Priority Outdoor

BACKGROUND

Please describe your company and your position there.

I am the CEO of Vaulker Limited and we are a UK construction company specialising in Commercial Interiors, HMO's, Partitions, Ceilings, Soundproofing to name a few.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Priority Outdoor?

We was looking for a web design and build company that could also offer us SEO and PPC services.

SOLUTION

How did you select this vendor?

We put a status on LinkedIn and had about 40 companies contact us. After initial reviews of each by our Procurement Director we narrowed the companies down to 5 and then we had them present their services and experience to us. Priority stood out above all of the others with the professionalism, knowledge and skills. The best thing with Priority is they explained everything to us in simple terms and guide us through the minefield of web build and digital advertising.

Describe the scope of their work in detail.

After the initial meeting with Priority and our team, Priority came back with ideas, options and designs along with a roadmap of the work. Priority kept us updated daily & weekly and worked extremely well with our internal team. It actually felt like Priority worked for and at Vaulkers Office.

What was the team composition?

Our Procurement Director worked closely with the Digital Director at Priority reporting back to the board. The team at Priority worked together internally and passed so much knowledge and experience on to our team so that we can update the website ourselves.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase of 55% for construction enquiries from business across certain areas of the UK that Priority focused on for us. The number of active works has increased by 45% and revenue has increased massively.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

They felt part of our team, very honest and open, no jargon.

Is there any area for improvement or anything that could have been done differently?

Not on this occasion.

BACKGROUND

Please describe your company and your position there.

The Anfield Wrap is a media organisation that shares the experience of supporting Liverpool FC through podcasts, video and writing. I work there as Head of Brand and Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Priority Outdoor?

We hired Priority Outdoor as consultants and media buyers for our outdoor activity in different cities around the UK - they looked after the whole process for us as this was our first time spending on outdoor advertising.

What were your goals for this project?

This was a brand building campaign first and foremost, we wanted to ensure that our adverts we seen by Liverpool fans around the UK and shared on social media to drive awareness of the brand, differentiate ourselves from other LFC podcasts and to drive app downloads.

SOLUTION

How did you select Priority Outdoor?

I found them on google search, i liked the work they had done before and found their website easy to navigate.

Describe the scope of their work in detail.

We had a series of meetings and calls with Priority, they understood exactly what we were trying to achieve and were able to consult on ideas around the campaign, different outdoor options, specific locations and how we could scale up to meet our objectives. They took on the buying process and made the whole campaign much easier for us to manage and implement.

What was the team composition?

We spoke with Dave throughout the process and he looked after everything for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained positive PR amongst the media, we saw tens of millions of impressions from pictures of our billboards being shared on social media and saw a spike in our app downloads during the time in which we advertised. It was a success and during a time with much less footfall because of the pandemic.

How effective was the workflow between your team and theirs?

Very effective, they couldn't have been more helpful, on call when needed and quick communication. We worked really well and i wouldn't hesitate to do so again - we've already been back in touch with Priority about campaigns this year.

What did you find most impressive about this company?

Their speed and patience were the reason for the project's success. They were with us at the beginning when we weren't 100% sure exactly what cities and locations we were going to target - they were so helpful in helping us with that process and educating us too!

Are there any areas for improvement?

No - everything spot on, in our experience. Thanks again!