PPCSprints™

BACKGROUND

Please describe your company and your position there.

I'm the founder of TheHealthPoint - an eCommerce startup & part of the Care&Beyond Group of Companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPCSprints™ // a Burhani business unit, and what were your goals?

PPCSprints was engaged for strategic consulting, development & ongoing Google advertising for our eCommerce startup venture. They continue to manage our Google ads. Our main goals were to get our eCommerce advertising site up and running within 3 months with at least a 4x ROAS within our budget.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sent out RFQs and interviewed several digital marketing agencies - however, they were all generalists & did not have any specialized expertise in eCommerce development & growth. We then came across PPCSprints while searching for official Google Partners online and were pleased to discover that they were 100% focussed on Google Ads for eCommerce & understood the industry. Also, we found that they asked the right questions during our discovery call & also offered a performance-backed 100% money-back guarantee.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The primary scope of work was to audit our new woocommerce-based ecommerce site for technical issues, followed by building our Google ad campaigns across our product categories, best sellers & brands. We were looking for a cohesive Google ads strategy wherein we targeted new customers based on their interests as well as re-engage existing offline customers via upsells & cross sells. PPCSprints already had a 90-day growth plan wherein they implemented Google Search, Shopping, Discovery & Video ads in a phased manner.

Also, they were very meticulous about conversion tracking via Google Tag Manager to help us get a more accurate picture of our advertising results. I was impressed with their unique solution to help optimize our campaigns based on a profit-based growth goal. We are still running a few more experiments with them and hope to keep improving our Google ads account performance.

How many people from the vendor's team worked with you, and what were their positions?

Their founder, Mohammed Yusuf, was involved right from Day1 - which is quire rare in agencies these days. Additionally, we worked with 2 Google Ads strategists and 1 Account Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We began with a fairly conservative expectation of performance, however, we were blown away to see a ROAS of 400% - which basically means that we earned 4$ for every 1$ spent on advertising. We are now working with their data analysts to explore more areas of growth while keeping our costs manageable.

Describe their project management style, including communication tools and timeliness.

They are a 100% remote team and communicate mainly via email. We had a weekly work report via email and a bi-weekly zoom call to catch up on any significant wins or concerns. In terms of timeliness, i'd say that they responded quickly most of the times and gave prior notice in case of any change in schedule.

What did you find most impressive or unique about this company?

The depth of  their expertise matters. Their founder runs his own ecommerce store & understands the challenges that we face. Basically, we did not have to waste too much time trying to teach them about our business & were able to get results fairly quickly. Also, their 90-day growth framework was impressive as it charted out a clear roadmap to ecommerce growth. Lastly, they are a fairly small-sized team and we were able to get personalized attention.

Are there any areas for improvement or something they could have done differently?

I wish they also offered other services like Facebook ads etc so we would have one single point of contact & accountability for all our marketing needs. However, their founder made it clear during our very first meeting that they chose to specialize in only Google Ads for eCommerce - and that deep focus makes them the best at what they do. All in all, we are happy with the leadership that they have shown on our account & look forward to continue working with them going forward.

BACKGROUND

Please describe your company and your position there.

Al Maqam Medical supplies Based in UAE for over 25 years, we supply all types of medical disposable products as well as medical devices and furniture and I work here at Al Maqam Medical Supplies as Marketing Executive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPCSprints™, and what were your goals?

We hired this PPCSprints team to design and develop WordPress site for us we are very satisfied with their work highly recommend!

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and shortlisted this company.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had initial meeting to discuss our goals and objectives. We have shared all the necessary content to the team from there they have delivered mock up website.

How many people from the vendor's team worked with you, and what were their positions?

Project Manager Mr. Yusuf Was in touch with us most of the time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching website we saw more leads coming through the website through relevant call to action option integrated to the website helped us to achieve this.

Describe their project management style, including communication tools and timeliness.

We had meetings with Project Manager Mr. Yusuf if ever we have any issues or changes we wanted to make he was available

What did you find most impressive or unique about this company?

They gave us a professional WordPress website, which was easy to handle.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We are a high end lighting and furniture supplier and distributor based in Dubai. I am the brand manager here.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PPCSprints™ // a Burhani business unit, and what were your goals?

We hired PPCSprints™ // a Burhani business unit for the purpose of setting up our Google Ad campaigns which were struggling at the ineptitude of the previous teams who tried to manage it for us, without fully understanding our business and target audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

As luck would have it, their SEO is on point and popped at the top of the page when I searched for SEO and PPC management companies in Dubai. It's the effort that they take in getting to know the client that sets them apart.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We needed ad campaigns to show our brands and also help us win ad space over the competition. They achieved this by leveraging Google Ad's responsive campaigns.

How many people from the vendor's team worked with you, and what were their positions?

We mainly interacted with Mr. Mohammed Yusuf, the Executive Director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaigns both have a lot of traction with views and clicks and we now get a sizeable amount of traffic on our website.

Describe their project management style, including communication tools and timeliness.

They focus a lot on simplifying things for the end user. All communication was well documented in emails and response was super quick.

What did you find most impressive or unique about this company?

The level of detail they go into to make sure they're on the same page as the customer. After a point, it became hard to believe that they were not in the same industry as ours!

Are there any areas for improvement or something they could have done differently?

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