Right targets, right channels, right results!
There's direct marketing, and then there is direct marketing on steroids. We focus on identifying the right target audience for your business and then we deliver a cohesive campaign across the channels they're already listening to.
This omnichannel approach is what consistently exceeds client goals by 2-5x and is the reason we have a 83% customer retention rate.
We've also recently launched Geofencing 2.0 service thanks to new mapping advancements that provide pinpoint accurate tracking. As a result we've got brick & mortar marketing strategies for conquesting customers at your competitors, targeting affinity locations where your ideal shoppers spend time, and recapturing store visitors after they've left your location.
To talk about how any of these marketing strategies could be used for your business give us a call for a one-on-one discovery call: 415-648-7787.
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Portfolio
Significant Donor Acquisition Increased with Omni-Channel Marketing
Holiday appeal campaign generated over 1,000 donors and nearly $250k in donations.
Holiday season is the primary season for donor cultivation so we developed a 3-pronged approach focusing on bringing recent donors back, re-engaging lapsed donors and bringing new donors into the mix.
The omni-channel campaign delivered a cohesive campaign across direct mail, email, social media and digital display on mobile and desktop.
Non-Profit Marketing for Calico
Summer Erickson is a Marketing Advisor for the non-profit Calico that helps achieve justice and healing for abused children. The Calico team set an ambitious fundraising goal for the 2020 holiday season, and Summer shares how an omnichannel approach helped yield an 18x return on marketing investment that well exceeded their fundraising expectations.
Customer Modeling Identifies Ideal Persona
Using a proprietary customer modeling with over 1,500 unique data attributes we identified key underlying attributes to define the ideal future clients.
Pilot program was a huge success and led to a larger lead generation campaign that resulted in over 1,000 new campers on-boarded and nearly $500k in new revenue.
3x Improvement with Omni-Channel Marketing
By combining offline and online media that was targeted on the same target audience we were able to generate a 3x increase on marketing return.
Boosting Membership
While Cornerstone Fellowship wanted to boost membership, especially around their pop-up locations, they did not want to poach members from other nearby churches. To accomplish both goals we specifically targeted new families that were moving into neighborhoods around their church locations.
We then implemented an omni-channel marketing campaign, rooted in direct mail but harmoniously reinforced with email, social media and digital display ads.
Reviews
the project
Advertising & Marketing for University
"The most impressive component is Propelo's approach and their genuine interest in helping us achieve our goals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
University of California, San Francisco is a medical education university. I am a Senior Conference Manager with the Office of Continuing Medical Education - I run educational conferences for physicians to get their continuing medical education credits to keep their credentials current.
For what projects/services did your company hire PropeloMedia?
We engaged Propelo Media to market and to solicit physicians and medical professionals to register and attend our upcoming courses.
What were your goals for this project?
To increase visibility for our office and our courses and primarily to increase attendance at the events, which is difficult during the Covid restrictions and regulations.
How did you select PropeloMedia?
Through a referral from a business professional that I've known for years and came highly recommended. After doing our due diligence and understanding the potential outcomes with Propelo, we decided to move forward because we felt they were the best fit to help us exceed our goals.
Describe the scope of their work in detail.
They helped us put together a direct marketing campaign that was rooted in direct mail and also utilized digital media to help reinforce our branding and our calls to action. This included direct mail, email, social and digital display media. At the conclusion of our first campaign, we did a comprehensive match back and campaign analysis. We then used this data to help guide our future campaigns for 2021.
What was the team composition?
The team we worked was VP of Client Services and Director of Media.
Can you share any outcomes from the project that demonstrate progress or success?
If we had engaged our traditional marketing plan of direct mail only, we would have achieved lower than our baseline. However, by engaging Propelo's omnichannel, we were able to increase our attendance 3x versus if we had just done direct mail only.
How effective was the workflow between your team and theirs?
Propelo's response and engagement was seamless. There was consistent communication throughout the entire process and continues to be. Their team is very easy to work with.
What did you find most impressive about this company?
The most impressive component is Propelo's approach to marketing and their genuine interest in helping us achieve our goals. It's a new and innovative approach for our company and we are showing and continue to show increased results in our registration and revenue numbers.
Are there any areas for improvement?
I feel very confident that as we continue to work together, we will achieve even better performance than we achieved out the gate. I'm very pleased with the results of our campaign and the professional relationships that have been gained throughout our engagement.
the project
Digital Marketing for Fundraising Campaign
"Propel Media was sincerely committed to the client's success that showed in everything they do and how they do it."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Calico is a California Child Advocacy Center located in Alameda County. We help achieve justice and healing for abused children. Calico achieves justice by bringing together law enforcement officers, child welfare workers, prosecutors, and other professionals to investigate abuse allegations and elicit testimony from children. We use a nationally proven method designed to attain thorough and accurate information while protecting the emotional needs of the victim. Calico promotes healing for victims by coordinating the first and most crucial stages of recovery. Our skilled clinicians offer guidance, resources and support to help the entire family along the path to physical and mental health and well-being.
For what projects/services did your company hire PropeloMedia?
Calico hired Propelo Media to help design and execute our end of year fundraising campaign.
What were your goals for this project?
Because Calico was forced to cancel its major fundraising events in 2020 due to the global pandemic, we needed to step up our direct outreach efforts in order to raise enough funding to continue serving the increasing number of children and families needing our services in Alameda County.
How did you select PropeloMedia?
I've partnered with Propelo Media on several direct outreach campaigns in the past and continue to see strong results each time.
Describe the scope of their work in detail.
Propelo Media supported the camapign strategy, design and execution including recipient list modeling and development, print and digital media design, omni-channel campaign execution and perforamnce analysis.
What was the team composition?
I worked directly with both the VP of Client Services and the Media Director. I'm certain there were many other hardworking team members supporting us behind the scenes.
Can you share any outcomes from the project that demonstrate progress or success?
Our omni-channel campaign was a huge success. We achieved a very strong program ROI, and most importantly, exceeded our fundraising goal!
How effective was the workflow between your team and theirs?
I felt very supported throughout the project. The team was incredibly responsive and communicative.
What did you find most impressive about this company?
Propel Media was sincerely committed to the client's success that showed in everything they do and how they do it.
Are there any areas for improvement?
I would appreciate one additional QA check in the process, specifically for our print piece. The piece was beautiful and effective so no issues there. I just need a little extra reassurance before direct mail pieces hit the mail stream.
the project
Video Production for Financial Credit Union
"Their ability to listen and elevate the final video presentation resulted in overwhelming employee appreciation."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the Marketing Manager at Provident Credit Union. With over 20 locations throughout the Bay Area, we provide secure deposit products, mortgage and auto loans and much more with great rates and personalized service for thousands of members in our communities.
For what projects/services did your company hire PropeloMedia?
We were hosting our first large-scale Employee Awards Banquet in years and wanted a way to give our employees a chance to tell their story in a concise and compelling way.
What were your goals for this project?
We wanted to provide a unique way to recognize each award winner's exemplary work and accomplishments. We felt having them share their personal experience in a controlled video format was the perfect way to let them express their perspective while sharing it with the whole company.
How did you select PropeloMedia?
Propelo Media was referred to us by an industry peer.
Describe the video(s) and the process in detail.
Propelo Media developed a comprehensive plan that would give each employee a chance to share their voice in a concise manner.
The team helped prepare employees with sample interview questions and helped employees feel at ease while being on camera - even those who were nervous about being filmed. When it came time to interview and record, their team showed up at our corporate office with video, lighting and audio equipment.
Each employee was interviewed in a conversational format that allowed their unique voice to come out. At the conclusion of all interviews their team edited each 10-15 minute interview into succinct 30 second videos that were then embedded into a visually stunning presentation.
Their team provided working drafts along the way to ensure corporate branding standards and executive leadership's vision were maintained. The final product elevated that vision.
What was your vendors' project management or feedback process?
From pre-production planning, to the interview process and final video production, they were very clear and communicative helping to ensure that the final product exceeded our expectations.
Can you share any outcomes from the project that demonstrate progress or success?
Their ability to listen and elevate the final video presentation resulted in overwhelming employee appreciation.
The process to get there was also great, but there is something priceless about seeing your colleagues cheer and celebrate with such enthusiasm when their peers have a chance to share their voice.
How effective was the workflow between your team and theirs?
Workflow and communication was continual, from pre-planning, to updates, and final video screening, to the pre-banquet screening.
What did you find most impressive about this company?
They listened to what our vision and goals were, and they provided their expertise and insights to help elevate the finished video presentation.
Are there any areas for improvement?
Nothing comes to mind.
the project
Customer Acquisition Strategy for Summer Camp
"They really live up to their brand promise of wanting to be a partner and not just another vendor in the space."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the Chief Operating Officer with Galileo Learning. We are an organization on a mission to develop innovators who can envision and create a better world!
For what projects/services did your company hire PropeloMedia?
As a summer camp we’re always dealing with ongoing attrition and so we’re always focused on customer acquisition. We hired PropeloMedia to support several acquisition initiatives.
What were your goals for this project?
Our goal was to boost enrollments at key locations where we had available capacity. By targeting customers in our demographic we expected to generate new loyal customers.
How did you select this vendor?
I’ve known their founder for a couple of years and so when he came to us with a well-rounded proposal that made sense for what we were focused on, it just made sense.
Describe the scope of their work in detail.
Our initial campaign began with PropeloMedia doing an in-depth analysis of our existing customer file to identify underlying attributes to would help identify an ideal customer segment. Once they created an ideal customer profile they focused on identity resolution for each prospect so they could deliver an omnichannel campaign beginning with direct mail postcards, and then constantly reinforced with email, social media and digital display ads on mobile and desktop. They then conducted a comprehensive post-campaign analysis that helped highlight key campaign insights that were applied to our next campaign with them.
What was the team composition?
We worked closely with a few people on their team from their founder and their head of client services and a couple of people on the media and data insights team.
Can you share any outcomes from the project that demonstrate progress or success?
Because their team is so rooted in a data-first approach we’re able to track hard results attributed to the campaign and it’s success. To date we’ve had nearly 1,000 new campers onboarded and over a half a million dollars in revenue attributed to the campaign.
How effective was the workflow between your team and theirs?
We were very appreciative of how communicative the team was prior to the campaign, and especially during campaign rollout. Their attention to detail and campaign planning was a definite plus in helping us achieve the results we got.
What did you find most impressive about this company?
They really live up to their brand promise of wanting to be a partner and not just another vendor in the space. Because we’re so passionate about our business, it’s important that we align ourselves with an agency that mirrors that passion!
Are there any areas for improvement?
This is always an interesting question, because the reality is that there can always be improvements, but the fact that they do such in-depth post campaign analysis shows that they’re already focused on making those improvements!
the project
Outreach Campaigns for Church
"My team was very appreciative of their thorough communication before and during the campaign."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Cornerstone is a Non-Denominational Bay Area Church with 5 campuses. I serve as the Campus pastor of our Walnut Creek Campus.
For what projects/services did your company hire PropeloMedia?
Our challenge as a pop-up church is that we are pretty invisible so we needed to create awareness in the local community and neighbors know that there is a welcoming church in their neighborhood, but we wanted to conscientiously avoid targeting people from other churches.
What were your goals for this project?
Boost visibility and attendance.
How did you select this vendor?
Andre is one of our parishioners, and approached me about using their omni-channel approach to increase our existing marketing effectiveness.
Describe the scope of their work in detail.
Because we were sensitive to not wanting to reach members of other churches in the area PropeloMedia took a deliberate approach to targeting new movers into the areas around our church locations. As each batch of new movers were identified they delivered an omni-channel direct marketing campaign that was grounded in postcards, and then repeatedly reinforced with email, social media and digital display ads. Their comprehensive campaign analysis helped identify key performing segments, which were used to help shape and define future campaigns.
What was the team composition?
We’ve worked with a few people over there, notably Andre Chandra the founder, as well as client services and operations when campaigns are being executed.
Can you share any outcomes from the project that demonstrate progress or success?
Because we don’t operate a traditional “business” we evaluate a firm and campaign’s performance from a few different perspectives. On the quantitative side, we were able to directly attribute an increase in web-visits to the initial campaign we did. Qualitatively, we definitely noticed a bump in service attendance, and some people even brought in the plastic postcard that was a part of the campaign. Our communications director even stated that this was the best direct marketing campaign we have done in three years.
How effective was the workflow between your team and theirs?
My team was very appreciative of their thorough communication before and during the campaign. It was clear that they focused on developing a partnership vs. just being a vendor. It’s that level of genuine commitment that resonates with us, and helps drive towards more productive campaigns.
What did you find most impressive about this company?
I think what really impressed me about them is two fold. First, their data-first approach to narrow in and really identify the right target audience was crucial, but their ability to deliver our message consistently across different channels to those people, that’s where we really saw the benefit.
Are there any areas for improvement?
I don’t think so. Because they’re so communicative and relationship focused, they’re able to foresee challenges ahead of time so that problems don’t bubble up.
the project
Email & Display Ad Campaigns for Cremation Services
"Other companies treated us as too small of an account, but PropeloMedia made us feel like family."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Dana Hanson, and I’m the advertising director for Neptune Society of Central California. We’ve been helping families for over 45 years make end-of-life plans.
For what projects/services did your company hire PropeloMedia?
Because our industry caters to a sensitive need, the challenge is to reach out to people at the right time in their lives in order for the message to be meaningfully remembered and reacted to.
What were your goals for this project?
Our primary goal is lead generation to create on ongoing pipeline.
How did you select this vendor?
We found PropeloMedia after vetting a couple other agencies in the bay area.
Describe the scope of their work in detail.
PropeloMedia worked closely with us to help define a couple of customer personas, one centered around a senior profile, and one centered around their adult children.
Once the target audience was defined, they helped to develop an omni-channel campaign consisting of a highly informative newsletter type piece, that was then reinforced with consistent messaging across email, digital display ads to that same audience. We also engaged in some A/B testing to help optimize specific calls-to-action.
What was the team composition?
We initially began working with PropeloMedia’s founder, Andre Chandra, but have recently worked more closely with their client services team, and media director.
Can you share any outcomes from the project that demonstrate progress or success?
When we first started using PropeloMedia, their focus was just on direct mail marketing, however in the past couple of years they’ve begun incorporating other digital channels that have proven to increase the response rates and ROI of our campaigns.
In fact, on a recent campaign we did a A/B test to evaluate a single channel campaign vs. an omni-channel campaign to the same target audience and found a 3x improvement when going with the omni-channel approach.
How effective was the workflow between your team and theirs?
We were really appreciative from top to bottom with them from billing to product launch. Other companies treated us as too small of an account, but PropeloMedia made us feel like family which made a huge difference.
What did you find most impressive about this company?
Their ability to listen and optimize the campaign to achieve the highest results. They’re constantly evaluating current campaigns and are looking for ways to enhance each future iteration.
With long term campaigns, other companies tend to take the set-it and forget it approach, but that constant refinement has helped us consistently see better and better returns.
Are there any areas for improvement?
Nothing comes to mind at this point. The fact that they care has allowed us to grow together in a way that has been beneficial to both of us.
Since the start of the engagement, there has been a 300% increase in attendance at the client's events. PropeloMedia communicates effectively, ensuring a seamless workflow. Their innovative approach and genuine interest in helping the client prove critical to achieving the client's goals.