Reputation Management Company

Profile Defenders helps to defend, protect, and repair clients reputations online by using advanced reputation management strategies to remove, replace, or change the search ecosystem of how your brand is portrayed in search results. 

 
$1,000+
 
$300+ / hr
 
2 - 9
 Founded
2011
Show all +
New York City,
headquarters
  • New York City
    United States
other locations
  • Washington
    United States
  • San Francisco, CA
    United States

Portfolio

Key clients: 

Fortune 1000 clients. 

Reviews

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Reputation Repair for Digital Marketing Agency

"The result was deleted and has not resurfaced."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Aug. 2019
Project summary: 

Profile Defenders removed traces of a false negative review from internet search results for the third-party client of a digital marketing agency.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Pacorro Boothroyd
Sales Lead, Yand Marketing
 
Not verified
The Review
Feedback summary: 

The work requested of Profile Defenders was completed quickly, effectively, and to the complete satisfaction of project stakeholders. Their team's independent workflow allowed for minimal effort required from the client in the process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I run digital marketing for a design agency with offices in San Francisco and Moscow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Profile Defenders?

There were negative things about one of our clients that we needed to have deleted and removed from the internet. Our client was unable to get it deleted and we hired Profile Defenders for the deletion and removal of this negative content piece. It took them 2 days for the removal.

What were your goals for this project?

To get the google and yandex results completely removed and deleted.

SOLUTION

How did you select this vendor?

When we spoke to them they were confident in their ability to completely delete and remove the complaint for our client since we were unable to get it down.

Describe the scope of their work in detail.

There is a complaint website that had listed our client in a bad light and it was completely false. To save face the attacker posted false information and wanted to hurt business. It was not really fair and there was no way to fix this unless you had a relationship with the owner of the website which profile defenders claimed to have. After engaging with them and signing the contract and paying they got the result deleted.

What was the team composition?

I dealt with James and he was my point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project entailed taking a search result that was bad and getting it deleted. The result was deleted and has not resurfaced.

How effective was the workflow between your team and theirs?

Was a one on one relationship with James. I have not had extensive workflow it was documented what we wanted removed and that was the extent of the workflow.

What did you find most impressive about this company?

That they were actually able to delete this negative complaint when we werent able to do so.

Are there any areas for improvement?

The price could be lower given the short amount of time it took for the removal.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    Was a bit expensive.
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Search Result Optimization for Insurance Company

“Profile Defenders were upfront with us.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Jan. 2019
Project summary: 

Profile Defenders provided search results optimization services, working to remove unwanted terms from the autocomplete results of a company’s name and replacing them with new keywords.

The Reviewer
 
1,001-5,000 Employees
 
Louisville, Kentucky
Director of Finance, Insurance Company
 
Verified
The Review
Feedback summary: 

The team delivered exactly what they said they would, replacing the undesired word with relevant keywords, allowing the company to attract more customers. They worked diligently, provided monthly updates, and met expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the director of finance for an insurance company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Profile Defenders?

We hired them to help with our search engine autocomplete results. The term "Lawsuit" was appearing in our autocomplete results, causing people to think we’d recently been sued.

What were your goals for this project?

We wanted to replace our autocomplete results with something more positive. It would make people more likely to click on our services and lead to more sales for our team.

SOLUTION

How did you select this vendor?

We ran a search of different vendors but found very few people that were capable and even fewer with a high rate of success—we found only two companies that had a high rate of success. We contacted both and Profile Defenders gave us a reasonable quote, so our executive officers decided to go with them.

Describe the scope of their work in detail.

They researched keywords that could replace the negative ones in our search results, then programmed these into their program. This allowed these terms to be searched more, ensuring they become the autocomplete words.

What was the team composition?

I don’t know exactly how many people they had working on our project, but it must have been a substantial number.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome that proves this project was a success was the autocomplete search terms. They changed to the exact words they said they would, and the term "Lawsuit" was removed from our autocomplete results entirely.

How effective was the workflow between your team and theirs?

We didn’t hear from them constantly, but they did send us monthly reports on what was happening. If we had questions, we could email them too.

What did you find most impressive about this company?

I was most impressed with the results of the project. Very few companies offer this service, but Profile Defenders were upfront with us and delivered exactly what they said they would.

Are there any areas for improvement?

I would love to have a better understanding of how this process worked so that in the future we might be able to do it ourselves.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Reputation Management for IT Firm

"I was most impressed with the communication between our company and theirs."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2018 - Mar. 2019
Project summary: 

Profile Defenders provided SEO and online brand management services to ensure that positive results ranked above negative content being released about the client.

The Reviewer
 
501-1,000 Employees
 
Miami, Florida
Head of Digital, IT Services Firm
 
Verified
The Review
Feedback summary: 

After implementing SEO tactics, the first two pages of search results contained only positive information. Throughout the project, the Profile Defenders team was extremely responsive and communicated well, constantly sending updates and reports on their progress.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Head of Digital for a infrastructure company. I am responsible for our online image and bringing new customers to the company through our online work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Profile Defenders?

We hired the company to help us improve our rankings on search engines in order to drive more business to our company. We were having a problem ranking our content and getting our name out to the masses.

What were your goals for this project?

The goal we wanted to achieve was to rank our content higher than any negatives someone might find when searching for our company. We wanted our positive content to be the content that customers would see when researching what we could do for them.

SOLUTION

How did you select this vendor?

This vendor was a referral to us. We had been told by a sister company what it was that they did and what they could do to help our business grow. We researched their company and had a call with upper management before making our decision to go with them for our reputation needs.

Describe the scope of their work in detail.

The vendor was responsible for various SEO work in order to help our content rank higher than any negatives that might be released about us. My job was to act as the contact point between my company and theirs.

What was the team composition?

I had contact with a project manager and a salesmen. These two were in charge of my account and spent the time working with me to provide the results that they promised.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the moment, due to the work of the vendor, our first two pages of search are all positive articles about our company. This helps to bring a positive feeling to our brand and bring in more customers.

How effective was the workflow between your team and theirs?

The workflow between us and them was well done. Our project manager send us reports at the end of every month and our salesman periodically reached out to us to check how we were doing and if there were any other pain points that we were experiencing.

What did you find most impressive about this company?

I was most impressed with the communication between our company and theirs. There were always there and responded very quickly to our emails. They also delivered exactly the results that they promised to deliver.

Are there any areas for improvement?

The work that they do takes time. It is a long process that means negatives will be around for some time. But they do deliver results.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Online Relationship Management for Education Funding Org.

“They did everything in their power to provide the results they promised to us.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Feb. - Nov. 2018
Project summary: 

Profile Defenders promoted positive information about a company that helps students fund their education. The goal was to better the business’s online reputation.

The Reviewer
 
201-500 Employees
 
Seattle, Washington
Customer Service Rep, Education Funding Organization
 
Not verified
The Review
Feedback summary: 

Thanks to Profile Defenders’ efforts, online ratings have jumped from 2.7 to 4.5. Although a more concrete pricing model would’ve been useful upfront, they were committed to delivering as expected.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work as a project manager for a company focusing on helping students find the best way to pay for an education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Profile Defenders?

We have had a problem with negative reviews online. In the past students did not understand our offering and took up to social media. We hired them to help improve our image.

What were your goals for this project?

Our goal was to help our clients understand better what it was that we offered and to help improve our image online.

SOLUTION

How did you select this vendor?

We went through a process of interviewing various companies we found online. By searching our problem we found multiple companies who offered the services we needed. This company in the end gave us the best offering for the best price.

Describe the project in detail.

The scope of the project was to help improve our ratings online. The company helped put out better information about who we were and helped us rank better in searches. They also help improve our ratings on various review sites.

What was the team composition?

We had direct contact with a project manager and our salesman. If it was ever needed we could also get ahold of upper management. In all of these cases they were professional and informative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The biggest example of the work being successful was our online ratings. We started out at a 2.7 star rating. By the time they were done we had raised our rating to 4.5.

How effective was the workflow between your team and theirs?

We normally communicated by email with their company. If needed we also had phone numbers to different members of their team. They were very responsive and would reply within a couple of hours.

What did you find most impressive about this company?

I found their commitment to helping us the most impressive thing. They did everything in their power to provide the results they promised to us. They went above and beyond for us.

Are there any areas for improvement?

A set pricing model might help the beginning process be less confusing.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Reputation Management for International Airline

"They jumped on problems very quickly and prevented more damage."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Profile Defenders manages the online presence of an international airline. The team monitors search engine results and address any negative comments or reviews about the client.

The Reviewer
 
501-1,000 Employees
 
Denver, Colorado
SEO Specialist, Airline
 
Not verified
The Review
Feedback summary: 

Profile Defenders successfully mitigated several pieces of harmful content, improving the client's online image while bolstering PR efforts. Frequent updates, extensive reports, constant communication are all hallmarks of this partnership. Customers can expect proactiveness and efficiency.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work as a SEO Specialist. I am in charge of helping my company rank higher on online searches. It is my job to add keywords and optimize our articles and website so that the search engines rank us higher.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Profile Defenders?

We hired Profile Defenders to monitor our online presence. It is their job to make sure that nothing negative comes out about us and if it does they will address it.

What were your goals for this project?

Our goal was to address negative articles and comments before they gained momentum and hurt our reputation. In the past we have had problems with online comments and it is our goal to stop this.

SOLUTION

How did you select this vendor?

We searched through multiple companies before we made a decision. We ended up asking around the industry to see who was considered the most reliable. Based on our search we decided on using Profile Defenders. My supervisor was the deciding vote in who we used.

Describe the scope of their work in detail.

The vendor is in charge of monitoring our online presence and addressing any negative comments or reviews made about us. There was a team who watch our search results around the clock and if anything came up they would address it right away. I was in charge with communicating with their team and giving them our marketing release schedule.

What was the team composition?

The only members of their team that I had contact with was the team that kept an eye on our search results. I also know that they had other teams such as writers that created content for us when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far the results have been encouraging. There have been various negatives that have been written about us and for each negative Profile Defenders has released something to combat it. It has helped improve our image online and increased our public relation.

How effective was the workflow between your team and theirs?

We had good communication between our team and theirs. They sent us reports about what they were doing and they kept us updated on problematic articles. We usually communicated through email.

What did you find most impressive about this company?

I find the promptness in which they addressed negative articles very impressive. They jumped on problems very quickly and prevented more damage.

Are there any areas for improvement?

I would have liked to learn more about their processes and how the work was done.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer