ProAnalytics Team

BACKGROUND

Please describe your company and position.

I am the COO of shema.team

Describe what your company does in a single sentence.

We are — shema.team. A performance marketing agency specializing in PPC (Google Ads, Facebook, Bing etc.) with in-house product development — we build automation tools that make advertising more efficient. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProAnalytics Team to accomplish?

• We hired ProAnalytics Team to help us build and maintain reliable eCommerce and marketing analytics for our clients and internal projects
• We needed a partner who could handle advanced tracking setups, including GA4 Ecommerce, server-side GTM, Measurement Protocol, conversion tracking, and data integrations with platforms like Google Ads, Facebook, PostHog, BigQuery, and Power BI

SOLUTION

How did you find ProAnalytics Team?

Referral

Why did you select ProAnalytics Team over others?

• High ratings
• Good value for cost

How many teammates from ProAnalytics Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ProAnalytics Team has supported us with a wide range of eCommerce and marketing analytics tasks over the years. 

The main scope of work included setting up and improving GA4 Ecommerce tracking, configuring server-side Google Tag Manager, implementing event tracking through Measurement Protocol, and sending important marketing and conversion events to platforms such as GA4, Facebook, PostHog, and other advertising or analytics systems. 

They also helped us with more advanced data infrastructure tasks, including exporting Google Ads data to BigQuery, building conversion tracking across different platforms, and creating end-to-end analytics dashboards in Power BI. 

The key deliverables included accurate eCommerce tracking, properly configured conversion events, cleaner marketing data, better visibility into user behavior and campaign performance, and analytics dashboards that helped us and our clients make better business decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest measurable result was that we finally became confident in the data and numbers we saw in our marketing systems

ProAnalytics Team helped us improve eCommerce tracking, set up conversion events correctly, and make the data in GA4, advertising platforms, BigQuery, and reporting dashboards much more reliable. As a result, we and our clients could better understand marketing performance, customer behavior, and the real impact of campaigns on eCommerce results

Their work helped us make business and marketing decisions based on data we could actually trust

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ProAnalytics Team was a reliable analytics partner for us. Communication was fast through a shared chat, they kept to the agreed timelines, and they responded quickly whenever we or our clients had questions or new requests.

What was your primary form of communication with ProAnalytics Team?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most is how deeply they understand everything related to building analytics -- from tracking setup and data infrastructure to reporting and visualization. They are genuinely strong across the whole stack, so we could bring them almost any challenge and trust that they'd figure it out. They also clearly enjoy complex, non-standard tasks -- the harder the problem, the more engaged they get, which is exactly what you want from an analytics partner.

Are there any areas for improvement or something ProAnalytics Team could have done differently?

Honestly, we don't have any real complaints. Everything worked well for us -- communication, timelines, and the quality of the work. There's nothing significant we'd ask them to do differently.

BACKGROUND

Please describe your company and position.

I am the CMO of Stripo Inc.

Describe what your company does in a single sentence.

Stripo is an all-in-one email design platform that helps over 1,600,000 users create, collaborate on, and deliver high-quality emails with no coding required. Design interactive, modular, and fully responsive emails for any purpose, from marketing campaigns to personalized messages, all in one place

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProAnalytics Team to accomplish?

• Build an end-to-end reporting system in Power BI that helps us analyze registrations, marketing channel performance, and overall business results. An important part of the work was also setting up different attribution approaches, so we could better understand how each channel contributes to conversions.
• Improve the quality of tracking and data collection on the website. This included setting up analytics tools, event tracking, traffic source handling, server-side tracking, Consent Mode.
• Make working with analytics data more convenient and scalable by structuring the data, preparing it for analysis, and creating tools that help the team get answers to business questions faster.

SOLUTION

How did you find ProAnalytics Team?

Referral

Why did you select ProAnalytics Team over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from ProAnalytics Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ProAnalytics Team supported us with a wide range of tasks related to web analytics, marketing analytics, BI reporting, and data work. It was not a one-time project, but rather long-term support, where the team gradually improved our analytics infrastructure. The main scope of work included building end-to-end analytics in Power BI. The team prepared reports that help us analyze registrations, marketing channel performance, business results, and specific B2B metrics.
ProAnalytics Team also built different attribution models, so we could compare channel performance from different perspectives and better understand which traffic sources influence conversions. Another important area was improving the quality of data collection. ProAnalytics Team conducted a GA4 audit and worked on event tracking, server-side GTM, Consent Mode, traffic source preservation. 
This helped make the data more stable and reliable for further analysis. The team also worked on data integration and processing from different sources. They set up data imports from ad platforms, CRM, internal databases, and other systems into BigQuery, and prepared this data for use in reports, analytical models, and further analysis.
Key deliverables included Power BI reports for marketing and business analytics, built attribution models, an improved system for event and traffic source tracking, server-side tracking setup, integrations with ad platforms and CRM, and tools that help our team work with data faster and find answers to business questions more easily

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with data became faster and less manual. The data became more structured, tracking became more stable, and the team got more convenient tools for analysis and decision-making. This helped us find answers to business questions faster and better control the quality of our analytics data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything goes smoothly and predictably. Every answer quick, every task we agreed on - delivered according to the plan. Questions outside the scope were answered as well, and even after the work had been finished, we continued our cooperation to address other questions and get our answers back

What was your primary form of communication with ProAnalytics Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are extremely helpful and quick to understand our needs and goals and build a partnership, not a transactional experience

Are there any areas for improvement or something ProAnalytics Team could have done differently?

Nothing on my mind here

BACKGROUND

Please describe your company and position.

I am the Sr Director of Digital CX of a sports-themed restaurant.

Describe what your company does in a single sentence.

We are a sports-themed casual dining restaurant with 100+ locations in 10 states. A place where making friends is as easy as ordering your next beer. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProAnalytics Team to accomplish?

• Clean and standardize tagging
• Build real-time dashboard
• Implement structured A-B testing

SOLUTION

How did you find ProAnalytics Team?

Referral

Why did you select ProAnalytics Team over others?

Referred to me

How many teammates from ProAnalytics Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ProAnalytics Team conducted a full audit and cleanup of our website tagging, rebuilt a standardized tracking framework, and validated data accuracy across our analytics platforms. They then designed and launched a real-time executive dashboard connecting traffic, conversion, and sales performance across online channels. In addition, they helped establish a structured A-B testing program, supporting test design, implementation, and performance analysis to drive ongoing optimization and measurable growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved data accuracy, real-time performance visibility, faster decision-making, and measurable conversion lift from A-B testing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized, proactive, and highly responsive. They delivered all major milestones on time and communicated clearly throughout the process. They were flexible when priorities shifted, quickly addressed questions or issues, and consistently aligned their work with our business goals.

What was your primary form of communication with ProAnalytics Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep expertise in analytics really stood out. They bring a strong bench of resources and specialized knowledge that clients can leverage, and they are extremely responsive. The combination of strategic insight and quick turnaround makes them a true partner, not just a vendor.

Are there any areas for improvement or something ProAnalytics Team could have done differently?

we are happy with thier services

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Collaborator, a company that helps businesses promote themselves by publishing guest posts on quality websites and engaging audiences through top Telegram channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProAnalytics Team?

We needed help building a comprehensive analytics framework for our marketing activities. The main objectives were analyzing the performance of our advertising campaigns, email marketing efforts, media placements, and guest posting initiatives, as well as tracking the effectiveness of our Telegram channel campaigns.Additionally, we wanted to evaluate how our content performs across different languages and markets, identify growth opportunities, and uncover performance gaps. Ultimately, we wanted to get deeper, data-driven insights that support smarter budgeting decisions and continuous optimization across all channels.

SOLUTION

What was the scope of their involvement?

ProAnalytics Team has helped us set up Google Analytics 4 (GA4) and Power BI dashboards. The team has also provided training on how to use and interpret the reports and has developed new, unique, and fully customized analytical reports.

What is the team composition?

We’ve worked with 2–5 teammates from ProAnalytics Team.

How did you come to work with ProAnalytics Team?

We chose ProAnalytics Team because they were among the best in setting up advanced analytical reporting and building complex Power BI dashboards. Their expertise has allowed us to transform raw marketing data into clear, structured, and actionable insights. The team doesn’t just create reports — they design scalable analytics systems that help us make better strategic decisions and optimize performance across campaigns.

How much have you invested with them?

So far, we’ve spent around $20,000 with ProAnalytics Team.

What is the status of this engagement?

We started working with ProAnalytics Team in March 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We consistently uncover valuable insights through the reports ProAnalytics Team has built for us. These insights help us identify performance gaps, optimize campaigns more effectively, and make faster, data-driven decisions. As a result, our marketing efforts have become more structured, transparent, and measurable.

How did ProAnalytics Team perform from a project management standpoint?

ProAnalytics Team always delivers on time. We mainly communicate through virtual meetings.

What did you find most impressive about them?

ProAnalytics Team has excellent specialists. Everything is delivered quickly, and they often exceed expectations. At the same time, their pricing is fair and fully justified. Overall, their depth of knowledge, practical experience, and speed of execution have been the most impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Marketting manager of Elit-Web

Describe what your company does in a single sentence.

one of the largest internet marketing agencies in Ukraine and part of the Wezom IT group

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProAnalytics Team to accomplish?

• Enable real-time optimization—spot underperformers, reallocate budget to high-performing channels, and lift overall marketing effectiveness.
• Establish a single source of truth for marketing performance by consolidating ad platforms, CRM, and GA4 into BigQuery to accurately link spend to revenue across source/medium → campaign → ad levels.
• Deliver an executive Power BI dashboard with Data-Driven attribution and drill-downs to guide ROI calculations and budget decisions.

SOLUTION

How did you find ProAnalytics Team?

Online Search

Why did you select ProAnalytics Team over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from ProAnalytics Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build an end-to-end marketing analytics stack that ties ad spend to revenue and supports both executive-level decision making and day-to-day team operations.

Key deliverables:

1. Centralized data warehouse in BigQuery with unified schema for marketing, GA4, and CRM data. 

2. Automated pipelines pulling Google Ads & Facebook Ads performance (impressions, clicks, spend). 

3. CRM integration loading customer, purchase, and conversion data to BigQuery. 

4. GA4 data export & alignment to connect onsite behavior with marketing and sales outcomes. 

5.Power BI dashboard transforming raw data into actionable insights for executives and operational teams alike.

6. Data-Driven attribution for accurate revenue/ROI assignment by channel. 

7. KPI suite & drill-downs (ROI, CPL, CTR, Impressions, Leads, Purchases) with navigation by source/medium → campaign → ad group → keyword. 

The system enabled real-time ROI analysis, budget reallocation toward top performers, and continuous optimization of underperforming campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to ProAnalytics Team, we finally gained a clear and reliable view of our ROI by channel through Data-Driven attribution. The dashboard gave us standardized, real-time visibility into key marketing performance metrics, allowing us to monitor results continuously and make faster decisions. This transparency enabled us to optimize underperforming campaigns, reallocate budget to high-performing channels, and manage our marketing investments with a much higher level of confidence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is very well-structured. Every milestone - from setting up the data warehouse to building the Power BI dashboards - was delivered on time. Communication was fast and clear: any questions we had were answered almost immediately, and adjustments were quickly implemented. It felt like they were always one step ahead in anticipating our needs.

What was your primary form of communication with ProAnalytics Team?

Virtual Meeting

What did you find most impressive or unique about this company?

The integration of GA4, CRM, and ad platforms into a single data warehouse, plus their data-driven attribution model, gave us full visibility of ROI by channel in real time. Few companies can combine such strong technical expertise with an understanding of what executives and marketing teams actually need day-to-day.

Are there any areas for improvement or something ProAnalytics Team could have done differently?

Nothing to add.