Proweb Software Company

BACKGROUND

Please describe your company and position.

I am the Creative Director & Owner of a visual communication solutions company

Describe what your company does in a single sentence.

We do Visual Communication Solutions and Branding work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Proweb Software Company to accomplish?

• UI design and website development

SOLUTION

How did you find Proweb Software Company?

• Online Search
• Clutch Site

Why did you select Proweb Software Company over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Proweb Software Company were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Strategic Project Preparation and Analysis:
1.1. Briefing and Requirements Gathering:
Analysis of the studio’s activity areas: branding, packaging, advertising, visual communication
Identification of the target audience
Clarification of website objectives: portfolio showcase, service explanation, client communication
Functional requirements: multilingual structure, admin panel, portfolio module
1.2. Competitor and Market Analysis:
Analysis of the web architecture of regional and international design studios
UX benchmarking
Preparation of the user journey
1.3. Information Architecture (IA):
Website menu and structural map
Categorization of the portfolio section
Logical sequencing of service pages
Planning of the navigation system
 
2. UX/UI Design Services:
2.1. Wireframes and Prototypes:
Homepage wireframe
Portfolio grid prototype
Structural prototype for service pages
Mobile-first approach
2.2. UI Design:
Adaptation to the studio’s minimal, modern, visually driven design aesthetics
Strong typography + balanced white space
Galleries, sliders, hover effects
Custom template for portfolio case-study pages
2.3. Responsive Design:
Desktop (Full HD + 2K monitors)
Tablet (vertical / horizontal)
Mobile (iOS / Android)
Retina display optimization
 
3. Web Development (Front-end & Back-end):
3.1. Frontend:
HTML5 structuring
CSS3 / SCSS styling system
jQuery-based animations and interactivity
Lightbox, gallery, and slider systems
Cross-browser compatibility (Chrome, Safari, Edge, Firefox)
3.2. Backend:
Option A — WordPress CMS (most likely scenario):
Custom theme development
Portfolio submission module
Content management for service pages
Blog/News structure
SEO plugin integration
Option B — Custom Laravel CMS:
Custom admin panel
Module-based portfolio management
High-security backend architecture
3.3. Multilingual System Setup:
Azerbaijani
English
Russian
Language switcher for all content
Language-based URL structuring (example.com/en/)
 
4. SEO and Performance Optimization:
4.1. Technical SEO:
Meta tag structure
Sitemap.xml
Robots.txt
Canonical link setup
4.2. Speed Optimization:
Image optimization (WEBP/JPEG60)
Minification of CSS and JS
Cache system implementation
Lazy load functionality
 
5. Server, Hosting & Infrastructure Setup:
5.1. Hosting Setup:
Domain configuration
SSL certificate integration
Server environment preparation (PHP version, database creation)
5.2. Email and Form Integration:
Contact form → SMTP integration
Email routing to the studio’s official addresses
5.3. Security:
Anti-spam protection
Security plugins
Automated weekly/monthly backups
 
6. Testing, Delivery and Training:
6.1. Testing Phase:
Mobile testing
Cross-browser compatibility testing
Performance testing
SEO audit
UI consistency check
6.2. Delivery Phase:
FTP and hosting access credentials
Delivery of source code
Delivery of design files (Adobe XD / Sketch)
6.3. Training:
Admin panel user guide (PDF)
Short instructional video (5–10 minutes)
Guidelines for adding and managing content
 
7. Post-launch Support (3-month support):
Fixing minor technical issues on the website
Plugin updates
Minor non-structural design adjustments
Immediate assistance via ticket support system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the new site was launched, portfolio views increased significantly.

Messages and requests from clients increased significantly compared to the previous one.

The user experience improved as the site ran faster and more stably.

The number of project requests increased as the studio’s presentation looked more professional.

The team was able to manage content more easily in the CMS and it became easier to add new work.

There was an increase in the number of mobile users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Proweb managed the project in a generally planned sequence and tried to deliver the work phases on time. The design, development and testing phases progressed according to the previously agreed schedule, with minimal delays.

They responded promptly to our team’s needs and requests for corrections. They responded quickly to any changes or updates, both via email and phone. Their flexible approach to our requests, especially regarding content changes, technical questions and visual adaptation, can be appreciated positively.

Overall, their project management was stable and reliable — they provided support when needed, made corrections in a timely manner, and kept communication open.

What was your primary form of communication with Proweb Software Company?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Proweb was their understanding of visual thinking along with their technical knowledge. Considering that we are a design-oriented studio, they paid special attention to ensuring that the site was both aesthetically and functionally balanced.

Another unique feature was their flexible approach and ability to adapt quickly. As our requirements changed or new needs arose in the project, the team did not see it as a problem, but as part of the normal workflow.

Overall, the main point that distinguished them from others was their communication style and the equal emphasis on design and technical aspects.

Are there any areas for improvement or something Proweb Software Company could have done differently?

Areas for improvement

While the collaboration was generally positive, there were some areas that could have been improved:

Clearer interim reports: More frequent and structured information about where the process is at certain stages would have made the project more transparent.

More detailed technical explanations: Explanations, especially regarding CMS features and backend changes, could have been more detailed so that the team could work with the system more comfortably.

More responsive UI changes: The wait time for some visual changes could have been a bit longer.

But overall, these points do not seriously affect the quality of the project — they are just recommendations for future development.