Process AG

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders and chief creative officer of a smart fragrance diffuser that’s controlled through mobile phones. We work with large fragrance brands to make their fragrances compatible with our product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Process AG?

We worked with them on packaging design.

SOLUTION

What was the scope of their involvement?

We’ve used them several times to pinpoint a design that will align with our customers’ expectations for their experience with our brand. That involves making sure that we’re using the right materials for environmental conditions and aesthetic considerations. When we started with them, they ideated on much of the design themselves. The second time we worked together, they took our requirements and upgraded the design we already had. We’re continuing to use their services, year after year.    

What is the team composition?

We work with two individuals directly, but other resources from their team are likely involved. I collaborated with their design team.

How did you come to work with Process AG?

They came through a referral from another startup while we were searching for a partner within the space. Their team has a stand-out portfolio and credibility within the industry. When we spoke with them, they seemed like the most knowledgable option.  

How much have you invested with them?

We’ve spent about $30,000 with their team. 

What is the status of this engagement?

The first project started in the third quarter of 2016, and we’ve been working together ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They knew all about different types of materials and how they handled various climates they may be shipped to. Because they asked those questions, we received very well-structured, reliable packaging. They’ve been able to prevent issues because of their knowledge of the space. They also deliver outside-the-box thinking. Our packaging really stands out from the competition.    

How did Process AG perform from a project management standpoint?

The communication was very smooth. They commonly follow up with us to make sure we’re as on top of the project as they are. We communicate through a combination of emails, phone calls, and in-person meetings.  

What did you find most impressive about them?

The team has an incredible set of design skills. They’ve taken us through a smooth and easy process.

Are there any areas they could improve?

I don’t have anything for them to improve upon. 

Do you have any advice for potential customers?

They treat all their clients well, so no one should struggle with their engagement with them. You can come in with a fully-fleshed out idea or a loose concept, and they’ll accommodate.

BACKGROUND

Please describe your company and your position there.

Outdoor gear company. Marketing Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Process AG?

Logo design, application to products and website design.

What were your goals for this project?

We were a start up when we hired Process and our goal was to develop a technical and trustworthy product that would allow us to grow into many product categories within the outdoor industry.

SOLUTION

How did you select this vendor?

We reviewed 3-4 agencies and selected thm based ontheir work and quote.

Describe the scope of their work in detail.

Process helped create a brand direction and identity. Then we applied to the product, packaging and website.

What was the team composition?

Graphic designers, project management and Web developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand really stood out from our competition on Amazon and the website helped up present to retailers.

How effective was the workflow between your team and theirs?

Good.

What did you find most impressive about this company?

We appreciated their agility in creating the brand and website so quickly with very little oversight.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the Brand Manager for Urban bloom and responsible for creating and aligning all visual assets with our target consumers and retailers. Urban Bloom is a home goods product company that blends innovation and artistry to create truly unique pillows that fill a void in a vanilla market with little variety.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Process AG?

Process developed our identity and packaging. They also created all of our packaging and product photography for online sales.

What were your goals for this project?

Our goal was to stand out in a very crowded market. We worked with Process to create a truly unique look that spoke to the younger target demographic.

SOLUTION

How did you select this vendor?

Process was recommended through some associates.

Describe the scope of their work in detail.

Process helped with many projects that include identity design, packaging design, website design. Process helped manage priorities and timelines to make sure everything was ready before product was completed.

What was the team composition?

I worked with the Brand strategist to develop the direction then with a project manager who managed the development of all of the deliverables like website and catalogs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We attribute a lot of our success to the brand and packaging.

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive about this company?

Their creativity and ability to find gaps in the marketplace impressed me the most.

Are there any areas for improvement?

No