Protege Marketing Collective Inc.

BACKGROUND

Please describe your company and position.

I am the Director of a software company 

Describe what your company does in a single sentence.

• Fractional CMO consulting
• AI systems integration
• revenue operations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Protege Marketing Collective Inc. to accomplish?

• Lead growth and ROI on paid media and SEO campaigns
• Analytics integration across multiple systems and marketing dashboard setup
• Long term guidance on more robust paid media and SEO strategy

SOLUTION

How did you find Protege Marketing Collective Inc.?

• Online Search
• Referral

Why did you select Protege Marketing Collective Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Protege Marketing Collective Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Protégé Marketing Collective for a comprehensive SEO overhaul and paid media management of our website. Our goals were to significantly boost our organic traffic and improve ROI through optimized paid media strategies across Google, META and LinkedIn.

The team at Protégé Marketing Collective delivered outstanding results. Over the course of a 6-month SEO project, we saw a remarkable 30% increase in organic traffic month over month. Their expertise in keyword optimization, content strategy, and technical SEO was evident from the consistent growth in our search engine rankings and organic traffic.

Moreover, after Protégé took over our paid media programs, we experienced a 15% increase in ROI and it continues to grow. Their strategic approach to managing our ad spend, optimizing campaigns, and targeting the right audiences was a game changer for our business.

The team was not only knowledgeable but also highly collaborative. They kept us informed at every stage, providing detailed reports and insights that allowed us to understand the impact of their work. Their ability to seamlessly integrate with our team and adapt to our needs made the entire process smooth and efficient.

I highly recommend Protégé Marketing Collective to any business looking to enhance their online presence and achieve tangible results. Their work on our SEO and paid media efforts has exceeded our expectations, and we look forward to continuing our partnership with them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before starting the SEO project, our website averaged around 9,000 monthly organic visitors. After the 6-month SEO initiative, organic traffic increased by 30% month over month, reaching over 12,000 visitors per month, adding an extra 3,000 visitors each month. This boost in traffic contributed to a 5% increase in revenue, more than covering the project’s costs.

Our primary keywords were initially ranking in the 25th-30th positions on Google. Post-project, these keywords climbed to the 5th-10th positions, significantly improving our visibility and click-through rates. Our average CTR on organic search results also improved, rising from 2.5% to 2.9%, a 16% increase thanks to optimized meta descriptions, titles, and content.

The conversion rate from organic traffic grew as well, moving from 1.5% to 1.7%, a 13% rise in leads and sales from organic sources.

Before Protégé took over our paid media programs, our ROI was around 50%. After three months of their management, our ROI increased by approximately 15%, elevating our overall revenue from paid campaigns by roughly 88%.

Last but not least, our average cost per acquisition (CPA) for paid media campaigns was around $50. Protégé’s targeted optimization efforts reduced our CPA by 20%, bringing it down to $40. These savings were substantial, allowing us to reallocate funds to new marketing initiatives, leading to even greater growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team and PM processes were nothing short of exceptional. They maintained clear communication from the start, outlining a detailed project timeline that included key milestones and deliverables. Throughout the project, they demonstrated strong organizational skills, ensuring that each phase was completed on schedule.

They consistently delivered items on time, if not earlier, and were proactive in keeping us informed of progress. Any adjustments or changes we needed were addressed promptly and professionally. Their team was highly responsive to our needs, always ready to provide support or clarification whenever we had questions.

Their ability to adapt to our evolving requirements while staying focused on the project goals was particularly impressive. This flexibility, combined with their disciplined approach to meeting deadlines, made for a smooth and successful collaboration.

What was your primary form of communication with Protege Marketing Collective Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Protégé was the incredible value we received due to their unique company structure. Unlike traditional digital marketing agencies, Protégé operates in a way that allows them to provide senior-level talent at a fraction of the cost. This meant that we had access to highly experienced professionals who brought a wealth of knowledge and expertise to our project, without the hefty price tag typically associated with top-tier agencies.

Their ability to deliver such high-quality work at a competitive rate was a game-changer for us. We felt like we were getting the best of both worlds: the strategic insight and execution of seasoned experts, combined with the cost-effectiveness that allowed us to stretch our marketing budget further. This level of service and value is truly rare in the industry, and it made a significant difference in the success of our project.

Are there any areas for improvement or something Protege Marketing Collective Inc. could have done differently?

While our experience with Protégé was overwhelmingly positive, there’s always room for growth. One area where they could enhance their service is in the initial onboarding process. While their communication was clear and effective throughout the project, we felt that a more detailed onboarding session could have helped set expectations and clarify the project’s scope even further from the start.

Additionally, providing more frequent updates during the early stages of the project could have given us greater visibility into their process and reassured us that everything was on track. However, once we got into the rhythm of the project, their responsiveness and attention to detail made up for any initial concerns.