Procreate Branding + Design

Project: BECO - Ezee

Brand Brief: Deliver a comprehensive end to end branding project including brand strategy, brand identity, naming, brand voice, and a packaging solution for a new eco-friendly, biodegradable and sustainable lifestyle range of products. 

Strategy & Approach:

Procreate Branding created the brand ideology “a greener choice for a healthier and happier tomorrow”. A brand strategy and design that would resonate with a brand name, we proposed the name “BECO” meaning Be Ecofriendly. 

The creative process began by designing a ‘greener planet’ as their brand mark. Strong colors of grey and green lent itself to creating a beautiful visual identity and convey the design elements-from a plastic world to a greener planet. 

Creative Solution:

We also developed a visual language and packaging design & communication for the brand BECO.  We designed a large range of sustainable disposable products in harmony with nature through eco-friendly and biodegradable products such as Bambooee (tissue rolls, napkins, and kitchen towels). 

The package designs had a brand story behind the pack which communicated a larger purpose for customers contributing in saving the environment. Print design mediums such as brand collaterals, brand guidelines, communication design, and catalogues were created to introduce BECO to convey the story behind the product launch.

Project: Moonflower - Medisynth

Brand Brief: Medisynth a leading old player wanted to launch OTC products in Homeopathy based medicines. Brief to develop brand positioning of this new homeopathy product which creates a brand essence and delivers a strong brand story.

Strategy & Approach: Procreate deep dived into the company’s vision to align it with this project. Their belief in treating homeopathy as a  way of life for healing diseases and ailments in a holistic way was utilized as the centerpiece of the projects positioning strategy. 

Creative Solutions: We created an aspirational brand that engages consumers with a brand story.

The Moon serves as an illumination in the darkness, and helps us track the passing of time, we can accurately predict the moon phase and have been able to do so for thousands of years, so the moon can represent emotional and spiritual growth and journeys, and the emergence of understanding. Moon + Flower - Moon as Radiant, Pure, Illuminating and harmless, and Flower as natural, genuine beauty. 

Project: DoyCare

Brief:

To deal with the affluent markets of personal care products, VVF intended to redesign its existing packaging and create a visual consistency with new brand architecture.

Creative solution – 

Rediscovering True self Pure & Natural

Genesis Of The Identity: NATURE – the MIRROR Unveiling one’s natural self (and beauty) symbolized through leaves/blooming petals capturing a liberating movement. When you know your pure natural self, you feel liberated. This unveiling process and thereby the liberation felt is depicted through blooming leaves.

Results 

Design Success: Helped to increase its sales by 40%. The new designs really helped them sharpen the brand identity in line with brand positioning. It helped the brand carve its own space in the market and consumer mind of being a brand that incorporates only pure and natural ingredients.

Project: SG Cricket

SG is a leading cricket gear company in India. The previous identity looked outdated & was not positioned for growth, it lacked brand ownable quality amongst leading global brands.

Our challenge was to re-brand its corporate brand imagery, a strong identity to gain recognition, recall trust. The new refreshed identity is a strong symbolism as a shield that connects with the heritage & legacy of the SG brand & also conveys the dependable & trustworthy characteristic of the SG brand.

Project: Falero - Mapro

Scope of Work: Strategy, Brand Naming, Brand Packaging

Fruit-based soft confections were perceived as cheap commodities, unhygienic, and unhealthy "Jellies" in consumer markets. Also, parents have a guilt associated when they let their kids indulge in such confectionery.

The challenge was consumer acceptance and elevating a mere commodity into a brand experience. The packaging design had to appeal to kids, tween, and youth. Also, it had to accentuate the real fruit pulp factor. Each element of the brand experience had to narrate a story of 'real fruit fun'. Falero is a good example of a successful brand created without advertising.

Project: SETH'S

Revamp Brief: Sethwala Foods Limited is a Mumbai based prominent B2B manufacturer & supplier of raw chicken, nuggets, kebabs. Sethwala foods wanted to revamp their range of products which was very outdated and was a majorly B2B brand. They approached us to establish the brand aimed at more consumer-facing B2C. Revamping ready to eat food varieties of chicken products.

Concept: The brand positioning of ‘Discover Deliciously’ was wonderfully adapted in different varieties of the product. The visual elements contain a simple ‘plate’ in which food is served indicating the ready-to-eat nature of products (for immediate serving). On the lines of ‘serving tradition at your dining table’. The final band designs reflect high detailing: Source of the food (location) + Specific pattern denoting the region in the background.