Project: BECO - Ezee
Brand Brief: Deliver a comprehensive end to end branding project including brand strategy, brand identity, naming, brand voice, and a packaging solution for a new eco-friendly, biodegradable and sustainable lifestyle range of products.
Strategy & Approach:
Procreate Branding created the brand ideology “a greener choice for a…
healthier and happier tomorrow”. A brand strategy and design that would resonate with a brand name, we proposed the name “BECO” meaning Be Ecofriendly.
The creative process began by designing a ‘greener planet’ as their brand mark. Strong colors of grey and green lent itself to creating a beautiful visual identity and convey the design elements-from a plastic world to a greener planet.
We also developed a visual language and packaging design & communication for the brand BECO. We designed a large range of sustainable disposable products in harmony with nature through eco-friendly and biodegradable products such as Bambooee (tissue rolls, napkins, and kitchen towels).
The package designs had a brand story behind the pack which communicated a larger purpose for customers contributing in saving the environment. Print design mediums such as brand collaterals, brand guidelines, communication design, and catalogues were created to introduce BECO to convey the story behind the product launch.