform from a project management standpoint?

They're fast, frugal, and fun to work with. Out of the hundreds of projects they've worked on, it's very rare for them to be late on a deadline.

David is good about fleshing out designs based on the little information I often provide him. Unlike other vendors, he checks his ego at the door and is very good at providing helpful insight and pushback when necessary, as well as being receptive to my feedback.

What did you find most impressive about them?

I've never been disappointed with any of their work. They've helped me translate complex concepts into easy to understand imagery.

Do you have any advice for potential customers?

Give their team a smaller project to start, so you can see for yourself what they're able to do—that's worked well for us.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of several entrepreneurial businesses, including ones in the food, greenhouse, and distillery markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pure Fusion?

I needed help with marketing and establishing a business plan.

SOLUTION

What was the scope of their involvement?

With Poog’s Smokin’ Hot, I came to David (CEO, Pure Fusion Media) with the concept and name, wanting a logo. Almost immediately, he had an idea and got back to me in a few days with a perfect logo, font, and lettering. I made a few suggestions, which he completely understood and implemented. From that point on, he helped me develop the business—from planning to marketing to suggesting a video production company. We put the project on the shelf for a few years while I focused on another project, but everything is set up for us to move forward.

Currently, he’s helping me write two books. He takes my concepts and makes them blossom into fully realized stories that are better than I could verbalize.

What is the team composition?

I work directly with David.

How did you come to work with Pure Fusion?

A business associate and friend introduced me to David, and I’ve worked with David on several projects and in several different businesses before Poog’s. I continue to work with him because he’s one of the few people that understands the way I think and my business goals. I can send him bullet points and from that, he can create a business plan, marketing idea, or logo.

How much have you invested with them?

Our work on Poog’s Smokin’ Hot came to $7,500–$15,000.

What is the status of this engagement?

We’ve worked together for many years, but the project for Poog’s Smokin’ Hot lasted from July 2015–January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone that has seen what David and I created for Poog’s Smokin’ Hot has been impressed—and surprised that there hasn’t been something similar in the market before. I’m confident we’ll get great results.

How did Pure Fusion perform from a project management standpoint?

David is available whenever I need him, and lets me know ahead of time if he’ll be out of town. I will usually reach out to him via text, he’ll respond immediately, and I’ll follow up with a phone call and pictures of my concept framework. He then evaluates all of my ideas and plans, and we talk on the phone to solidify details and discuss the market or competition. For me, and several clients I’ve recommended him to, he’s had deliverables ready based on business plans or feedback within a few days.

What did you find most impressive about them?

David has integrity, honesty, and loyalty, and that’s translated into a long-lasting partnership. I have a lot of respect for him.

Are there any areas they could improve?

There’s nothing I can think of. His pricing is awesome, and he’s talented and fair. I live by the rule that all relationships have to be mutually beneficial or it becomes unhealthy. I’ve maintained a healthy, equitable relationship with David for many years.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an analytics based recruiting and M&A firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pure Fusion Media?

Our website, media, brochure and logo design.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a dozen vendors and thought that pure fusion media was the best fit for us.

Describe the project in detail and walk through the stages of the project.

We started with an in depth discovery process and went through several design stages for each sub project. They crushed it for us.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with their CEO due to the number of projects we have done over the years for companies of mine.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are incredibly pleased with all of the designs and every aspect of what we have done together. Our clients are raving over our updated branding and look.

How effective was the workflow between your team and theirs?

They had been very crisp and intentional. At no time did I feel that we were not in sync.

What did you find most impressive or unique about this company?

Their design prowess is ropes on the industry. Regardless of the test or challenge I present with my companies Pure Fusion Media always comes through. They did yet again for Advisory DNA.

Are there any areas for improvement or something they could have done differently?

Not rally. We paid a fair price for amazing work.