Presitely

BACKGROUND

Please describe your company and your position there.

Our company is a manufacturer of condensate pumps and measuring instruments with a presence all over the world. I am communications manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Presitely, and what were your goals?

As a product company, we consider our technical documentation to be very important, so we regularly update and translate it into different languages. Our documentation also needs to be present in a few different environments at the same time, not only creating extra work each time a new file needs to be uploaded but also increasing the chance of error.

Internally, we took a decision to adopt a Product Information Management (PIM) system, with the idea of using it for our technical documentation at first, but gradually expanding it to the rest of our digital assets, such as images, videos, software, etc. We contacted a few different providers, among which Presitely, to help us with the development and the implementation of the PIM.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew Presitely's work already because we had already used their services for a few web development projects. We were very satisfied with the quality of the work, the adherence to the deadline and their price points. Overall, we felt like Presitely was the type of company we could trust with a larger project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We wrote a short technical brief outlining our main needs and presented it to Presitely for evaluation. Based on the specifications, they recommended two different PIM Platforms: Akeneo and Pimcore. Upon further analysis, we decided to go with Akeneo and Presitely helped us outline the different steps of the project.

We received a detailed proposal and an implementation action plan. Presitely invited us to collaborate on their project management platform (Asana) where we could follow the progress of each step from start to finish.

We also held weekly meetings to monitor the progress and ensure nothing was delaying the work. Presitely delivered the project on time and showed great flexibility in the designing of custom functionalities which weren't part of the initial scope of the project.

How many people from the vendor's team worked with you, and what were their positions?

Presitely had four people involved in the project: a project manager, two web developers and a designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The whole team at Presitely was extremely helpful and flexible when on a few occasions we had to slightly modify the scope and the deliverables. I am happy to say this neither presented any issues, nor impacted the timely delivery of the project. Due to various internal considerations, we are yet to connect Akeneo to our websites and other digital platforms, so it would be hard to share any measurable outcomes.

Describe their project management style, including communication tools and timeliness.

The project was extremely well organized using Asana, which also served as our main tool for communication. On occasion, we also organized virtual meetings to lift any roadblocks and ensure everything was advancing as planned.

What did you find most impressive or unique about this company?

Thanks to them we chose the right tool and were also able to adapt it to our more specific needs, when necessary.

Are there any areas for improvement or something they could have done differently?

Presitely is a reliable and trustworthy vendor.

BACKGROUND

Introduce your business and what you do there.

We are a blockchain and DLT (distributed ledger technology) development company. We provide development services and consultation around blockchain projects, and we build custom products for blockchain-native startups and enterprises. 

I’m the head of marketing and growth, and I have a team of 4–5 people, most of whom are in Sofia, Bulgaria, while others are in London.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Presitely?

We needed to do social media marketing and SEO.

SOLUTION

What was the scope of their involvement?

We had no prior experience with SEO, so Presitely acted as an advisor and executor for us. First, they did a technical audit on our website to look into its speed and Google ranking. When the audit revealed that both weren’t good, their team provided us with recommendations on how to fix it. 

We then went into updating, refreshing, and redesigning our website, but we did so with another company. Presitely conducted a second audit once that was done to make sure that all of their recommendations were implemented in order. During this phase, they also helped us with some final touches, implementing a couple of tools and features on the front- and backend.

When everything was set up for us to start with SEO, their team built out a monthly content plan around the keywords that they had researched. Our in-house writers carry out that plan and write and publish the needed articles. 

We also activated a couple of social media channels, the most important being Twitter. We also created accounts on LinkedIn and Reddit. We tried Quora but ultimately canceled that when it wasn’t working for us.

What is the team composition?

We have one person, our main contact, who is involved in SEO and content creation. Another member handles our social media. 

How did you come to work with Presitely?

One of my colleagues used to work with them in the past and recommended them to us.

What is the status of this engagement?

We started working together towards the end of 2019. We started off with the technical audit and then included social media and content planning later on. We continue to work together on a monthly basis. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve achieved really great results with Presitely’s help. According to Google, we are 99% in the green area for both the desktop and mobile versions of our website. The speed is at a really good place. We’ve also pushed hard on Twitter and LinkedIn, but it has only accounted for 20–30% of our overall results. Still, we’ve seen good results there. 

We don’t measure conversions, because that’s not how our business works, but we do measure the organic traffic generated. Achieving a 50% monthly increase in our organic traffic and overall requests in the middle of this year alone, we’ve definitely exceeded our initial target of only 10%. Presitely has done a really good job on our SEO.

How did Presitely perform from a project management standpoint?

Though the deadlines tend to slip a little at times, they deliver everything as promised. They’re very professional, and they understand all of our requests and goals. We’re quite happy with their services.

We communicate over phone calls, email, Slack, and Hangouts. We also have regular team meetings to keep everyone updated. 

What did you find most impressive about them?

Presitely is a professional team that is really devoted to the job.

Are there any areas they could improve?

They could improve on meeting deadlines and communicating results, offers, and ideas a bit better.

Do you have any advice for potential customers?

They’re a good agency that can support other companies with SEO and digital marketing needs. 

BACKGROUND

Please describe your company and your position there.

I'm the president of a US-based surety bond agency. We offer all types of surety bonds to clients in all 50 states.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Presitely, and what were your goals?

As a nationwide, online business, our agency needed a company that could help us drive more high-quality traffic and prospective customers to our website. With constantly increasing competition, we needed a multifaceted approach that included organic, paid advertising, social media and email marketing.

SOLUTION

How did you select Presitely and what were the deciding factors?

For me, it all came down to trusting and believing in Presitely's owner, Vladimir Yordanov. I had worked with Vladimir on a previous project prior to him starting his own business. He was head and shoulders better than any other account manager I had encountered in more than decade of outsourcing digital marketing. Working with Presitely was a no-brainer.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

When we first started working with Presitely, we needed website and SEO help on all fronts. They began with a detailed audit, which helped serve as a road map for the digital marketing strategy.

Early on, they planned and implemented a full website and application redesign, which helped us migrate from an outdated CMS, and greatly improved the site flow and user experience. And they did this at a fraction of the price we would have paid to any of our previous vendors.

We were so happy with their early work on the website redesign, and SEO efforts, that we eventually expanded into working with them on PPC, social media marketing and email campaigns. Over the years, they have routinely delivered across the board.

For SEO, our primary success metrics were related to key word rankings, traffic, and ultimately conversions, or completed applications from new clients. Year over year, we consistently saw improvements on all fronts, despite the increasing online competition.

How many resources from the Presitely team worked with you, and what were their positions?

Throughout our time working with Presitely, we have always had an assigned account manager, who served as our primary contact. This person was always in tune with each facet of support. On occasion, we would also communicate with the owner, developer, PPC manager, as well as social media manager. Vladimir has assembled a very solid team, and we have greatly enjoyed the experience.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From an ROI standpoint, we have seen an increase in completed applications (conversions) each year we have worked with Presitely, which is directly tied to their efforts. This year over year increase has been due to their consistent SEO production, as well as the significant improvements they have made to our Google Adwords PPC campaigns.

How effective was the workflow between your team and theirs?

The workflow and communication with Presitely has been one of the best elements of working with their company. I rarely, if ever, found myself having to follow up on tasks. If anything, they were regularly having to send me friendly reminders so that deliverables could move forward quickly. They have been extremely organized, which has given me peace of mind, and ensured we continue to see results.

What did you find most impressive or unique about this company?

Compared to other vendors we have worked with, I have been most impressed with the genuine passion the team at Presitely has shown to our business' overall success. They didn't simply just deliver on tasks we had requested, but seemed to always be bringing new ideas to the table to help us achieve our goals. They genuinely felt like "partners", and one that I could trust would always have our back.

Are there any areas for improvement or something they could have done differently?

Presitely is the best vendor I have worked with in over 11 years in business. I have nothing critical to add.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Marketing Officer for an Insurance company, the largest surety bond agency in the U.S.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Presitely, and what were your goals?

We hired Presitely to handle the web development portion of our website redesign.

SOLUTION

How did you select Presitely and what were the deciding factors?

Web development is expensive, so finding the right fit for our budget was crucial. Presitely is a great value, as their expertise doesn't come with a gigantic price tag.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Myself, our content marketing team (who designed the site), and Presitely (who handled the web development) all worked together to complete this project. We communicated over the course of about three months to get the website completed.

How many people from the Presitely team worked with you, and what were their positions?

We had a project manager, and I believe 2-3 developers working on this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site aesthetics look more up to date, and our overall site performance (page load speed) has improved.

Describe their project management style, including communication tools and timeliness.

We had daily communication via email, and virtual meetings as needed. Using InDesign was crucial for the design portion.

What did you find most impressive or unique about this company?

I find the value to be very high. Web development can be expensive, and I find that you will often pay significantly more for the same quality that Presitely provides with other web development vendors. Everything was done completely per the project requirements.

Are there any areas for improvement or something they could have done differently?

Keeping to deadlines.

BACKGROUND

Please describe your company and your position there.

I am the Team Lead of DemGen

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Presitely?

A multi-product Video

SOLUTION

How did you select Presitely and what were the deciding factors?

By recommendation

Describe the project in detail and walk through the stages of the project.

After the briefing, we had 10 iterations of providing feedback.

How many resources from the Presitely team worked with you, and what were their positions?

In total, 2 people worked on our project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not at the moment, as we are just planning to use the asset created.

How effective was the workflow between your team and theirs?

It was very easy to work with the team, they have always offered us updates on the current status of the project. They have implemented all our impute in a very fast manner and always came with proactive suggestions.

What did you find most impressive or unique about this company?

Their knowledge, proactivity, and willingness to quickly implement all the feedback provided were impressive.

Are there any areas for improvement or something they could have done differently?

No, working with this company has made our video a success.

BACKGROUND

Please describe your company and your position there.

I am a freelance web project manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Presitely?

I have worked with Presitely on various projects in the span of 5 years for website design.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was introduces to Presitely by a relation that highly praised them for the quality of the work.

Describe the project in detail and walk through the stages of the project.

We worked on many project, but the stages where the same.

1. Brief,
2. UX
3. Revision
4. UI
5. Revision
6. Happy client!

How many resources from the vendor's team worked with you, and what were their positions?

I don't know, I was always in contact with Vladimir only.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Happy clients!

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive or unique about this company?

They are highly qualified and their work is outstanding.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind at the moment.