Product & Service Design via UCD, Empathy, & Magic

Ptype is a full service UX and Product Design Agency.

We design and improve products and services through research and prototyping.

We solve problems using empathy, magic and user-centered design thinking. We architect everything that touches your customer or your customer can touch.

Remarkable designs. Passionate UX experts.

 

Our realistic, clickable, interactive, medium and high fidelity Axure prototypes will allow you to see ideas spring to life. We use these to brainstorm, iterate design, share with stakeholders, and test on users.

We are available worldwide to agencies, startups, and companies of all sizes and locations for short-term and long-term UX projects.

Ptype also offers UX and Axure training at all levels. We are one of the few Axure-recommended trainers on the planet. 

"The agency you hired... hired us."

Locations: We have an American corporate headquartered in Arizona and an Italian SRL headquartered on the island of Sardinia.

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2009
Show all +
Oro Valley, AZ
headquarters
other locations

Portfolio

Key clients: 

Clients have included Sephora, Kohl's, Oracle, Bank Of The West, Wells Fargo, Intuit, FiServ, Sony, RSA, Federal Reserve Bank of SF, Macy's, American Airlines, Newport News Shipbuilding, Sun Life Financial, Service Canada, CBC Montreal, Anaplan, Razorfish, and Traction (SF agency).

Reviews

Sort by

UX Design & Training for Large Software Company

“Their training was excellent. I was able to apply of a lot of what they taught.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - 2017
Project summary: 

Ptype trained a UX team on how to use Axure, allowing them to wireframe and communicate within the tool. They led numerous sessions that were 2­–3 hours long. Ptype is currently building a component library.

The Reviewer
 
10,000+ Employees
 
San Francisco, California
UX Designer, Large Software Company
 
Verified
The Review
Feedback summary: 

Ptype was patient and understanding, repeating any instructions or explanations until Axure made sense. Their communication was clear and direct, making the training sessions much easier to follow. They accommodated to diverse schedules, redoing training sessions if needed.

BACKGROUND

Introduce your business and what you do there.

I work in the marketing division of a large technology company. I bring UX to their marketing and focus on the public presence of their website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ptype UX & Product Design Agency?

We needed a tool to do wireframing and to communicate requirements that could be used across our team. We wanted to get everybody within the immediate UX team on the same platform.

SOLUTION

What was the scope of their involvement?

Ptype trained 3–4 of us on Axure along with 4–5 people from a consulting company we work with. They did this twice because of changes made to Axure and some of our team wasn’t available the first time. There were eight training sessions, each 2­–3 hours long. Ptype wanted to make sure we really understood the tool and knew how it operated.

After the training, Ptype began to create a component library and move our workflow into a smoother process.

How did you come to work with Ptype UX & Product Design Agency?

I wasn’t part of the selection process.

What is the status of this engagement?

We worked together from 2015–2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their training was excellent. I was able to apply of a lot of what they taught.

How did Ptype UX & Product Design Agency perform from a project management standpoint?

They had no issues with project management—our side had the problem. Ptype was flexible and patient, though.

What did you find most impressive about them?

Ptype was willing to reanswer as many questions as we had, which we appreciated. They explained Axure well and walked us through its components until we understood. They even stayed with us until we had our own program up and running.

Are there any areas they could improve?

No.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • N/A Cost
    Value / within estimates
    I don’t know the cost.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Prototype UX Design for Financial Institution

“We had quite a few requirements, and Ptype knew what they were doing and exactly what we needed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Aug. 2016
Project summary: 

Ptype built a web app prototype from an existing design. The product consisted of various features and needed to be finished quickly.

The Reviewer
 
1-10 Employees
 
California
UX Designer, Financial Institution
 
Verified
The Review
Feedback summary: 

Ptype was responsive and communicative, willing to have in-person and virtual meetings when needed. The team is professional and friendly, making them a great firm to work with and rely on. They delivered on time and exactly what was requested.

BACKGROUND

Introduce your business and what you do there.

I’m a senior lead user interaction designer at a financial institution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ptype UX & Product Design Agency?

We needed someone to build a quick and complex prototype with Axure. We didn’t have enough resources to do it ourselves.

SOLUTION

What was the scope of their involvement?

Ptype built a prototype for a new feature that we were creating for a service and portal. It was a web application like an authenticated space. I had the design done, and they built the designs into a prototype.

What is the team composition?

There was one designer who worked both remotely and in-person.

How did you come to work with Ptype UX & Product Design Agency?

Ptype was highly recommended by a few members of our team who had previously worked with them. We needed someone knowledgeable and able to build quickly.

What is the status of this engagement?

We worked together from October 2015–August 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had quite a few requirements, and Ptype knew what they were doing and exactly what we needed. If I ever have to use them again, I would.

How did Ptype UX & Product Design Agency perform from a project management standpoint?

We met a few times in-person, so I could walk them through everything. We also talked over the phone and in virtual meetings. We never had communication issues. I sometimes reached out to them after hours, and they responded quickly. They delivered everything I asked for on time.

What did you find most impressive about them?

They’re professional and easy to work with. There was no conflict.

Are there any areas they could improve?

I don’t have anything negative to say about them. They’re great to work with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed any deadlines.
  • N/A Cost
    Value / within estimates
    I don’t know what the cost was.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

UX Redesign for Skin Care Company

"I couldn’t ask for anything better."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - Apr. 2018
Project summary: 

Ptype UX & Product Design Agency manages a comprehensive UX redesign for a natural skin care website, incorporating customer-focused navigation and compelling visuals to boost sales.

The Reviewer
 
1-10 Employees
 
Farmingdale, New York
Roberta Perry
President, ScrubzBody Skin Care Products
 
Verified
The Review
Feedback summary: 

Initial tweaks to the website have already made a positive difference in the shopping flow. Ptype UX & Product Design Agency’s organized task management, competitive pricing, and helpful guidance continue to drive profitable results.

BACKGROUND

Please describe your company and your position there.

I am the president of ScrubzBody Skin Care Products. We make and sell natural skin care products (wholesale and retail) online and at our location in Farmingdale, NY.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ptype UX & Product Design Agency?

My website had been totally underperforming, despite everyone telling me how "pretty" it was. I’d read a few articles about incorporating UX design instead of just using a new theme or new website designer. As a result, I wanted to rely less on beauty and more on efficiency and ease of use.

What were your goals for this project?

I needed to create a different UX for my customers as they navigate our products and offerings. By implementing better visuals and a more concise shopping flow, I’m hoping to reduce friction for customers between landing on my site and making a purchase.

SOLUTION

How did you select this vendor?

I met Debbie (UX Designer & Strategist, Ptype UX & Product Design Agency) in my business group. I was immediately drawn to her knowledge of UX and how much she was willing to share with all of us. Soon, I realized she’d be the perfect resource for improving my website.

Describe the project in detail.

Ptype is improving my site’s information architecture (IA) with a better structure, redesigned UX, and stronger business ideas. I can't wait to see the finished product.

What was the team composition?

I communicate primarily with Debbie, but the other members of the design and structure team are always included when necessary. I love being able to perform some of the work to keep my budget in check. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We will be launching the finished website really soon, but even the small differences that have already been completed are incredible.

How effective was the workflow between your team and theirs?

They’re completely transparent. We use a Teamwork projects forum to list all of the tasks, record our email correspondence, and keep a file log.

What did you find most impressive about this company?

They’re smart, efficient, and easy to work with, plus they deliver great results. I couldn’t ask for anything better.

Are there any areas for improvement?

I can’t think of any issues. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The communication has been excellent.
  • 4.5 Cost
    Value / within estimates
    They're priced within the expected range.
  • 5.0 Quality
    Service & deliverables
    I've been happy with everything to date.
  • 5.0 NPS
    Willing to refer
    I'll recommend them again and again.