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Beautiful data driven design and user experience.

Praella is the leading Shopify Plus agency and a full-service ecommerce agency that marries the beauty of user-driven design and intelligence of user data. Praella leverages the scalability and fluidity of Shopify Plus to create user-centric experiences and to expedite and maximize revenue growth. With every project, Praella concentrates on creating engaging user experiences that result in improved conversion rates, retention rates, order value, and customer-based brand advocacy.

  • $10,000+
  • Undisclosed
  • 50 - 249
  • Founded 2018
Total Reviews
11
Average Referral Rating
5.0 /5
Most Common Project Size

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    Praella Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Detailed and Thorough Processes

      Praella’s thorough and detailed approach to understanding business needs before starting projects was highly valued by clients, ensuring that no critical aspects were overlooked.

    • Exceptional Customer Service

      Clients were impressed with Praella’s customer service, often describing the team as kind, flexible, and easy to work with, which fostered strong, ongoing partnerships.

    • Successful Data Migrations

      Praella successfully handled complex data migrations, including the transfer of customer profiles and product data, ensuring minimal disruption and high accuracy.

    • Minor Version Control Issues

      One client noted occasional issues with version control, where updates were sometimes lost due to being stored on separate branches, requiring additional merges.

    • Positive Client Relationships

      Clients developed strong, positive relationships with Praella, often continuing partnerships beyond initial projects due to the team's reliability and quality of work.

    • Effective Project Management

      Clients consistently highlighted Praella’s excellent project management, citing tools like Path, Basecamp, and JIRA, and effective communication through Slack, email, and regular meetings.

    Praella Reviews

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    Website Migration for Natural Products Company

    • E-Commerce Development
    • $50,000 to $199,999
    • Jan. - Apr. 2022
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "In the end, they delivered a high-quality end result."

    May 11, 2022
    Director of Marketing, Natural Products Company
    Anonymous
    • Beauty & Cosmetics
    • Kansas City, Missouri
    • 51-200 Employees
    • Online Review 
    • Verified

    A natural products company hired Praella to migrate their website to Shopify. They used Shopify Plus, ReCharge, and Accelerated Checkout as key technologies.

    Website Development & Design for Retail E-Commerce Firm

    • Custom Software Development UX/UI Design
    • $10,000 to $49,999
    • Feb. - Sep. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Being able to code custom solutions was extremely helpful." 

    Apr 6, 2022
    CEO, Pillows.com
    Evan Archuleta
    • Consumer Products
    • Denver, Colorado
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Praella migrated a website from Yahoo Small Business to Shopify to take advantage of advanced customizations. They manually migrated 10,000 items and structured the site according to SEO best principles. 

    Web Design & Shopify Migration for Sport Equipment Company

    • E-Commerce Development Web Design
    • $50,000 to $199,999
    • Jan. 2020 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    “They feel like real partners with the technology and the depth to really give us a great solution.”

    Mar 18, 2022
    Owner, Sport Stop
    Paul Dell
    • Sports
    • West Peterborough, New Hampshire
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Praella has redesigned an e-commerce company’s website and moved it from NetSuite to Shopify. They’ve continued to update the site, optimize it for speed, and implement other incremental improvements.

    Shopify Web Development for Fragrance Company

    • E-Commerce Development IT Managed Services Web Development
    • Confidential
    • May 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "No task is too difficult for Praella and they go above and beyond just to provide us with what we need."

    Mar 11, 2022
    Sr. Director of E-Commerce & Digital Marketing, Parlux
    Brian Reinke
    • Beauty & Cosmetics
    • New York City, New York
    • 51-200 Employees
    • Phone Interview 
    • Verified

    A fragrance company was looking to build their own website to cater directly to their customers, so they engaged with Praella to develop a Shopify website and manage the platform's front- and backend.

    Custom Shopify Template for Online Apparel Retailer

    • Web Development
    • $10,000 to $49,999
    • May - July 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "Praella (HulkApps) were efficient, professional and flexible with the clients time constraints and expectations."

    Oct 12, 2021
    Consultant, Nine Twelve United
    Anonymous
    • Advertising & marketing
    • South Carolina, United States
    • 1-10 Employees
    • Online Review 
    • Verified

    An online apparel retailer was growing with a general Shopify template. They hired Praella to redesign it with a custom theme, outline and set up the sitemap, and QA test it's desktop and mobile versions.

    Web Development & Design for Pet E-Commerce Company

    • Web Development
    • $10,000 to $49,999
    • July - Aug. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’re very knowledgeable and I really feel like they can do it all."

    Sep 27, 2021
    Web & Marketing Manager, Pet E-Commerce Company
    Anonymous
    • Other Industry
    • Los Angeles, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    A pet e-commerce company was looking to improve upon their Shopify website, so they hired Praella for their web development and design services. The team also provided Google Analytics implementation.

    Shopify Migration for Pet Vertical Business

    • Web Development
    • $10,000 to $49,999
    • Jan. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are the true definition of a partner, and we love growing with them as our business grows."

    Aug 21, 2021
    Founder & President, Pet Vertical Business
    Anonymous
    • Consumer Products
    • Los Angeles, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Praella is migrating a website from Magento into Shopify for a pet vertical business. They're tasked with creating a detailed workflow to ensure all previous functionalities are included in the migration.

    Migration & Continued Dev for Retail Clothing Brand

    • Web Development
    • $50,000 to $199,999
    • Jan. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They did what they said they would, every time. Great communication and you could tell they really cared."

    Aug 3, 2021
    Chief Marketing Officer, BattlBox
    John Roman
    • Retail
    • Atlanta, Georgia
    • 11-50 Employees
    • Online Review 
    • Verified

    Praella is facilitating the migration of data from a CrateJoy to a Shopify Plus or Recharge platform. The project involves a migration for both the website and company data.

    Shopify Web Dev for Interior Design Studio

    • E-Commerce Development Web Development
    • $10,000 to $49,999
    • Sep. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are top-notch professionals who are just great people to work with generally."

    Feb 2, 2022
    Creative Director, UNFORME
    Brooke Taylor Corcia
    • Retail
    • Los Angeles, California
    • 1-10 Employees
    • Online Review 

    Praella is developing a website initially designed by an interior design studio. The goal is to produce a top-tier Shopify site with great UX.

    E-Commerce Development for Online Roast Coffee Store

    • E-Commerce Development
    • $10,000 to $49,999
    • Jan. 2021 - Feb. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "The site was outstanding, and the flow was effortless and fast!"

    Jan 14, 2022
    President, Henry's House Of Coffee
    Hrag Kalebjian
    • Retail
    • San Francisco, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Praella migrated a WooCommerce website into Shopify from scratch for an online roast coffee business. 

    Contact Praella

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