PromoAffiliates

BACKGROUND

Introduce your business and what you do there.

We're a startup tech company based out of Boston. We connect consumers with local liquor stores, allowing them to make purchases online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PromoAffiliates?

Not everyone understands that it’s even possible to order alcohol online, so part of our goal was to raise awareness about our service. As a rapidly growing startup, we also needed help with acquisitions.

SOLUTION

What was the scope of their involvement?

They provide both digital and physical marketing services to generate leads. Additionally, they serve as our external, on-the-ground team whenever we enter a new market, meeting with potential retailers and helping to integrate them into our system.

What is the team composition?

We communicate directly with Aaron [Leupp, CEO, PromoAffiliates], who then coordinates with his team.

How did you come to work with PromoAffiliates?

Aaron reached out to us. At the time, it seemed too good to be true. PromoAffiliates seemed to be exactly what we needed, and the pricing structure he offered was surprisingly affordable. We decided to give them a small test budget, and they were successful enough that they’ve become an ongoing partner.

What is the status of this engagement?

We started working together in 2013 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were a relatively small operation when we first started working together. Since then, we’ve expanded to over 50 cities, nationwide. PromoAffiliates is always one of our strongest sources of new user acquisition when entering these new markets. Aaron has proven very effective from a marketing standpoint, and his ability to work independently allows us to focus on our own internal tasks.

How did PromoAffiliates perform from a project management standpoint?

Life as a startup can be hectic. We send emails at all hours of the day and constantly adjust strategies, but it’s clear that Aaron thrives in this kind of fast-paced environment. He’s very responsive and keeps track of all invoicing.

He’s also excellent at organizing his team. We’re a small company, so it’s important to us that our external partners work independently without taking up too much of our internal time. If any issues arise, PromoAffiliates is the one partner I never have to worry about. I know that I can send a single email and trust Aaron to take care of the problem.

What did you find most impressive about them?

Their flexibility and ability to pivot. If we have to change our scope suddenly, their streamlined approach allows them to quickly adjust. While some of our larger partners have a number of people for various tasks (sales, customer service, etc.), Aaron is a one-stop shop, allowing him to make changes in real-time. In this way, he feels like a part of our internal team.

Are there any areas they could improve?

I can’t think of anything that sticks out.

BACKGROUND

Please describe your company and your position there.

I’m the content marketing director for Shipt Grocery Delivery.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire PromoAffiliates?

We were looking for ways to expand our referral marketing efforts.

What were your goals for this project?

We needed word-of-mouth marketing and digital referrals.

SOLUTION

How did you select this vendor?

They've worked successfully with other high performers in the on-demand space, so it was a natural fit.

Describe the project in detail.

The job is to give $10 in free groceries to trial members, who are all recruited digitally with custom codes that are shared on social media.

​​​​​​What was the team composition?

We have 10 – 15 affiliate partners actively recruiting for us each month.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The referral efforts have produced our lowest customer acquisition cost and we consistently get hundreds of new customers each month from across the country.​

​​​​​​How effective was the workflow between your team and theirs?

The interaction with them was simple and low-touch; they just produced results after the initial set up.​

​​​​​​What did you find most impressive about this company?

They’re easy to work with and their performance is consistent.​

​​​​​​Are there any areas for improvement?

We could always use more referrals.

BACKGROUND

Please describe your company and your position there.

We manage a variety of marketing and new user campaigns for Uber.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire PromoAffiliates?

PromoAffilaites is famous for bringing in millions of new users to clients and its full-stack, no-risk approach to do the same for us is why we hired them.

What were your goals for this project?

Our goal for this project was to bring new users to our platform as well as utilize their efforts to obtain a ton of exposure.

SOLUTION

How did you select this vendor?

Aaron, their founder and CEO, contacted us with a pitch and we decided to give him and PromoAffiliates a shot. We’re happy we did!

Describe the project in detail.

PromoAffiliates used its full-stack affiliate roster full of bloggers, influencers, Youtube stars, digital ad buyers, alternative traffic, and more to execute ongoing campaigns that all consistently track and bring us new users month after month.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through our URL and promo code tracking, PromoAffilaites has brought us hundreds of thousands of new users through their efforts and continue to do so to this day!

How effective was the workflow between your team and theirs?

The workflow was great! After agreeing to work with them, there was very little back and forth, which was mainly for payment. Execution is always great with PromoAffiliates.

What did you find most impressive about this company?

We are a data-driven company and the results speak for themselves.

Are there any areas for improvement?

No.