Can you share any outcomes from the project that demonstrate progress or success?
The engagement with Procreator was pretty impressive. Procreator assisted us in designing, testing and validating new ideas with our customers. We have had a collaborative engagement where the design expertise of Procreator was matched with our business expertise to deliver a great product.
We have simplified the product to a great extent with Procreator. We were also amazed by the turn-around time, reasoning skills and overall client-vendor relationship with which the design team has worked.
The biggest outcome of engagement with ProCreator has been the development of Design Thinking Mindset. ProCreator helped our stakeholders and developers in understanding the designs and design approach helping build a design thinking and users first mindset amongst our internal team as well.
How effective was the workflow between your team and theirs?
ProCreator is very efficient when it comes to designing. They have a well structured process of working and delivering designs despite them working remotely at their Studio. Projects have some minor ups and downs but overall, the engagement has been pretty smooth.
Our product team was involved, informed and updated on every step of the design journey. One of the great things about ProCreator is they understand the requirement very nicely, ask correct questions and we don’t need to supervise, monitor or manage them. They are a self-managed team and keep us updated every step of the way.
They used to send us daily updates on Slack, deliver wireframes & designs via invision, proactively reach out for face to face meetings to help eradicate roadblocks or come to a consensus and send weekly project status report to help us track the project progress.
What did you find most impressive about this company?
Their turnaround time, domain expertise, strong process, user-centered design approach, agile ways of working and innovative & forward thinking mindset like product managers is what sets them apart.
They are able to narrow down the core reason for the problem and then they used to propose structure, concepts or solutions that helped meet our business objectives without sacrificing the user needs and goals too.
The other good thing about them was they always insisted on speaking/interviewing with the users or the Customer Success Managers to really understand the pain-points and needs to craft a solution around that. Their ability to think out of the box in terms of design and development was pretty amazing.
Are there any areas for improvement?
We have been greatly satisfied with the designs, processes and workflows and we really appreciate what they bring to the table. We are happy with their working style and have nothing to propose in terms of improvements/changes at this stage.