What evidence can you share that demonstrates the impact of the engagement?
As far as quantitative metrics, we don’t know yet because we haven’t released our new UI/UX. I would be surprised if, in the first 12 months, we didn’t have at least a two to one ROI.
In fact, it will likely be better than that because our UX was really bland before this. Now, it is legitimately night and day. When the UI/UX is released, it will absolutely be a completely new experience that will be worlds better.
How did Praxent perform from a project management standpoint?
I cannot say enough good things about their project management, reporting, and communication. We’ve had a great amount of input into the process, which I have really appreciated.
As we go through the project, they make sure I’m fully aware of everything they are working on, everything that is expected of me, and all the required resource planning.
They are believers in overcommunicating, even on sensitive things. They make sure they are bringing their expertise to the table for exactly what we have hired them to do. If I decide I need to cut a corner or take a different path, they make sure that I am thinking through all the potential risks.
Outside of that, we have a weekly project meeting where I know exactly where I stand on the budget and completion of the project. They do a great job of making sure that there is never a question of where you are in the process.
What did you find most impressive about them?
Their two high points for me are the synergy and preparation they bring to the project. Their synergy as a team is fantastic — truly is exponential in comparison to others. The other impressive thing would be their preparation.
They are always prepared in advance with great detail, but also a great amount of simplicity. They are very concise in what they provide you and the direction is always very clear.
Are there any areas they could improve?
It would have been helpful to have a discussion earlier in the process around systemic alignment. They work on Apple, and we work on Windows. Now that we are further along in the process, we are finding there will be a bit of a translation issue with the design elements. They are doing the work using Sketch, and we are doing it in Adobe. If we had been aware of it months ago, we might have been able to take steps to avoid that.
Do you have any advice for potential customers?
Listen to them when they tell you there are potential pitfalls. They have been right every time, and they have been very helpful.
Outside of that, don’t shortchange yourself. If you are really going in on a project, go all in and get what you know you need. Fully utilize the team as a resource.
Initially, we decided on less research than our initial plans. But, after talking it through, we had decided to go with the full research method. Those 12 weeks made a huge difference for us. We felt good about the preparation we brought to the project.