Dedicated financial services creative agency
Keeping up with rapidly evolving technology and customer expectations in the financial services space has never been more imperative.
To engage your customers in new and relevant ways, you need a partner with the expertise to provide cutting-edge solutions in this ever-changing market.
As a leading financial services advertising agency, The Pure Agency specialises in delivering innovative communications across the full spectrum of financial services. With a deep understanding of the complex issues that financial organisations are facing, we can help your business turn challenges into opportunities, and achieve the outcomes you're looking for.
Focus
Portfolio
Allan Gray ANZ Blackrock BT Channel Capital Dixon Advisory Ficap Fidante First State Super ING Ironbark NGS Qualitas UBS UniSuper
Allan Gray - Potential Camapign
Allan Gray wanted to launch a new brand campaign to build awareness of their very successful long-term investment approach with Australian investors.
Taking financial services into more emotive territory, the creative was based on the confident theme of “potential achieved”. It features striking black and white imagery and cinematic footage of an owl and a cheetah to demonstrate majesty, intelligence and agility, showing their progression from birth to reaching their peak performance.
The campaign targets investors across Australia through online video content, press and out-of-home executions in key outdoor transit locations, airports and gyms.
Equity Enhance
ING wanted to retain more home loan customers, as they often refinanced elsewhere when they needed an additional loan. To make customers aware of the benefits of unlocking the equity they’d already built up in their property, we targeted them in 2 phases.
Phase 1 educated customers about using equity to achieve their goals via an eDM with a video that simplified the concept of equity.
Phase 2 was a direct marketing campaign that turned their rational needs into emotional motivation to take up the offer, including steps to make the top-up easy.
Reviews
the project
Rebranding & Website Design for Fintech Business
"The impact has not been worth the outrageously high investment."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a Fintech business in financial services
For what projects/services did your company hire The Pure Agency?
We hired Pure to execute a re-brand and website build
What were your goals for this project?
In order to punch higher and harder into the global market place our desired income was to create a high end brand. Their work on the branding was probably the best bit about what they did for us.
How did you select this vendor?
After much review in the market and meetings with other agencies, Pure looked and felt like they would deliver and in a lot of ways you anticipate expensive to = good.......this was not our experience
Describe the project and the services they provided in detail.
Branding - Good Website Build - Not recommended Overall Service - Not recommended
What was the team composition?
Creative Technical Management
Can you share any information that demonstrates the impact that this project has had on your business?
The impact has not been worth the outrageously high investment and we have had to spend more to fix issues so the impact has been considerable, sadly not in the way a small business needs
How was project management arranged and how effective was it?
This they were ok at doing
What did you find most impressive about this company?
Their ability to persuade you to sign with them at the start
Are there any areas for improvement?
Overall customer service, attention to details and speed of delivery
Unfortunately, the site was very expensive and didn't fit business needs. The Pure Agency had poor project management and ineffective attention to detail. The scheduling was fine, but customer service was poor.