ProAnalytics Team

BACKGROUND

Please describe your company and position.

I am the Marketting manager of Elit-Web

Describe what your company does in a single sentence.

one of the largest internet marketing agencies in Ukraine and part of the Wezom IT group

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProAnalytics Team to accomplish?

• Enable real-time optimization—spot underperformers, reallocate budget to high-performing channels, and lift overall marketing effectiveness.
• Establish a single source of truth for marketing performance by consolidating ad platforms, CRM, and GA4 into BigQuery to accurately link spend to revenue across source/medium → campaign → ad levels.
• Deliver an executive Power BI dashboard with Data-Driven attribution and drill-downs to guide ROI calculations and budget decisions.

SOLUTION

How did you find ProAnalytics Team?

Online Search

Why did you select ProAnalytics Team over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from ProAnalytics Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build an end-to-end marketing analytics stack that ties ad spend to revenue and supports both executive-level decision making and day-to-day team operations.

Key deliverables:

1. Centralized data warehouse in BigQuery with unified schema for marketing, GA4, and CRM data. 

2. Automated pipelines pulling Google Ads & Facebook Ads performance (impressions, clicks, spend). 

3. CRM integration loading customer, purchase, and conversion data to BigQuery. 

4. GA4 data export & alignment to connect onsite behavior with marketing and sales outcomes. 

5.Power BI dashboard transforming raw data into actionable insights for executives and operational teams alike.

6. Data-Driven attribution for accurate revenue/ROI assignment by channel. 

7. KPI suite & drill-downs (ROI, CPL, CTR, Impressions, Leads, Purchases) with navigation by source/medium → campaign → ad group → keyword. 

The system enabled real-time ROI analysis, budget reallocation toward top performers, and continuous optimization of underperforming campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to ProAnalytics Team, we finally gained a clear and reliable view of our ROI by channel through Data-Driven attribution. The dashboard gave us standardized, real-time visibility into key marketing performance metrics, allowing us to monitor results continuously and make faster decisions. This transparency enabled us to optimize underperforming campaigns, reallocate budget to high-performing channels, and manage our marketing investments with a much higher level of confidence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is very well-structured. Every milestone - from setting up the data warehouse to building the Power BI dashboards - was delivered on time. Communication was fast and clear: any questions we had were answered almost immediately, and adjustments were quickly implemented. It felt like they were always one step ahead in anticipating our needs.

What was your primary form of communication with ProAnalytics Team?

Virtual Meeting

What did you find most impressive or unique about this company?

The integration of GA4, CRM, and ad platforms into a single data warehouse, plus their data-driven attribution model, gave us full visibility of ROI by channel in real time. Few companies can combine such strong technical expertise with an understanding of what executives and marketing teams actually need day-to-day.

Are there any areas for improvement or something ProAnalytics Team could have done differently?

Nothing to add.