What was the scope of their involvement?
They started with customer research. We brainstormed together on what we were looking for in terms of the personas and people we’d be targeting. Then, they helped to formulate an online survey that we executed. They did the end-to-end work with that. We were really trying to understand what our target audience would be.
They did some other work in tandem. On the customer research side, they helped with wireframes and contextual design. They also developed the branding, the style guide, and all the visual design elements of the website, as well as other collateral including digital TV screens and offline properties. Some things have been designed as recently as February 2020.
What is the team composition?
I worked closely with Hema (Director) who lead the team, Marissa (User Experience Consultant) and Sofiah (Visual Designer). They were all amazing.
How did you come to work with PSYKHE?
We had heard of Hema before she started her own agency. We knew she did great work and would be much more accessible to a small business like me.
How much have you invested with them?
We spent $10,000. They’ve done more than I paid for.
What is the status of this engagement?
We started working together in May–July 2019.