We Create Digital Experiences

Procreator is a UI / UX Design studio. Through design solutions we aim to deliver a compelling digital product & user experience. We are creators on a mission to make the digital world a beautiful place to see, use, feel and experience.

Our designed apps have won several recognitions:

1. Google best design app 2017

2. Google Editors Choice 2017

3. Kyoorius Best Digital Design Agency India 2018

We are strategists, designers, producers and technologists from around the world who share a passion for creating progressive ideas and translating them into engaging, intelligent and innovative user experiences.

We are here to cater your digital needs. Digital space is something you should have to thrive in the competition in today’s ever competitive world. With hundreds of similar companies or products, what matters is how different you are from the rest. We are here to give you that difference that will let you stand out ahead from your competition.

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2016
Show all +
Mumbai, India
headquarters

Reviews

Sort by

UX & Web Design Outsourcing for International Marketing Firm

“They’re knowledgeable about their field, and their design choices are backed by solid research and technical skill.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

ProCreator worked with an in-house team to develop a website for a third-party client. They designed the UX/UI for about 50 web pages and are now helping to incorporate client feedback.

The Reviewer
 
1,000-10,000 Employees
 
Mumbai, India
Business Head, J Walter Thompson - Mumbai
 
Verified
The Review
Feedback summary: 

Although the site isn’t live yet, the client has responded favorably to ProCreator’s designs. The team has proven capable of navigating between multiple stakeholders, responding professionally to client inquiries. Their technical expertise and collaborative attitude inspire confidence in their work.

BACKGROUND

Introduce your business and what you do there.

I’m the business head of the digital department at J Walter Thompson – Mumbai.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

Since my team is relatively new, our developers lacked sufficient knowledge to design the UX/UI for our client’s site. ProCreator came onboard as a technology partner to handle the web design and help us deliver our project.

SOLUTION

What was the scope of their involvement?

ProCreator worked closely with my team to deliver a website to our client. They designed the UX/UI for 45–50 web pages, and we did the development. Currently, we’ve sent the designs to our client in InVision and Zeppelin for feedback. Procreator participates in all of these discussions, helping us implement changes and update copy.

What is the team composition?

I’ve mostly worked with Sandesh (Co-Founder, ProCreator) and Rajat (Co-Founder, ProCreator).

How did you come to work with ProCreator?

One of my directors had worked with ProCreator and recommended them. We looked at their previous work, and they seemed like the best fit for us.

How much have you invested with them?

We’ve spent between $10,000–$25,000 thus far.

What is the status of this engagement?

The project started in September 2018, and the work is ongoing. They completed most of the design assets by the end of December, and we’re now collaborating to implement the client’s changes. We plan to continue working with ProCreator on future projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ProCreator delivered a brilliant set of UX/UI designs, and our client is happy with the final product. I appreciate that they can communicate directly with both my team and the client. Since I’m the only touchpoint on our side, it’s helpful when they respond to questions that I can’t get to. They even help sort out our client’s pain points.

How did ProCreator perform from a project management standpoint?

They’ve been on point for most things and help out with a number of tasks. If there’s ever a delay, they let me know so that I can inform the client. We primarily communicate through phone, email, Google Hangouts, WhatsApp, and text. As for project management tools, we use Google Docs, InVision, and Zeppelin.

What did you find most impressive about them?

ProCreator is a collaborative agency that offers professional services. They’re knowledgeable about their field, and their design choices are backed by solid research and technical skill. If the client asks an obsolete question out of the blue, they can handle it.

Are there any areas they could improve?

They’re a bit cost-prohibitive, so not all of our clients can afford their services. However, we don’t compromise on quality, and you definitely get what you pay for.

Do you have any advice for potential customers?

Put your faith in them, and they’ll deliver. They’re that good.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
    I’d love to work with them on even more projects, but not all of my clients can afford them.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing and Digital Design for Children's AR Game Site

"They have a very good understanding of how clean design works."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Jul. 2018
Project summary: 

ProCreator worked on marketing strategy, web design, and development. They created a communication plan, detailed wireframes, and both mobile and desktop designs.

The Reviewer
 
11-50 Employees
 
Bangalore, India
Vartika Goel
Marketing Head, PlayShifu
 
Verified
The Review
Feedback summary: 

The designs they produced were excellent, displaying all relevant information in a crisp, clean, and fit for purpose way to the identified target audience. The team managed the project smoothly using a number of tracking and communication tools, while always collaborating very well.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing head of PlayShifu, an augmented reality-based product start-up. We make educational games for young children. I take care of all the online and offline marketing, social media, paid ads, websites, and branding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

Our previous website was done by our internal team. We wanted something crisp. We had added a lot of products to our product range, which have gone global and are doing very well both online and offline, and we felt it was the right time to ramp up our design, make it crisp, and increase our visibility.

SOLUTION

What was the scope of their involvement?

We first went through what are our requirements were and who our target audience is. They created a detailed plan of what we wanted to communicate with through the site. We gave them a brief of all of our products. We also sent them all of our products so that they could experience them as well. They came back with a strategy for communication. We went back and forth finalizing the strategy and how we wanted to structure the final website.

The next stage was the wireframing. We had wireframes for each page, a pop-up window, and the entire flow of the website. It was quite detailed, and we went back and forth a couple of times during that stage. We did a deep dive and took a lot of time in deciding on those wireframes so that everything would work best during the design stage.

We then went to the design phase which took up most of the time for the project. We demand a lot and wanted everything done according to our guidelines. We wanted it to be a mobile design and there were a couple of discussions around that. They wanted it to be desktop first, and we wanted it to be mobile, but we met in the middle and figured out a way to make it work for both mobile and desktop.

What is the team composition?

Since the beginning, we've been in touch with Rajat (Co-founder, ProCreator) and Sandesh (Co-founder, ProCreator). During the wireframing stage, we were in touch with Amey (Co-founder, ProCreator) who was the design head. Our development team was in touch with their development team so that we could integrate it end to end.

How did you come to work with ProCreator?

We were actively looking for a good partner as we wanted someone who understood our brand and empathizes with what we do. We didn’t want a run of the mill company that would just create a beautiful design. Instead, we wanted something that would strike a chord with our target audience.

We received a couple of references. While we were looking in the market, we talked to a couple of agencies and ProCreator’s pitch impressed us a lot, so we went ahead and finalized working with them.

How much have you invested in them?

Around $10,000.

What is the status of this engagement?

We worked together from April to July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was really good to work with them because they were very detailed. They took our feedback positively and worked on it. We plan to work with them again in the future when we have more products the market and want to add some pages to our website.

How did ProCreator perform from a project management standpoint?

The communication was very clear and we didn’t have any problems. They were very responsive. We had a lot of calls and meetings so that both teams were on the same page. They ensured that we were clear on what they were trying to pitch, and they really understood our brand and what we wanted to communicate.

They introduced us to Slack and it was a cool medium to communicate. They also shared their designs through InVision. We were able to review, tag, and comment. It was pretty smooth and they collaborated in a very good way. Any suggestions they gave were accompanied by an example which is something we really appreciated. The design phase was a little stretched out, but they were able to hit the deadline by making up for that extra time in the development phase.

What did you find most impressive about them?

They have a very good understanding of how clean design works. Their approach was very crisp. I really appreciated that they understood the product so well and were able to incorporate the communication very well into the design.

Are there any areas they could improve?

They could make their design a little more viewable. We had to constantly remind them that it was for a global audience, but they understood what we meant and took care of it.

Do you have any advice for potential customers?

If you decide to partner with them, reach out, ask for a pitch, and give them a brief or some material they can think about. Evaluate what they come back with because that was what convinced us to choose them as a partner. During the execution phase, be clear and communicate what you want. If you are clear on what you need, they can make it happen.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for India-based Business Computer Software Company

“Their approach to design matches our vision for the product.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Ongoing
Project summary: 

Having participated in a wireframing stage, ProCreator now provides graphic design services for a website and branding initiative.

The Reviewer
 
51-200 Employees
 
Mumbai, India
Shwaytaj Raste
Head of Product, Crowdfire
 
Verified
The Review
Feedback summary: 

ProCreator has successfully fulfilled the need for increased volume of resources in terms of UX design and planning. Visibility, availability, and responsiveness are distinguishing features of their ongoing service.

BACKGROUND

Introduce your business and what you do there.

I’m head of product of Crowdfire, a social media account management platform that allows agencies and individuals to grow their online following.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We were undergoing a major redesign project with our in-house team, but were falling short of resources. Our overall challenge revolved around UX design and planning.

SOLUTION

What was the scope of their involvement?

We’ve worked with ProCreator on graphic design for our website and branding. We’ve gone through a wireframing stage during which we’ve set up the product flow. The next phase has then consisted of visual design. We’ve mostly stored design assets in Zeplin.

What is the team composition?

I work directly with their co-founders. I coordinate with one (who is also the director) along with his team on the design work.

How much have you invested with them?

We’ve spent a total of $1,800 ($600 per month).

What is the status of this engagement?

We started working with them in January 2018 and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have any metrics at the moment.

How did ProCreator perform from a project management standpoint?

They put transparency into their work procedure. We communicate daily via Slack and also use Zoho Books for accounting.

What did you find most impressive about them?

They’re very responsive, which is important to me. I can reach them on Slack and they usually deliver on time. If they exceed a deadline, they let me know about it. Their approach to design matches our vision for the product.

Are there any areas they could improve?

I often have to be very specific about the requirements for a task, which takes up a lot of my time.

Do you have any advice for future clients of theirs?

Communicating your expectations and scope of work are important, as is documenting everything.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Mobile and Web Retail App

“They brought their own ideas for improving the product.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Dec. 2017
Project summary: 

ProCreator provided the UI/UX design for both a mobile and web app. After modifying and enhancing existing wireframes, they created every screen using Sketch. Both app versions have launched.

The Reviewer
 
1-10 Employees
 
Mumbai, India
Founder, Mobile and Web Retail App
 
Verified
The Review
Feedback summary: 

ProCreator considered user feedback from previous app iterations and made adjustments where applicable. As a result, the new designs have been positively received. They strive for success in every aspect of the engagement, but communication frequency could be improved. Some deadlines were missed.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an enterprise resource planning (ERP) solutions provider for elementary schools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We wanted to create an app that enabled school administrators to log daily student activity. An app could gather this data more efficiently than traditional record-keeping methods.

SOLUTION

What was the scope of their involvement?

ProCreator designed the entire UI/UX of our app. We provided the mockup wireframes that they optimized. Once this was done, they used Sketch to create every screen and delivered the designs to our developers. The mobile and web versions of the app are complete.

What is the team composition?

I worked with Rajat Bagree (CEO, ProCreator) and Sandesh Subedi (Director, ProCreator) to coordinate the design process.

How did you come to work with ProCreator?

I got to know them through a project with my previous company. Once I started my own business, I contacted ProCreator.

How much have you invested with them?

We spent around $14,000.

What is the status of this engagement?

We started working together in March 2017. The web app launched later that month and the mobile version launched in December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a rudimentary version of our app on the market at the time of contracting ProCreator. They were able to incorporate a lot of user feedback when designing the new iteration. So far, it’s been well-received.

How did ProCreator perform from a project management standpoint?

We used Slack as a project management tool. Their team is good at what they do, but don’t maintain very good client communication. There have been times when they didn’t make deadline delays known to us in advance.

What did you find most impressive about them?

ProCreator didn’t blindly follow orders. They brought their own ideas for improving the product. They work towards perfection in whatever project they take on.

Are there any areas they could improve?

Their communication skills could be improved.

Do you have any advice for future clients of theirs?

It’s important to decide upon deadlines, deliverables, and cost from day one to ensure a clear scope of work.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design and Branding for India-based Logistics and Supply Chain Company

“[T]hey went out of their way in order to understand our product better.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

ProCreator work on design and branding, building a new dashboard with several data streams and currently working on the brand design language.

The Reviewer
 
11-50 Employees
 
Mumbai, India
Project Manager, Logistics and Supply Chain Company
 
Verified
The Review
Feedback summary: 

The product is well received, faring more successfully than its competitors. The team manages the project extremely effectively through project management tools. They are proactive, communicative, and took care to appreciate the project scope before commencing work.

BACKGROUND

Introduce your business and what you do there.

We’re a logistics solutions provider. I'm a product manager for the company, in charge of development and delivery.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We were looking to educate and engage users around a lot of data points related to our platform. We needed a good design to make it easier for them to understand what our product offered.

SOLUTION

What was the scope of their involvement?

ProCreator designed an improved dashboard for our users. They put in place the processes for creating sketches and then building prototypes. They created numerous streams for the product, which allowed us to communicate more data with users. We’re currently working on our brand design language.

What is the team composition?

Sandesh Subedi [Co-Founder and Director, ProCreator] is our primary point of contact. We also worked with Rajat Bagree [Co-Founder and UX Designer, ProCreator] and a designer from their team.

How did you come to work with ProCreator?

We were looking for an agency that could help us and came across them. We looked at some of their past work, and found it to be similar to what we were looking to do with our own product. We contacted them and received a reasonable quote.

How much have you invested with them?

The cost of their services has been between $10,000 and $15,000.

What is the status of this engagement?

We started working with them in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customers like the new version of our product more than those of our competitors, in terms of look and functionality. ProCreator contributed to that.

How did ProCreator perform from a project management standpoint?

They used the latest collaboration tools on the market for the delivery. ProCreator is transparent in telling us how much effort they put into each task. We’re shown the number of hours taken by each team member for each task.

We mostly communicate through Slack. Whenever they share something with us, we have a walkthrough call. 

What did you find most impressive about them?

Proactiveness was the most important factor. In some cases, they went out of their way in order to understand our product better.

Are there any areas they could improve?

We have no improvement points so far.

Do you have any advice for future clients of theirs?

Once the development team has a clear understanding of the business and scope, the work will be reduced by half. ProCreator is very good at communication and understanding requirements.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Indian Programming E-Learning Platform

“One of their biggest strengths is the passion they bring to a project.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2017 - Ongoing
Project summary: 

ProCreator evaluated an e-learning platform’s user base and business objectives before creating wireframes in an iterative process. They then redesigned the UI/UX, revamping the app’s entire user journey.

The Reviewer
 
11-50 Employees
 
Maharashtra, India
Tito Idicula
Director, Programming Hub
 
Verified
The Review
Feedback summary: 

The redesign has reaped success in several areas: an improved value proposition, positive user feedback, and an increase in both retention rate and revenue. ProCreator was able to work collaboratively and make suggestions regarding approach. Their preliminary research ensured the product’s success.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Programming Hub, a platform that helps people from over 50 countries learn how to code. We realized that there was no good way of learning or interacting with the material since conventional teaching methods don’t apply to programming. We needed to start from the basics, so we built an application centered around learning modules that users would enjoy going through.

Users ranging from beginner to intermediate can use our platform to learn programming more efficiently. So far, we’ve built approximately 20 courses and are bringing new and updated technologies to allow users to build their careers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

One of our biggest challenges was reevaluating our entire value proposition. The platform was originally reference-oriented, working like a cheat sheet or a quick reference. We later changed the focus to learning and needed to modify the user journey, which called for a full revamp of our UI and UX.

SOLUTION

What was the scope of their involvement?

ProCreator came to our office for a discussion around our problem and value proposition. We elaborated on who our users were, what their needs were, and what we intended to provide in terms of value.

After conducting some research and understanding the product, we started the wireframing stage. We went through a few iterations over one and a half weeks in order to make sure that our users and stakeholders would be happy with the results.

We had a few meetings during the design phase—discussing the app’s theme, UX, and visual elements. We chose a minimalist design in order to bring attention to the learning.

What is the team composition?

We worked with four of their members, including a web developer and three designers.

How did you come to work with ProCreator?

We interviewed a few companies we thought could work well with us. We came across ProCreator, interviewed them, and gave them a few tasks. We saw that they had the right potential.

How much have you invested with them?

The total cost of their work has been close to $10,000. We work on a retainer model.

What is the status of this engagement?

We started working with them in July 2017 and have an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The design ProCreator created has been able to improve our value proposition. The user feedback has been positive overall. We’ve also increased our retention rate and revenue.

How did ProCreator perform from a project management standpoint?

They’re punctual in delivery and have good work ethics. One positive point about ProCreator’s team is their ability to reason. We’re able to brainstorm and discuss why an approach is good or not. This has helped us improve our design and UX. They have an overall good approach.

We communicate through phone calls and internal meetings. We also created a Slack channel to share designs. They used InVision during the wireframing stage, while we used it to go through the user flow and approve the work.

What did you find most impressive about them?

One of their biggest strengths is the passion they bring to a project. Unlike other teams who deliver designs without justifying the work, ProCreator does research and explains why a choice is good. This is what makes us choose them over other vendors.

Are there any areas they could improve?

I’ve yet to discover a place where they could’ve performed better.

Do you have any advice for potential customers?

You should talk to them more during the initial stages so that their team can better understand your product. It’s important to determine who the customer is and what their needs are. Only then can the design team bring value.

5.0
Overall Score It’s been a good collaboration so far. We have no complaints.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Money Management Mobile Application

"They put a lot of thought into meeting our criteria and addressing user needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2017 - Ongoing
Project summary: 

ProCreator provided mobile app design and development services using Zeplin and InVision. They created the app's visual identity and will be used to develop its next version.

The Reviewer
 
1-10 Employees
 
Mumbai, India
Director, Money Management Application
 
Verified
The Review
Feedback summary: 

Despite a tight budget and deadline, ProCreator delivered results. They exceeded expectations, met deadlines, and adapted to the client’s needs. They could increase user testing, but feedback has been positive. Internal designers can easily manipulate design aspects.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a company that provides a financial planning tool aimed at young urban professionals in our country. I’m also in charge of business and product development. Our product offers users a way to ensure they are saving consistently on a monthly basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We wanted to create a new visual language for comprehensive financial planning. We built a basic version of the platform and tested it with users. We realized enhancing UX was critical for motivating engagement because the app addresses a stressful, tedious topic.

Finance, even when simplified, requires in-depth explanation. Most of our testers didn’t know what mutual funds or fixed deposits were, so we needed to explain financial concepts. Our key challenges included: implementing the iterative nature of financial planning, making details available but not intimidating, and developing a visual identity that limits users fears about finance.

SOLUTION

What was the scope of their involvement?

We cut the scope down to three areas: developing the planning paradigm, creating the visual identity, and showcasing financial details. They built us a prototype financial planning app. We wanted our app to help users determine how much they need to save on a monthly basis and which products are right for their goals. 

They were tasked with creating the app’s visual identity using the wireframes that I had built with various tools. They worked on app design using Zeplin and InVision. They also planned the iterative paradigm, along with our solution for dispensing financial details within the app. The app includes various indicators to make financial calculations and assist users with financial planning to meet their specific goals. 

What is the team composition?

We worked with Sandesh (Co-Founder, ProCreator).

How did you come to work with ProCreator?

They were recommended to us by another party.

How much have you invested with them?

We’ve spent around $5,000–$10,000.

What is the status of this engagement?

We started working with them in August 2017. They have successfully built our prototype. We plan to work with them to create the next version of our app.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback has been positive since the app's December launch. Most of our users appreciate its visual identity, finding it to be user-friendly. In general, the larger iterative planning paradigms we’ve used have worked fairly well. There is room for improvement such as with the app's financial details. However, considering we've built an entirely new and unseen product, they’ve done a good job.

Overall, they adhered to the vision we discussed. We have made numerous changes using our internal designer, which is a testament to the design language used by their team. The product is flexible and reusing its design libraries is a simple process.

How did ProCreator perform from a project management standpoint?

They are reliable and responsive. We’ve mainly used Slack and WhatsApp for updates. We email for in-depth communication. I use a Google Docs spreadsheet for tracking design work, which they update constantly.

ProCreator was put in a tough situation, considering we had a fixed timeline and budget. We needed to build a prototype quickly in order create further iterations for users. Instead of disputing us, they accepted this challenge.

What did you find most impressive about them?

Freelancers I’ve previously worked with weren’t always respectful of our time. In contrast, ProCreator was punctual and adapted to our way of working. They stuck to their timeline and met our expectations. It’s been a great work experience, which is why we’re trying to hire them for the second phase of development.

As a startup, we value flexibility, speed, and focus. There were multiple design approaches, but they focused on our business requirements and how to fulfill them. They went above and beyond when it came to screen design. They put a lot of thought into meeting our criteria and addressing user needs. They tweaked the design flow when determining it would suit our users better, which we really appreciated.

Are there any areas they could improve?

The balance between visual design and usability is always tricky, especially where our company is based. We deal with a diversity of languages, technological familiarity, and preferences. Potential users possess diverse screen sizes and internet speeds. Designing in our market requires making compromises around visual design for the sake of usability. For example, our continue button looked great, but it was displayed in the bottom-right corner of the screen and was too small for many people to notice.

As ProCreator moves forward, they have to think critically about what end-users would find useful. There need to increase user testing focusing on UX. Their UI skills are excellent, however, and the gaps I mentioned can be attributed to our budget constraints.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Compared to other designers I’ve worked with, they’re fairly priced.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Redesign for India-based Social Media Platform

“They helped us create a more impactful user experience.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2017 - Feb. 2018
Project summary: 

ProCreator integrated new features into an existing app, such as social sign-ins, and recreated some original elements, such as the flow between pages. The work is mostly complete and is now in testing.

The Reviewer
 
1-10 Employees
 
Gurgaon, India
Malvika Khajuria
Director, Flume Innovative Solutions Pvt. Ltd.
 
Verified
The Review
Feedback summary: 

The improved platform is notably more professional and impressive, instilling trust and generating positive feedback. ProCreator is an accommodating partner that skillfully delivers polished design and reliable and responsive customer service.

BACKGROUND

Introduce your business and what you do there.

Ikinaki is an app for beauty and health enthusiasts—people looking to share and read peer reviews, discover new products and shop for them. It makes shopping for beauty and health products more fun, social, and exciting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We made a basic version of our app, and it was well received. We wanted to add more features to make the app even more useful, so we needed someone who could build wireframes and perform user testing in an iterative manner. We ultimately wanted a product that was better received by existing users.

SOLUTION

What was the scope of their involvement?

ProCreator helped us integrate new features into our existing app. In that process, they recreated some of its elements including the flow from one page to another.

We provided guidelines for what we wanted. Ikinaki is primarily a social platform where people can share reviews with each other and get recommendations from friends. There are different views based on what people are looking for. It sorts based on elements like image, product type, category, price, rating, tags, etc.

We built a feed of friend reviews, which is customized based on whom a user subscribes to. There is also a step-by-step process for posting new reviews, a discussion forum where users can ask their peers questions, a notifications module, and plug-ins for inviting friends to the platform using Facebook, Gmail contacts, or phone contacts.

Users logged in using phones initially, but they helped us create social sign-ins. Users have access to all their content through the profile page, and there are also aggregate product pages where all the reviews for a particular item can be seen.

What is the team composition?

I’ve been in contact with the two co-founders.

How did you come to work with ProCreator?

We found them through an agency that lists providers for startups.

How much have you invested with them?

The total cost of their work has been around $2,000.

What is the status of this engagement?

We started working with ProCreator in September 2017 and have an ongoing relationship. The project is currently in the testing phase, but most of the work is complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t released the new version yet, but I’ve shown the blueprint of what we’re trying to build in the next six months to stakeholders. It definitely looks like a much more professional app. It has the design elements we would normally see in a production app. We’ve had good feedback—the app inspires more confidence in terms of look and feel. They helped us create a more impactful user experience.

How did ProCreator perform from a project management standpoint?

We had a collaborative process with calls 2–3 times per week to discuss how our features would fit into the wireframe. We used InVision to access wireframes and Lookback to record user testimonials. We mainly used Google Hangouts, Slack, and WhatsApp for communication.

ProCreator was on time with everything. They were dependable, responsive, and flexible. There were times when we asked them to slow down the work in order to wait for inputs from us, and they were patient in accommodating us. They’re a team of nice and passionate people. The overall experience has been positive.

What did you find most impressive about them?

I’ve found ProCreator to be adept at providing a good customer experience. They’re more dependable and trustworthy than most vendors. ProCreator is honest in terms of quotes, and they’re reliable.

Are there any areas they could improve?

The output we’ve seen from them has been good but creating a dedicated research and user testing team would be an improvement. ProCreator does this, but they could adopt a more structured approach.

Do you have any advice for future clients of theirs?

As long as there is a good conversation at the start and expectations are clear, everything should be fine. ProCreator is open to dialogue, they understand different business perspectives, and they care about the people whom they work with.

4.0
Overall Score It could always be better, but we haven't had any problems with ProCreator.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Product UX Redesign for Social Intelligence Company

“They do what is required to finish a quality product.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Dec. 2017
Project summary: 

ProCreator worked on a UX redesign for an existing social intelligence product, working off requirements to complete the design. They worked on several iterations and also provided marketing support.

The Reviewer
 
51-200 Employees
 
Mumbai, India
Sai Srivatsan
Product Manager; Germin8
 
Verified
The Review
Feedback summary: 

Positively received by its users, the redesign improved the UX and ensured the product was easier to navigate and attractive. The dedicated team worked hard throughout the project and offered interesting suggestions, though could improve their commitment to timelines during busy periods.

BACKGROUND

Introduce your business and what you do there.

Germin8 is a social intelligence company which makes brands more customer centric . We help brands analyze their customers’ social media conversations and give them actionable insight using our products. I’m the product manager and I manage the team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We designed the product in-house, but we wanted a design team to work on it too.

SOLUTION

What was the scope of their involvement?

We gave them the requirements so they had an idea of what we needed. If there was a new feature that needed to be developed, they incorporated it in the existing elements of the product. They designed the screens on the website and made iterations and new designs according to reviews and requests we received from users.

They also did some marketing work, such as giving us some infographics and images we needed for posting our marketing blogs.

What is the team composition?

I reported directly to the CEO and also interacted with the customer care team. I did the project management and managed the team. We had a software development engineer, a junior software developer, and a solution architect.

How did you come to work with ProCreator?

We were looking for designers and found them through an online platform. We saw their portfolio and started work on a trial basis. It worked out well for us so we continued with the project.

How much have you invested with them?

40,000 rupees per month [$613 USD].

What is the status of this engagement?

We worked together from January to December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a lot of positive feedback from our social media customers, particularly about how the UX has improved and how user friendly it has become.

How did ProCreator perform from a project management standpoint?

They were quite good in dealing with timelines. When the project was large scale, sometimes they couldn’t meet the timelines. They used InVision for screensharing and for the images, we used Zeppelin.

What did you find most impressive about them?

They’re a startup and have the aggression a startup needs to compete. They do what is required to finish a quality product. I had a lot of discussions with them during the iterations and they offered a lot of good ideas. Everyone in the team is young and really nice.

Are there any areas they could improve?

They need more exposure, but they’re going the right direction. Their planning could improve a little in terms of keeping to timelines with big scale products.

Do you have any advice for potential customers?

Be open, discuss amongst yourselves, and then come to a conclusion with them.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Consumer Finance Platform

“I was impressed with their deep understanding of design philosophy and their speed.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Jun. - Dec. 2018
Project summary: 

ProCreator designed the UI/UX of a platform that allows users to select financial services.

The Reviewer
 
51-200 Employees
 
Mumbai, India
Suraj Agarwal
CTO, Rubique Technologies
 
Verified
The Review
Feedback summary: 

ProCreator’s design expertise and streamlined workflow set them apart from other vendors, leading to repeat engagements. However, they can still improve their QA process.

BACKGROUND

Please describe your company and your position there.

I’m the CTO of a FinTech startup that provides a marketplace for customers to select the best loan, card, or insurance product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ProCreator?

We hired them to create the UX/UI for our consumer website and app.

What were your goals for this project?

We wanted to create a superior online experience, making things easy, intuitive, and fast for our customers.

SOLUTION

How did you select this vendor?

We had engaged them for a smaller project initially. Since we liked their work, we handed them a larger project.

Describe the project in detail.

ProCreator designed the entire flow of our website, including the user journey, home page, product details page, forms, success and failure page, etc.

What was the team composition?

We worked with five people from their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered good quality and completed everything on time.

How effective was the workflow between your team and theirs?

It was pretty smooth. Our team did not face any challenges.

What did you find most impressive about this company?

I was impressed with their deep understanding of design philosophy and their speed.

Are there any areas for improvement?

They need to pay more attention to details and maintain consistency.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer