B2B and Business PR

Pro Business Consulting is a business and B2B focused PR and communications agency, founded in 2015. We believe in integrated communications, hence we deliver not only classic PR methods, but social media and online solutions are part of our portfolio. We won the B2B Communications Award in Hungary in 2016 and 2017.

We are members of the Hungarian Public Relations Association and NextLaw Global Public Affairs Network.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2015
Show all +
Budapest, Hungary
headquarters
  • II. Rakoczi Ferenc ut 107-115
    Budapest 1211
    Hungary

Portfolio

Key clients: 

Danubia, act legal Hungary, Jalsovszky, Kapolyi, CHSH, InfoScope, TransLegal

Press relations for a Tier 1 law firm Image

Press relations for a Tier 1 law firm

Managing the press relations for a tax focused law and advisory firm. 

www.jalsovszky.com 

Press relations for a law firm  Image

Press relations for a law firm

Continous press realtions with the business media for a law firm 

www.kapolyi.com 

Full scope PR for a law firm  Image

Full scope PR for a law firm

Branding, website development and continous press relation, event management and consultancy for a law firm 

www.sarandpartners.hu 

PR for a biometric signature tech provider Image

PR for a biometric signature tech provider

Website deign and press relations management for a biometric signature tech provider

https://www.infoscope.hu/hu

Webdesign for a Health Tech startup Image

Webdesign for a Health Tech startup

Webdesign and branding materilas for a Health Tech startup company

 

http://smartguardtechnology.com

Local accounting firm branding Image

Local accounting firm branding

Branding and website devlopment for a local accounting firm 

www.kontrollkontir.hu 

Microsite/landing page for an international law firm  Image

Microsite/landing page for an international law firm

Microsite for an international law firm's competiton practice, with a blog and an e-book for e-mail marketing 

www.competiton.hu

IT firm rebranding Image

IT firm rebranding

Rebranding of a software developer in the automotive industry 

www.calltec.hu

Full scope PR for an international law firm Image

Full scope PR for an international law firm

Full scope PR, branding and event management for an international law firm 

www.ban-karika.hu 

Reviews

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Content Marketing & PR for Hungarian Legal Firm

It’s been a valuable cooperation for us.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Pro Business Consulting provided PR services for a Hungarian law firm. Collaborating on an active publishing schedule, the team lead organized content marketing efforts and delivered branding materials.

The Reviewer
 
11-50 Employees
 
Budapest, Hungary
Dr. Gergely Bán
Name Partner, Bán & Karika Attorneys at Law
 
Verified
The Review
Feedback summary: 

The efforts of Pro Business Consulting have led directly to new client acquisitions. The team lead continuously provides excellent marketing ideas and consistently generates new publication items. Their PR and marketing support has allowed the client to focus on their core service offering.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a name partner at Bán & Karika Attorneys at Law, a Hungarian legal firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pro Business Consulting?

We needed some branding materials as well as help with our content marketing efforts.  

SOLUTION

What was the scope of their involvement?

Mate (Managing Partner, Pro Business Consulting) creates 10–20 PR materials per week. Primarily, he ensured the consistency of our publication activity. He’s offered ideas for new outlets and portals through which we could publish our legal-minded texts.

We committed to publishing two pieces per month. In addition to publication assistance, Mate has also helped us gather branding materials—like logos, brochures, business cards, and even our website.

Pro Business Consulting also helped us manage the events—“legal breakfasts,” anniversary dinners, client receptions, and other presentations—that we host every month. Mate provided tactics for client acquisition, and we based our proposals and reports on these ideas.

What is the team composition?

Mate was our primary point of contact.

How did you come to work with Pro Business Consulting?

After examining the Hungarian market, we came across Pro Business Consulting. We’d known Mate previously and was aware that he’d worked with some bigger law firms in Budapest. He’s an active player in the fields of PR and marketing. While we weren’t initially sure whether we needed a PR consultant, we heard his proposals and negotiated our business with him.

How much have you invested with them?

We spent roughly $66,000.

What is the status of this engagement?

We started working together in June 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve come to heavily depend on Mate. Even though we weren’t certain we needed PR assistance, we’ve been very happy with Mate’s services. He’s continued to provide unique ideas and has been able to generate leads. His activities and publications have directly led to new clients. It’s been a valuable cooperation for us.

How did Pro Business Consulting perform from a project management standpoint?

We conduct a weekly meeting with Mate, where we discuss all developments. We also keep track of progress through an online chart of our marketing and PR activities. Our office manager generally oversees Mate’s activities.

What did you find most impressive about them?

Mate exhibits a great depth of understanding on the Hungarian legal. Because of his past experience working with established firms, he has numerous knowledge navigating different publication portals.

He also has great connections with large businesses and institutions, which facilitate his PR efforts. We’re very happy that he’s taken PR activities off of our plates. Without him, we don’t know where we’d be, on that front.

Are there any areas they could improve?

Since we’re lawyers that like to focus solely on legal work, it’s hard for us to stay on top of our PR activities. We would appreciate it if he was more proactive in some of the tasks that our law firm is inactive with. It’d be great if he could be more aggressive in pushing us to proceed with different marketing materials.

Do you have any advice for potential customers?

Throughout our engagement, we’ve learned that we need to focus more on our PR activity. He’s our sole support and resource, and he alone isn’t capable of pulling everything together. We know now that we need to collaborate and cooperate with him to get the best out of his services.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Initiative for Law Firm

"I can't remember even one occasion when it was impossible to reach the CEO."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2019 - Ongoing
Project summary: 

Pro Business Consulting created branding materials for a law firm. This included webpage modifications, logo designs, and other graphics.

The Reviewer
 
1-10 Employees
 
Budapest, Hungary
Krisztián Kovács LL.M.
Senior Associate, SCHMIDT Law Firm
 
Verified
The Review
Feedback summary: 

Pro Business Consulting's services proved to be far more valuable than their fees. The new visuals and site changes have helped propel the law firm into the top search results for keywords. There's more user engagement, too.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a senior associate of a law firm, which firm is working for construction companies. As per my supervision the firm's litigation practice is growing fast, as I'm appointed as the leader of the firm's litigation division in the beginning of the last year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pro Business Consulting?

First, I will establish my own law firm after I pass the BAR exam, which will takes place in the next year.

For this purpose I approached Pro Business Consulting for assistance, including the style of the brand, designs, logos, webpage and other design elements. As an independent new firm I shall grow as fast as I can, approach new customers.

Pro Business Consulting is dealing with this specific field of business, knows the legal market, therefore the obstacles and barriers we are facing against. This was the reason of selection.

Second, under my supervision my law firm awarded with a ground breaking decision while represented a client at the European Court of Justice. The decision established a basis for cartel damages claimants to sue cartel members in any member state of the EU.

What were your goals for this project?

First, with the cooperation I wanted to have a new "fancy" webpage, design and a so called brand, to be special for new clients, a law firm that they remember. We are also managing a facebook site with more than 8000 followers, which is unique among lawyers in Hungary.

Second, we wanted to promote our great success regarding cartel damage claims before the European Court of Justice.

SOLUTION

How did you select this vendor?

We only approached Pro Business Consulting, because only this particular company is considered as expert in - lets say - legal communication in Hungary. None of the existing communication agencies really understand the needs of a law firm, our aims are not necessarily clear for them.

Also, Pro Business Consulting is having an extensively growing practice, which - as far as we know - is well known by its competitors as well.

Describe the scope of their work in detail.

We met on several occasions with the CEO of Pro Business Consulting, even in our office or at the city. We first approached him on a fair where he gave a seminar about junior lawyers' pr and marketing activities.

Our cooperation began shortly afterwards: after the receival of the offer and the start of the work, we realised the actual value of their services, which is far above the price. Our daily tasks included the planning of the designs, proposing modifications on the webpage, etc.

I have to mention, that one of the logo's made by Pro Business Consulting is almost a legally acknowledged trademark - we are waiting for the authority's certificate about it.

Regarding the cooperation in the cartel case promotion: it was unbelieveable, with the assistance of Pro Business Consulting the law firm managed to appear in more than 50 press articles, including online and printed press.

What was the team composition?

I personally worked with the CEO, he was a quite intelligent and sophisticated one I admit. His responses on my bad ideas were elegant and professional, while he introduced really good solutions even if we didn't even see the problem - just noticed it after the solution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cca. 10 firms asked for offer regarding cartel damages claims after the promotion of the cartel decision - which is relatively high, because the claims are high in this field.

On facebook, people are asking question on a daily basis, the also send emails for us. If you type cartel damages or truck cartel (in Hungarian) we are in the top5 of the results, even without SEO or arwords.

How effective was the workflow between your team and theirs?

I can't remember even one occasion when it was impossible to reach the CEO within on our - this tells everything.

What did you find most impressive about this company?

The deep knowledge of the market, the flexibility of the work flow, and keeping the deadlines.

Are there any areas for improvement?

I couldn't name any action that should have been done differently.

5.0
Overall Score No question.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were agile and flexible.
  • 5.0 Cost
    Value / within estimates
    The best, for the best price.
  • 5.0 Quality
    Service & deliverables
    Prime quality, we are still working with them and planning it for the future as well.
  • 5.0 NPS
    Willing to refer
    Without doubt, even for by best friend.