What evidence can you share that demonstrates the impact of the engagement?
Since the start of our engagement with Prospectr, our numbers have improved significantly. We’re reliably closing on 30–40% of our leads, which is sensational for our industry. Compared to our results with cold-calling, we’re getting higher-quality leads that yield higher dollar value per month. We have stopped doing cold-calling internally, which drastically improved the atmosphere in our organization. Prospectr has also allowed our salespeople to be on the road longer, given that they can receive all the contact information on their phones. They’re worth every penny we’ve spent on their services.
How did Prospectr Marketing perform from a project management standpoint?
We have a remote relationship with very little interaction, which has been very helpful for us. Everything is done digitally, primarily through emails and Google Doc spreadsheets. I also have a phone call with their principal once per month. The communication is efficient and simple. The amount of interaction required to keep the relationship alive and healthy is minimal. It’s been extremely easy for us to do business with them. They simply give us the leads and let us do the rest.
What did you find most impressive about them?
The quality of their prospects is much higher than those from internal efforts and other providers we’ve used. If we get a lead from Prospectr, it’s almost guaranteed that the business in question has been shopping for janitorial services. This is all we want from a prospect—the opportunity to sit in front of someone in the market for our type of service. Whether or not those people will do business with us is determined by our efforts.
Are there any areas they could improve?
I’m sure there are areas for improvement, but I don’t have any feedback to provide at the moment. I wish that they could deliver even more leads, given that we’re based in a large metropolitan area, and we have a strong internal effort for attracting new customers.
Do you have any advice for future clients of theirs?
I'm not an expert on what Prospectr does, but I’ve always inquired about the geographical area covered by any provider I work with. Had we been located in a smaller metropolitan area, we would have eventually run out of people to prospect and convert. Scalability can be an issue for prospecting companies working in smaller regions, no matter the business type.