Financial Services focus | 20 years in business

Gold
VERIFIED

Praxent is the digital innovation partner for financial services brands. We create frictionless online experiences that help financial industry players accelerate innovation, build competitive advantage, and win.

Our team of US-based digital strategists, UX designers, and software developers works nationwide, converging at our home base in Austin, Texas. Our work for startup, mid-market, and enterprise financial services clients speaks for itself.

We’ve harnessed the power of digital innovation for Amherst, Dimensional Fund Advisors, NRG / SunCap Financial, Texas Mutual Insurance Company, Keller Williams, Flex, Sysco Foods and Kinder Morgan.

Our portfolio includes:

  • $1.2B worth in real estate listed on B2C home-buying platform called Bungalo
  • $80M in new revenue generated by sales enablement platform for NRG
  • $40M in savings for The City of Houston 
  • 19,000 monthly active users, 91% of the addressable market subscribe to Plumbs Veterinary Drugs, a medical reference app for vets
  • 1M users in 5 countries use Interactive Health Technologies' PE software to measure activity level at school
 
$25,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2000
Show all +
Austin, TX
headquarters
  • 4330 Gaines Ranch Loop, Suite 230
    Austin, TX 78735
    United States
other locations
  • Raleigh, NC
    United States

Portfolio

Key clients: 

Dimensional Fund Advisors, Amherst Holdings, Texas Mutual Insurance Company, NORCAL Mutual, CMIC Group, Keller Williams, Kinder Morgan, Sysco Foods, NRG, The City of Houston, Cost Plus World Market, uShip, McCoy's Building Supply, The University of Texas

Austin Capital Bank - Banking Software UX Redesign Image

Austin Capital Bank - Banking Software UX Redesign

Regional Bank Launches Innovative Consumer Credit Builder Product

Our user experience redesign lowered Credit Strong’s cost per customer and enabled significantly higher user adoption. In addition to technical partnership, we provided Austin Capital Bank with the coaching they needed to launch into the next phase of digital transformation.

 

OBJECTIVES

Optimize user

experience on Austin Capital Bank’s Credit Strong mobile website.

Equip and empower Austin Capital Bank with the processes and structure to handle future product ownership in-house.

 

CHALLENGES

While traffic soared on the Credit Strong mobile website, adoption rates were lower than they should have been.

A design flaw in the mobile site’s user flow was costing Austin Capital Bank unnecessary fees.

Driven by long-term vision for growth in digital finance, Austin Capital Bank sought help creating and implementing product plans that support that vision.

 

OUTCOMES

Positioned to experience higher user adoption rates.

Significant reduction in client-onboarding expenses.

Ability to garner greater market share by owning and managing future digital innovations.

 

Clear Vision & Reliable Methods for Digital Innovation

Austin Capital Bank created the Credit Strong platform to help their clients build a credit score without applying for a credit card. 

Austin Capital Bank came to us for help improving their already high user adoption rate and optimizing the mobile website user experience. What they didn’t know is that we would also equip them with the processes and structure to move their digital finance business into the next stage of growth.

Read More.

 

Financial Advisor Portal for Dimensional Fund Advisors Image

Financial Advisor Portal for Dimensional Fund Advisors

Wealth Advisor Portal

Praxent partnered with Dimensional Fund Advisors to build an ambitious new financial advisor portal, MyDimensional. The redesigned portal reimagines the advisor experience while streamlining operations, easing content management and reinforcing security.

 

OBJECTIVES

Streamline content publishing

Centralize security

management

Improve functionality for financial advisors

Enable internal processes to scale internationally

Simplify advisor onboarding

 

CHALLENGES

Custom Software Development:

CodePath assessment to evaluate technical priorities

Technical consulting on system architecture and DevOps

On-Time Build:

Agile coaching to drive development efficiency

Transparent reporting with CommandView

 

OUTCOMES

Positioned to scale at minimum operational cost

Simplified wealth management processes for Dimensional advisors

Greater profit potential through advisor retention

Enhanced advisor experience with digitally-enabled onboarding

Significant content management savings

 

Empowering Financial Advisors with Content & Data Tools

A wealth advisory firm based in Austin, Texas, Dimensional offers investors a diverse suite of high-performance funds. The funds are available exclusively through Dimensional-authorized financial advisors from around the world.

Dimensional recognized an opportunity to better support its financial advisors in the wealth management services they provide, while streamlining internal operations with digital technology. We teamed up with Dimensional to create MyDimensional, a web portal that transformed the customer experience for Dimensional advisors, enabling greater effectiveness and advisor satisfaction.

Read More

Digital Finance Portal for Keller Williams Image

Digital Finance Portal for Keller Williams

MULTILINGUAL FINANCIAL PORTAL FOR GLOBAL REAL ESTATE FRANCHISE

We partnered with Keller Williams, the world’s largest residential real estate company, to take over leadership for a mission-critical financial reporting portal. The technology enabled Keller Williams Worldwide to continue its rapid growth into international markets.

 

OBJECTIVES

Enable Keller Williams

to expand across the globe with a versatile and user-tested web portal.

Replace an outdated financial system that cost too much to run and failed to deliver all necessary features.

Design a tool that offers seamless conversion across currencies and languages.

Equip the Keller Williams team with the skills, structure and processes needed for future product development success.

 

CHALLENGES

Strengthen overall direction and vision for the product plan.

Develop software requirements for a cohesive global user experience.

Ensure the project was executed to completion on a realistic timeline

Equip the Keller Williams team to product-manage future digital innovations in house

 

OUTCOMES

Ability to scale into 15 new international regions

Custom product design that functions seamlessly with unique reporting and payment scenarios

Ownership of the skills, processes and mindset for managing future product initiatives without going over time or over budget

 

Read More

Custom web application lets users buy a home without leaving the house Image

Custom web application lets users buy a home without leaving the house

Bungalo Homes plans to disrupt the real estate business by turning the pain of home buying into a hassle-free experience

In just 21 weeks, Praxent developed a fully-integrated digital product that offers users a complete home buying experience. On the business side, Bungalo employees got their own much-needed updates, like an automated backend that made their work easier.

Bungalo

Homes’ digital platform now flawlessly handles the home buyer customer journey from start to finish and equips the company with a faster and more efficient home selling system. Read More
Travel accounting meets workforce accommodation–two services in a one-of-a-kind package Image

Travel accounting meets workforce accommodation–two services in a one-of-a-kind package

Globeo’s new software is built to scale their business by saving their clients money on crew lodging expenses

Globeo has realized a business transformation that will alter the course of crew lodging services. Praxent helped them get there.

Praxent created a three-in-one platform that automates manual operations, eliminates human error, and cuts labor costs. It’s a platform that meets

the needs of Globeo, its clients, and partnering hotels, and gives Globeo the only workforce accommodation software of its kind in the industry.

Now, with their own proprietary platform, Globeo is positioned to own the competition. Read More

NRG’s cloud based app increased sales by making solar panel leasing simple  Image

NRG’s cloud based app increased sales by making solar panel leasing simple

NRG’s intuitive new financing product results in a shining success for solar energy

NRG SunLease needed a cloud-based portal for generating estimates and processing financing applications. Praxent produced a product that made those complicated concepts easier to understand.

By making a product that offered homeowners simple financing options in an aesthetically pleasing and professional

package, communication between sales reps and customers got better. The instant results were improved sales for NRG SunLease. Read More
Custom software increases financial transparency for the entire City of Houston Image

Custom software increases financial transparency for the entire City of Houston

Houston saves its taxpayers millions by making city contracts transparent

The Mayor had a deadline to make the city of Houston more transparent about its spending. Praxent helped him deliver.

It’s called the E-catalog; an information portal that documents the entire city’s purchasing online. This powerful tool helped the city dramatically increase government accountability as well as

citizen participation—all while saving the taxpayers millions.

Now, citizen watchdogs can scrutinize where their tax dollars are going, and prospective vendors can identify competitive opportunities that result in lower costs for the city.  Read More
The rodeo taps into a new audience by letting athletes qualify virtually Image

The rodeo taps into a new audience by letting athletes qualify virtually

New app raises awareness for the Rodeo, engages new contestants, and makes the administering and winning of prize money easier than ever

Praxent partnered with WCRA to create the first and only mobile app for rodeo qualifications. The Virtual Qualifier app encourages the longevity and growth of the rodeo around the country by finding contestants for 50,000 rodeo events. The app also streamlined

an administrative system that was managing thousands of registered athletes.

With a little help from technology, WCRA employees were able to fundamentally change the financing of rodeos and achieve their goals with less work. The result is greater prize incentives, easier and fairer access to big competitions, and a more efficient World Champions Rodeo staff. Read More
New software for wine vendors and wine tasters creates better workflows and management Image

New software for wine vendors and wine tasters creates better workflows and management

Palaterra solves its administrative challenges and creates new profits in the process

Palaterra moved from an industry player to a bonafide game changer in just a few years. Praxent helped them make the leap by creating an automated job scheduling and data collection app that produced 300% growth.

The results were so dramatic for this point-of-purchasing marketing company that selling

the technology to clients became a major focus of their business. Now, national suppliers come to Palaterra to gather market insights and inform their product branding. Read More
Part VIN scanner and part e-commerce site–the auto parts aftermarket gets a B2B/B2C solution Image

Part VIN scanner and part e-commerce site–the auto parts aftermarket gets a B2B/B2C solution

Praxent helps AAPA eliminate expensive aftermarket vendors and create a better consumer experience

Praxent worked to develop the strategy and design of two inventive auto-parts-sales products in one: a VIN scan app and a consumer-facing auto parts e-commerce site.

The strategy and design of these products allowed Aftermarket Auto Part Alliance (AAPA) to improve the sales experience

for their current customers, while also giving the AAPA scalable software solutions that their retailers could use for their own businesses.  Read More
How TicketCity’s custom cloud solution fueled the scaling of their business Image

How TicketCity’s custom cloud solution fueled the scaling of their business

Faster systems made for happier customers and better business at TicketCity.com

After rapidly growing its network of affiliated brokers and venues, TicketCity was struggling to process new and updated ticketing information through its inventory management system. Praxent created a solution that lightened the load by 98%, revving up their processing capabilities by 6800%.

Armed with this

lightning-fast new inventory system, TicketCity was able to process more than 300 million daily transactions and their ability to grow hit an all-time high. Read More
Plumb’s Veterinary Drugs turns their industry handbook into a handy app used by thousands Image

Plumb’s Veterinary Drugs turns their industry handbook into a handy app used by thousands

Plumb’s drug handbook goes online and goes from 0 to 20,000+ subscribers

Busy veterinarians and pharmacists are no longer forced to lug around heavy medical books and buy new editions. Praxent has turned their handbook into a regularly updated application. Keeping up with advancements in animal medicine is now much easier thanks to the 91% of veterinarians equipped with this highly adaptable

app.

It has made Plumb’s Veterinary Drugs the go-to digital resource for accessing up-to-date veterinary drug information and it’s completely transforming how small animal and rural practitioners access drug data. Read more

Athletes gets certified more efficiently than ever with web architecture that scales Image

Athletes gets certified more efficiently than ever with web architecture that scales

A faster, safer, more efficient way to the playing field for 18,000 athletes

When every penny counts, you need tools that do more with less. Non-profit TYFA (Texas Youth Football & Cheer Association) needed a web-based application that was scalable and capable of processing up to 4,000 participants at a time. It also needed it to work anywhere–in a gym or on the field–and run efficiently on

any computer or mobile device. Praxent built a cost effective, intuitive app that required zero training and made TYFA more efficient.

With scalable web architecture, volunteers could check birth certificates, complete profiles, take photos, and print photo ID cards reliably and efficiently. The system also sent guardians a waiver which they could sign electronically.

What was once a painful, manual process became streamlined and smooth. Read more

Kiosk software creates an experience out of photo taking; creates a software company out of a photo booth Image

Kiosk software creates an experience out of photo taking; creates a software company out of a photo booth

Photomadic got more than a photo booth with built-in software–it got a new way to market itself, and a new way to make money

Photomadic wanted to build a photobooth that could work anywhere and share everywhere. But dealing with a vast array of event spaces made Photomadic’s idea easier to dream up than it was to do. Between slow internet speeds, connectivity issues, and creating an interface

that any partygoer or pedestrian could use immediately, there were a handful of problems that needed solving.

Praxent helped Photomadic solve those problems and so much more.

The solution was a versatile piece of kiosk software that worked so well it changed how Photomadic did business. In a matter of months, they went from a company that made their money selling one-off photographs to a software company built on social media marketing and recurring revenue. Read More.

Custom software saves accounting firm thousands of hours internally–helps them work smarter and earn more Image

Custom software saves accounting firm thousands of hours internally–helps them work smarter and earn more

Crabtree Rowe & Berger’s automated accounting software saved time for everyone at the firm; and let them focus on what really mattered

At Crabtree Rowe & Berger, they had reliable accounting software. Like so many other firms around the country they were using QuickBooks–the industry standard. But what happens when the industry standard isn’t enough?

That’s where Praxent came

in. They helped Crabtree Rowe & Berger design a web-based tool for their team and their clients. This tool helped their employees synthesize what they were seeing on QuickBooks (a process they previously had to do by hand) and connect their clients to those financial reports with ease. All of this saved time and effort and allowed employees to focus on the most important part of their job–delivering key insights to their clientele of small businesses and entrepreneurs. Now, with Simple Numbers' automatically updating software, clients get those insights more quickly and can make decisions faster. The result has been more business for Crabtree Rowe & Berger. Read more.
Wearable heart rate monitors go from fitness idea to technology adopted nationwide Image

Wearable heart rate monitors go from fitness idea to technology adopted nationwide

How an idea for a fitness app became the backbone of a new interactive health program; and took their company nationwide

For many schools around the country, battling childhood obesity is now a top priority. For educators, parents, and teachers alike, so is finding the right tool to fight it. Luckily for school districts in over 30 states, they heard about the success of IHT, and took note.

Now, they’re using IHT’s heart rate monitors to help them achieve their own, specialized fitness goals. They're choosing IHT because their monitors work seamlessly with cloud software and help them tackle every student's unique challenges.

What started as the idea of one woman, Jen Ohlson, is now changing how our nation’s kids get healthy. Praxent helped her turn her dream project into a reality by building the product she had always envisioned and then some. Read More.

 

Reviews

Sort by

Website Development & Design for Financial Firm

“They will take more of a vested interest in not only finding you talent but also checking up along the way.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Nov. 2016 - Ongoing
Project summary: 

Praxent delivers development support to a financial firm. They’ve helped rearchitect their client and public sites with Linux, .NET, and React. The team provides frontend, backend, and DevOps resources.

The Reviewer
 
1,001-5,000 Employees
 
Austin, Texas
Project Manager, Financial Firm
 
Verified
The Review
Feedback summary: 

Praxent played a large part in facilitating an issue-free site launch, and internal stakeholders largely attribute higher adoption rates to their development work. Responsive, accessible, and client-oriented, the team provided the best resources and solutions to fit the project’s budget and goals.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the Project Manager for a private investment management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

My company undertook a project to develop a new digital client site. Our legacy site had not been refreshed in more than 10 years. The decision was made to develop a new platform to not only achieve our MVP goals but that would allow us to evolve in order to meet our client needs over time. This was the largest project our firm had ever taken on.

SOLUTION

What was the scope of their involvement?

Praxent provided a solutions architect to help us architect and design what our new site would look like from a technical perspective. They also provided development resources from both Linux and .NET backgrounds. Praxent’s team developed the frontend with React. They provided DevOps resources that helped us design a framework, choose a deployment strategy, and get that in place for both our client and public sites.

We’d done quite a bit of the site design with another company, so Praxent came in on the technology side and helped us design what the backend would look like from architecture and development perspectives. In the past, we hadn’t shown our models or allowed our clients to be able to build models on their own, and Praxent helped us bring that functionality onto the site.

What is the team composition?

At our peak, we had six Praxent team members on staff, and I was their project manager. We worked closely with both Chris (Director of Operations) and Kevin (Managing Partner). 

How did you come to work with Praxent?

They had helped us in the past with a much smaller initiative, and we’d had a really good experience working directly with Kevin. For this project, we looked at a couple of companies, and we felt like Praxent would be a good fit for what we needed. We had to identify several resources through our interview process, which included developer testing. Praxent was able to quickly find matches for us, even when we needed to ramp up on certain parts of the project on short notice.

How much have you invested with them?

I can’t disclose that at this point, but they’ve definitely been able to work with us and find the best fit for our budget and the goals of our project.

What is the status of this engagement?

For this project, my company began working with Praxent around the end of 2016. In total, we’ve probably been working with them for about four years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the things that anyone is tracking when they launch a website is how many issues there are and how many clients are having problems accessing the site. We were completely staffed for two weeks around the time of the launch, and we had zero major issues. Since Praxent had a significant impact on the site’s development, I think they were also a big part of us not having any major issues during launch.

Ongoing, we’re gathering and continue to gather analytics from our old site as we completely retire it, and then analytics from usage on our new site. What we’re seeing is exactly what we were hoping for: better adoption rates, so we’ve been able to drive people back to our site more times per month for longer periods each time. Again, without Praxent’s help on the development side and then their questions and feedback along the way from the management side of the house, we may not have gotten to where we are today. Also, adding the modeling functionality to the site was a huge win for us.

How did Praxent perform from a project management standpoint?

Because it was such a large project for us, we kept in touch with both Chris and Kevin. When I dealt directly with them, they were extremely responsive. This was a very large effort for us, so Kevin and I met on a bi-monthly basis to touch base on milestones, issues, and anything that was high-risk. Whenever we had questions on invoicing, Chris was always quick to respond. From that perspective, they were at the top of their game. 

There were many contracts that needed to be extended due to how our HR and legal teams do things, so being able to be in touch with Chris and Kevin every week was necessary. They were always really quick on responses and edits to contracts. They helped ensure that we met all of the scope items within our MVP.

What did you find most impressive about them?

I think the most noteworthy thing about working with them is the fact that they’re not one of these huge nationwide companies; rather, they have an interest in your project because they’re here locally. They will take more of a vested interest in not only finding you talent but also checking up along the way. If something isn’t right, they’ll come on-site to talk through what changes can be made.

Are there any areas they could improve?

Although being a local company is great from my perspective, one of the things they will naturally have a challenge with is finding all local talent. That was not a requirement of ours, but had they been able to find mostly local talent, I think we would’ve been able to extend some of the contracts even longer, whereas some of the talent that they sent us was nearshore. From our HR and legal perspectives, we try to keep some of those contracts to certain time parameters.

Any advice for potential customers?

Set a time for you to check-in with your point of contact. The bi-monthly checkpoint helped us clear up communication rather quickly. 

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Custom Software Dev & Design for Pathology Clinic

"They immersed themselves fully in our industry before starting the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Dec. 2017
Project summary: 

Praxent designed and developed a product to help a pathology practice manage its caseload and participating physicians. They interviewed stakeholders before delivering a wireframe and the final model.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Pathologist, Pathology Clinic
 
Verified
The Review
Feedback summary: 

The product received positive feedback from stakeholders upon its debut. Praxent delivered high-quality development work informed by their experience working in healthcare and their intensive research process beforehand. Their transparency, responsiveness, and accurate estimates stood out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a managing partner at a pathology private practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We wanted to explore a business intelligence product with their team. 

SOLUTION

What was the scope of their involvement?

We were looking for ways to make our operations more efficient. We have physicians located at different sites throughout the city, and we wanted to more accurately balance our workload while making sure the right cases got to the right specialists. We also have many hospital partners that compete with each other; asking them to interface with each other would have been difficult. We wanted to develop our own dashboard that would collect the cases we received every day, cross-reference the available physicians based on their licenses and specialties, and then assign the right cases to the right person.

They brought in folks who shadowed pathologists at different sites and met with stakeholders at the different hospitals and clients, learning the process from beginning to end. They then gave us a really well-developed wireframe for us to assess, confirming that it was the right workflow for our process. After that, Praxent developed a model of the product.

What is the team composition?

Kevin (Managing Partner, Praxent) was pretty hands-on with a lot of the work. Pete (Former Product Manager, Praxent) was his managing partner. 

How did you come to work with Praxent?

We surveyed a couple of local developers that specifically showcase healthcare products in their portfolio. We’re concerned with security and HIPAA compliance and wanted a vendor that would be comfortable with the language and needs of physician practices and the healthcare industries. Praxent demonstrated that comfort; they weren’t taken aback by some of our key requirements, nor did we have to explain a lot of those things to their team. 

How much have you invested with them?

We spent about $25,000. 

What is the status of this engagement?

We worked together from about April 2017 until the end of the same year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The model within the product that they brought to us was very well-received. People thought that it had a lot of potential. Unfortunately, due to internal concerns, we weren’t able to implement it at the time. However, people were very happy working with Kevin’s team and the way they immersed themselves in an admittedly unfamiliar aspect of healthcare. 

How did Praxent perform from a project management standpoint?

Their communication was very good. Most importantly, they were very transparent, especially in managing project costs. Kevin specifically does a good job at giving reasonable expectations for potential costs and cost ranges. They also staffed the project appropriately to meet our timeline. 

What did you find most impressive about them?

They immersed themselves fully in our industry before starting the project, taking time to understand the particularities of pathology. They demonstrated this more than any other vendor we were vetting.

Are there any areas they could improve?

I don’t think there’s anything they could have done differently. They were very clear on our goals and what they would produce, and they delivered within the expected parameters. 

Any advice for potential customers?

If you’re in a less well-known industry, make time for Praxent to immerse themselves in your industry. That means onsite visits and open office hours to understand the nuances and improve the delivery by far. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design & Strategy for HR Startup

"The work Praxent did to validate our idea gave us the confidence to stay the course and build our product."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sep. 2018 - May 2019
Project summary: 

Praxent was hired by an HR development startup for support building an MVP. The team, focusing on UI/UX, worked off of client-supplied wireframes. They also conducted market research before the outset of the project.

The Reviewer
 
1-10 Employees
 
Singapore
Thyag Venkatesan
Co-Founder, Virkware
 
Verified
The Review
Feedback summary: 

Though their engagement has ended, internal stakeholders feel the development work executed by the team has laid the foundation for future success. Users are pleased with the final product, and customers can expect excellent project management and a collaborative, supportive team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Virkware, an HR startup. We offer a collaborative software solution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We needed support building our MVP, an HR platform that would allow employees to strengthen skills and improve engagement while at the same time allowing companies to make better use of available resources within their firms.

When we began building our product, we wanted a partner who could focus specifically on the UI/UX component of the platform. We were also looking for consultation on the viability of the software within the market.

SOLUTION

What was the scope of their involvement?

Praxent delivered two objectives for us. First, they helped us to define the key elements of our solution, including workflows and use cases. 

To achieve this goal, the team conducted competitive audits as well as a marketplace review, focusing on three of our specific competitors. Praxent also ran several collaborative workshops with our team.

Next, based on a rough wireframe we provided, the team built a prototype that represented some of the major capabilities we’d identified in the first stage of the project. After several collaborative discussions, we finalized a version of the solution refined by user feedback. 

What is the team composition?

We worked with four people regularly. Kelly (Senior Delivery Lead, Praxent) was the project and product manager as well as our main point of contact.

We also worked with Deanna (Director of Product Strategy & Design, Praxent), and two colleagues from the UI/UX and customer research area, Mark (UX Lead, Praxent) and Victor (Senior Product Designer, Praxent).

How did you come to work with Praxent?

Though we’re based in Singapore, we knew we were going to build our product with the United States in mind as one of our core markets. We knew we wanted a partner who could conduct market validation from the US on top of the UI/UX capabilities we required.

We did a lot of online research and ended up on Clutch and selected a list of companies, one of which was Praxent. Based on collective feedback from some of our experienced, trusted contacts, we decided to reach out to Praxent at the start. 

From the outset, the team was authentic and interested in shaping the engagement, so we decided to partner with them.

How much have you invested with them?

We spent $80,000 on this engagement.

What is the status of this engagement?

Our work together took place from September 2018–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work Praxent did to validate our idea gave us the confidence to stay the course and build our solution. Now we have a final product that we’re working to make commercially viable. 

Though our engagement with Praxent has ended, the initial work they did on the UI/UX components has laid the foundation for the capabilities our team has now. 

We’re very happy with the output Praxent developed. We’ve tested it with a number of potential clients, and it still holds true.

How did Praxent perform from a project management standpoint?

Kelly was an excellent, communicative project manager. Our timeframe was very strict, and he did a great job of balancing deadlines while allowing space for us to brainstorm. He had a strong sense of ownership of the project, keeping us on schedule and contributing to content, workflow, and design.

What did you find most impressive about them?

We valued Praxent’s input greatly. Throughout the engagement, we looked forward to the collaborative discussions that took place between our two teams. We work completely remote and they were able to employ really effective tools, which made it easy to work together. We never felt like we were losing out because of the distance.

Are there any areas they could improve?

We were very happy with the quality of their deliverables. The process flows, the prototype, and the design were all extremely high quality. However, the team could have improved the presentation of the competitive audit and user interview results. 

They were detailed, but the team could have provided a version for us to present easily to senior management, board members, or potential investors. Despite that, we’re very happy overall with the quality of work Praxent produced.

Do you have any advice for potential customers?

Know that the team is very responsive, flexible, and willing to change their approach according to your needs.

5.0
Overall Score We’re extremely happy and appreciative, and we value the work they did for us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We agreed on a maximum cap, and they were very sensitive to that. They came in below that number, and they were transparent at all stages.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them to other people I know.

SaaS Strategy & UI/UX Design for AI Solutions Provider

“They addressed all of the concerns we had.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
May - Sept. 2019
Project summary: 

Praxent helped an AI solutions provider shift to a SaaS business model. Following a strategy workshop, the team provided architectural advice on the MVP and did some initial wireframes and UI/UX design.

The Reviewer
 
51-200 Employees
 
Houston, Texas
CTO, AI Solutions Provider
 
Verified
The Review
Feedback summary: 

Praxent’s highly qualified team delivered actionable insights and secure, scalable, and user-friendly solutions. The team communicated seamlessly and provided frequent updates. Internal stakeholders recognized the value of working with Praxent and plan to engage them for future projects.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of an AI solutions company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We were looking for a company that could guide us in the transformation from our existing business model to a SaaS model.

SOLUTION

What was the scope of their involvement?

One of the first things we did was set up a workshop at our office. Praxent came in for a two-day workshop, during which we discussed the strategic points for moving to a SaaS business model. 

Praxent guided us from the beginning, helping us in the initial stages of our SaaS strategy. They generated an outline of technical and non-technical aspects that we should address on the commercial, development, and organizational sides of our business. They reviewed our process and helped us define our MVP. They also advised how the architecture of the platform should look for the MVP and how it could grow and scale up in the future for more modules to be integrated into the platform.

They helped us with the design and some initial wireframes, but they didn’t do any development work. The team delivered initial wireframes that our UI/UX person was able to take to the next level. The plan is to engage them in the future.

What is the team composition?

They had a project manager, two UI/UX people, and a product architect.  

How did you come to work with Praxent?

We found Praxent on Clutch and really liked them. We had 3–4 candidates. We had a few Skype meetings with Praxent and then the initial workshop, and we knew they were a good fit for us.

What is the status of this engagement?

We worked together from July–September 2019. They helped us with phase one, and our MVP is out there and ready. We’re in discussions with them for future steps.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our internal developers and designers would sit in on our weekly meetings to evaluate whether their insights were valuable to us. When we went to them with any architectural problems, we always had a proposed solution; once we got into discussions with them, we realized the value and advantage of working with Praxent. They proposed secure and scalable solutions that allow for a better user experience.  

How did Praxent perform from a project management standpoint?

We had a few meetings per week to review designs with their architecture person. We didn’t do any formal metric tracking, but we knew from week to week exactly where they were and what the value was in their work. 

Communication was right on point. They had many sessions with us and would suggest additional meetings to provide clarification or offer good points. They recorded all of our meetings and provided us with access to the recordings. Anytime we wanted to involve somebody else in the discussion, they were willing to onboard them. All of these aspects were managed pretty well. We had 1–2 weeks where the project manager had to leave for personal reasons, and they provided a replacement. We never felt there was any gap in the process.

What did you find most impressive about them?

Praxent has quality people and quality insights. They addressed all of the concerns we had.

Are there any areas they could improve?

Initially, they could have done a better job of identifying internal gaps. They allocated a junior person to the project for UI/UX, and we ultimately got the results we wanted, but that process of adding a person to help create the wireframes could have happened sooner. There was a little bit of misunderstanding about the extent of their involvement; they were taking it very high level, but we wanted more actionable deliverables or certain wireframes to start building our own work from. That required a little bit of push from us, but, in the end, we got what we wanted.

Do you have any advice for potential customers?

Have a good workshop with them and a solid discussion so that you can agree on what the real need is for their services. This was very beneficial to us. Be specific about what you want from the start.

5.0
Overall Score It was really good and worked out quite well.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They're not cheap, but they deliver quality.
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    We’d definitely recommend them.

UI/UX Design for Energy Provider Portal

“The flexibility and iterative process enabled by their culture made the whole project enjoyable from start to finish.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2019 - Jan. 2020
Project summary: 

Praxent engaged in an iterative redesign process for the customer-facing portal of a major energy provider in North America. Their team dug into the client’s culture and goals to deliver quality designs.

The Reviewer
 
11-50 Employees
 
Houston, Texas
Senior Business Development Analyst, Energy Provider
 
Verified
The Review
Feedback summary: 

The project was completely successful, overhauling the appearance and user flow of the portal and enabling a large-scale expansion of its features planned by the client. The Praxent team was thoughtful and flexible throughout, responding to all requests quickly and taking all feedback into account.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the head of business development, product strategy, and corporate strategy for the retail arm of an energy provider for industrial customers and consumers in the United States and Canada. We provide commodity services including electricity and natural gas.

In addition to providing a solutions-based approach to our customers energy consumption needs, we also have a trading arm that is active in the wholesale power and gas markets across the United States and Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We have an internally built customer-facing portal where our customers access data that’s related to their energy consumption and a few other tools. That portal needed to be overhauled in terms of its UX/UI to make it a little easier to use and a little more intuitive.

We were planning a larger brand evolution and wanted to get that out of the way before we started a larger strategic expansion of the platform itself.

SOLUTION

What was the scope of their involvement?

Even though the platform itself was homegrown in terms of its functions, we worked with Praxent to really dig into and help us understand the psychological effects of the design and technologies that we were using, as well as how those were affecting the human interactions being driven through the platform.

We have a fairly unique position within the market, so their first task after we brought them on was really to try to understand our customers, and the from there they were able to take our existing platform, perform a true heuristics evaluation, and break down how it needed to be redesigned in a lot of different ways.

It was an in-depth, iterative process, so they would send us wireframes and we would offer suggestions from across our business to try to incorporate as many perspectives as possible. Then they would take our feedback and come back with more wireframes, and that would continue until we had a product that we were all really pleased with.

What is the team composition?

I worked with the designers and evaluators directly, but since the design was so technically focused, our IT team was closely involved in cooperating with them as well.

How did you come to work with Praxent?

I found their team on Clutch, originally. The platform was incredibly helpful as a starting point for that search because I was just able to Google UX and design consultants and then look through different companies’ ratings.

Our North American operations are based in Houston, so when I saw that Praxent operated in Austin I was pretty excited about them because it would allow us to meet with them in person pretty easily if necessary. They participated in an RFP with two other companies, but they really stood out throughout the whole process.

What is the status of this engagement?

Our work together lasted from July 2019–January 2020, which was our intended length for the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They dug into both our work and our culture in order to provide a more thoughtful redesign of our platform, and that effort really paid off in the product that we got in the end. We were incredibly pleased with the work that they delivered, in large part I think because it reflected their dedication to our account and their desire to stand behind the quality of the final product.

How did Praxent perform from a project management standpoint?

In my 3 years at EDF, I haven’t worked with a more responsive third-party vendor than Praxent. They’re not just responsive, they’re proactive, which was an incredible benefit to the engagement as a whole. They would come to me anticipating potential issues that we were able to tackle beforehand because of the thoughtfulness of their engagement.

There was a lot of open and honest feedback back and forth provided by both of our teams which really made us feel like partners together more than just parties in a transaction. Praxent also has a very organized, methodical method of tracking budgets and milestones that really sets them apart from other consultancies and helps them to keep everyone in the engagement satisfied.       

What did you find most impressive about them?

I think the most noteworthy thing that I found about working with Praxent is that they really listen to what you have to say. Most similar companies tend to pressure their clients into doing what they think is best by arguing that they’re the experts so you should listen to them, but their team understood that understanding what we do was the key to doing their job better. The flexibility and iterative process enabled by their culture made the whole project enjoyable from start to finish.

Are there any areas they could improve?

I honestly don’t have any negative comments on the engagement. They came in way under their forecasted budget, were on time with everything, and were always flexible, so we have nothing to complain about.

Do you have any advice for potential customers?

Make sure that no matter what you’re looking to do with Praxent, you’re open to having them come in and really understand your business. Our organization was really open to the effort that we were undertaking, so we had buy-ins from stakeholders across the business, but without that, it would have been much more difficult to establish the level of consensus of opinions that made our engagement with them as successful as it was.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Development for Insurance Customer Portal

“Project management was very good. They delivered consistently on time and within budget.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2018 – 2019
Project summary: 

Praxent augmented a worker’s compensation company’s UX team. Working on their mobile app and customer portal, they helped develop the internal team’s skills so they could maintain the platforms on their own.

The Reviewer
 
501-1000 Employees
 
Austin, Texas
Ken Ivie
Senior IT Manager, Texas Mutual
 
Verified
The Review
Feedback summary: 

The internal UX team is now skilled enough to improve CX on their own. Since working with Praxent, mores users can access the self-service, and call rates have decreased, signifying an improved UX. Praxent’s team was friendly and easy to work with. They’re highly recommended.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an IT manager at Texas Mutual. We’re a workers’ compensation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We have a mobile application, and an external-facing website with a portal for our customers to log into. We had an initiative to improve customer experience on both of those applications and wanted to start an internal design and UX team. Our preexisting internal team didn’t have the resources to do it ourselves.

SOLUTION

What was the scope of their involvement?

At the beginning, Praxent augmented our UX team and helped them train. We shadowed their team in order to learn the skills we needed.

What is the team composition?

The team consisted of a project manager, a UX researcher, a designer, and a sales representative.

How did you come to work with Praxent?

A coworker on another team was looking for a UX partner as well. They thought that Praxent would be a better fit for our project, so they passed their contact information on to me.

How much have you invested with them?

We’ve spent between $30,000–$60,000.

What is the status of this engagement?

The project lasted from 2018–2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our UX team is up and running and is working every day to improve customer UX. Praxent trained us well and gave us all of the skills we need to be successful.

More of our customers are able to use our self-service, and we’ve experienced a 30% reduction in call volume. Our net promoter score has been fantastic since working with them—it’s about 80.

How did Praxent perform from a project management standpoint?

Project management was very good. They delivered consistently on time and within budget. We used Jira and cloud to track tasks and stories. I wasn’t a big fan of a project manager that came on board later in our engagement, but all of their other employees were outstanding.

What did you find most impressive about them?

Their employees are great. They’re very skilled and they have excellent demeanors. They’re easy to get along with and they have a fantastic culture.

Are there any areas they could improve?

I would tell them to make sure they continue to hire people that match their company culture.

Do you have any advice for potential customers?

Make sure your people are involved with the project so you’re able to learn from their team on the day-to-day.

4.5
Overall Score Their work is outstanding, and they were perfect for what we used them for.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I can’t think of a single time they missed a deadline.
  • 3.0 Cost
    Value / within estimates
    I don’t have any experience with other UX firms, so it’s hard to compare. They’re expensive, but they do good work.
  • 4.5 Quality
    Service & deliverables
    Their deliverables were great and always were on time.
  • 5.0 NPS
    Willing to refer
    I definitely recommend them.

Custom Product Design for Home Building Company

"They’ve blown us away with the design, and truly listened to what we and our customers said."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2019 - Ongoing
Project summary: 

Praxent developed custom software for a home building company. The software allows users to make product selections at home before beginning final designs on their home.

The Reviewer
 
51-200 Employees
 
Birmingham, Alabama
Carol Lange
Voice of Customer, Signature Homes
 
Verified
The Review
Feedback summary: 

While the development is ongoing, the work thus far has exceeded the expectations of the internal team. Praxent communicates effectively with the client to ensure a successful and collaborative partnership. The team goes above and beyond to deliver quality products that meet the client's needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a home building company that’s been in business for 20 years. We do 500–600 homes a year, in Birmingham and Nashville, Alabama. I’m in charge of customer experience, including warranties and anything else that has to do with touching the customer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We have a design process by which customers come in to make all their selections. As you can imagine, it can be pretty overwhelming to build a house and select everything from flooring to paint and light fixtures. We currently have a book, and it’s a good-looking book, but some customers will still forget what they selected, and it’s hard to make decisions.

We wanted to create a program that allowed them to go online, make their selections at home, and play around with it more, so they could be more confident with their budgets and selections by the time they met with our designer.

SOLUTION

What was the scope of their involvement?

Praxent is developing a program that’s kind of a mix between Amazon and Pinterest. We’re in the final wireframing phase now. They’re only handling the design at the moment.

We have another system called Constellation, that’s entangled in all our business. Praxent is setting it up to talk to Constellation, so that all our selections are always up to date, with community-specific pricing and so on.

What is the team composition?

My main point of contact is Kelly (Client Partner, Praxent).

How did you come to work with Praxent?

Our IT person threw out three names, including Praxent. We went through a month of interviewing all of them, and Praxent was the one we unanimously decided to go with.

How much have you invested with them?

The full project will cost about $500,000.

What is the status of this engagement?

Our ongoing engagement with Praxent began in November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Praxent gives us weekly updates, so we always know where we are. They’ve always hit their dates and goals. They’re fantastic. Kelly and her team are great.

How did Praxent perform from a project management standpoint?

I couldn’t have asked for better communication, and the project is exactly what we were expecting it to be. They’ve blown us away with the design, and truly listened to what we and our customers said. It’s a great product that they’re rolling out. It’s going to be a huge game-changer for our company.

Are there any areas they could improve?

No. I’m beyond pleased.

Do you have any advice for future clients of theirs?

I’d recommend Praxent to anyone.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Benefits Management Provider

"Their synergy as a team is fantastic — truly is exponential in comparison to others."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2019 - Ongoing
Project summary: 

Praxent redesigned the UI/UX of an insurance portal where clients can elect benefits and administer their accounts. This has involved user research and wireframe creation.

The Reviewer
 
51-200 Employees
 
Des Moines, Iowa
Carol Altman
SVP Strategy, Benefit Harbor
 
Verified
The Review
Feedback summary: 

Stakeholders anticipate the visual appeal of the new designs to be above and beyond the current product. Praxent has maintained a concise, clear communication style throughout the engagement. Their expertise allows them to provide useful insight, and their detail-orientation stands out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the senior vice president of strategy for Benefit Harbor. We are a digital technology platform providing employee benefits for employer groups. We aggregate employee benefits for employers to offer to their employees and for employees to self-serve the administration and election of their benefits.

My role is to map out the overall business strategy for the next one to three years. I make sure that we are headed in the right direction from an industry, profitability, and sustainability standpoint.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We engaged Praxent to help us create a modern and attractive UI and UX for our employee self-serve client portals.

SOLUTION

What was the scope of their involvement?

Our first phase was research, and Praxent was tremendously helpful in pulling together competitive reviews, industry reviews, and information that pertains to the best practices for UI/UX. 

They did research to determine what we currently have in place and what we want our future stage to look like. We created a customer roadmap, and now we’re working on the wireframes. We’re in the process of doing internal and external interviews to get their feedback, and then we’ll have a second review.

Once we complete that, we will go from our low fidelity wireframes into a more high-fidelity wireframe, and we will add more graphics and colors. Once that is done, they will actually provide us with the design elements that we need for our internal developers to create the frontend of our backend system.

What is the team composition?

We chose them because of the team they brought to the table. It would be impossible to hire someone that has the breadth of knowledge that this team has.

We have people who are designers, project managers, interviewing specialists, research specialists, as well as best practice specialists. 
How did you come to work with Praxent?

When I was doing my research, we looked at Clutch and the top 15 UX and UI agencies in 2018. I interviewed about six vendors based on what I found on Clutch, and Praxent was head and shoulders above the others that I interviewed.

I signed an NDA with each of the six vendors, went through a discovery call, and provided them with a demo link to our site. We asked them to go through that site with no instructions or assistance from us so they would have the same experience as our end-users. 

We asked them to provide us with a presentation giving the highs and lows of what they see on the site. Praxent was by far the most thorough and most prepared.

How much have you invested in them?

We have invested around just shy of $250,000.

What is the status of this engagement?

We began working with them in August of 2019, and the work is still ongoing.
We started with a 12-week research phase, and when that was up, then we started the design phase, which is projected to go through to the end of March or April. Following that, our third phase will be an ongoing upkeep phase.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As far as quantitative metrics, we don’t know yet because we haven’t released our new UI/UX. I would be surprised if, in the first 12 months, we didn’t have at least a two to one ROI. 

In fact, it will likely be better than that because our UX was really bland before this. Now, it is legitimately night and day. When the UI/UX is released, it will absolutely be a completely new experience that will be worlds better.

How did Praxent perform from a project management standpoint?

I cannot say enough good things about their project management, reporting, and communication. We’ve had a great amount of input into the process, which I have really appreciated. 

As we go through the project, they make sure I’m fully aware of everything they are working on, everything that is expected of me, and all the required resource planning. 

They are believers in overcommunicating, even on sensitive things. They make sure they are bringing their expertise to the table for exactly what we have hired them to do. If I decide I need to cut a corner or take a different path, they make sure that I am thinking through all the potential risks. 

Outside of that, we have a weekly project meeting where I know exactly where I stand on the budget and completion of the project. They do a great job of making sure that there is never a question of where you are in the process.

What did you find most impressive about them?

Their two high points for me are the synergy and preparation they bring to the project. Their synergy as a team is fantastic — truly is exponential in comparison to others. The other impressive thing would be their preparation.

They are always prepared in advance with great detail, but also a great amount of simplicity. They are very concise in what they provide you and the direction is always very clear.

Are there any areas they could improve?

It would have been helpful to have a discussion earlier in the process around systemic alignment. They work on Apple, and we work on Windows. Now that we are further along in the process, we are finding there will be a bit of a translation issue with the design elements. They are doing the work using Sketch, and we are doing it in Adobe. If we had been aware of it months ago, we might have been able to take steps to avoid that.

Do you have any advice for potential customers?

Listen to them when they tell you there are potential pitfalls. They have been right every time, and they have been very helpful. 

Outside of that, don’t shortchange yourself. If you are really going in on a project, go all in and get what you know you need. Fully utilize the team as a resource.

Initially, we decided on less research than our initial plans. But, after talking it through, we had decided to go with the full research method. Those 12 weeks made a huge difference for us. We felt good about the preparation we brought to the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They provide great value and every penny was worth it. But, there was one area where we had to push a bit more to get all the information we needed.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom Software Dev for Travel Management Company

"How their company is structured—and in particular, their sense of community—was imbued with positivity."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Jul. 2017 - Ongoing
Project summary: 

Praxent developed a sophisticated booking platform for a company that specializes in travel management for hardhat workers. The team used JIRA to communicate and their tech stack included Python, SQL, and AWS.

The Reviewer
 
11-50 Employees
 
Austin, Texas
Director of Operations, Travel Management Company
 
Verified
The Review
Feedback summary: 

Praxent successfully executed a platform that’s automated many processes, enabling the client to run a much leaner team. The new product has also drastically reduced user errors. While communication was slightly bumpy in the beginning, the team’s organization and positivity were stellar.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations for a travel management company. We specialize in finding lodging for members of hardhat industries—like construction crews and oilfield workers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

In addition to belonging to a niche market, our company is in a unique position because the majority of our reservations don’t go as planned. We needed a flexible reservation system that could handle everything booking to billing while being receptive to last-minute changes and variations.

SOLUTION

What was the scope of their involvement?

Praxent developed a booking platform from scratch. The website allows permissions for not only our employees but our clients and vendor partners, so they can access the site to manage reservations. It’s a dynamic platform that provides CRM, account management, and a billing system, all in one.

They utilized Python, Flask, and SQL Alchemy on the backend. Other technologies they used included Heroku, AWS, and PostgrSWL.

What is the team composition?

We initially interfaced with a project manager who managed a team. There were quite a few working on the platform at any given time, but as we became more fluid in our communication, we eventually worked primarily with one developer and a QA analyst.

How did you come to work with Praxent?

We were working for a local provider, because we anticipated that it would be a very interactive project. Our initial impressions of their website and their professional presentation had a large impact on our decision to work with them.

How much have you invested with them?

We first started working with them in July of 2017, and we’re wrapping up the project soon.

What is the status of this engagement?

We’ve spent somewhere between $1.5–$2 million dollars.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re now able to run a much leaner team because the platform has automated many of our administrative processes. While we don’t have hard numbers at hand, the amount of user errors that people experience has been drastically reduced.

How did Praxent perform from a project management standpoint?

We somewhat struggled with the communication in the beginning, and after working together for some time, both of our teams realized that our collaboration was lacking. We then implemented in-person meetings, which significantly improved our engagement.

After everyone was on the same page, we were able to increase velocity and reduce the number of team members on their end. Their methods of communication and use of project management tools, like JIRA, were very streamlined. We’ve taken note of their communication processes and successfully implemented them in our own team, which was a major takeaway.

What did you find most impressive about them?

We stood to learn a lot from them, beyond the product that we were paying for. How their company is structured—and in particular, their sense of community—was imbued with positivity. They were well-organized and well-spoken. Interacting with such a company really made for a positive engagement.

Are there any areas they could improve?

I would encourage them to improve their onboarding processing for new clients. They could work to achieve effective communication before jumping into the logistical or technical side of the project. They should ensure that the project manager they choose is a good fit, both in terms of personality and communication, for that specific customer.

I’d also urge them to properly introduce JIRA to their clients. While Praxent might be used to the tool, a newcomer might not be familiar with it. It was a big learning curve for us.

Do you have any advice for potential customers?

I’d encourage prospective clients to gain an extremely clear understanding of the project at hand. Don’t be afraid to ask questions along the way. If you’re a prospective client, make sure to do some research and get caught up on some of the language that you’ll be using.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Development for Protein Snack Company

"They helped us build a tool more focused on what we actually needed versus what we originally wanted."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan 2018. - Ongoing
Project summary: 

Praxen developed an iOS and Android app to evaluate retail processes. It incorporates geolocation and a machine learning model. Now, the team provides ongoing support.

The Reviewer
 
501-1000 Employees
 
Minong, Wisconsin
Sales Manager, Protein Snack Company
 
Verified
The Review
Feedback summary: 

The app has successfully launched globally, and it's being used by all internal teammates. It provides essential information that's integral to the continuous improvement of retail processes. The team's flexibility, transparent communication, and deadline-orientation were appreciated.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager for a protein snack company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Praxent?

We were trying to understand how to evaluate our retail operations, and we need help building an app to do this.

SOLUTION

What was the scope of their involvement?

We worked with them to develop an iOS and Android app that would allow any team member to do an evaluation of our retail execution. It started off as a pen and paper concept. 

We tried to leverage the fact that everyone has a mobile device and then tried to create the easiest, most simple app possible. We trusted that they would use the top, best in class platforms. They went with what we drew and built it from there. 

The app incorporates geolocation. Using this feature, we are able to review how the shelf looks and if we’re getting the proper placement and fill rates. These “store checks” get uploaded straight into the cloud. Then, we can review them through an access portal. 

Tagging features allow us to start identifying different issues or metrics at the point of retail. We also trained a machine learning model so we could see if we’ve achieved our goals as a sales organization. The machine learning model runs every night, and it takes all the executions of retail and it decides whether it’s compliant with our initiative and mission that we have.

What is the team composition?

We worked with a dozen people at one point. In the beginning, there was a lot of heavy lifting, and then it got scaled back to two to three folks working on the project.

How did you come to work with Praxent?

I went through a pretty heavy RFP process and vetted out a lot of different vendors. 

I liked Praxent because the majority of their team was developing products in-house and in-country. 

What is the status of this engagement?

We started working together in January 2018, and the work is ongoing. We still turn to them for a lot of support on this app.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us build a tool more focused on what we actually needed versus what we originally wanted. We’ve launched the app globally within our organization, and all teammates use it. 

We’ve been able to create a network of information about how retail is being executed on a global scale. At any time, we can go into this platform and time travel anywhere around the world.

How did Praxent perform from a project management standpoint?

They’ve done an excellent job of working around my personal hectic schedule of work. It didn’t matter where I was, they were always flexible and understanding. 

The planning process was very thorough. We did several in-house meetings and a lot of brainstorming. They came back with an excellent scope that was within our budget. 

Also, they kept up with deadlines and expectations. They always monitored to see if something was out of scope. There were no surprises. Everything was communicated well to us.

What did you find most impressive about them?

The team displayed hospitality and patience. They really did a lot of handholding and walked us through the process since it’s a different type of technology. I was very pleased through the entire process. 

There were points where we didn’t agree on things, but they saw the long-term relationship and not just the short-term results. We’ve decided to develop more work with them because of the relationship we have with them.

Are there any areas they could improve?

They only use Slack, email, and their work phone for communication. But, I’m so used to using WhatsApp. This was definitely an inconvenience at times, but I got used to using Slack.

Do you have any advice for potential customers?

If you’re looking for a cheap vendor, don’t go with Praxent. If you’re looking for the best, they’re definitely the best. 

It comes down to how you define your ROI and what kind of product you want. We wanted something that would function no matter what, and we intensively bug tested it. Pricing-wise, there are much more competitive bids, but they didn’t have the history or the recommendations that Praxent had.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
Praxent LLC
Status
Active
Jurisdiction of Formation
Texas
ID
20-1550593
Date of Formation
Jun 30, 2000
Last Updated
Feb 28, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
41
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
March 9, 2020