How did you select this vendor?
We met with many agencies in our search, all of whom were well qualified and had numerous references from clients in the beauty space. We ultimately decided to hire Prototypical because of their unique strategic vision.
It was clearly evident the team could execute the direct goal of launching a ecommerce website successfully on Shopify. But what we saw in Prototypical that we didn't see in other agencies was their passion and vision. The team is comprised of out-of-the-box thinkers and in initial conversations, presented ideas and feedback that we internally didn't even consider.
They seemed like they would be the type of partner that would go above and beyond for us and give us a unique point-of-view and experience that our own internal team couldn't provide.
Describe the project and the services they provided in detail.
Prototypical designed, developed and launched a eCommerce website in Shopify for one of our beauty brands. The project happened in phases, with team meetings to touchbase and check in on progress and feedback throughout. We began with a discovery phase.
We presented Prototypical with our specific asks as well as an in-depth presentation on the brand. Prototypical in turn took that and presented us with visual inspirations and customer personas, which we reviewed together and provided feedback.
They then used the leanings from our discovery to begin building the visual look and feel and wireframes for each page of the website. After a review period, we finalized those and moved on to UX and web development. Prototypical presented us with multiple options and recommendations.
Once all stakeholders were aligned, we moved forward to completing backend development and logistics integration. After a period of QA, we launched the website to the public.
What was the team composition?
Our two primary points-of-contact were John and Jonathan, partners at Prototypical, who leaded the project to ensure things were moving on schedule and all stakeholders were aligned.
They also provided the strategic UX vision and were the creative masterminds behind the project. We also worked with a lead developer on the project, Tinna. The team stayed consistent throughout the project.