Prolific Digital

BACKGROUND

Please describe your company and your position there.

Kentucky Guild of Brewers, non-profit working to move the needle forward for the craft beer industry in Kentucky. I'm the Executive Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prolific Digital, and what were your goals?

Rebrand of our biggest annual fundraiser with a social strategy to push the event. Grow our traction as an org on social media

SOLUTION

How did you select this vendor and what were the deciding factors?

Came recommended from another organization, liked their vibe and we align on a lot of things. Creative energy, good ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Rebranding our annual fundraiser to help garner a larger demo interest, be timeless but modern. Provide input on a social strategy. Full package of assets - logo, poster design

How many resources from the vendor's team worked with you, and what were their positions?

3 - CEO, Account Manager, Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Really have enjoyed working with Prolific so far. Very professional, offer great input and ideas. Appreciate the response rate and quality of the work and relationship

How effective was the workflow between your team and theirs?

Great

What did you find most impressive or unique about this company?

Work on a quick turn around with impressive results and great communication

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I work for Brown-Forman, a liquor company. I'm the global brand manager for The Glendronach, a single-malt Scotch whiskey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prolific Digital?

We were going through a full global restage of the brand, which included creating new packaging and a new creative campaign. We also needed a new website to support all of that, so we hired Prolific Digital to help us out.

SOLUTION

What was the scope of their involvement?

Prolific Digital has helped us design and develop a new website from scratch to relaunch our whiskey brand. Their team had already created several websites for Brown-Forman in the past, so they were already familiar with our business when this project started.

To create this website, we had some wireframes already set up that we were able to leverage. Still, Prolific Digital has added a number of features. To date, they're continuously optimizing our website. As for the technology stack, the team has used Figma for the designs.

What is the team composition?

We've worked with 4–6 teammates from Prolific Digital across multiple functions. Their team includes Chris (Founder), Ashley (Account Executive), a design team, and a copywriting team.

How did you come to work with Prolific Digital?

Someone else introduced Prolific Digital to our business, so they were already set up when this project arose.

What is the status of this engagement?

We began working with them in December 2023, and our engagement is ongoing. Still, the project is about 95% done. The website is now live, but Prolific Digital is still working on some final touches, such as refining certain elements.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prolific Digital has been amazing to work with. They're incredibly collaborative and have become an integral part of our business at this stage. They work really well across multiple areas, including the design, the technical side, and the website's backend. We've been pleased with the project overall, so we would definitely recommend them. We'll continue working with them in the future as well.

How did Prolific Digital perform from a project management standpoint?

Prolific Digital offers great communication and excels at adhering to schedules. They're very clear and communicate any delays upfront. Moreover, they've worked hard to ensure that we meet all the important deadlines. We communicate over Google Meet once per week.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Although Chris is the founder, he has been very involved in the process when needed. He has gone above and beyond offering support and guidance. Moreover, Ashley has been very patient and offered a lot of support throughout our collaboration.

What did you find most impressive about them?

It's impressive how well Prolific Digital has integrated into the Brown-Forman business. The project obviously requires more than the brand design; it also requires getting things set up on the backend. Still, Prolific Digital works very well across our business and collaborates well with our IT team, establishing a very seamless process.

Are there any areas they could improve?

I can't think of anything Prolific Digital could improve on.

Do you have any advice for future clients of theirs?

Go in with a pretty clear idea of your objectives and provide clear guidance on your design guidelines and requirements. Prolific Digital helped us with that at the outset of the project, which was really helpful. Therefore, it's important to have a clear vision and some very open conversations about it, as well as your timeline and budgetary limitations.

BACKGROUND

Please describe your company and position.

I am a Manager of Brown-Forman

Describe what your company does in a single sentence.

Brown–Forman Corporation is an American-based company, one of the largest in the spirits and wine business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Prolific Digital to accomplish?

• Website Redesign

SOLUTION

How did you find Prolific Digital?

Referral

Why did you select Prolific Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Prolific Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Partner with the el Jimador Brand Team to rethink a core element of the brand’s online presence - www.eljimador.com. This project scope to include:

• Thought partnership and subject matter expertise - Major visitor group analysis (desired future audiences), benchmarking versus competitor sites, current best practices.
• Information architecture - Overview of organization of site information, content, and site map.
• Creative design / content development / webpage interaction 
• Photography execution is not part of the requirements. We will mostly rely on existing photography assets, but the agency will support with additional photography or creative needs, as required for site design / build - additional content development must be approved by brand team.
• Please note that we will be working directly with our creative agency to provide us with the assets and copy needed for this project - they may be a part of the briefing and brainstorming discussions.
• UX design - Pathways and flows for users on site. Key features and page structures. 
• Front and back-end development, including working closely with BF IT on technical needs, implementation, and hand-off  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success launch of the el Jimador website with increased traffic to the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The prolific team managed this project successfully on a condensed timeline. The project was delivered in a appropriate timeframe and looked beautiful. The team kept us up to date on all timelines and were ver responsive to our comments and concerns.

What was your primary form of communication with Prolific Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

This company was unique in that they specialized in web design and were local. Prolific has a very nymble team that are prepared to deal with any situation.

Are there any areas for improvement or something Prolific Digital could have done differently?

Prolific did a great job throughout this process and I have no feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the integrated marketing communications manager for a company that manufactures spirits and beverages. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prolific Digital?

We hired Prolific Digital to build a website for a newly launched brand of ours. Our internal development team couldn’t take on the project because of their workload. It made sense for us to go directly to an agency that could focus on the project. 

SOLUTION

What was the scope of their involvement?

Prolific Digital participated in a discovery process. We had a unique project and product, the team helped coordinate many things related to the project. Meanwhile, our team had a clear direction regarding assets, and Prolific Digital used it as guidance. They designed the website using Figma and built it on WordPress. We chose WordPress because our partners across the world would most likely be more capable of interacting with WordPress than with Drupal. 

For features and functionality, the website was quite basic and a standalone brand website. This was a business decision made through our relationship with our partner brand. The site also had a data collection feature since we anticipated to email users through our databases. There were some videos, carousels, and slides on the site. Overall, it was a straightforward website. 

How did you come to work with Prolific Digital?

Prolific Digital did some work within our portfolio of brands, so they came recommended internally. 

How much have you invested with them?

We invested around $100,000. 

What is the status of this engagement?

The project lasted from January–September 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Prolific Digital had a great vision for the experience and exhibited great flexibility. The stakeholders were much more hands-on with this project than with a typical website. Given that, the quality of the team’s work truly showed through as far as being a partner and building experiences were concerned. 

How did Prolific Digital perform from a project management standpoint?

The Prolific Digital team hit all their marks unless we were delayed by something such as approvals from stakeholders. They helped in every aspect of project management and provided weekly updates. Their members had open communication and a refreshing approach to partnering with an agency to build a website. 

For tools, they used Figma, where I could track everything. It was truly useful. During the staging process, they provided me with a tool where I could press a button to take a screenshot of a page. There would be a field where I could write my feedback or comment. It was a super cool tool that sped up the feedback process.

What did you find most impressive about them?

We’d built some sites with other external agencies — some of them were large while others were small — and this particular experience with Prolific Digital was great. 

We had a lot of ambiguity around this project, but the team was great at communicating and soliciting as much feedback from the stakeholders as possible. Moreover, they were open to all of the complexities of the project. Some of these complexities weren’t usually seen in web-building projects, and they truly helped us navigate around them. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Have a clear plan. Come to Prolific Digital with a thorough idea and project brief, which is critical to any project. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a small donut and coffee shop that’s yet to be open. This shop will serve a small neighborhood as a warm and friendly place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prolific Digital?

I needed help with further developing the logo and creating the packaging for my donut and coffee shop. Initially, I thought that I would do the branding myself, but I then realized that I didn’t have the time to do so. Therefore, I hired Prolific Digital to help me.

SOLUTION

What was the scope of their involvement?

We started the engagement with an introduction and a listening session with Prolific Digital’s designer, where I talked about my needs. Then, they came back with a proposal and a quote. We decided to focus on packaging development because, as a small business, I couldn’t afford a full-service branding project.

After agreeing on the scope, Prolific Digital presented some ideas for my packaging. Although they might have done some research on their end to come up with those designs, their approach was mostly matching the branding with my personality, which was what I wanted.

Throughout this process, I also presented Prolific Digital with some ideas I had for the colors and the look and feel. I wanted the designs to match the interior design of my shop, which wasn’t the typical minimalist design that the average donut shop has these days. We then refined those ideas until I was satisfied with the result.

Finally, Prolific Digital handed the designs over to me — it was a straightforward process. The deliverables included designs for my donut packaging and disposable cup sleeves, as well as a logo tagline.

What is the team composition?

I worked with three teammates from Prolific Digital: the owner, the designer, and the account manager.

How did you come to work with Prolific Digital?

I was referred to them.

How much have you invested with them?

I spent $3,000.

What is the status of this engagement?

We worked together from December 2022–January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Prolific Digital created something much better than I would have come up with on my own.

How did Prolific Digital perform from a project management standpoint?

Prolific Digital was great at communicating. We agreed on a price in advance, so I didn’t experience any overages. Additionally, they used different technologies to collaborate. We communicated via Slack, and they used a tool to send video and audio updates.

What did you find most impressive about them?

I was impressed by how well Prolific Digital listened and captured my preferences for the brand personality in their designs.

Are there any areas they could improve?

I’m an older person, so the fact that I had to learn how to use a communication platform in order to communicate with Prolific Digital was a little cumbersome. Thus, it would be great if they asked their clients what their preferred method of communication is. I was fine because I had used Slack before, but it would have been easier for me if we had communicated via email. Other than that, I was very happy with the job they did.

Do you have any advice for potential customers?

Have a good idea of the personality aspects that you want to capture for your business and be able to articulate them to help Prolific Digital with the design process.

BACKGROUND

Please describe your company and your position there.

Biscuit Belly is a craft casual breakfast and brunch concept that is rapidly growing through the southeast. We serve from-scratch biscuits with chef driven recipes that will make your mouth water. As the Director of Marketing I oversee all creative design, messaging, and strategy for the brand and our franchise partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prolific Digital, and what were your goals?

Overall creative support with the opportunity to create physical signage for limited time offers, digital ads, and breathe new life into our internal documents.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've previously worked with the owner and lead designer and know their talents are incomparable to any other agency in town. Their passion alone will help get you the results you want to see.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

While this is an ongoing relationship, Prolific recently completed creating a series of digital ads specific for social media for Derby week. As it's a huge week for us in Louisville, the objective is to raise awareness of Biscuit Belly while out of towners are looking for a new, exciting place to brunch. After just a couple of meetings, they were able to brainstorm ideas and with feedback position this campaign to be right on brand and relevant for our brand.

How many resources from the vendor's team worked with you, and what were their positions?

We were supported with at least three team members. Chris, the founder of Prolific, Jason who designed the campaign and Nyjah, our wonderful account manager who helps manage all of our communication and ideas.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not quite yet as they're active but we will hopefully have results in May.

How effective was the workflow between your team and theirs?

Incredibly effective. They were able to work on tight schedules and keeping our meetings short but meaningful as to not take up too much of anyone's day.

What did you find most impressive or unique about this company?

Their drive and passion is the first thing you'll notice about Prolific. They're hungry for work and we have plenty to give them, so I'm excited to see where they can take our creative and digital marketing to the next level as we continue to learn more about our working styles.

Are there any areas for improvement or something they could have done differently?

Genuinely I don't have any feedback for improvement. They're incredibly organized and timely with their responses. They want to be involved and help you succeed.

BACKGROUND

Introduce your business and what you do there.

I’m the Global Integrated Marketing Communications (IMC) Manager for our Emerging Brands at Brown-Forman (B-F). B-F is a global wine and spirits company that holds the trademarks of iconic brands like Jack Daniels, Woodford Reserve, and Korbel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prolific Digital?

Fords Gin launched its first global creative campaign and brand positioning in 2021 and needed to bring its owned channels to be more aligned with this new visual identity. We came to Prolific to update our website that was in dire need of an improved user experience.

SOLUTION

What was the scope of their involvement?

Prolific’s scope included:

• Brand discovery & research
• Strategy & thought leadership
• User personas
• User journeys
• Sitemap & Wireframes
• Website Design on WordPress including, but not limited to: SEO, accessibility WCAG 2.1 Level AA, animation/interactivity, responsive development, flexible pages, QA, integration of B-F APIs and plug-ins and Google tags, multisite functionality, eCommerce, and data collection
• Website style guide 
• Regular check-ins and project management

What is the team composition?

The Prolific team covered a vast area of expertise including: project management, strategy, design, web development, and copywriting.

How did you come to work with Prolific Digital?

We were in need of a new agency to work with and our internal IT team loved working with Chris (Founder) on previous projects. Once I realized Kelli was also a part of this team, it was a done deal. They are two highly intelligent, passionate, and solution-oriented individuals.

How much have you invested with them?

The investment for this project is around ~$90,000 inclusive of discovery, web design, web development, creative development, and deployment.

What is the status of this engagement?

This project is in the development phase and has, hands down, been the best website redesign project I have been a part of. There haven’t been any issues on this project and I don’t foresee any communing up in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From our team’s perspective, Prolific Digital is a high-caliber partner that takes the time to understand our brand and develops impressive strategic solutions that bring us closer to our goals. We can’t say enough great things about their work, and we plan to engage their team again for future projects.

How did Prolific Digital perform from a project management standpoint?

Staying organized and meeting deadlines was critical for this project and their team has exceeded our expectations from a project management perspective.

What did you find most impressive about them?

Their go-getter attitudes, honesty, and eclectic backgrounds have been the most impressive. They have challenged us in respectful, but important ways, which ultimately is leading towards a best-in-class end result.

Are there any areas they could improve?

I can't think of anything

Do you have any advice for potential customers?

Don't hesitate to reach out to the team at Prolific - you won't regret it. I can't speak highly enough regarding their character and high-quality work. 10/10 - will work with again (and you should too)!