Full-service WordPress Development

Pragmatic is a Brighton-based WordPress specialist agency that’s transforming the way that companies operate online around the world. Our team of in-house experts deliver lean and focussed WordPress projects to suit a wide range of requirements, expectations and budgets.

We offer the following WordPress services:

  • Site Auditing
  • Branding & Design
  • Development
  • Hosting and maintenance
  • Support & Security

We're passionate about WordPress for its combination of ease-of-use, flexibility, cost efficiency and rapid development—making it the best solution for most web requirements. Our approach to web strategy & development is iterative and focusses on maintaining flexibility and agility wherever possible, leveraging the power of the wonderfully pragmatic WordPress ecosystem for your benefit.

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2012
Show all +
Brighton, United Kingdom
Headquarters
  • Pragmatic
    52 Dyke Road
    Brighton, ESX BN1 3JB
    United Kingdom
    +44 12 7361 3166

Portfolio

Key clients: 
  • Bacardi
  • I Am Team GB
  • Battersea Cats & Dogs Home
  • Headmasters
  • Condé Nast
  • Clean & Lean
  • Starbox Youtube Star Accountants
  • Tempur Sealy
  • The Chiappa Sisters

Reviews

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WordPress Redevelopment for Bacardi

"Everyone's pleased with Pragmatic's understanding of our brands and with the final results."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
Project summary: 

Pragmatic took on a demanding modernization project that included standardizing content management systems across a number of microsites representing different brands. 

The Reviewer
 
1001-5000 Employees
 
London, United Kingdom
IT Marketing Manager at Bacardi
 
Verified
The Review
Feedback summary: 

Due to Pragmatic's attention to detail and design sensibilities, the sites have garnered overwhelmingly positive feedback from users. With a dedicated team, Pragmatic was able to update each site with an average delivery time of four weeks and within budget. Due to this success, the partnership is ongoing. 

BACKGROUND

Please describe your organization.

We work in the food and beverage industry and our primary activity is selling drinks. We sell somewhere around 100 different global and local brands, including Bacardi, Martini, Grey Goose and Bombay Sapphire.

What is your position?

I'm the global IT and marketing operations manager within the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pragmatic?

We have over 100 websites, all working with different content management systems. The idea was to unify them under a single content management system, and have one company to manage our websites. We wanted to build a standardized template that we could customize for each brand. We would then run each site on our content management system. In this way, we could reuse typical pages like ‘contact us’ forms, user registrations, and so on. It was meant to save costs in the long run, and to speed up our marketing efforts for different brands.

SOLUTION

Please describe the scope of their involvement.

Pragmatic worked on both coding and visual aspects for our websites. Our sites were previously using different content management systems, which we are now converting to Wordpress.

The size of their teams varies depending on the scope of the work they're currently involved in. I generally work with their managing director and lead project manager. I also interact with their lead product developer.

How did you come to work with Pragmatic?

We ran a procurement process looking for a UK-based partner. We researched different companies through organic Google searches in order to see how their own websites were ranking. Each selected company was asked to run a proposal for a pilot website in order to see what their statements would look like, and what types of questions they would ask.

We narrowed our options to three suppliers, out of which Pragmatic was chosen.

Could you provide a sense of the size of this initiative in financial terms?

The total development cost so far has been around $500,000. The future pipeline will go into the millions range, over the course of three years.

What is the status of this engagement?

We began working together in September of 2015.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We evaluate Pragmatic based on the speed at which they can build a website. The average delivery time is around four weeks, which is great. Another factor is the cost, which averages around $20,000 for a medium-sized website. This is also within our specified budget.

How did Pragmatic perform from a project management standpoint?

Our team has worked with Pragmatic for various brands and has given us feedback in terms of their general engagement, communication, and development speed. Everyone's pleased with Pragmatic's understanding of our brands and with the final results.

We use Jira for project management and Dropbox for sharing documentation. We're also implementing ServiceNow within our company, and will be including Pragmatic within the platform.

What distinguishes Pragmatic from other providers?

One of the things that convinced me to choose Pragmatic was their transparent and straightforward approach. Pragmatic is a trustworthy company. By being a smaller company, they also provided us with added agility and understanding. They were willing to go the extra mile to deliver the work that we needed, with not too much overhead.

While working with other companies, we noticed that too many people were involved in the processes. We wanted a team that we could meet in person and with which we could discuss any issues about the project.

Is there anything Pragmatic could have improved or done differently?

There are elements on which we've worked together to improve, like the QA cycle. Their performance in general has been very good.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I would recommend them to anyone, either inside our company or outside. We have a new relationship which has gone off to a good start. They've produced a lot of good work already, so I'm very pleased overall.

WordPress Implementation for Surveying and Architecture Firm

 

“…they were always responsive, very helpful, and very detailed in their work."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Pragmatic provided web development services to create a new WordPress site from scratch. This included backend development and incorporation of provided visual designs. 

The Reviewer
 
2-11 Employees
 
Brighton, United Kingdom
Ffion Jones
Secretary and Admin at Grumitt Wade, Ltd.
 
Verified
The Review
Feedback summary: 

Through Pragmatic’s attention to detail and responsiveness, the site has been a success and driven increased exposure to buyers. 

BACKGROUND

Please describe your organization.

We are Grumitt Wade surveyors, and we are building surveyors and architectural technologists. We have private clients and commercial clients. We carry out building surveys for them. We offer lots of different services: design services, extension services, building consent and planning. We also help with anything to do with the council.

We do project management as well, commercial and privately owned buildings. We offer maintenance services and professional advice. Maintenance involves preparing specifications, contract administration, and just general advice. We resolve dilapidation schedules, boundary and zoning disputes, and provide expert witness, so we can help in legal proceedings as well. We can perform access audits to help disabled peoples. We also do measured surveys for people.

What is your position?

I am the secretary and administrator.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pragmatic?

We needed a new website because our old one wasn't too great. We hired and instructed Pragmatic to help with anything we were unsure of with the WordPress program. We didn’t have the capabilities in-house to do this.

SOLUTION

Please describe the scope of their involvement in greater detail.

They did some training sessions, and from there, we were able to email them or call them whenever we had a problem with something that we couldn't do, such as custom coded things. WordPress was completely new for us, and they helped with everything. We have an external designer from a different company, and they worked with her to make it look how she envisaged it for us. Pragmatic implemented our designs and developed all of the functional elements of our new site.

How did you come to work with Pragmatic?

I’m fairly positive that they were recommended. We were working with a 3rd party SEO [search engine optimization] provider and they said great things about Pragmatic. We checked them out and approached them with this project.

What is the status of this engagement?

The website was completed this year on the 18th of June.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since we launched the new site, we've actually been getting quite a few inquiries because we've got one of those ‘contact us for free estimate’ bars on the site. We've been getting quite a few from that, which is a lot more than before on our other website. From what I’ve heard here, everyone seems to think it's a lot better than the old one, and a lot easier, more formatted, and more structural. Overall, it’s a huge improvement over our previous website.

How did Pragmatic perform from a project management standpoint?

We didn’t have any issues from a project management perspective. They were always responsive to our requests. Sometimes we were quite hard on this end, but they were really flexible with us.

What distinguishes Pragmatic from other providers?

We've not used any other companies like them before, but they were always responsive, very helpful, and very detailed in their work.

In retrospect, are there areas in which they could improve, or things you might do differently?

We got the site live and the same day, everyone was looking through it and found a few minor problems. What would’ve been great is if we could’ve changed them on the WordPress site, and they change straight away. We've got a thing where they change it every month. It's not too much of a problem, but it would have been nice.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    I'm not too sure, but I think they were well within our price range.
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Implementation for Sharing Economy Startup

"There was always a lot of ownership on their side to make sure that what they were delivering was the right quality."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Pragmatic assumed primary responsibility for the functional development and implementation of a WordPress-based e-commerce site. The visual elements were delegated to a separate vendor that was responsible for delivering all design collateral to Pragmatic for implementation.

The Reviewer
 
2-11 Employees
 
London, United Kingdom
Founder & CEO at UnderTheDoormat
 
Verified
The Review
Feedback summary: 

Pragmatic's site has been receieved with enthusiasm and praise. It's driven considerable results in terms of market visibility, lead generation, and sales conversions. 

BACKGROUND

Please describe your organization.

My business is UndertheDoormat. We rent out homes to business travelers and tourists who are looking for a more localized experience.

What is your position?

I'm the founder and CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pragmatic?

Having an e-commerce platform is critical to any sharing economy business like mine. The challenge that we were faced with was how to transform a static website that we put up just to get business into a platform which we could use to scale our business going forward. The website was built using WordPress, and it was a joint decision.

SOLUTION

Please describe the scope of their involvement in detail.

We worked together with Pragmatic and another company. The two companies actually work together quite often. Pragmatic was responsible for the functional development side. The other company took care of all the visual design elements.

We were responsible for the project management. We hosted a number of joint meetings, and we had a 30-page brief on what we wanted, so that way everybody was clear about what it was we wanted to achieve. From that point forward, we worked with both Pragmatic and this other firm to build out the functional site.

How did you come to work with Pragmatic?

They were recommended to me by a personal contact.

Could you provide a sense of the size of the initiative in financial terms?

It was about £12,000 [$18,700].

What is the status of this engagement?

We started the project in July 2014. The original timeline to have the site finalized was in November, but it was the end of January when the site was finalized.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I think the big challenge was we wanted to achieve a lot with a very small budget as I'm sure is common in most projects like this. There were a number of compromises that had to be made along the way, but there was never anything defective delivered to me.

I think, overall, both the design and the functionality of the site worked really well. We have more comments on the design, but that is because that's what the customer tends to notice more about the site. Overall, on both sides, feedback has been positive. We're always slightly disappointed when customers don't give us feedback but, when they do, their feedback is, "It just worked perfectly, and I got my confirmation." That's the best feedback you can get.

What distinguishes Pragmatic from others?

Pragmatic had a very good team approach. Of course, there were small bugs that you test, and they get fixed, but there was always a lot of ownership on their side to make sure that what they were delivering was the right quality, even if sometimes there were compromises on functionality.

In hindsight, are there areas in which they could improve, or things you might do differently?

It's quite difficult for me to say because I come from a corporate background, and I'm also not on the tech side. In that sense, I don't really have much to compare them with.

The difficulty we had spawned from not understanding from the beginning that Puree and Pragmatic worked together a lot. It created project management complications on our side. Clarifying the roles and responsibilities for each up front was challenging for us. I think that would be the one area that could have been improved. I think my tech director would also agree that part could've been improved.

My clear recommendation for Pragmatic would be that in the future, they should really work together with Puree as one agency, integrating their services more smoothly. I'd be very happy to work again with Pragmatic and Puree, but I would like them to take more ownership of the integration. 

What advice, if any, would you give a future client of theirs?

I think you should know what you want, have a clear brief, be as detailed as possible, and make sure that you're managing the project directly. That way, you're delivering on time so that you're not the bottleneck for them. Managing the project also gives you the power to push them if things are falling behind. I think in general on these projects, the better everyone in the chain is at project management, the more successful the project is going to be overall.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Implementation & Site Redesign for Education Technology Company

"I would estimate that the number of website leads the business is now getting has more than doubled."

Quality: 
4.5
Schedule: 
3.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Pragmatic assumed responsibility for a complete website rebuild. This included front and backed WordPress development and design. 

The Reviewer
 
11-50 Employees
 
Brighton, United Kingdom
Digital Marketing Executive at Education Technology Company
 
Verified
The Review
Feedback summary: 

Since launch of the new site, leads have more than doubled and traffic has significantly increased. The project is considered a great success due to Pragmatic's responsivenes and creative insights. 

BACKGROUND

Please describe your company.

We provide professional development videos for teachers so they can improve their teaching.

What is your position?

I'm the digital marketing executive.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address with Pragmatic?

We wanted to have control over our own website. We were using another agency that built the site about a year and a half ago just to get it up. So, we were visible online, but it was a custom-designed content management system, and it was really limiting. We really needed to build a new website pretty much from scratch.

We now have the resources to put a lot more thought into the website. We wanted a content management system that was open source, and we wanted to work with someone who was local, someone we could meet with and get a feel for, someone we could establish a strong working relationship with. We had a few people come in – a few freelancers. The guys from Pragmatic came in, and it was a great fit.

Were you considering any other open source solutions other than WordPress?

We went with WordPress just because of how many people use it and how well documented it is. It is well known, and I'd kind of dabbled with it a bit before. So, it just made sense, rather than go with something that we didn't know too much about. It's something we've heard a lot about, that other people had used, and that people were specializing in. There were a few companies that we heard about who worked only with WordPress. Going with WordPress just made sense for all these reasons.

SOLUTION

Could you describe the scope of their involvement in detail?

We did a lot of planning and research beforehand, so we had a good idea of what we wanted, how we wanted the site laid out and how we wanted it to work. We wanted a company that we felt could deliver our plan. We wanted expertise both in terms of the more technical aspects of the project and in design work. We wanted people who could build the site technically, but also could handle the design and creative aspects. We knew that would be difficult to find, but we definitely didn't want to manage two separate providers.

Did they provide hosting services as well for you?

Yes. We were deciding whether we were going to host the site ourselves. We've got the U.K. site, and we've got the U.S. version of the website. We spent a lot of time talking with Pragmatic about whether we should host the U.S. site in the U.S. for SEO [search engine optimization] purposes, but it turned out this was not massively important, so we stuck with them doing the hosting. We didn't have any problems with their hosting.

Do you keep them on retainer for maintenance and support?

About a month or two ago, we signed a SLA [service-level agreement] with them, because we wanted to rely on them a bit more for ongoing technical work. Part of the reason we chose both WordPress and a local company was because we knew there was going to be a lot of iterations in the development cycle. We assumed that it would actually be something that we would be constantly building on and improving. So, we eventually got around to signing the SLA with them for a couple of hours a month.

Can you provide a general cost estimate for this engagement?

We have probably spent about £15,000 [approximately $23,200] working with Pragmatic, but that's a broad guess.

This is an ongoing relationship, correct?

Yes. Definitely.

RESULTS & FEEDBACK

Could you share any statistics, metrics or user feedback that would demonstrate the quality of their performance?

I couldn't give you a number off the top of my head, but I would estimate that the number of website leads the business is now getting has more than doubled. In 2011, before the new site was built, we had about 13,000 visits for the entire year. We now get that number, on average, every month. In some months, we get up to 26,000 visits. I think that speaks volumes about what kind of work they did, and we did together. It's having a massive impact on the business.

Were you satisfied from a project management perspective?

Oh, definitely. There is no question about the quality of their work. It's always been great. Pragmatic has a couple of development people who have been amazing in terms of answering questions in layman's terms. We'll even have occasional debates with them and my colleagues about what the best thing is to do. We have had some genuine conversations that have been invaluable. There's been a couple of times when we've had to wait around for bits and pieces of work, but I think that's acceptable when you're relying on third-party plug-ins and things like that. We certainly haven't had any sort of major catastrophe.

Is there anything that you'd consider unique about their practice?

I've worked with two Web agencies locally, and the difference is the speed with which Pragmatic responds. We have an account manager who also does a lot of development work, and I know that they're constantly, constantly busy, which is great for them. Yet, that doesn't seem to have ever prevented them getting back to us the same day, and that was even before we had the SLA in place. They would always get back in touch in a reasonable timeframe. They're really friendly and accessible. What's really great about them is they're always learning themselves, they're always trying things out, and they don't seem to be afraid to try new things. They're really innovative and just very friendly. They are really very nice people to work with.

In hindsight, are there areas in which they could improve or are there things that you might do differently as the client?

I know they're expanding and taking on more clients. The customers always want things done quickly, and Pragmatic does seem to be snowed under at times. If they had a few more developers or a few more staff, then maybe things could move along a bit quicker. But, as I said, that's never been a major issue for us.

What advice, if any, would you give a future client of theirs?

It's been really handy having them just up the road from us and being able to pop into their office, having them come into our office and being able to talk and explain things clearly. If we had a project that we wanted to work on, we'd have them in to sit down and show them what we were thinking.

I guess I'd say be as specific as possible. Have a really clear idea of what you want, even mock-up versions of what you want or examples of other web pages that you like. Provide a bit of idea of what you want and as many examples as you can. That speeds things up, because they will know what you want.

4.5
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom PHP Development Web Design Firm

“They're very competent technically in terms of resolving issues in a timely manner.”

Quality: 
4.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
Project summary: 

Pragmatic provided PHP/Wordpress development support during periods of high demand. This included website architecture and logic developement, coding, validation, testing and integration. 

The Reviewer
 
2-11 Employees
 
Tonbridge, United Kingdom
Co-Founder at Web Design Firm
 
Verified
The Review
Feedback summary: 

Pragmatic displayed a deep knowledge of Wordpress that led to maximizing the value of the platform. They performed great work and in a timely manner. The partnership is ongoing. 

BACKGROUND

Please describe your company.

We are a Web development company, primarily developing WordPress websites for businesses and other organizations.

What is your position?

I am a co-founder of the company.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address with Pragmatic?

For the last decade, we've been running a service called GPSurgery.net, which is a U.K.-based specialist website service for doctors working within the National Health Service. We had approximately 200 sites running on that system. For lots of different reasons, we wanted to transfer that service from its customized and rather obsolete content management system over to WordPress – a system we know a lot better and are more comfortable with. Because we're a small business, we wanted some technical support. Setting up a multi-site of that scale was not something we had any practical experience in doing, so we needed to leverage some additional developers with the right amount of WordPress experience. 

SOLUTION

Could you describe the scope of their involvement?

The majority of the services they provided were the technical PHP programming and their in-depth knowledge of WordPress. We provided more of the content – ideas, illustrations, text copy, and a lot of the design concept. The technical side was pretty much handled by Pragmatic. They did the architecture, the logic validation, the custom coding, testing and configuration. 

How did you come to choose Pragmatic?

We know some people in the technical networking group who are based around the Brighton area, and we asked around for recommendations for WordPress developers. Pragmatic came up a couple times since they've developed a lot of successful sites. We figured it made sense to approach them with our project.

Can you provide a ballpark figure for the size of the work that they've done for you?

We have spent something in excess of £10,000 [approximately $15,500] working with Pragmatic.

Is the relationship ongoing?

Yes.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance or the success of this engagement?

The only quantitative information I can think of is that there's a service in the U.K., kind of a Trip Advisor for doctors. If a doctor wants to buy anything, they can check what the ratings are like, and we have a very good rating on that.

I'd say, on the whole, they're very responsive. They're very competent technically, in terms of resolving issues in a timely manner.

Is there anything unique about Pragmatic that really makes them stand out compared to other companies?

We've not engaged a similar vendor, so it's difficult to compare them. They are a very committed and very focused company. They seem to be WordPress to the core, so that's probably their most unique feature, compared to other companies that will develop in many different platforms.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

They have changed since we initially met, and they've been growing very quickly. Initially, some of the business processes were sometimes lagging behind the work. I think that has improved significantly since we started working with them.

What advice, if any, would you give a future client of theirs?

It would probably be good to spend more time in the initial phase of specifying and scoping out the project. Get actual face-to-face time if possible, making sure that the project specifications and scope are fully understood on both sides.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
    We did have some schedule issues.
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web Design for Eating Disorder Clinic

“They got our image across very well, and everyone loved it. “

Quality: 
4.0
Schedule: 
3.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
Project summary: 

Pragmatic provided developmental services to redesign a WordPress-based site which they originally built. This included functional and visual design, as well as SEO optimization and training. 

The Reviewer
 
2-10 employees
 
United Kingdom
Marketing Assistant, Eating Disorder Clinic
 
Verified
The Review
Feedback summary: 

So far the redesign has garnered nothing but praise and Pragmatic has clearly proven themselves worthy of repeat business. 

BACKGROUND

Please describe your organization.

I work for a mental health care organization dealing primarily with people that have a whole range of eating disorders.

What is your position?

I'm a marketing assistant.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address when you first approached Pragmatic?

In January [2015], we launched a brand new website. Pragmatic mainly did a lot of designing and coding – those sorts of things. We didn't have the expertise in-house to perform those tasks, but we did provide the strategic and creative guidance. We collaborated with them on a number of difference design options and eventually decided on one for them to implement.

SOLUTION

Please describe the scope of their work.

They were responsible for the technical side of the projects. We managed the project internally and gave them guidance when necessary but, for the most part, we let them drive the technical build. They helped us with training and also optimizing our contents for search, and they provide ongoing support when necessary. 

How did you come to work with Pragmatic?

We had worked with them before on our old website. Our creative director was happy with the previous work they had done for us and decided that they could do the job again.

Can you provide a ballpark dollar figure for the size of the work that they've done for you?

I'm sorry, but that's confidential.

When was the project completed?

The project was completed fully at the beginning of February 2015.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance or the long-term success of this engagement?

We've been very satisfied with their work. All of our clients and our team said it was really well done. They said that it captured the feel of who we are much better than our previous site. They got our image across very well, and everyone loved it. Most of the improvements were functional in nature, but we made some more cosmetic updates, too. They were very easy to work with, and we found their insights very valuable.

When working with Pragmatic, is there anything that you would consider unique about their practice that distinguishes them from other vendors?

We worked really well with their project manager, who was just fantastic and extremely well organized. Whenever we had a problem or a question, we could email him or speak to him directly. He actually came to our office and gave us an in-person training session. We found them to be very accessible. Working with our project manager was great because he was able to explain things very well in lay terms, rather than droning on about the technical details.

In retrospect, are there areas in which you think they could improve as a service provider?

Completing the website took slightly longer than we had originally expected. I think Pragmatic didn't realize the enormity of the task that they were facing when it came to our new site. At that specific time, they were saying they had quite a lot of other projects, so that slowed things down a bit. To be fair, that's not even entirely on them because we also underestimate the time necessary.

What advice, if any, would you give a future client of theirs?

I would recommend that people work with the same project manager we did.

4.0
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

WordPress Implementation for TEDxBrighton

" ... even when they were smaller they were still able to dedicate enough time to meet the deadlines we had."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Pragmatic took on full responsibility of website development. This included WordPress development of a site that would not only serve to advertise an event but to coordinate its execution. Pragmatic provided front and backend development as well as SEO services. 

The Reviewer
 
11-50 Employees
 
Brighton, United Kingdom
Matthew Buchanan
Digital Manager at TEDxBrighton
 
Verified
The Review
Feedback summary: 

Through their highly technical skills and insightful recommendations, Pragmatic earned a high recommendation and a continuing development partnership. The website has so far brought rapid growth and is running smoothly. 

BACKGROUND

Please describe your company.

We’re a charity organization, basically a local chapter of TED. It’s a team of volunteers, and we organize an annual event.

What is your position?

I'm the digital manager. I maintain the website and deal with our overall digital presence.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address when you first approached Pragmatic?

It’s really having a good channel for direct communication with our attendees, and being able to promote our event and publicize both the event itself and the videos that we release after the event. We needed a consolidated site that could successfully reflect the event as well as help us orchestrate its execution.

SOLUTION

Could you describe in greater detail the scope of work assigned to them?

The site we built with them was our first website. They helped recommend a theme, and then made substantial modifications to that theme, specifically on the home page to highlight certain things. They worked with our staff to integrate Jet Pack, various SEO [search engine optimization] tools, and explained to us how to approach interoperability. When I took over from the previous digital manager, I had several meetings with them. They advised me on the best way to maintain and optimize the site.

How did you come to work with Pragmatic?

I took over from the previous digital manager, who had actually appointed Pragmatic. I’ve been working with them for more than a year, but I wasn’t the one who hired them. I think that they have a good reputation here in Brighton for WordPress development. We were keen to go with WordPress, as it would be easy for our whole team to edit and work with.

Could you provide a general cost estimate for the amount you’ve invested in their services?

I don’t have information on the initial cost. We do have a sponsorship agreement with them, so they do work in-kind. We promote them at our event, and we put their name and brand on our promotional material. I believe the value of their work is about £4,000 to £5,000 [approximately $6,100 to $7,600] annually, maybe a little more. 

Is this an ongoing relationship?

Yes.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

I don’t have any actual analytics, but I can say that the site has been a key part in growing the event itself. We started off as a 100-person event, and now we’re at about 1,000 people last year. We expect the number to be about 1,500 this year.

Everything has run smoothly from a project management perspective. They’ve grown a lot during the past year or so, but even when they were smaller they were still able to dedicate enough time to meet the deadlines we had. David Lockie [founder and director at Pragmatic], who runs the company, has been very quick to respond and happy to get involved, and offers advice when we need it. We’ve been very happy with the relationship. We haven’t had any server issues that I’m aware of. We haven’t had any kind of bugs that have cropped up after the work was completed. If there have been any questions, they’ve been super quick to respond.

When working with Pragmatic, is there anything that you would consider unique about their strategic approach or development that distinguish them from other vendors?

I think they have a good focus on usability, and that’s something they push quite hard. Another key thing I know they do well is optimizing websites for search. Both of those things combined make a huge difference in terms of increasing baseline exposure and really engaging users once they land on the site.

In retrospect, are there areas in which you think they could improve as a service provider?

I think they’ve expanded their design team recently. That was the only area where we felt there was slightly less strength than their development and maintenance.

What advice, if any, would you give a future client of theirs?

I don’t really have anything specific. I think that communication with them has never been a problem, and they’re very direct to deal with, so I don’t have anything specific on that.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Implementation Luxury Consumer Products Firm

"One of Pragmatic’s strengths is coming up with a solution that’s better than what you could have thought of on your own.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Pragmatic assumed technical respnosibility for building a custom WordPress site in order to increase online presence and improve brand positioning. This included development of a high-end transactional mechanism and graphic design. 

The Reviewer
 
2-11 Employees
 
London, United Kingdom
Director, Consumer Products Brand
 
Verified
The Review
Feedback summary: 

Pragmatic's work has garnered overwhelmingly positive feedback from end users. The site's function and appearance is engaging, inspiring and professional. 

BACKGROUND

Please describe your company.

I work for a luxury consumer products brand, mostly focused on handbags and other high-quality accessories.

What is your position?

I’m the director.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address when you first approached Pragmatic?

As a new brand, one of the key things for us was making sure that we had an online presence that supported the brand positioning that we’ve worked toward. We were aware that people were going to know our name and would probably try and Google us. It needed to work for retailers considering bringing us on and for consumers directly. We needed something that was engaging, inspiring, and professional. We sell to consumers through our website as well, so we needed a transactional mechanism that was easy to use and made consumers feel comfortable. We wanted all of this on a website that looked high end.

SOLUTION

Could you describe in detail the actual scope of work assigned to them?

They built the website from scratch for us. At the beginning of the project, we had a meeting to discuss the different platforms we could utilize. They felt that WordPress was best for us as it’s one of the easier ones for us to update ourselves with limited website experience. We’re very satisfied with the ease of use on WordPress. They were the ones that built all the functional components, and we collaborated together on the visual layout of the new site.

How did you come to work with Pragmatic with which to begin?

It was through word of mouth. I have a good friend in the industry who recommended them.

Can you provide a general cost estimate for the amount you’ve invested with them so far?

It was about £9,000 [about $13,700].

When was the site launched?

We launched the site about two months ago.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

From our point of view, everything is working as it should be. If a customer clicks a link, they’re navigated to the right place. They gave us a pretty good handover before it all started to, pick up anything that wasn’t working before it went live. They set up a staging site, and we tested everything there. When we asked them do something, it was done pretty quickly. All of the technical stuff behind the scenes has been taken care of, so we don’t have to worry about that at all.

The bounce rate at the moment is about 55 percent. Since we started, we’ve had about 12,000 page views, and 3,000 users through 4,500 sessions. Considering the site is still relatively new, we think that’s pretty impressive.

When working with Pragmatic, is there anything that you would consider unique about their strategic approach or development methodology that distinguish them from other vendors?

We found them to be quite commercially minded. They were well able to explain the pros and cons of each approach, and what the cost would be. I felt like we were able to work with them to get a good solution that worked for us both financially and functionally. We liked that they were so transparent with us and really conveyed the information in a way that made sense, instead of getting us lost in the technical details.

In retrospect, are there areas in which you think they could improve as a service provider?

If I were forced to come up with an answer, I might say that once the project is finished, there could perhaps be better systems in place to pick up any latent defects. But, that is being pretty picky. 

What advice, if any, would you give a future client of theirs?

Clients should remain flexible. I think if you have a very rigid idea at the start, you risk not allowing them to do their job. One of Pragmatic’s strengths is coming up with a solution that’s better than what you could have thought of on your own. They’ve been working in the industry for a while and they have tons of experience. It’s good to come to the table with an idea and a clear set of objectives, but you shouldn’t be wedded to a full-fledged idea.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Implementation Solar Trade Association

They always delivered on time, within the agreed-upon budget, and to the specifications we requested. “

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

As part of a major rebranding campaign, Pragmatic developed a new WordPress website from scratch. This included integration of provided designs and WordPress training for staff to ensure ease of content creation and maintenance going forward. 

The Reviewer
 
1-10 Employees
 
London, United Kingdom
David Pickup
Business Analyst at Solar Trade Association
 
Verified
The Review
Feedback summary: 

While all development phases are not yet complete, Pragmatic has reached each milestone successfully and within budget. The next phase will include database migration and is expected to go smoothly considering Pragmatic’s performance to date. 

BACKGROUND

Could you briefly describe your organization?

We’re the leading trade association in the U.K. for the solar industry. We’re a nonprofit membership organization. People and organizations pay their membership fees and, on their behalf, we do things like government lobbying, events, policy advice, and analytical reports.

What is your position?

I’m a business analyst.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges that you were attempting to address when you first approached Pragmatic Web?

We wanted to rebrand following some feedback from our members and other stakeholders. As a part of that rebranding, we decided to redesign our website, which was built on an old platform and needed to be brought into the modern age. That rebranding project was the basis for us starting with them. We didn’t have the development expertise or design skills to do this ourselves, so we wanted a partner that could support our technical priorities.

SOLUTION

Could you describe the scope of their involvement in greater detail?

Just to give you a little context, the design work was done by an external consultant, and he brought in Pragmatic as a development partner. Pragmatic didn’t do the design work, but they took the concepts from the designer and implemented them. They did the custom development work. They also provided me with a little training on how to use WordPress itself. We agreed not to do any database import and export stuff, although that is within scope for the second phase that we’re currently working on. They are also now hosting our site. Before we went to this designer, we had another independent consultant to give us advice. His general advice was to go with WordPress CMS [content management system] and, in fact, everyone we sent the tender out to recommended WordPress, too. So, that wasn’t something we dictated, but we did indicate a preference for that CMS.

How did you come to choose Pragmatic Web as your partner?

The designer with whom we contracted recommended them to us. They had a great track record, and we were impressed by their previous work, so we decided to go with them.

Could you provide a general cost estimate for this engagement?

We spend between £4,000 and £6,000 [$6,000 to $9,000].

What is the status of this engagement?

We maintain an ongoing relationship with them.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

We had a staging site before going live, and during the actual development, it was being updated constantly. We were giving feedback while I was doing testing, both on functional things and design tweaks. That was controlled through a central Google Docs to-do list. There were other metrics available but, to be honest, I didn’t really look at them. I was more focused on the end user testing. We rarely found bugs or other functional defects.

We’ve been very satisfied with their work, especially the consistency. They always delivered on time, within the agreed-upon budget, and to the specifications we requested. We worked in phases, and they worked with our budget to get as much done within the phases as possible. I feel they’ve done this quite well.

When working with Pragmatic Web, is there anything that you would consider unique about their strategic approach or development methodology?

I think they were relativity open with their process and their project management. Coming from an IT [information technology] and software development background myself, I’m more used to seeing that in a relatively closed way. To have it open was a good thing, even though I didn’t look at it too much. It was useful to know the information was there if I needed it.

What advice, if any, would you give a future client of theirs?

To be very clear on the requirements. If a developer doesn’t know what they’re required to develop, it makes things a lot less clear for them, and results in an end deliverable that won’t satisfy the client. It’s very important that objectives, requirements, and parameters are explicitly laid out before development begins.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Implementation for Justebikes, Ltd.

"They spent considerable time asking questions and thinking strategically about how they could really maximize the value..."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Pragmatic assumed responsibility for web development and launch of an updated WordPress ecommerce site. This involved front and backend development and content migration. 

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Owner & Founder at Justebikes, Ltd.
 
Verified
The Review
Feedback summary: 

Since launch, site traffic has doubled and sales have considerably increased. Due to this success and Pragmatic's demonstrated expertise, the relationship is ongoing. 

BACKGROUND

Could you describe your organization?

I run a company that focuses on selling electric bicycles to consumers. We sell primarily in the United Kingdom. 

What is your position?

I'm the owner and founder.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address when you first approached Pragmatic Web?

We had an old, custom-built website that was becoming too difficult to use effectively and maintain. It was frustrating to update regularly and did not offer a dynamic experience to our end-users. We felt like our website wasn't accurately reflecting the quality of our product, and it didn't feel like it represented our brand very well. We wanted to rebuild our site with a content management system because we wanted to be able to continue growing our business without having to worry about outgrowing our website. 

SOLUTION

Could you describe the scope of their involvement in greater detail?

They became very close collaborators. We approached them with our concept, our vision, for what we wanted the site to look and feel like. Pragmatic helped us define our requirements in more nuanced detail and then actually scope out the deployment. Once we had agreed upon the scope and deployment strategy, they began the process of developing the site, architecting it, and migrating our old contents. They were very much the technical leads during the project.

How did you select Pragmatic Web as your partner?

A business partner recommended them to me based on a previous engagement.

Could you provide a general cost estimate for this particular project?

I'd rather not reveal that information.

When was the project finished?

It's never really finished. We're constantly rolling out new updates and improving the functionality on it. 

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

It's hard to really cross-compare because we didn't have the ability to monitor stats on our old site. Our new site has definitely increased the exposure of our brand. We are receiving probably twice as much traffic as we were beforehand and our online sales have definitely increased. Outside of that, we've also gotten a lot of very positive feedback from users. Transactions are much simpler and finding specific items on the site is also much easier than it was before. 

When working with Pragmatic Web, is there anything that you would consider unique or special about their approach that distinguishes the from other vendors?

I don't have the most experience with these types of projects, but I was really impressed with their patience and flexibility during the planning phase. They spent considerable time asking questions and thinking strategically about how they could really maximize the value we got out of a brand new site. They made some great recommendations for how we could improve our internal processes, too. 

What advice, if any, would you give a future client of theirs?

Definitely come to the table with an open mind and a basic understanding of what you want to accomplish. Pragmatic Web is great when it comes to translating those wishes and goals into actionable steps, but it takes time and patience. 

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer