Precis Digital

BACKGROUND

Introduce your business and what you do there.

I’m the Traffic Manager for a leading price comparison website. We primarily operate in Sweden, Denmark, and the U.K.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Precis Digital?

We hired Precis Digital to take over our search engine marketing (SEM) from another external agency. Our aim was to increase both the volume and ROI of our SEM efforts by becoming more data-driven and automated.

SOLUTION

What was the scope of their involvement?

Precis Digital is handling our Adwords, Google Display, and YouTube Advertising. Specifically, they've set up advanced custom audience segmentations and activated Google Dynamic Search Ads for large-scale automatic ad creation. They have also helped us integrate e-commerce conversion tracking and set up automatic bidding through their proprietary bid engine to constantly optimize our ROI.

How did you come to work with Precis Digital?

We were referred to Precis Digital through business contacts who vouched for their excellent delivery capabilities. As stated above, we were already working with an external agency, so we benchmarked Precis Digital in an a/b test against the other agency.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In Sweden, our SEM volume has increased 15% and cost/conversion has decreased 10% for Q1 on a year over year basis. In Denmark, the volume has increased 20% with only an 8% increase in cost/conversion.

We’ve also gone from lots of manual work creating, scaling, and keeping our account up-to-date, to being more data-driven. We've been able to reprioritize and reallocate resources to areas with higher ROI.

How has Precis Digital performed from a project management standpoint?

One of Precis Digital’s core strengths is that their very customer oriented and flexible in their approach. We get a formalized performance report ever week, and we have a status update meeting once a month. They’re also highly accessible by email and phone for day to day communication.

What do you find most impressive about them?

I am deeply impressed by how data-driven and truly dedicated to being at the forefront of the industry they are. The company is investing impressive time and financial resources in developing their own BI/AI systems for improving their offerings.

Are there any areas they could improve?

I believe our company has been the limiting factor in our partnership, and that we need to gradually improve in order to better facilitate Precis’ expertise.

BACKGROUND

Please describe your company and your position there.

I am a Senior Business Developer at Besedo and I was the main point of contact for the project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Precis Digital, and what were your goals?

Precis Digital managed our ads and provided consulting services related to Digital Marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was selected shortly before I joined my company.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Precis ran our ads on META, Google, Linkedin and other platforms. They optimized our marketing material, provided insights and boosted our lead generation.

How many resources from the vendor's team worked with you, and what were their positions?

2-4 people depending on the time period and availability

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Precis greatly increased our lead generation and boosted the number of montly leads by at least 5x

How effective was the workflow between your team and theirs?

The communication was very effective, through email and Slack

What did you find most impressive or unique about this company?

They are very knowledgeable about digital marketing. Can-do attitude and interested in understanding us and our business.

Are there any areas for improvement or something they could have done differently?

Pricing and keeping the same (high) level of quality over time