Data-Driven Digital Marketing

4.0
1 review

Thanks to many awards and satisfied clients, we can safely say that Precis is now one of the leading digital marketing agencies in Europe. Our task is to raise the performance of data-driven marketing. This we achieve by applying deep product knowledge, data science, and proprietary technology.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2012
Show all +
Stockholm, Sweden
headquarters
  • Alströmergatan 20A 112 47
    Stockholm
    Sweden
other locations
  • London, LND
    United Kingdom
  • Copenhagen
    Denmark

Reviews

4.0
1 review
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SEM Strategy for Shopping Comparison Site

“I am deeply impressed by how data-driven and truly dedicated to being at the forefront of the industry they are.”

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4.0

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Precis Digital took over SEM for a price comparison website. They’ve worked with Adwords, Google Display, and YouTube advertising. They’ve also set up conversion tracking and automatic bidding to optimize ROI.

The Reviewer
 
51-200 Employees
 
Stockholm, Sweden
Traffic Acquisition & Optimization Lead, Shopping Comparison Site
 
Verified
The Review
Feedback summary: 

Traffic volume has increased by 15% or more in two countries, and cost/conversion either decreased, or increased by a small amount. Precis Digital also provides weekly performance reports. Their dedication to cutting-edge technology, as well as their accessibility, make them stand out.

BACKGROUND

Introduce your business and what you do there.

I’m the Traffic Manager for a leading price comparison website. We primarily operate in Sweden, Denmark, and the U.K.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Precis Digital?

We hired Precis Digital to take over our search engine marketing (SEM) from another external agency. Our aim was to increase both the volume and ROI of our SEM efforts by becoming more data-driven and automated.

SOLUTION

What was the scope of their involvement?

Precis Digital is handling our Adwords, Google Display, and YouTube Advertising. Specifically, they've set up advanced custom audience segmentations and activated Google Dynamic Search Ads for large-scale automatic ad creation. They have also helped us integrate e-commerce conversion tracking and set up automatic bidding through their proprietary bid engine to constantly optimize our ROI.

How did you come to work with Precis Digital?

We were referred to Precis Digital through business contacts who vouched for their excellent delivery capabilities. As stated above, we were already working with an external agency, so we benchmarked Precis Digital in an a/b test against the other agency.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In Sweden, our SEM volume has increased 15% and cost/conversion has decreased 10% for Q1 on a year over year basis. In Denmark, the volume has increased 20% with only an 8% increase in cost/conversion.

We’ve also gone from lots of manual work creating, scaling, and keeping our account up-to-date, to being more data-driven. We've been able to reprioritize and reallocate resources to areas with higher ROI.

How has Precis Digital performed from a project management standpoint?

One of Precis Digital’s core strengths is that their very customer oriented and flexible in their approach. We get a formalized performance report ever week, and we have a status update meeting once a month. They’re also highly accessible by email and phone for day to day communication.

What do you find most impressive about them?

I am deeply impressed by how data-driven and truly dedicated to being at the forefront of the industry they are. The company is investing impressive time and financial resources in developing their own BI/AI systems for improving their offerings.

Are there any areas they could improve?

I believe our company has been the limiting factor in our partnership, and that we need to gradually improve in order to better facilitate Precis’ expertise.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer