Promedia Public Relations

BACKGROUND

Please describe your company and your position there.

I am the CEO and Chairman at Consolidated Properties Group. Consolidated Properties Group has a 40-year track record for developing high-quality, landmark retail, commercial and residential projects spanning Australia’s Eastern Seaboard and beyond.

The privately owned company has delivered over 200 projects valued in excess of $3 billion and is at the forefront of creating places where people love to live, work, shop and play. These developments are all characterised by exceptional design, uncompromising quality and on time / on budget delivery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promedia Public Relations?

We rely on Promedia as our exclusive Public Relations and media consultants, across all of our developments. The developments span across residential, commercial, retail and industrial markets.

During our 20+ year relationship with the team, we have engaged them to look after:

• Press releases & liaising with media
• Media monitoring
• Events
• Social Media
• Photography / Videography
• Strategic advice
• Project launches
• Retail centre launches

What were your goals for this project?

Our goals are to produce and enhance our footprint in the media - across all platforms, and across all projects.

SOLUTION

How did you select Promedia Public Relations?

Promedia came highly recommended by multiple industry colleagues and friends. Their reputation for long lasting relationships in the industry cemented our decision as we were looking for a long term partner to come on the journey with us.

Describe the scope of their work in detail.

The role of Promedia for our company is truly end to end. They have looked after strategy, content, distribution, reporting, creative, media and everything in between. We do not employ any in-house PR team members, so Promedia were essentially acting in this role on behalf of our company.

What was the team composition?

From the start, Jeremy has always been very involved and hands on with our account. During our tenure, we have always had dedicated and professional consultants working alongside our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our media profile continues to grow year on year, and it can all be attributed to Promedia.

How effective was the workflow between your team and theirs?

Seamless. They have always taken care of our needs from end-to-end. They will take initiative to liaise with whoever necessary on our team to ensure we meet our objectives.

What did you find most impressive about this company?

Our 20+ year tenure with Promedia is a testament to the work that they do for us. We couldn't recommend them more highly and urge you to consider them when looking for your next Public Relations team.

Are there any areas for improvement?

NA

BACKGROUND

Introduce your business and what you do there.

I’m the project marketing manager for Cedar Woods Properties, a residential property developer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promedia Public Relations?

We needed a PR agency to help increase brand awareness and engagement on our social media channels.

SOLUTION

What was the scope of their involvement?

Promedia Public Relations manages all of our social media content, particularly on Facebook and Instagram. They create the content for these social channels which is also used across other communication platforms including the community newsletter, eDM's and the website. 

They engage with builders and residents in our community to proactively seek our media opportunities for us. This is part of their larger strategy regarding media releases, which they continue to spearhead.

What is the team composition?

I have worked with four people in total but am predominantly in contact with two.

How did you come to work with Promedia Public Relations?

I’d interviewed them at a previous job, although we didn’t end up utilizing their services. At my current job, I reached out to reconnect with them when the need for a PR agency arose.

How much have you invested with them?

We’ve spent somewhere between $70,000–$130,000. We’ve spent $5,000–$10,000 monthly, but will be ramping it up to $10,000–$15,000 a month.

What is the status of this engagement?

We began collaborating in February 2019, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Bringing Promedia Public Relations onboard has been one of the best decisions I’ve made at this job. They empowered me to launch into initiatives that I would’ve shied away from, previously.

Thanks to their work, our social media engagement, as well as real-time engagement from community residents, have both risen. We’re seeing more users comment on our posts and express excitement about our projects. The testimonials they’ve collected have been fantastic for our marketing purposes.

How did Promedia Public Relations perform from a project management standpoint?

They’re excellent. I have complete trust in the account manager to meet deadlines, deliver updates, and keep things moving. They’re able to take initiative, and remind me of upcoming developments. I never have to follow up with them, and they generally deliver ahead of schedule.

What did you find most impressive about them?

I was able to trust their consultants immediately. I engage with many different consultants and was surprised at the speed in which I felt comfortable with them. We’ve formed a solid relationship of mutual trust.

They understand the industry I work in, and provide excellent suggestions and ideas. I only have to give them information about a project, and they’ll come up with ways to optimize it for business growth.

Are there any areas they could improve?

I don’t think so. So far, there’s been nothing that they’ve failed to execute well.

Do you have any advice for potential customers?

Keep communication lines open. The more information you give them, the better work they can produce.