Pure Fusion Media

Please describe your company and your position there.

Head of Product Development at Galil Foods. Galil Foods is a family owned and run company since 1985, specializing in the import and distribution of fine gourmet and specialty foods from around the world.

For what projects/services did your company hire Pure Fusion Media?

Food Packaging Design - David designed multiple packages for us that would be eye-catching on the shelf and appeal to potential customers across an array of markets and demographics.

How did you select this vendor and what were the deciding factors?

We searched for designers on Upwork and came across David some time ago, his portfolio looked great as was his communication.

Describe the project in detail and walk through the stages of the project.

We provide David with the dielines, information and some examples and design ideas. He'll work on a few initial concepts which we workshop back and forth until we're all happy with the design. From there David finalizes with all the details and applies the design across different flavors or sizes.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with David. We are aware he has other team members that work on the designs but he spearheads the design idea and works with us to get it just right.

Can you share any outcomes from the project that demonstrate progress or success?

David communicates well and is always trying to push the projects forward. His suggestions and ideas are always appealing but he also has no problem taking more direction from us to produce a design as we envision it. Its the combination of creativity from both David and our company that creates amazing package designs and is executed perfectly by David.

How effective was the workflow between your team and theirs?

Communication and updates are always great. David works to get projects done in a timely manner and is usually just held back by our approval each step.

What did you find most impressive or unique about this company?

David has a great design aesthetic and is able to accommodate our design needs as they shift across different markets and demographics. We needed designs that are completely different from each other but they never failed to come up with something great!

Are there any areas for improvement or something they could have done differently?

Happy as is

Please describe your company and your position there.

I am the CEO of a company that manufacturers and distributes skincare products to major retail chains across the US and internationally.

For what projects/services did your company hire Pure Fusion Media?

In our business, the look and appeal of our bottles, jars, boxes and general packaging is critical. Pure Fusion Media handled all of this for us.

How did you select this vendor and what were the deciding factors?

We went through over 100 design companies on upwork and other online resources before choosing Pure Fusion Media. They're excellence, value, professionalism and most of all SPEED, were the reasons for this choice.

Describe the project in detail and walk through the stages of the project.

The project covered everything from concept, branding, design, customer feedback and reworking.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with David mainly (he's beyond awesome) but he delegated to others on his team.

Can you share any outcomes from the project that demonstrate progress or success?

Our retailers are thrilled with every line of products we've brought to them and to their market which Pure Fusion worked on. Ultimately the sales are the real test - and the sales results have been and continue to be solid.

How effective was the workflow between your team and theirs?

Smooth, quick, fun - a real pleasure.

What did you find most impressive or unique about this company?

They're so good at SO many things and areas of what we needed. That's incredibly rare for us to find and it made it a very ideal one stop for us. Also their price for the quality and speed is amazing. Their customer service is top notch. They treat their customers like royalty and like good friends.

Are there any areas for improvement or something they could have done differently?

Not at all. If there ever was something we wanted improved, we simply told them so and they fixed it immediately. We couldn't be any happier with their work, and we look forward to many more years of business together with Pure Fusion Media.

Please describe your company and your position there.

I am the owner of an organic ag company that supplies beneficial products for growing healthy plants.

For what projects/services did your company hire Pure Fusion Media, and what were your goals?

We were upgrading our website, product packaging and amazon store. Pure Fusion Media did an amazing job in all areas. They exceeded our expectations and really delivered superior services in the timeframe we requested.

How did you select this vendor and what were the deciding factors?

I searched on the internet and found some highly rated marketing firms and chose Pure Fusion Media because of their terrific reviews. I reached out and got an immediate reply. That's extraordinary.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We discussed in detail our goals and expectations and together came up with a plan. We started with redesigning our packaging, then took the design ideas to the website and to the amazon store. We worked on content and Pure Fusion Media put it all together beautifully.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with David, the owner of Pure Fusion Media and I cannot say enough good about his work ethic and professionalism.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've had great success with our new packaging, website and Amazon store. Our customers comment and say how much they love our new look. It makes us happy to hear all the great feedback.

How effective was the workflow between your team and theirs?

We had ongoing communication throughout the process and that is key to getting it all the way we wanted. David was always available and prompt with communication

What did you find most impressive or unique about this company?

They do it all in marketing or will connect you with the right person for all of your marketing projects. We will continue to use Pure Fusion Media for future projects. Very impressive.

Are there any areas for improvement or something they could have done differently?

Can't really think of anything they could've done differently.

Introduce your business and what you do there.

I'm the marketing director at a manufacturer of nutraceuticals called Vireo Systems. We manufacture supplements for different industries. For instance, we have a sports supplements category called Promera Sports.

What challenge were you trying to address with Pure Fusion Media?

We contracted with Pure Fusion Media to update the packaging for our product line at Promera Sports.

What was the scope of their involvement?

I initially contacted them on a weekend, and I was surprised to get an email back that same weekend. I spoke with David about our budget and our goals, and by Monday, he had sent me at least 10 prototypes. That gave our project some momentum, and we continued to discuss the rest of our product line—which involved developing 3D renderings of the entire lineup. We narrowed each concept down until we reached a design we were satisfied with.

What is the team composition?

David, the CEO, has been our primary contact. Their head of digital media was also involved.

How did you come to work with Pure Fusion Media?

We had difficulty finding strong designs from an outsourced graphic designer. We couldn’t reach a consensus in our offices, so I was asked to look outside our normal orbit of graphic designers to find something new. I found Pure Fusion Media on Upwork. I specifically searched for a firm that had experience in consumer product packaging design.

How much have you invested with them?

We’ve spent around $15,000.

What is the status of this engagement?

We began working together in March 2018 and have ongoing projects. Our packaging is being printed this month and will be introduced in September. We’re currently working together to build a new catalog for all Vireo products we manufacture. For the first time, we will have a comprehensive catalog.

What evidence can you share that demonstrates the impact of the engagement?

As we grew closer to a final design, we sent it to several stockholders and received positive feedback. Additionally, we’ve shown the design to our top distributor, and they think highly of it, as well. They’ve known our brand for 10 years, and when we learned they like the new packaging, we know we were on the right track. We believe we’re accomplishing what we wanted to accomplish. Because of their work, we’re making a new statement to the industry that we’re back and better than ever.

How did Pure Fusion Media perform from a project management standpoint?

Most of our communication comes through emails and phone calls, and they’re always accessible. They are open to criticism and changes in design, which we appreciate. They’re not defensive. They are willing to including our ideas.

What did you find most impressive about them?

Their turnaround time sets them apart from other firms. I haven’t worked with anybody better in terms of getting high-quality work done quickly.

Introduce your business and what you do there.

I'm the CEO of eBars, a food technology company. We combine organic performance enhancing nutrition with healthy whole foods for people with an active lifestyle.

What challenge were you trying to address with Pure Fusion Media?

We were introducing a new subcategory of nutrition into the market, so we faced a huge challenge of educating people on our product in a succinct and elegant way that could convey our message in a matter of seconds. We needed to find a partner that could help with our overall branding efforts, from website design to advertisements and marketing.

What was the scope of their involvement?

Pure Fusion collaborates with us on our overall product branding. They redesigned our website, create advertisements and videos, and oversee our digital marketing efforts.

What is the team composition?

I work directly with David (CEO, Pure Fusion Media). He's very hands on and willing to collaborate with me over a virtual meeting on projects as requested. I also work with Robby (Head of Digital Media, Pure Fusion) on videos and another staff member on any illustrated work needed.

How did you come to work with Pure Fusion Media?

Pure Fusion was introduced to me almost five years ago, while I was working with another vendor. I had their team create a wireframe for a website and was impressed by their level of professionalism and thoughtfulness, so they ended up winning me over. They've since become our main branding partner for many projects ranging in size.

How much have you invested with them?

We've probably invested close to $200,000 over the years.

What is the status of this engagement?

We've been working together since Fall 2013 and we continue to collaborate on multiple projects every week.

What evidence can you share that demonstrates the impact of the engagement?

Pure Fusion's branding efforts have helped portray our products as disrupters in the marketplace. I receive compliments on our branding constantly. Large brands have told us that our packaging for our category is the best in the industry—they stand out immediately on store shelves.

How did Pure Fusion Media perform from a project management standpoint?

They're fast, frugal, and fun to work with. Out of the hundreds of projects they've worked on, it's very rare for them to be late on a deadline.

David is good about fleshing out designs based on the little information I often provide him. Unlike other vendors, he checks his ego at the door and is very good at providing helpful insight and pushback when necessary, as well as being receptive to my feedback.

What did you find most impressive about them?

I've never been disappointed with any of their work. They've helped me translate complex concepts into easy to understand imagery.

Do you have any advice for potential customers?

Give their team a smaller project to start, so you can see for yourself what they're able to do—that's worked well for us.

Introduce your business and what you do there.

I’m the owner and founder of several entrepreneurial businesses, including ones in the food, greenhouse, and distillery markets.

What challenge were you trying to address with Pure Fusion?

I needed help with marketing and establishing a business plan.

What was the scope of their involvement?

With Poog’s Smokin’ Hot, I came to David (CEO, Pure Fusion Media) with the concept and name, wanting a logo. Almost immediately, he had an idea and got back to me in a few days with a perfect logo, font, and lettering. I made a few suggestions, which he completely understood and implemented. From that point on, he helped me develop the business—from planning to marketing to suggesting a video production company. We put the project on the shelf for a few years while I focused on another project, but everything is set up for us to move forward.

Currently, he’s helping me write two books. He takes my concepts and makes them blossom into fully realized stories that are better than I could verbalize.

What is the team composition?

I work directly with David.

How did you come to work with Pure Fusion?

A business associate and friend introduced me to David, and I’ve worked with David on several projects and in several different businesses before Poog’s. I continue to work with him because he’s one of the few people that understands the way I think and my business goals. I can send him bullet points and from that, he can create a business plan, marketing idea, or logo.

How much have you invested with them?

Our work on Poog’s Smokin’ Hot came to $7,500–$15,000.

What is the status of this engagement?

We’ve worked together for many years, but the project for Poog’s Smokin’ Hot lasted from July 2015–January 2016.

What evidence can you share that demonstrates the impact of the engagement?

Everyone that has seen what David and I created for Poog’s Smokin’ Hot has been impressed—and surprised that there hasn’t been something similar in the market before. I’m confident we’ll get great results.

How did Pure Fusion perform from a project management standpoint?

David is available whenever I need him, and lets me know ahead of time if he’ll be out of town. I will usually reach out to him via text, he’ll respond immediately, and I’ll follow up with a phone call and pictures of my concept framework. He then evaluates all of my ideas and plans, and we talk on the phone to solidify details and discuss the market or competition. For me, and several clients I’ve recommended him to, he’s had deliverables ready based on business plans or feedback within a few days.

What did you find most impressive about them?

David has integrity, honesty, and loyalty, and that’s translated into a long-lasting partnership. I have a lot of respect for him.

Are there any areas they could improve?

There’s nothing I can think of. His pricing is awesome, and he’s talented and fair. I live by the rule that all relationships have to be mutually beneficial or it becomes unhealthy. I’ve maintained a healthy, equitable relationship with David for many years.

Please describe your company and your position there.

I am the CEO of an analytics based recruiting and M&A firm

For what projects/services did your company hire Pure Fusion Media?

Our website, media, brochure and logo design.

How did you select this vendor and what were the deciding factors?

We looked at a dozen vendors and thought that pure fusion media was the best fit for us.

Describe the project in detail and walk through the stages of the project.

We started with an in depth discovery process and went through several design stages for each sub project. They crushed it for us.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with their CEO due to the number of projects we have done over the years for companies of mine.

Can you share any outcomes from the project that demonstrate progress or success?

We are incredibly pleased with all of the designs and every aspect of what we have done together. Our clients are raving over our updated branding and look.

How effective was the workflow between your team and theirs?

They had been very crisp and intentional. At no time did I feel that we were not in sync.

What did you find most impressive or unique about this company?

Their design prowess is ropes on the industry. Regardless of the test or challenge I present with my companies Pure Fusion Media always comes through. They did yet again for Advisory DNA.

Are there any areas for improvement or something they could have done differently?

Not rally. We paid a fair price for amazing work.

Please describe your company and your position there.

Founder and owner

For what projects/services did your company hire Pure Fusion Media, and what were your goals?

Develop name, branding, product design and website.

How did you select this vendor?

Interviewed several potential candidates and connected well with David and his expertise.

Describe the scope of their work in detail, including any steps and the final deliverables.

Develop name, branding, product design and website.

How many people from the vendor's team worked with you, and what were their positions?

David was our single point of contact although others worked on our project behind the scenes.

Can you share any outcomes from the project that demonstrate progress or success?

Their outstanding design and success with our goals and promptness stood out.

Describe their project management style, including communication tools and timeliness.

Prompt, email, phone, text and always available.

What did you find most impressive or unique about this company?

Experience and sharing feedback and direction that he knew would be successful.

Are there any areas for improvement or something they could have done differently?

All good!

Please describe your company and your position there.

I am the owner & founder of a business strategy and marketing agency. We work with varying client types from B2B to businesses that have struggled to have the same reach as others due to restrictions on advertising by Google & Facebook.

For what projects/services did your company hire Pure Fusion Media?

We were looking to accelerate our website development and strategy as well as identify a great creative partner for us going forward.

How did you select this vendor and what were the deciding factors?

We needed someone who could move fast with us and stay flexible. They came recommended from a trusted source and I've worked with other agencies in the past to know the ones that bait and switch you vs the ones that deliver on their word. Pure Fusion is the latter and we were happy with our choice the whole way through.

Describe the project in detail and walk through the stages of the project.

After our initial discovery call where we set out objectives, Pure Fusions came back with strategy and concepts for us to work through. Once we locked on the final concept they were able to do the creative and build incredibly fast. Even when we ran into some tricky deployment stuff on ourside, they worked with us to keep the project on time.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several resources guided by the owner. You could tell he was involved the entire time and was our main 'go to' if any questions or strategy needed to happen. It was refreshing to work with an agency that takes our success seriously and gave us the A team unlike others that do a bait and switch to do the C or D level teams, Pure Fusion is all A players from our experience.

Can you share any outcomes from the project that demonstrate progress or success?

It is a bit too early to tell just yet but some of the ad creative they did for us is performing the best out of any we have ever used and the website is seeing increased web traffic.

How effective was the workflow between your team and theirs?

They worked in our tools which made it easy for us to quickly review and get the feedback.

What did you find most impressive or unique about this company?

The attitude in which they took our project- everyone was serious but fun/pleasant to work with. They truly want our business to succeed, and they aren't going to stop until that's achieved.

Are there any areas for improvement or something they could have done differently?

None that I can think of right now.