Can you share any outcomes from the project that demonstrate progress or success?
When we first started using PropeloMedia, their focus was just on direct mail marketing, however in the past couple of years they’ve begun incorporating other digital channels that have proven to increase the response rates and ROI of our campaigns.
In fact, on a recent campaign we did a A/B test to evaluate a single channel campaign vs. an omni-channel campaign to the same target audience and found a 3x improvement when going with the omni-channel approach.
How effective was the workflow between your team and theirs?
We were really appreciative from top to bottom with them from billing to product launch. Other companies treated us as too small of an account, but PropeloMedia made us feel like family which made a huge difference.
What did you find most impressive about this company?
Their ability to listen and optimize the campaign to achieve the highest results. They’re constantly evaluating current campaigns and are looking for ways to enhance each future iteration.
With long term campaigns, other companies tend to take the set-it and forget it approach, but that constant refinement has helped us consistently see better and better returns.
Are there any areas for improvement?
Nothing comes to mind at this point. The fact that they care has allowed us to grow together in a way that has been beneficial to both of us.