PropeloMedia

Please describe your company and your position there.

I’m the Marketing Manager at Provident Credit Union. With over 20 locations throughout the Bay Area, we provide secure deposit products, mortgage and auto loans and much more with great rates and personalized service for thousands of members in our communities.

For what projects/services did your company hire PropeloMedia?

We were hosting our first large-scale Employee Awards Banquet in years and wanted a way to give our employees a chance to tell their story in a concise and compelling way.

What were your goals for this project?

We wanted to provide a unique way to recognize each award winner's exemplary work and accomplishments. We felt having them share their personal experience in a controlled video format was the perfect way to let them express their perspective while sharing it with the whole company.

How did you select PropeloMedia?

Propelo Media was referred to us by an industry peer.

Describe the video(s) and the process in detail.

Propelo Media developed a comprehensive plan that would give each employee a chance to share their voice in a concise manner.

The team helped prepare employees with sample interview questions and helped employees feel at ease while being on camera - even those who were nervous about being filmed. When it came time to interview and record, their team showed up at our corporate office with video, lighting and audio equipment.

Each employee was interviewed in a conversational format that allowed their unique voice to come out. At the conclusion of all interviews their team edited each 10-15 minute interview into succinct 30 second videos that were then embedded into a visually stunning presentation.

Their team provided working drafts along the way to ensure corporate branding standards and executive leadership's vision were maintained. The final product elevated that vision.

What was your vendors' project management or feedback process?

From pre-production planning, to the interview process and final video production, they were very clear and communicative helping to ensure that the final product exceeded our expectations.

Can you share any outcomes from the project that demonstrate progress or success?

Their ability to listen and elevate the final video presentation resulted in overwhelming employee appreciation.

The process to get there was also great, but there is something priceless about seeing your colleagues cheer and celebrate with such enthusiasm when their peers have a chance to share their voice.

How effective was the workflow between your team and theirs?

Workflow and communication was continual, from pre-planning, to updates, and final video screening, to the pre-banquet screening.

What did you find most impressive about this company?

They listened to what our vision and goals were, and they provided their expertise and insights to help elevate the finished video presentation.

Are there any areas for improvement?

Nothing comes to mind.

Please describe your company and your position there.

I’m the Chief Operating Officer with Galileo Learning. We are an organization on a mission to develop innovators who can envision and create a better world!

For what projects/services did your company hire PropeloMedia?

As a summer camp we’re always dealing with ongoing attrition and so we’re always focused on customer acquisition. We hired PropeloMedia to support several acquisition initiatives.

What were your goals for this project?

Our goal was to boost enrollments at key locations where we had available capacity. By targeting customers in our demographic we expected to generate new loyal customers.

How did you select this vendor?

I’ve known their founder for a couple of years and so when he came to us with a well-rounded proposal that made sense for what we were focused on, it just made sense.

Describe the scope of their work in detail.

Our initial campaign began with PropeloMedia doing an in-depth analysis of our existing customer file to identify underlying attributes to would help identify an ideal customer segment. Once they created an ideal customer profile they focused on identity resolution for each prospect so they could deliver an omnichannel campaign beginning with direct mail postcards, and then constantly reinforced with email, social media and digital display ads on mobile and desktop. They then conducted a comprehensive post-campaign analysis that helped highlight key campaign insights that were applied to our next campaign with them.

What was the team composition?

We worked closely with a few people on their team from their founder and their head of client services and a couple of people on the media and data insights team.

Can you share any outcomes from the project that demonstrate progress or success?

Because their team is so rooted in a data-first approach we’re able to track hard results attributed to the campaign and it’s success. To date we’ve had nearly 1,000 new campers onboarded and over a half a million dollars in revenue attributed to the campaign.

How effective was the workflow between your team and theirs?

We were very appreciative of how communicative the team was prior to the campaign, and especially during campaign rollout. Their attention to detail and campaign planning was a definite plus in helping us achieve the results we got.

What did you find most impressive about this company?

They really live up to their brand promise of wanting to be a partner and not just another vendor in the space. Because we’re so passionate about our business, it’s important that we align ourselves with an agency that mirrors that passion!

Are there any areas for improvement?

This is always an interesting question, because the reality is that there can always be improvements, but the fact that they do such in-depth post campaign analysis shows that they’re already focused on making those improvements!

Please describe your company and your position there.

Cornerstone is a Non-Denominational Bay Area Church with 5 campuses. I serve as the Campus pastor of our Walnut Creek Campus.

For what projects/services did your company hire PropeloMedia?

Our challenge as a pop-up church is that we are pretty invisible so we needed to create awareness in the local community and neighbors know that there is a welcoming church in their neighborhood, but we wanted to conscientiously avoid targeting people from other churches.

What were your goals for this project?

Boost visibility and attendance.

How did you select this vendor?

Andre is one of our parishioners, and approached me about using their omni-channel approach to increase our existing marketing effectiveness.

Describe the scope of their work in detail.

Because we were sensitive to not wanting to reach members of other churches in the area PropeloMedia took a deliberate approach to targeting new movers into the areas around our church locations. As each batch of new movers were identified they delivered an omni-channel direct marketing campaign that was grounded in postcards, and then repeatedly reinforced with email, social media and digital display ads. Their comprehensive campaign analysis helped identify key performing segments, which were used to help shape and define future campaigns.

What was the team composition?

We’ve worked with a few people over there, notably Andre Chandra the founder, as well as client services and operations when campaigns are being executed.

Can you share any outcomes from the project that demonstrate progress or success?

Because we don’t operate a traditional “business” we evaluate a firm and campaign’s performance from a few different perspectives. On the quantitative side, we were able to directly attribute an increase in web-visits to the initial campaign we did. Qualitatively, we definitely noticed a bump in service attendance, and some people even brought in the plastic postcard that was a part of the campaign. Our communications director even stated that this was the best direct marketing campaign we have done in three years.

How effective was the workflow between your team and theirs?

My team was very appreciative of their thorough communication before and during the campaign. It was clear that they focused on developing a partnership vs. just being a vendor. It’s that level of genuine commitment that resonates with us, and helps drive towards more productive campaigns.

What did you find most impressive about this company?

I think what really impressed me about them is two fold. First, their data-first approach to narrow in and really identify the right target audience was crucial, but their ability to deliver our message consistently across different channels to those people, that’s where we really saw the benefit.

Are there any areas for improvement?

I don’t think so. Because they’re so communicative and relationship focused, they’re able to foresee challenges ahead of time so that problems don’t bubble up.

Please describe your company and your position there.

My name is Dana Hanson, and I’m the advertising director for Neptune Society of Central California. We’ve been helping families for over 45 years make end-of-life plans.

For what projects/services did your company hire PropeloMedia?

Because our industry caters to a sensitive need, the challenge is to reach out to people at the right time in their lives in order for the message to be meaningfully remembered and reacted to.

What were your goals for this project?

Our primary goal is lead generation to create on ongoing pipeline.

How did you select this vendor?

We found PropeloMedia after vetting a couple other agencies in the bay area.

Describe the scope of their work in detail.

PropeloMedia worked closely with us to help define a couple of customer personas, one centered around a senior profile, and one centered around their adult children.

Once the target audience was defined, they helped to develop an omni-channel campaign consisting of a highly informative newsletter type piece, that was then reinforced with consistent messaging across email, digital display ads to that same audience. We also engaged in some A/B testing to help optimize specific calls-to-action.

What was the team composition?

We initially began working with PropeloMedia’s founder, Andre Chandra, but have recently worked more closely with their client services team, and media director.

Can you share any outcomes from the project that demonstrate progress or success?

When we first started using PropeloMedia, their focus was just on direct mail marketing, however in the past couple of years they’ve begun incorporating other digital channels that have proven to increase the response rates and ROI of our campaigns.

In fact, on a recent campaign we did a A/B test to evaluate a single channel campaign vs. an omni-channel campaign to the same target audience and found a 3x improvement when going with the omni-channel approach.

How effective was the workflow between your team and theirs?

We were really appreciative from top to bottom with them from billing to product launch. Other companies treated us as too small of an account, but PropeloMedia made us feel like family which made a huge difference.

What did you find most impressive about this company?

Their ability to listen and optimize the campaign to achieve the highest results. They’re constantly evaluating current campaigns and are looking for ways to enhance each future iteration.

With long term campaigns, other companies tend to take the set-it and forget it approach, but that constant refinement has helped us consistently see better and better returns.

Are there any areas for improvement?

Nothing comes to mind at this point. The fact that they care has allowed us to grow together in a way that has been beneficial to both of us.