DOUBLE THE REVENUE from your customer database

Pricewise is the winner of the best CRM award at the prestigious London Loyalty Awards. Our direct marketing and email work succeeded among the world’s leading companies like Radisson, Accor Hotels or Payback by American Express.

Start making more money from your direct marketing campaigns - even if you use basic systems like Mailchimp!

We are data scientists and direct marketing experts obsessed with increasing real purchase conversion rates and average spend. Based on deep customer and campaign activity analysis we not only propose improvements, we execute them.

The best use of CRM prize we were awarded with thanks to the innovative use of customer data, super-personalisation, seamless automation and timely reach - all of which had a major impact on the bottom line.

Pricewise is platform independent. We increase your bottom line even if you use simple platforms like MAILCHIMP or sophisticated marketing cloud platforms like SAS, ClickDimension, Exponea etc. If needed, we can provide our own campaigning platform.

OUR GLOBAL SERVICES:

  • Direct marketing and CRM consulting
  • Marketing automation
    • idea making
    • setting up automations in your platform
    • automation maintanance
  • Customer analytics and data science
    • customer segmentations
    • prediction modeling

OUR EUROPE-ONLY SERVICES:

  • Loyalty programs
    • design new program
    • improve existing
  • Pricing services
    • create smart pricing strategy
    • innovate pricing page and sales process
 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2010
Show all +
Prague, Czech Republic
headquarters
other locations

Focus

Service lines
  • Business Consulting
  • Direct Marketing
  • Email Marketing
Client focus
  • Small business (<$10M)
  • Midmarket ($10M - $1B)
Industry focus
  • Consumer products & services
  • Business services
  • Information technology
Direct marketing
BI & big data focus
BI & big data solutions
CRM functions
CRM solutions
Productivity & collaboration
Business Consulting Focus

Portfolio

Key clients: 

NAY-ELECTROWORLD (major retailer of consumer electronics in Central Europe), MEDUSAGROUP (chain of restaurants), CRANS MONTANA SKI RESORT (Swiss ski resort), TATRY MOUNTAIN RESORTS (owner of 4 ski resorts, mountain restaurants and ski stores), LARGE BANK IN ERSTE GROUP

 

Sophisticated automation in the background of a restaurant campaign (see description)

In Pricewise work it is what you cannot see that is important. This campaign for restaurant chain is not only automated, but it has quite sophisticated targeting logic running in the background. It also uses clever "reservation psychology" which customers react to in restaurant setting.

  • Only selected customers receive large discount on Steak. They can purchase Steak for 8 euro and bunch of
loyalty points.
  • This reactivation offer is sent to those who have not visited the restaurant for some time and need to be reactivated.
  • The reactivation offer is also used in off-peak periods of low capacity
  • The clever psychology:

    • In restaurant people ussually reserve a table. Here there reserve an offer by pressing the large button. This psychology makes customers being "hooked" and commited to coming. Right after pressing the button an sms message is being sent to their phone confirming the reservation of this exclusive offer. Instead of booking a table they book an offer.

    Result:

    5% - 10% conversion rates

    Personalised, automated direct campaign after a skiing day

    Content of the direct campaign:

    • skier receives skiing statistics from his skiing day
    • the statistics include detailed personal altitude chart
    • skiers are individually motivated via "Ski Challenge" motivational scheme and fullfil levels according the total skied distance (100km = Black bomb)
    • this psychology leads to more skiing days, more purchased ski passes and higher
    revenue. Skiers are motivated to finish their levels.

    Logic of campaign

    Personalisation:

    • name
    • personal skiing statistics
    • motivational ski level
    • according to 50 more variables
    • campaign takes total more than 500 variations

    Intelligent targeting and timing:

    • sent one hour after the end of skiing = 80% open rate
    • sent individually across different ski resorts

    Advanced data usage:

    • within one hour after ski lifts close, all movement data from ski lift gates is processed to generate individual skiing statistics and deliver them to 10s thousands of skiers via e-mail

    Pricewise always looks at direct campaigns over 4 attributes:

    • intelligent targeting - sent to right people
    • personalisation - completely tailored to the recipient
    • automation - right timing
    • added value for customer - how can the communication improve service to customers

     

    Reviews

    Sort by

    CRM Consulting & Digital Strategy for Consumer Electronics Retailer

    “The complexity of their team is profound.”

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    3.5
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Nov. 2016 - Ongoing
    Project summary: 

    Pricewise developed a CRM that recognizes and analyzes customer histories to provide direct marketing campaigns, specifically via email and SMS. They also yield technical support and financial analysis.

    The Reviewer
     
    1,001-5,000 Employees
     
    Bratislava, Slovakia
    Emil Huraj
    Marketing Director, NAY a.s.
     
    Verified
    The Review
    Feedback summary: 

    Pricewise’s intuitive and accurate system has helped increase open rates and click ratios. Their proactive thinking, reliable communication, and flexibility in working with the internal team continues to make for an overall fruitful engagement.

    BACKGROUND

    Introduce your business and what you do there.

    We’re an electronics retail company with locations in the Czech Republic and Slovakia. We focus on consumer electronics, including major appliances, telecommunication, notebooks, and brown goods. Our turnover is approximately €300 million [U.S. $352 million], and we’re the primary player in Slovakia with approximately 30% market share.

    I’m the sales and marketing director, and I’m responsible for product purchases, pricing, marketing communications, and customer service.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Pricewise?

    In 1999, we started one of the first loyalty clubs in Slovakia, but we needed to start marketing communications. We’re very focused on this loyalty club because 50% of our sales are made through it. We have approximately 900,000 members, which is about ⅕ of the Slovakian population.

    The main purpose was to start segmentation, data analysis, and individual marketing communication based on previous purchases.

    SOLUTION

    What was the scope of their involvement?

    We started with a clearance of our database, which has gone through different ERP systems. The goal was to prune it, find out which contacts were still active, then start basic segmentations and special marketing communications based on past purchases. We created 23–25 scenarios.

    The system recognizes past purchases and needs that help us supply customers with offers based on their history. These scenarios were meant to give people an impulse to buy products more often.

    I’m not sure what technologies Pricewise used on their side. We provided Excel sheets and SQL databases which they worked on where they created segments of 200–5,000 people who could be addressed with personalized offers.

    Currently, we’re focusing on direct contact through email and SMS, but also starting to implement communication via social media, web layers, and other modern methods. So far, Pricewise has also helped with big data customer analytics, measuring financial impacts, day-to-day support of direct campaign creation, and technical support. Pay-per-click and other advertising efforts are performed internally.

    What is the team dynamic?

    Their team typically consists of 5–6 people, including the company owners who are in charge of strategic decisions. We have a data analyst working on segmentation and search patterns for our clients’ purchase histories. There is also a marketing person who creates and develops direct emails, as well as an account manager who oversees communication with my marketing team.

    How did you come to work with Pricewise?

    Around 2 years ago, we gave them a test on a special activity around the Samsung brand. We had very segmented and limited communication, so we decided to make a pilot with Pricewise. It was successful, and we chose them because there were few companies offering such sophisticated, complex knowledge around loyalty clubs. They were also managing 2 of the best clubs in Slovakia.

    How much have you invested with them?

    We spend €5,000 [U.S. $6,000] per month on their services.

    What is the status of this engagement?

    We started the official collaboration with Pricewise in November 2016, but the test pilot occurred in 2014–2015. We’re still working together, and are looking towards newer, better projects, including selling extended warranties through call centers and other channels.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Our main success point has been the increase of our open rate and click-through ratio for segmented direct mails. I’m satisfied with Pricewise’s work, even though I always have bigger expectations.  Everything can’t be evaluated in terms of results, and the positive thing about their team is that they’re always thinking. They’ve been able to turn things which I hadn’t thought of around, and those results have reflected our efforts as a team.

    How did Pricewise perform from a project management standpoint?

    Their performance has been good, and we work with them for a minimum of 6 hours per week. My team meets with theirs once every 1–2 weeks, and as the general manager, I meet with them once per month to look at the overall issues, discuss big decisions, and solve any process troubles. Email has been our most common method of communication.

    What did you find most impressive about them?

    The complexity of their team is profound. They bring our ideas to reality, which is sometimes difficult for agencies. I’ve worked for this company for 20 years, so I’ve seen many teams who had good ideas, but couldn’t really execute them. Pricewise has good management, and they’re very skilled in terms of starting and executing projects. Their adaptability and flexibility are their strengths.

    Are there any areas they could improve?

    Everyone can improve, but I have nothing specific to mention. We have discussions so regularly that if there were anything which we weren’t satisfied with, there would be prompt improvements.

    Do you have any advice for potential customers?

    Future clients should be specific in terms of what is expected from Pricewise. They should make precise requests and measurements, and make sure to exhibit specific details in terms of KPIs [key performance indicators]. Their team is technically-minded, so clients need to be prepared for that.

    4.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They’re very good at following timelines.
    • 3.5 Cost
      Value / within estimates
      They’re not cheap, but they provide quality service.
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Direct Marketing & Analytics for Restaurant Chain

    “When they come up with ideas, there is a lot of research and thought behind them.”

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Feb. 2012 - Ongoing
    Project summary: 

    Pricewise provides ongoing consultancy and analytics for a loyalty program. This includes the creation of automated campaigns, database targeting, graphic design, coding, and technical support.

    The Reviewer
     
    11-50 Employees
     
    Bratislava, Slovakia
    Tamara Pavelkova
    Chief Marketing Officer, Medusa Group
     
    Verified
    The Review
    Feedback summary: 

    More than 1,000 unique campaigns were launched in 2014 alone, and there’s been a consistent 36% open rate over a long period of time. Revenue has also seen a 6.7% increase, and it’s all due in part to Pricewise’s proactive, dedicated, and highly engaged involvement in the ongoing partnership.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the chief marketing officer of Medusa Group, a gastronomic group with more than 40 restaurants, clubs, and cafes in Slovakia, Czech Republic, and Vienna.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Pricewise?

    They’re our consultants and analytics support for our loyalty program, which is called Medusa Card. We started this program 5 years ago and we currently have 115,000 card holders. Pricewise is our partner in this program.

    SOLUTION

    What was the scope of their involvement?

    Before the program existed, they helped us create the program benefits, rules, etc. Since we launched the program, they’ve helped us target and customize our 10 monthly campaigns. Each campaign and newsletter is targeted differently based on our customer preferences or history. Prior to sending out anything, we consult with Pricewise to figure out the best possible way to approach the customer, as well as what content to include. They look at the opening rates, history, and frequency of the customers in order to devise a plan.

    We’re consistently working with groups that are out of the communication to see if we are having an impact or financial uplift, which is also something Pricewise is managing for us. They help manage our newsletters and added some automatization features.

    Overall, Pricewise has provided a database to assist with directly targeting campaigns to customers, measuring financial impact, and analyzing customer data. They’ve also provided needed support in co-creating direct campaigns, including graphic design, coding, and technical support of chosen marketing activities.

    What is the team dynamic?

    I worked with Peter and Milan, who are both founding partners of the company. The rest of my team also worked with other Pricewise team members.

    How did you come to work with Pricewise?

    We looked around to try and find a partner to help us design and run the program. They were one of the references we received from the Czech Republic. It’s a big data system, and we don’t have an in-house team to manage the database and analytics, so we brought in Pricewise to help.

    How much have you invested in them?

    We’ve spent a sizeable amount with them.

    What is the status of this engagement?

    We began working with them in February 2012 and the relationship is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Our numbers are growing, including our year-to-year uplift, which is one of the most important factors. More than 1,000 unique, segmented, and personalized campaigns were executed in 2014. The campaigns have an open rate of more than 36%, which has been maintained over a long period of time.

    We are able to provide highly personalized content based on favorite restaurants of customers, brands, frequency of visits, loyalty status, and more. We’ve seen a 6.7% increase in revenue during the last 3 years, and it continues to grow. We’re also now able to use reservation psychology and attractive offers for selected customers.

    How did Pricewise perform from a project management standpoint?

    They are extremely proactive, and they also put in the extra effort, which is what makes me feel so good about working with them. They’re really engaged in their work and are always coming up with ways to improve our program.

    We mostly communicate through email, phone, and in-person meetings. Throughout the five years that we’ve worked together, the communication has been really regular.

    What did you find most impressive about them?

    They are really consequent. When they come up with ideas, there is a lot of research and thought behind them.   

    Are there any areas they could improve?

    I can’t think of anything in particular. We really like working with them.

    Do you have any advice for potential customers?

    My only advice is to set very clear goals so that they know what they should focus on. Before the project starts, talk to them and have several meetings, because when they really understand the company and background, the results they provide are better.

    5.0
    Overall Score The cooperation has been really professional.
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      I would recommend them to friends and other companies because they are really good at what they do.