Prolific Digital

BACKGROUND

Please describe your company and your position there.

Kentucky Guild of Brewers, non-profit working to move the needle forward for the craft beer industry in Kentucky. I'm the Executive Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prolific Digital, and what were your goals?

Rebrand of our biggest annual fundraiser with a social strategy to push the event. Grow our traction as an org on social media

SOLUTION

How did you select this vendor and what were the deciding factors?

Came recommended from another organization, liked their vibe and we align on a lot of things. Creative energy, good ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Rebranding our annual fundraiser to help garner a larger demo interest, be timeless but modern. Provide input on a social strategy. Full package of assets - logo, poster design

How many resources from the vendor's team worked with you, and what were their positions?

3 - CEO, Account Manager, Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Really have enjoyed working with Prolific so far. Very professional, offer great input and ideas. Appreciate the response rate and quality of the work and relationship

How effective was the workflow between your team and theirs?

Great

What did you find most impressive or unique about this company?

Work on a quick turn around with impressive results and great communication

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a small donut and coffee shop that’s yet to be open. This shop will serve a small neighborhood as a warm and friendly place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prolific Digital?

I needed help with further developing the logo and creating the packaging for my donut and coffee shop. Initially, I thought that I would do the branding myself, but I then realized that I didn’t have the time to do so. Therefore, I hired Prolific Digital to help me.

SOLUTION

What was the scope of their involvement?

We started the engagement with an introduction and a listening session with Prolific Digital’s designer, where I talked about my needs. Then, they came back with a proposal and a quote. We decided to focus on packaging development because, as a small business, I couldn’t afford a full-service branding project.

After agreeing on the scope, Prolific Digital presented some ideas for my packaging. Although they might have done some research on their end to come up with those designs, their approach was mostly matching the branding with my personality, which was what I wanted.

Throughout this process, I also presented Prolific Digital with some ideas I had for the colors and the look and feel. I wanted the designs to match the interior design of my shop, which wasn’t the typical minimalist design that the average donut shop has these days. We then refined those ideas until I was satisfied with the result.

Finally, Prolific Digital handed the designs over to me — it was a straightforward process. The deliverables included designs for my donut packaging and disposable cup sleeves, as well as a logo tagline.

What is the team composition?

I worked with three teammates from Prolific Digital: the owner, the designer, and the account manager.

How did you come to work with Prolific Digital?

I was referred to them.

How much have you invested with them?

I spent $3,000.

What is the status of this engagement?

We worked together from December 2022–January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Prolific Digital created something much better than I would have come up with on my own.

How did Prolific Digital perform from a project management standpoint?

Prolific Digital was great at communicating. We agreed on a price in advance, so I didn’t experience any overages. Additionally, they used different technologies to collaborate. We communicated via Slack, and they used a tool to send video and audio updates.

What did you find most impressive about them?

I was impressed by how well Prolific Digital listened and captured my preferences for the brand personality in their designs.

Are there any areas they could improve?

I’m an older person, so the fact that I had to learn how to use a communication platform in order to communicate with Prolific Digital was a little cumbersome. Thus, it would be great if they asked their clients what their preferred method of communication is. I was fine because I had used Slack before, but it would have been easier for me if we had communicated via email. Other than that, I was very happy with the job they did.

Do you have any advice for potential customers?

Have a good idea of the personality aspects that you want to capture for your business and be able to articulate them to help Prolific Digital with the design process.

BACKGROUND

Please describe your company and your position there.

Biscuit Belly is a craft casual breakfast and brunch concept that is rapidly growing through the southeast. We serve from-scratch biscuits with chef driven recipes that will make your mouth water. As the Director of Marketing I oversee all creative design, messaging, and strategy for the brand and our franchise partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prolific Digital, and what were your goals?

Overall creative support with the opportunity to create physical signage for limited time offers, digital ads, and breathe new life into our internal documents.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've previously worked with the owner and lead designer and know their talents are incomparable to any other agency in town. Their passion alone will help get you the results you want to see.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

While this is an ongoing relationship, Prolific recently completed creating a series of digital ads specific for social media for Derby week. As it's a huge week for us in Louisville, the objective is to raise awareness of Biscuit Belly while out of towners are looking for a new, exciting place to brunch. After just a couple of meetings, they were able to brainstorm ideas and with feedback position this campaign to be right on brand and relevant for our brand.

How many resources from the vendor's team worked with you, and what were their positions?

We were supported with at least three team members. Chris, the founder of Prolific, Jason who designed the campaign and Nyjah, our wonderful account manager who helps manage all of our communication and ideas.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not quite yet as they're active but we will hopefully have results in May.

How effective was the workflow between your team and theirs?

Incredibly effective. They were able to work on tight schedules and keeping our meetings short but meaningful as to not take up too much of anyone's day.

What did you find most impressive or unique about this company?

Their drive and passion is the first thing you'll notice about Prolific. They're hungry for work and we have plenty to give them, so I'm excited to see where they can take our creative and digital marketing to the next level as we continue to learn more about our working styles.

Are there any areas for improvement or something they could have done differently?

Genuinely I don't have any feedback for improvement. They're incredibly organized and timely with their responses. They want to be involved and help you succeed.

BACKGROUND

Introduce your business and what you do there.

I’m the Global Integrated Marketing Communications (IMC) Manager for our Emerging Brands at Brown-Forman (B-F). B-F is a global wine and spirits company that holds the trademarks of iconic brands like Jack Daniels, Woodford Reserve, and Korbel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prolific Digital?

Fords Gin launched its first global creative campaign and brand positioning in 2021 and needed to bring its owned channels to be more aligned with this new visual identity. We came to Prolific to update our website that was in dire need of an improved user experience.

SOLUTION

What was the scope of their involvement?

Prolific’s scope included:

• Brand discovery & research
• Strategy & thought leadership
• User personas
• User journeys
• Sitemap & Wireframes
• Website Design on WordPress including, but not limited to: SEO, accessibility WCAG 2.1 Level AA, animation/interactivity, responsive development, flexible pages, QA, integration of B-F APIs and plug-ins and Google tags, multisite functionality, eCommerce, and data collection
• Website style guide 
• Regular check-ins and project management

What is the team composition?

The Prolific team covered a vast area of expertise including: project management, strategy, design, web development, and copywriting.

How did you come to work with Prolific Digital?

We were in need of a new agency to work with and our internal IT team loved working with Chris (Founder) on previous projects. Once I realized Kelli was also a part of this team, it was a done deal. They are two highly intelligent, passionate, and solution-oriented individuals.

How much have you invested with them?

The investment for this project is around ~$90,000 inclusive of discovery, web design, web development, creative development, and deployment.

What is the status of this engagement?

This project is in the development phase and has, hands down, been the best website redesign project I have been a part of. There haven’t been any issues on this project and I don’t foresee any communing up in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From our team’s perspective, Prolific Digital is a high-caliber partner that takes the time to understand our brand and develops impressive strategic solutions that bring us closer to our goals. We can’t say enough great things about their work, and we plan to engage their team again for future projects.

How did Prolific Digital perform from a project management standpoint?

Staying organized and meeting deadlines was critical for this project and their team has exceeded our expectations from a project management perspective.

What did you find most impressive about them?

Their go-getter attitudes, honesty, and eclectic backgrounds have been the most impressive. They have challenged us in respectful, but important ways, which ultimately is leading towards a best-in-class end result.

Are there any areas they could improve?

I can't think of anything

Do you have any advice for potential customers?

Don't hesitate to reach out to the team at Prolific - you won't regret it. I can't speak highly enough regarding their character and high-quality work. 10/10 - will work with again (and you should too)!