Can you share any information that demonstrates the impact that this project has had on your business?
Imagine you've been driving Fred Flinstone's car. It's not fancy, but it gets you where you need to go. Is it embarrassing to pull up in? Yes. Now imagine you got Marty Mcfly's Delorean. Do you think it would impress people when you showed up driving that? Yes, it would.
That's exactly the reaction we wanted, and it's exactly the reaction we received. Being non-technical, I just wanted our customers to be wowed with the entire experience, which would ultimately make them return more often and recommend us to their friends. I feel more confident now to reach out to collaborators knowing our website is worthy of our products.
How was project management arranged and how effective was it?
We were on opposite sides of the globe, but that actually was a benefit because there was progress happening while we slept. The team was extremely easy to work with, and every detail was attended to in a very timely manner. No request was deemed too small or too big to handle. We used the company's own messaging board to communicate with each other, which made it easy to follow conversations.
What did you find most impressive about this company?
As a small company, I was a bit concerned they wouldn't take us as seriously as a Fortune 500 company (which has happened in the past). But they made us feel right at home. What stood apart for me was their experience, maturity, and communication style.
I never thought I would say this about a website relaunch, but the entire experience was fun, and I actually learned a lot from the process. I appreciated being told why they were doing things a certain way.
Sometimes people are afraid to say no to CEOs, or won’t tell you that your idea isn't the best. But they took the time to explain why some of my ideas wouldn't work with the new site and made alternative suggestions. That, to me, says they have enough experience to know what does and doesn't work.
Are there any areas for improvement?
No, nothing they could have done differently would have improved my experience.