Dedicated financial services creative agency
Keeping up with rapidly evolving technology and customer expectations in the financial services space has never been more imperative.
To engage your customers in new and relevant ways, you need a partner with the expertise to provide cutting-edge solutions in this ever-changing market.
As a leading financial services advertising agency, The Pure Agency specialises in delivering innovative communications across the full spectrum of financial services. With a deep understanding of the complex issues that financial organisations are facing, we can help your business turn challenges into opportunities, and achieve the outcomes you're looking for.
Focus
Portfolio
Allan Gray ANZ Blackrock BT Channel Capital Dixon Advisory Ficap Fidante First State Super ING Ironbark NGS Qualitas UBS UniSuper
Allan Gray - Potential Camapign
Allan Gray wanted to launch a new brand campaign to build awareness of their very successful long-term investment approach with Australian investors.
Taking financial services into more emotive territory, the creative was based on the confident theme of “potential achieved”. It features striking black and white imagery and cinematic footage of an owl and a cheetah to demonstrate majesty, intelligence and agility, showing their progression from birth to reaching their peak performance.
The campaign targets investors across Australia through online video content, press and out-of-home executions in key outdoor transit locations, airports and gyms.
Equity Enhance
ING wanted to retain more home loan customers, as they often refinanced elsewhere when they needed an additional loan. To make customers aware of the benefits of unlocking the equity they’d already built up in their property, we targeted them in 2 phases.
Phase 1 educated customers about using equity to achieve their goals via an eDM with a video that simplified the concept of equity.
Phase 2 was a direct marketing campaign that turned their rational needs into emotional motivation to take up the offer, including steps to make the top-up easy.