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Right targets, right channels, right results!

5.0
3 reviews

There's direct marketing, and then there is direct marketing on steroids. We focus on identifying the right target audience for your business and then we deliver a cohesive campaign across the channels they're already listening to.

 

This omni-channel approach is what consistently exceeds the goals our clients set forward, and is the reason we have a 83% customer retention rate.

 
$25,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
2012
Show all +
Walnut Creek, CA
headquarters
  • 1261 Locust St, Ste. 120
    Walnut Creek, CA 94596
    United States
    415-795-8333

Portfolio

Significant Donor Acquisition Increased with Omni-Channel Marketing

Holiday appeal campaign generated over 1,000 donors and nearly $250k in donations.

Holiday season is the primary season for donor cultivation so we developed a 3-pronged approach focusing on bringing recent donors back, re-engaging lapsed donors and bringing new donors into the mix.

The omni-channel campaign delivered a cohesive campaign across direct mail, email, social media and digital display on mobile and

…
desktop. 
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Customer Modeling Identifies Ideal Persona

Using a proprietary customer modeling with over 1,500 unique data attributes we identified key underlying attributes to define the ideal future clients. 

Pilot program was a huge success and led to a larger lead generation campaign that resulted in over 1,000 new campers on-boarded and nearly $500k in new revenue.

3x Improvement with Omni-Channel Marketing

By combining offline and online media that was targeted on the same target audience we were able to generate a 3x increase on marketing return.

Boosting Membership

While Cornerstone Fellowship wanted to boost membership, especially around their pop-up locations, they did not want to poach members from other nearby churches.  To accomplish both goals we specifically targeted new families that were moving into neighborhoods around their church locations.

We then implemented an omni-channel marketing campaign, rooted in direct mail but harmoniously reinforced with email, social media

…
and digital display ads.
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Reviews

5.0
3 reviews
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Customer Acquisition Strategy for Summer Camp

"They really live up to their brand promise of wanting to be a partner and not just another vendor in the space."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Ongoing
Project summary: 

PropeloMedia is an ongoing partner working on customer acquisition initiative. They’ve done analysis, customer profiles, targeted marketing campaigns, and more to boost summer camp enrollments.

The Reviewer
 
51-200 Employees
 
Oakland, California
Christopher Goetz
COO, Galileo Learning
 
Verified
The Review
Feedback summary: 

Their data-first approach makes tracking measurable results from campaigns easy. PropeloMedia’s efforts have led to gaining about 1,000 new campers. Their team is very communicative at all phases of the work and their attention to detail and careful planning produces great outcomes.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the Chief Operating Officer with Galileo Learning. We are an organization on a mission to develop innovators who can envision and create a better world!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PropeloMedia?

As a summer camp we’re always dealing with ongoing attrition and so we’re always focused on customer acquisition. We hired PropeloMedia to support several acquisition initiatives.

What were your goals for this project?

Our goal was to boost enrollments at key locations where we had available capacity. By targeting customers in our demographic we expected to generate new loyal customers.

SOLUTION

How did you select this vendor?

I’ve known their founder for a couple of years and so when he came to us with a well-rounded proposal that made sense for what we were focused on, it just made sense.

Describe the scope of their work in detail.

Our initial campaign began with PropeloMedia doing an in-depth analysis of our existing customer file to identify underlying attributes to would help identify an ideal customer segment. Once they created an ideal customer profile they focused on identity resolution for each prospect so they could deliver an omnichannel campaign beginning with direct mail postcards, and then constantly reinforced with email, social media and digital display ads on mobile and desktop. They then conducted a comprehensive post-campaign analysis that helped highlight key campaign insights that were applied to our next campaign with them.

What was the team composition?

We worked closely with a few people on their team from their founder and their head of client services and a couple of people on the media and data insights team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because their team is so rooted in a data-first approach we’re able to track hard results attributed to the campaign and it’s success. To date we’ve had nearly 1,000 new campers onboarded and over a half a million dollars in revenue attributed to the campaign.

How effective was the workflow between your team and theirs?

We were very appreciative of how communicative the team was prior to the campaign, and especially during campaign rollout. Their attention to detail and campaign planning was a definite plus in helping us achieve the results we got.

What did you find most impressive about this company?

They really live up to their brand promise of wanting to be a partner and not just another vendor in the space. Because we’re so passionate about our business, it’s important that we align ourselves with an agency that mirrors that passion!

Are there any areas for improvement?

This is always an interesting question, because the reality is that there can always be improvements, but the fact that they do such in-depth post campaign analysis shows that they’re already focused on making those improvements!

5.0
Overall Score Highly recommend!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy to schedule and always on time or early
  • 5.0 Cost
    Value / within estimates
    Delivered at or below estimates with great value
  • 5.0 Quality
    Service & deliverables
    High quality service and deliverables
  • 5.0 NPS
    Willing to refer
    Very!

Outreach Campaigns for Church

"My team was very appreciative of their thorough communication before and during the campaign."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Ongoing
Project summary: 

PropeloMedia created multiple outreach campaigns via snail mail, social media, email, and digital display ads to boost attendance at a church. 

The Reviewer
 
51-200 Employees
 
Walnut Creek, California
Adrian Tsingaris
Walnut Creek Campus Pastor, Cornerstone Fellowship
 
Verified
The Review
Feedback summary: 

PropeloMedia's efforts achieved increased attendance numbers, and the campaign was appreciated by internal and external stakeholders. Customers can expect a data-driven process that achieves real results. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Cornerstone is a Non-Denominational Bay Area Church with 5 campuses. I serve as the Campus pastor of our Walnut Creek Campus.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PropeloMedia?

Our challenge as a pop-up church is that we are pretty invisible so we needed to create awareness in the local community and neighbors know that there is a welcoming church in their neighborhood, but we wanted to conscientiously avoid targeting people from other churches.

What were your goals for this project?

Boost visibility and attendance.

SOLUTION

How did you select this vendor?

Andre is one of our parishioners, and approached me about using their omni-channel approach to increase our existing marketing effectiveness.

Describe the scope of their work in detail.

Because we were sensitive to not wanting to reach members of other churches in the area PropeloMedia took a deliberate approach to targeting new movers into the areas around our church locations. As each batch of new movers were identified they delivered an omni-channel direct marketing campaign that was grounded in postcards, and then repeatedly reinforced with email, social media and digital display ads. Their comprehensive campaign analysis helped identify key performing segments, which were used to help shape and define future campaigns.

What was the team composition?

We’ve worked with a few people over there, notably Andre Chandra the founder, as well as client services and operations when campaigns are being executed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because we don’t operate a traditional “business” we evaluate a firm and campaign’s performance from a few different perspectives. On the quantitative side, we were able to directly attribute an increase in web-visits to the initial campaign we did. Qualitatively, we definitely noticed a bump in service attendance, and some people even brought in the plastic postcard that was a part of the campaign. Our communications director even stated that this was the best direct marketing campaign we have done in three years.

How effective was the workflow between your team and theirs?

My team was very appreciative of their thorough communication before and during the campaign. It was clear that they focused on developing a partnership vs. just being a vendor. It’s that level of genuine commitment that resonates with us, and helps drive towards more productive campaigns.

What did you find most impressive about this company?

I think what really impressed me about them is two fold. First, their data-first approach to narrow in and really identify the right target audience was crucial, but their ability to deliver our message consistently across different channels to those people, that’s where we really saw the benefit.

Are there any areas for improvement?

I don’t think so. Because they’re so communicative and relationship focused, they’re able to foresee challenges ahead of time so that problems don’t bubble up.

5.0
Overall Score we're quite happy and continue to work with them on campaigns
  • 5.0 Scheduling
    ON TIME / DEADLINES
    communication was strong
  • 5.0 Cost
    Value / within estimates
    competitive especially for the scope of work
  • 5.0 Quality
    Service & deliverables
    quality was outstanding
  • 5.0 NPS
    Willing to refer
    very likely!

Email & Display Ad Campaigns for Cremation Services

"Other companies treated us as too small of an account, but PropeloMedia made us feel like family."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2013 - Ongoing
Project summary: 

For years, PropeloMedia has led the marketing strategy for a cremation services organization. They started with a direct mail campaign before transitioning to an omnichannel approach (e.g., email, display ads).

The Reviewer
 
51-200 Employees
 
San Jose, California
Dana Hanson
Vice President, Neptune Society of Central California
 
Verified
The Review
Feedback summary: 

The switch to an omnichannel campaign has resulted in triple the ROI. By listening to client needs and staying vigilant on campaign performance, PropeloMedia is able to consistently fine-tune their strategy to improve the bottom line.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

My name is Dana Hanson, and I’m the advertising director for Neptune Society of Central California. We’ve been helping families for over 45 years make end-of-life plans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PropeloMedia?

Because our industry caters to a sensitive need, the challenge is to reach out to people at the right time in their lives in order for the message to be meaningfully remembered and reacted to.

What were your goals for this project?

Our primary goal is lead generation to create on ongoing pipeline.

SOLUTION

How did you select this vendor?

We found PropeloMedia after vetting a couple other agencies in the bay area.

Describe the scope of their work in detail.

PropeloMedia worked closely with us to help define a couple of customer personas, one centered around a senior profile, and one centered around their adult children.

Once the target audience was defined, they helped to develop an omni-channel campaign consisting of a highly informative newsletter type piece, that was then reinforced with consistent messaging across email, digital display ads to that same audience. We also engaged in some A/B testing to help optimize specific calls-to-action.

What was the team composition?

We initially began working with PropeloMedia’s founder, Andre Chandra, but have recently worked more closely with their client services team, and media director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we first started using PropeloMedia, their focus was just on direct mail marketing, however in the past couple of years they’ve begun incorporating other digital channels that have proven to increase the response rates and ROI of our campaigns.

In fact, on a recent campaign we did a A/B test to evaluate a single channel campaign vs. an omni-channel campaign to the same target audience and found a 3x improvement when going with the omni-channel approach.

How effective was the workflow between your team and theirs?

We were really appreciative from top to bottom with them from billing to product launch. Other companies treated us as too small of an account, but PropeloMedia made us feel like family which made a huge difference.

What did you find most impressive about this company?

Their ability to listen and optimize the campaign to achieve the highest results. They’re constantly evaluating current campaigns and are looking for ways to enhance each future iteration.

With long term campaigns, other companies tend to take the set-it and forget it approach, but that constant refinement has helped us consistently see better and better returns.

Are there any areas for improvement?

Nothing comes to mind at this point. The fact that they care has allowed us to grow together in a way that has been beneficial to both of us.

5.0
Overall Score We continue to be very happy with the relationship and results we have.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They conformed to my schedule
  • 5.0 Cost
    Value / within estimates
    It was extremely competitive especially for the range of services offered.
  • 5.0 Quality
    Service & deliverables
    They have high standards and their work was error free.
  • 5.0 NPS
    Willing to refer
    I already have referred them to a few peers.