Full-service WordPress Development

Pragmatic is Europe's leading WordPress agency that’s transforming the way that companies operate online around the world. Our in-house team of over 50 web developers, designers and UX experts, create beautiful, responsive, websites for businesses of all sizes.

We offer the following WordPress services:

  • Site Auditing
  • Branding & Design
  • Development
  • Hosting and maintenance
  • Support & Security

We're passionate about WordPress for its combination of ease-of-use, flexibility, cost efficiency and rapid development—making it the best solution for most web requirements. Our approach to web strategy & development is iterative and focusses on maintaining flexibility and agility wherever possible, leveraging the power of the wonderfully pragmatic WordPress ecosystem for your benefit. Our unique culture and delivery sets Pragmatic apart from other agencies, allowing us to form long term partnerships with our clients, who include Condé Nast, Bacardi, Sage, DPD, and many more.

 
Undisclosed
 
$150 - $199 / hr
 
50 - 249
 Founded
2012
Show all +
Brighton, United Kingdom
headquarters
  • 2nd Floor Chandos House, 26 North Street
    Brighton BN1 1EB
    United Kingdom

Portfolio

Key clients: 
  • Bacardi
  • The Chiappa Sisters
  • I Am Team GB
  • Martini
  • Headmasters
  • Condé Nast
  • FundingKnight
  • Sage
  • Clean & Lean
  • Tempur Sealy

Reviews

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WordPress Dev for Food Product Company

"Pragmatic’s communication is strong. We’ve really gotten to know the team we’re working with."

Quality: 
4.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2018 - Mar. 2019
Project summary: 

Pragmatic built a new WordPress website for a food product company. They helped migrate content from the prior website and integrated technologies such as WooCommerce. They now provide ongoing support.

The Reviewer
 
11-50 Employees
 
Bath, United Kingdom
Project Manager, Food Product Company
 
Verified
The Review
Feedback summary: 

The site has launched and meets all requirements. Pragmatic has led a smooth and enjoyable collaboration so far thanks to their expertise, communication, and flexibility. This results in high-quality development work and potential future work for Pragmatic.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a district project manager for a multinational food product company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pragmatic?

We were developing a new WordPress website. We wanted it to be flexible to use so that we could manage it through our newly-created in-house team, rather than an agency.

SOLUTION

What was the scope of their involvement?

Pragmatic developed a site for us. We had to migrate all the content from the old website and create a new WordPress platform. We’re using several components on the site, including WooCommerce.

What is the team composition?

I was working with three main people from Pragmatic, but I also interacted with their technicians and designers. The team consisted of about 8–10 people.

How did you come to work with Pragmatic?

Our company identified the need to move to WordPress, so we started looking for an agency. Our global team recommended Pragmatic, which had done business with our wider team elsewhere.

What is the status of this engagement?

We started working with Pragmatic in October 2018, and the site went live in March 2019. Pragmatic still provides ongoing support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m happy with Pragmatic. We have an ongoing relationship for monthly support; they fix bugs and make minor changes we can’t do ourselves. We’re managing the site’s content in-house. We’re looking at making a new e-commerce section within the next 12 months, and they are supporting us with that.

How did Pragmatic perform from a project management standpoint?

Pragmatic manages the project well.  We meet regularly, and they’re using an agile methodology. It allows us to get to a concept quickly and flexibly. Pragmatic also quickly adapted to the guidelines we chose midway through the design phase. 

We have a Confluence setup, which was great for tracking deliverables, key actions, and project documentation. I know they also use Jira as a ticketing system. We make use of Slack, which saves us a lot of day-to-day emailing. They’re also big on Google Hangouts, so we had video calls exclusively. 

What did you find most impressive about them?

Pragmatic’s communication is strong. We’ve really gotten to know the team we’re working with. We’re not based in the same city, so spending time together thorough videocalls takes effort, but they are happy to chat with us regularly. We discuss the main project on an almost daily basis. 

Are there any areas they could improve?

Pragmatic should be even more proactive and communicate risks—either with our timeline or list of tasks—as early as possible. They should also be clear on the impact those risks may have.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for International Cybersecurity Company

“They know what they're doing, so we could trust them.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2018 - Mar. 2019
Project summary: 

Pragmatic designed and developed a new WordPress website, added customer testimonials, and helped present the message to the target audiences.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
VP Marketing & Communications, Cybersecurity Company
 
Verified
The Review
Feedback summary: 

The traffic to the website has increased and the in-house team likes the new look and features. Pragmatic went above and beyond to meet all needs, while their expertise and ability to keep the project on track made them easy to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing and communications at a cybersecurity company. We're based in the UK, and we have operations around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pragmatic?

Our website was in need of a serious overhaul in terms of the design and the messaging, so we were looking for a vendor to develop a new website for us.

SOLUTION

What was the scope of their involvement?

First, we had some meetings where we discussed the strategy and the objectives for the website. Then, Pragmatic developed a new WordPress website for us, handled the creative aspect, and helped us launch the site. The new site presents very clearly our mission, the problems that we solve, and our solutions. There is also a section with customer testimonials that we didn't have on our previous website.

What is the team composition?

We had one main point of contact and we worked with a team of about four people.

How did you come to work with Pragmatic?

We submitted an RFP and reviewed the proposals from the highest rated website developers in the UK. Pragmatic submitted by far the best proposal, so we chose them.

What is the status of this engagement?

We worked with them between November 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of website visitors and the time they spend on our website have increased dramatically. We're very happy with the look and feel of the new website.

How did Pragmatic perform from a project management standpoint?

They were very responsive and engaged, so it was a pleasure to work with them. We had regular phone calls and they kept us up-to-date with the project.

What did you find most impressive about them?

They know what they're doing, so we could trust them. They made the whole process easy for us and managed everything very well.

Are there any areas they could improve?

No. We had a great experience.

Do you have any advice for potential customers?

Don't skimp on the budget. They're worth it.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Growing FinTech Company

"Pragmatic helps us bring our thoughts to life on the website."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2018 - Ongoing
Project summary: 

Pragmatic took over WordPress support and was later tasked with redesigning the UX of various pages in the website to improve conversions and minimize bounce rates. They provide ongoing support.

The Reviewer
 
11-50 Employees
 
London, UK
Sr. Field Marketing Manager, ClusterSeven
 
Verified
The Review
Feedback summary: 

Bounce rates have decreased and conversions are going up since implementing the changes that Pragmatic made. Their straightforward communication, timeliness, and proactive approach to their work makes them a valuable partner beyond just a one-off vendor.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the senior field marketing manager at ClusterSeven, the leader in spreadsheet and end-use computing (EUC) management software. We’re based in London, New York, and Boston. I’m in charge of planning and executing the lead generation plans for the organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pragmatic?

We originally came to them for support for our WordPress website and quickly understood that they could help us with much more than that.

What were your goals for this project?

We wanted to reduce our bounce rate from the homepage and increase conversions on our free trial page.

SOLUTION

How did you select this vendor?

We searched for WordPress vendors online because we were unhappy with the supplier we had at the time. We selected three vendors to meet with and got proposals from them. Our marketing team ended up selecting Pragmatic.

Describe the project and the services they provided in detail.

We first had a half day discovery session with Pragmatic at their offices to go through the website and explain the parts we were unhappy with and what needed to change. They gave us their opinions and later produced a proposal of the three areas they thought we should update first within our given budget, which led to a project plan.

They reworked the UX on some of our key landing pages where we had high bounce rates and low conversions. They also updated the design of our free trial page and homepage. Pragmatic built the pages in a testing environment and shared everything with us over video meetings. We provided feedback on the changes we needed, which they implemented before pushing the website live.

We have them on a support contract for four hours a week. They tackle any new requests we have, which we can submit via their online portal. We’re also looking to use them for growth-driven design so that they can implement important changes to the whole website’s design and navigation.

What was the team composition?

Our two key contacts have been their client services director and commercial director. We’ve also dealt with web designers, support staff, and more.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

From reviewing heat maps on the webpage, we can see that more people are clicking in the places we want them to. Our bounce rate has started to decrease and conversions are up. We’re going to continue our plans for further improvements to the website in order to advance our conversions even more.

How was project management arranged and how effective was it?

We chose to go with Pragmatic because they communicate clearly and meet deadlines. We have scheduled calls to review work.

What did you find most impressive about this company?

They’re more than just a web agency; they’re proactive and bring a lot of ideas to the table. Pragmatic helps us bring our thoughts to life on the website.

Are there any areas for improvement?

No. We’re happy with their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Global B2B Media Company

“[They] were a core collaborator and extension of our team as we relaunched our entire portfolio —not merely a service provider.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2013 - Ongoing
Project summary: 

Pragmatic helped migrate and relaunch a portfolio of subscription websites for a B2B media company using WordPress as a headless CMS. Through two-week, agile sprints, they implemented responsive designs as well as front- and back-end functionality, and worked with another vendor to integrate a data-culling React app. and a bespoke identity and access management system.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Director of Digital Development, Media Company
 
Verified
The Review
Feedback summary: 

Site traffic, registrations and renewals are all stronger on the back of our new websites. Pragmatic provides high-quality work and regularly exceeds expectations. They help the business deliver value efficiently and are an insightful partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I lead digital product development for a global B2B media company that focuses on financial services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pragmatic?

We needed to jettison an outdated, clunky CMS, while at the same time updating our websites to be more user-friendly and responsive.

SOLUTION

What was the scope of their involvement?

Pragmatic suggested themes and designs based on our existing brand guidelines and then worked with us to develop a backlog of feature requirements. They built our new platform on WordPress, while also helping us migrate content from our legacy platform. Pragmatic were our core partner in relaunching 8 different sites and continue to work with us on iterative feature development and product evolution for both our subscription news and events platforms.

What is the team composition?

The team size waxes and wanes to match our needs We tend to have a scrum master/project manager as well as 3-4 developers as the standing team.

How did you come to work with Pragmatic?

Our relationship began with them on a smaller project in 2013. They offered sensible, efficient solutions that would bring value quickly to our business. They later pitched, along with other agencies and platforms, for the work to relaunch our subscription portfolio and were successful in their bid.

What is the status of this engagement?

Pragmatic continue to provide development support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Stronger commercials – our sites are performing better across the board, with higher user engagement leading to more and better sales and renewals.

How did Pragmatic perform from a project management standpoint?

Their communications and project management are best in class. We are in constant communication via Slack, Aha!, Jira, and over the phone. We frequently meet in person.

What did you find most impressive about them?

They go above and beyond to deliver what they’ve committed to and are constantly suggesting new ideas – and not just to win new businses. Pragmatic feels like a bona fide partner, not simply a service provider.

Are there any areas they could improve?

No; I’m very happy with them.

Do you have any advice for potential customers?

Have a robust relationship and take advantage of their experience, insight, and desire to help businesses improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Major Healthcare Facility

“Their flexibility and unique problem-solving skills were essential to our project’s success.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

Tasked with making a website more mobile-friendly and accessible, Pragmatic also integrated various legacy sites onto one platform. The team built on WordPress, and their work led to a continued relationship.

The Reviewer
 
5,001-10,000 Employees
 
United Kingdom
Digital Communications Manager, Hospital
 
Verified
The Review
Feedback summary: 

Staff and stakeholders agree the new site is easier to navigate and more responsive than the old version. Mobile traffic has increased, although no specific metrics have been gathered. After the launch, Pragmatic’s communication dropped off, but their maintenance contract is still in negotiation.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a digital communications manager for an organization that provides health care services to the local public.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pragmatic?

We wanted to make our website mobile-friendly and more accessible to those with disabilities and other language needs.

SOLUTION

What was the scope of their involvement?

I joined the project when we started the build, so I’m not sure what happened before that. One of the best features they implemented was enabling us to customize our website through the WordPress plugin Cornerstone. Pragmatic did all of the frontend and design work, but we can change some of the layouts on the site ourselves without having to rely on designers as much.

We’re one organization, but we have numerous departments that each had their own legacy websites, so Pragmatic helped us move those all onto one platform. They gave us the tools to create multi-sites that were all accessible and connected to the central site. Now, our website is Android and iOS friendly, automatically responds to a user’s screen size, and the menus all function properly no matter the device.

What is the team dynamic?

We mainly interacted with two people, one being our project manager, but I’m sure a larger team worked on our project.

How much have you invested with them?

We’ve spent between $10,000–$50,000.

What is the status of this engagement?

We began working with Pragmatic in July 2016 and the site went live in December of that year. We still work with them, though.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site is much easier to navigate and more responsive than before. We don’t have any specific numbers on traffic, but I know access via mobile devices has increased. A lot of our staff have said how much better it is now, and we haven’t had any complaints from stakeholders, which is a good sign.

How did Pragmatic perform from a project management standpoint?

They did a pretty good job. Near the end, I was communicating directly with the developers, because it was faster, but the project manager logged all of our contact. We mainly used email, conference calls, and a tool to log any site faults right on the page.

What did you find most impressive about them?

Their flexibility and unique problem-solving skills were essential to our project’s success. They made it possible for us to be more independent and make changes as we see fit, instead of having to turn to them for every little thing.

Are there any areas they could improve?

Since the site launched, Pragmatic has been a bit less responsive, but that may be due to us not having a formal support contract with them.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They were good at making deadlines.
  • 4.0 Cost
    Value / within estimates
    Compared to other agencies, we got a good value for our money.
  • 4.0 Quality
    Service & deliverables
    They provided quite an innovative solution.
  • 4.0 NPS
    Willing to refer
    They're not as responsive as they used to be.

Web Dev & Support for E-Learning Platform

“They were immediately able to bring our hosting costs down.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2014 - Ongoing
Project summary: 

Pragmatic remedied a hosting issue, provided web support, and also aided in development of a WordPress website. They yielded guidance that enabled in-house resources to manage setup and future maintenance as well.

The Reviewer
 
51-200 Employees
 
United Kingdom
John Helmer
Director of Marketing, Lumesse Learning
 
Verified
The Review
Feedback summary: 

Since working with Pragmatic, website sessions have increased from 2,800 to 8,000 in 1 year. They provide better ongoing support and maintenance than was experienced with a previous vendor, and their knowledgeable and prompt team continues to bestow a transparent and efficient process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Lumesse Learning, a large learning technology provider with 3 business units, including talent acquisition, management, and development. I’m involved in the talent development unit. We have material learning products, and we also provide custom-built services, as well as advice and guidance services with learning strategy and implementation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pragmatic?

Initially, we wanted to bring our hosting costs down and replace our existing website support agency with better resources.

SOLUTION

What was the scope of their involvement?

Pragmatic was brought in for hosting and web support, but have since helped with other things.

We’ve moved on to website builds, and they’ve helped us build a site for one of our products called Me Time. The process was very fast and painless, because once we decided what we wanted to do, they put it in place quickly. They dealt with all the issues we had with various videos which we wanted to run on the page, and they were generally very responsive.

They steered us towards a particular WordPress theme which they thought would be useful for our needs. They also pointed us towards a guided tour called Cornerstone, which enabled us to build webpages in-house. We were able to do quite a bit of the setup ourselves, as well as the maintenance.

Pragmatic saw that this avenue would fit our needs, and since they introduced us and trained us to use this tool, we’re now able to go in and tweak things as needed. From our perspective, it’s been a very successful implementation, and a great idea. We get a lot of leverage out of the regular fee we pay in terms of retainer, because they do a lot of other things which are useful to us.

What is the team dynamic?

I initially spoke to David [Founder & Director, Pragmatic], and I’ve since also worked with Ian [Support Manager, Pragmatic], Ryan [Lead Support Developer, Pragmatic], Tom [Support Developer, Pragmatic], and Stephanie [WordPress Developer, Pragmatic]. If I’m ever unsure who a responsibility belongs to, I go to Ian, and he tells me who to talk to. When we implemented the website, I was mostly in contact with Ryan and Tom.

How did you come to work with Pragmatic?

A friend recommended Pragmatic to me, and also said wonderful, glowing things about them. Their founder, David, also initially impressed me with his attitude. Their name sums up their process well, because they get the job done.

What is the status of this engagement?

We started working with them in January 2014, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Between Quarter 1 in 2016, and Quarter 1 in 2017, the website sessions increased from 2,800 to 8,000.

The core of what Pragmatic offers is support, maintenance, and hosting. They were immediately able to bring our hosting costs down, and they also provided us with better support and maintenance than we felt we previously due to their expertise and knowledge. They know what they’re talking about, and they do what they say they’re going to do on time.

How did Pragmatic perform from a project management standpoint?

The project management was very good, and everything was brought in on time and according to budget. They were very responsive. We mostly communicated through JIRA, but we used email and calling as well.

Their team is also very observant. If I bring something up which they can’t fix immediately, such as a browser issue, they will continue working on it until it’s fixed. They will come back to me a week later, when I have forgotten about it, and present a solution. Things don’t get forgotten with them, which is a big improvement compared to who we were working with previously.

What did you find most impressive about them?

Their communication, honesty, and efficiency have really impressed us. When they have had staff issues, they’ve been transparent about it, which I found to be really helpful. They are a fast-growing company, as we are, so we understand the pressure.

Are there any areas they could improve?

They are on an as-needed basis at the moment, but it would be helpful if we had regular calls with them to see how things are going, what may be coming up, or if they can help us with anything.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple Web Dev Projects for Tech Strategy Consultancy

“Pragmatic is a hidden gem. If I could do my timing over again and find them five years earlier, I would.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Ongoing
Project summary: 

Hired to supplement services already provided, Pragmatic offers WordPress consultancy and development. The team builds and maintains sites, also offering opinions on design and technology.

The Reviewer
 
1-10 Employees
 
United Kingdom
Director, Tech Strategy Consultancy
 
Verified
The Review
Feedback summary: 

Pragmatic’s sites are 100% reliable and receive fantastic engagement and feedback, with many averaging around 2,000 visitors every ten days. They maintain a positive attitude, even during setbacks, and are responsive and friendly, building a collaborative working relationship.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I run a media and IT consultancy business that makes strategy recommendations for how clients can best proceed with their goals in internal and external communications, media orientated aims, global projects, etc. For multi-agency clients, I act as an independent contractor to manage them and make big-picture strategy recommendations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pragmatic?

We run numerous website for many different clients, and most aren’t Internet experts, so they need a support team to help maintain their sites. I wanted to offer those services for my clients, so I began to look for an external provider that could assist me.

SOLUTION

What was the scope of their involvement?

Generally, I approach Pragmatic with a set of client goals and a verbal brief, and they decide if it’s good or needs to be refined, which is done via wireframes or just general discussions. Once we’ve determined the best plan, Pragmatic begins WordPress consultancy and development. All of their work is WordPress-based, and we have more than a dozen live sites right now.

My team takes care of site design, but we sometimes ask Pragmatic for their input and opinion. My clients often have marketing goals (e.g. achieving a certain number of users, reaching a specific audience, etc.), and Pragmatic has been helpful in suggesting technologies they can use to reach those goals.

Pragmatic is involved in both the initial development of the websites as well as their maintenance and support. They keep the sites up-to-date and secure, and they perform minor upgrades when our clients request them.

What is the team dynamic?

The team changes often, but I consistently work with three key people, one of them being our project manager.

How did you come to work with Pragmatic?

I searched for an agency online for a long time. None of them were a good fit until I came across Pragmatic. They seemed competent and able to speak to me in a language that I understood, so I hired them.

What is the status of this engagement?

We began working together in October 2015, and our work is ongoing.

RESULTS & FEEDBACK

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most of the sites we develop are brand new, so they’ve never been in the public domain before. However, we’ve gotten great engagement on those sites, and our clients are all extremely pleased with them. They haven’t had any crashes or bugs; they’re 100% reliable. Several of the sites, on average, receive 1,500 to 2,000 visitors every ten days.

How did Pragmatic perform from a project management standpoint?

If I ever have a question, they’re quick to respond. Their online helpdesk saves me a lot of time, and sometimes my issues are solved over a quick email. If not, Pragmatic will call me that day and set up a time to fix the problem. They try to remain as independent as possible, but they’re not afraid to speak up and ask questions if they need information. We typically communicate by phone, email, or their helpdesk, and we use Dropbox for file sharing.

What did you find most impressive about them?

Their attitude is incredibly impressive. Every project has obstacles and problems, and they always positively deal with them. Some agencies get angry or impatient, but Pragmatic works hard and finds the solution.

They also listen to my ideas and offer solutions that I hadn’t thought of. They aren’t condescending in their expertise, but really try to work together to make our partnership collaborative and friendly.

Are there any areas they could improve?

No, everything's been great.

Advice for potential customers?

Pragmatic is a hidden gem. If I could do my timing over again and find them five years earlier, I would. I've reviewed a lot of agencies in the past and you don't often find an agency like this. Begin working with them as soon as possible, and count yourself lucky.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They talk to me about their capacity, letting me know of any delays.
  • 5.0 Cost
    Value / within estimates
    The standard of their work is high, but it can be somewhat costly.
  • 5.0 Quality
    Service & deliverables
    They're the best you're going to get.
  • 5.0 NPS
    Willing to refer

iOS & Android Dev for Healthcare Clinic

"The open dialog really contributed to a productive relationship."

Quality: 
4.5
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Sept. 2016 - Mar. 2017
Project summary: 

Pragmatic developed an iOS/Android healthcare solution that helps users recover from eating disorders. The project team built both simultaneously and launched them within weeks of one another. 

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Manager, Communications
 
Verified
The Review
Feedback summary: 

Pragmatic's team is reliable under pressure and open to candid performance feedback. Responsiveness and project ownership are also major strengths. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please introduce your business and what you do there.

We are a private eating disorder clinic in Kensington, London. We help women suffering from types of eating disorders at different points in their recovery. My role is in communications and treatment advisory; so supporting people that access our treatment.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pragmatic?

We needed an iOS and Android app developed, but couldn't do it without help since coding isn't our background.

SOLUTION

Please describe the scope of their involvement.

The website was first designed with Pragmatic about five or six years ago now. Since then, they've supported us by managing the content remotely and designing new features. The mobile app we're doing now is the next biggest effort undertaken with them since the website project.

The app is an online resource for eating disorder recovery. It reflects our approach at the clinic, which is very holistic and quite unique in terms of what’s usually provided at an eating disorder clinic. It walks the user through the process, step-by-step. The app visualizes recovery to users at their own pace and essentially educates them about the whole recovery process, but specific to the circumstances on their account profile.

We also have a nurture log feature that lets users document their feelings throughout the day, kind of like a digital journal. We essentially went to Pragmatic with only an idea and had them help us realize it. The app itself is for iOS and Android devices. They built and launched both apps together only a few weeks ago.

How did you come to work with Pragmatic?

We had worked with Pragmatic previously on our website. We felt like they had a good understanding of our branding and our message and what we wanted to convey. And since they'd done the website successfully, it made sense to let them take a shot at the mobile project.

What is the status of this engagement?

We started working with them September 2016 until March 2017.

RESULTS & FEEDBACK

How did Pragmatic perform from a project management standpoint?

The team had about four people at one time; possibly one or two more. Tom [Account Manager, Pragmatic] was our project lead and he managed and oversaw every element of the work, which was extremely helpful. We used Confluence to help us track and document everything. That was a was especially helpful since the team was dispersed geographically. We’re in London and they’re based in Boston, so it’s not like we can organize meetings very quickly or easily.

I also found it impressive that they asked for feedback about their performance. As a result, we had fairly regular bi-weekly catch-ups about how we felt things were going and where things might be improved. The open dialog really contributed to a productive relationship.

What distinguishes Pragmatic from other providers?

Pragmatic really invested in creating a loyal and trusting relationship with us. For example, I really appreciated that when we were incredibly busy, they were highly responsive. They wanted to ensure that every feature and every element of the app reflected exactly what we wanted in terms of content, branding and messaging. I respect how involved they got. You don't expect that kind of ownership.

Is there anything Pragmatic could have improved or done differently?

There were some minor changes at the beginning of the project because of how quickly the shuffle ended up being. Sometimes the team would shift a little bit, and that was confusing sometimes. In those earlier situations, more proactive communication would have been nice. Again, however, Tom, who was leading the project, was always there for us whenever we needed him. He was always honest about things whenever we had questions.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    They were potentially a little expensive.
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I have recommended them to people setting up WordPress websites because Pragmatic specializes in that side.

WordPress Redevelopment for Bacardi

"Everyone's pleased with Pragmatic's understanding of our brands and with the final results."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
Project summary: 

Pragmatic took on a demanding modernization project that included standardizing content management systems across a number of microsites representing different brands. 

The Reviewer
 
1001-5000 Employees
 
London, United Kingdom
IT Marketing Manager at Bacardi
 
Verified
The Review
Feedback summary: 

Due to Pragmatic's attention to detail and design sensibilities, the sites have garnered overwhelmingly positive feedback from users. With a dedicated team, Pragmatic was able to update each site with an average delivery time of four weeks and within budget. Due to this success, the partnership is ongoing. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We work in the food and beverage industry and our primary activity is selling drinks. We sell somewhere around 100 different global and local brands, including Bacardi, Martini, Grey Goose and Bombay Sapphire.

What is your position?

I'm the global IT and marketing operations manager within the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pragmatic?

We have over 100 websites, all working with different content management systems. The idea was to unify them under a single content management system, and have one company to manage our websites. We wanted to build a standardized template that we could customize for each brand. We would then run each site on our content management system. In this way, we could reuse typical pages like ‘contact us’ forms, user registrations, and so on. It was meant to save costs in the long run, and to speed up our marketing efforts for different brands.

SOLUTION

Please describe the scope of their involvement.

Pragmatic worked on both coding and visual aspects for our websites. Our sites were previously using different content management systems, which we are now converting to Wordpress.

The size of their teams varies depending on the scope of the work they're currently involved in. I generally work with their managing director and lead project manager. I also interact with their lead product developer.

How did you come to work with Pragmatic?

We ran a procurement process looking for a UK-based partner. We researched different companies through organic Google searches in order to see how their own websites were ranking. Each selected company was asked to run a proposal for a pilot website in order to see what their statements would look like, and what types of questions they would ask.

We narrowed our options to three suppliers, out of which Pragmatic was chosen.

Could you provide a sense of the size of this initiative in financial terms?

The total development cost so far has been around $500,000. The future pipeline will go into the millions range, over the course of three years.

What is the status of this engagement?

We began working together in September of 2015.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We evaluate Pragmatic based on the speed at which they can build a website. The average delivery time is around four weeks, which is great. Another factor is the cost, which averages around $20,000 for a medium-sized website. This is also within our specified budget.

How did Pragmatic perform from a project management standpoint?

Our team has worked with Pragmatic for various brands and has given us feedback in terms of their general engagement, communication, and development speed. Everyone's pleased with Pragmatic's understanding of our brands and with the final results.

We use Jira for project management and Dropbox for sharing documentation. We're also implementing ServiceNow within our company, and will be including Pragmatic within the platform.

What distinguishes Pragmatic from other providers?

One of the things that convinced me to choose Pragmatic was their transparent and straightforward approach. Pragmatic is a trustworthy company. By being a smaller company, they also provided us with added agility and understanding. They were willing to go the extra mile to deliver the work that we needed, with not too much overhead.

While working with other companies, we noticed that too many people were involved in the processes. We wanted a team that we could meet in person and with which we could discuss any issues about the project.

Is there anything Pragmatic could have improved or done differently?

There are elements on which we've worked together to improve, like the QA cycle. Their performance in general has been very good.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I would recommend them to anyone, either inside our company or outside. We have a new relationship which has gone off to a good start. They've produced a lot of good work already, so I'm very pleased overall.

WordPress Implementation for Surveying and Architecture Firm

 

“…they were always responsive, very helpful, and very detailed in their work."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Pragmatic provided web development services to create a new WordPress site from scratch. This included backend development and incorporation of provided visual designs. 

The Reviewer
 
2-11 Employees
 
Brighton, United Kingdom
Ffion Jones
Secretary and Admin at Grumitt Wade, Ltd.
 
Verified
The Review
Feedback summary: 

Through Pragmatic’s attention to detail and responsiveness, the site has been a success and driven increased exposure to buyers. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are Grumitt Wade surveyors, and we are building surveyors and architectural technologists. We have private clients and commercial clients. We carry out building surveys for them. We offer lots of different services: design services, extension services, building consent and planning. We also help with anything to do with the council.

We do project management as well, commercial and privately owned buildings. We offer maintenance services and professional advice. Maintenance involves preparing specifications, contract administration, and just general advice. We resolve dilapidation schedules, boundary and zoning disputes, and provide expert witness, so we can help in legal proceedings as well. We can perform access audits to help disabled peoples. We also do measured surveys for people.

What is your position?

I am the secretary and administrator.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pragmatic?

We needed a new website because our old one wasn't too great. We hired and instructed Pragmatic to help with anything we were unsure of with the WordPress program. We didn’t have the capabilities in-house to do this.

SOLUTION

Please describe the scope of their involvement in greater detail.

They did some training sessions, and from there, we were able to email them or call them whenever we had a problem with something that we couldn't do, such as custom coded things. WordPress was completely new for us, and they helped with everything. We have an external designer from a different company, and they worked with her to make it look how she envisaged it for us. Pragmatic implemented our designs and developed all of the functional elements of our new site.

How did you come to work with Pragmatic?

I’m fairly positive that they were recommended. We were working with a 3rd party SEO [search engine optimization] provider and they said great things about Pragmatic. We checked them out and approached them with this project.

What is the status of this engagement?

The website was completed this year on the 18th of June.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since we launched the new site, we've actually been getting quite a few inquiries because we've got one of those ‘contact us for free estimate’ bars on the site. We've been getting quite a few from that, which is a lot more than before on our other website. From what I’ve heard here, everyone seems to think it's a lot better than the old one, and a lot easier, more formatted, and more structural. Overall, it’s a huge improvement over our previous website.

How did Pragmatic perform from a project management standpoint?

We didn’t have any issues from a project management perspective. They were always responsive to our requests. Sometimes we were quite hard on this end, but they were really flexible with us.

What distinguishes Pragmatic from other providers?

We've not used any other companies like them before, but they were always responsive, very helpful, and very detailed in their work.

In retrospect, are there areas in which they could improve, or things you might do differently?

We got the site live and the same day, everyone was looking through it and found a few minor problems. What would’ve been great is if we could’ve changed them on the WordPress site, and they change straight away. We've got a thing where they change it every month. It's not too much of a problem, but it would have been nice.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    I'm not too sure, but I think they were well within our price range.
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer